Any car owner knows that over time, car wheel rims lose their attractive appearance. Because it spoils general form car, the most effective way Restoring visual appeal is painting.
Disk classification
Any car disk belongs to one of two groups:
- stamped steel;
- light alloy:
- cast (aluminum and magnesium);
- forged (including titanium).
The most commonly used are stamped steel discs. Cast ones are much lighter, but are more fragile. Once a crack appears, they cannot be repaired. Forged models are more durable, since they are forged in production after casting. Forging gives these products ductility and lightness, but significantly increases the cost. The most expensive are titanium forged wheels. They are light and durable, but not affordable for the average car owner.
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Choice of concept
There are two ways to organize this business:
1) Buying used wheels, restoring them and reselling them.
Discs can be bought and sold using popular message boards on the Internet.
We buy good but neglected wheels, polish them, paint them and sell them at a good markup. With experience, you will choose more and more profitable options.
Advantages of this business:
- in the increasing demand for used wheels during the crisis;
- business is not limited to one city;
- cheap work force(if you live in small town) and the possibility of sales to large cities.
2) Providing services for repairing and painting wheels in your city.
With the help of advertising, we attract clients and provide paid services.
Of course, you can combine the two options described above.
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Painting technology
Wheel repair and painting is a fairly popular service. The most popular method is powder painting. When using high-quality professional equipment, it is quite economical, the coating is stable and durable, and you can choose almost any color. You can, of course, use acrylic paint, but it is more suitable for repairing minor damage, although it allows you to get any shade by mixing different colors.
The powder coating workshop for wheels is divided into several sections: preparation, paint application and polymerization. The sections are united by a transport system (network of guides). The technology for painting wheels requires their preliminary maintenance on a sandblasting stand, in a washing bath with a degreasing composition and in a drying station with compressed air.
After preparation, the discs are moved to a painting stand (half-chamber or chamber) with a compressor. The stand is equipped with three systems: powder filtration, collection and forced ventilation. The final stage– polymerization (baking) of paint in a special oven (chamber) equipped with heating elements. After polymer painting, the discs are treated with compressed air.
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Equipment for painting wheels:
- a complex designed to prepare for painting;
- painting booth (50-60 thousand rubles);
- polymerization oven (95-180 thousand rubles);
- transport system (from 25 thousand rubles).
The business plan for painting wheels should include the cost of equipment, rent, utility bills, and salary costs. The price of painting wheels depends on their type and diameter (the larger the diameter, the higher the price).
Do-it-yourself painting of discs
In addition to powder, there are other painting options:
- painting wheels with liquid rubber;
- in chrome;
- water-based painting of wheels;
- in two colors;
- glowing paint.
Almost all of these methods can be used at home. Regardless of the method chosen, the discs must first be freed from the old coating using a drill and sandpaper. Then the surface is degreased using powder or an abrasive detergent. After drying, a primer is applied.
For painting with liquid rubber Plasti dip is used, which is applied in 3 layers. The choice of colors is quite large. Each subsequent layer is applied after the previous one has dried. It is best to remove tires before painting.
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Wheels painted in two colors works best when using acrylic paints designed for automobiles. The process is quite lengthy, since each color must be applied separately, covering the surfaces that will be painted in a different color.
If you don’t have such an opportunity, buy the most popular colors and the slightest possibility expand the range. Cost of painting To break even and make a profit, you must service at least two cars. If drying painted cars occurs at a temperature of 60-80 °C using ventilation, it is impossible to serve more than two clients per day. If infrared dryers are installed in the workshop, four cars can be serviced per day. But a lot depends on the skill of the staff and the complexity of the task assigned to them. Compare prices for painting at specialized car dealerships. If the cost of performing the work allows for a small discount, offer clients competitive prices for the most popular and standard services. The cost of painting too high for a newbie without a reputation will scare off potential clients.
Business idea: how to open a car painting service
Quote · kucklamasha Frequent guest Registration: 06/10/2009 Address: Kupchino Messages: 94 Thank you all for your responses!!! All issues with SES, etc. are decided by the hangar lessor, but this is in our case. For now, we ourselves are thinking about how best to register... And we are thinking about how to convince nearby enterprises of the need to improve the road leading to the hangar.
We brought crushed stone, leveled it, but the neighboring Road Enterprise (how isn’t it funny) turned the road with its Kamaz trucks into something similar to the Paris-Dakkar highway))) So for now it’s not turning out expensive and beautiful (as we plan), but rather cheap and cheerful. But the craftsmen have golden hands and work wonders with a minimum of equipment! sometimes during expensive painting (as happened to me) with computer selection of colors, etc., it turns out to be some kind of embarrassment, but here the guys are simply handsome.
Business plan “car painting”
The cost of such a camera is high and starts at an average of 700 thousand rubles, but without it, business will not be possible. You should not save money and choose the most inexpensive models - this will negatively affect the quality of work and make the business uncompetitive, and therefore unprofitable. The painting technology is as follows:
- At the first stage after training will take place car to be painted, paint is sprayed.
In the chamber, the air temperature should heat up to 30 degrees; at this temperature, the paint applies most evenly. During the spraying process, air is moved from the chamber using special fans, promoting uniform distribution of paint. The pressure ensures that there is no dust. - Next, the chamber is purged.
Car painting business
Service station body repair and painting of cars Service station, body repair and painting of cars as a business: profitability There are two ways of running a service station business, body repair and painting with different profitability. These are the methods:
- Autonomous car painting shop.
- Car service painting.
Most often, these services are provided by car services, a combination different types services allows you to increase business profitability and make maximum use of rented premises. With modern equipment and adherence to painting technology, almost any specialist can cope with this task.
However, a car service center specializing in painting and offering monoservices also has high profitability. On average, painting one car costs from 30 to 150 thousand rubles, and a separate part costs from 5 thousand.
Business plan for a car painting service
This led to the car moving as if sideways. Using a slipway allows you to avoid such problems. In the third box you need to install equipment for puttying, straightening the body and car parts.
It may include a staple, a mallet and other necessary tools. The fourth box is intended for polishing the body. This is the last step before sending the car to the paint booth. The process is carried out using a polishing machine or manually.
Since polishing increases the level of dust, all personnel must be equipped with respirators or special masks. Try not to place this box next to another (especially adjacent), as this may interfere with the work of other employees. Equipment for painting work The car painting booth is the basis of the entire paint shop.
How to make money painting cars
Important
Find out its requirements before purchasing, renovating and equipping the premises. Marketing Your first clients will be your friends and acquaintances. Motorists willingly share the coordinates of good workshops.
Attention
If you provide quality services, the notorious “word of mouth” will very quickly provide the workshop with clients. Enter into agreements with car mechanics and services. Offering a reward in the form of a percentage of each client who comes to you through a recommendation will be an excellent motivation. You can rent out the spray booth to single craftsmen.
This will become additional advertising for the workshop, for which you will be paid. Advertising in newspapers, on websites and forums dedicated to cars, at gas stations, in auto parts stores - everything can be used. Experience shows that the most effective marketing ploy in car painting is a job done perfectly.
Business ideas from scratch
So, for the initial purchase of equipment and materials for organizing a workshop, you need to purchase:
- welding machine – 15 thousand rubles;
- compressor – 12 thousand rubles;
- slipway - 170 thousand rubles;
- painting booth – 430 thousand rubles;
- washing the spray gun – 25 thousand rubles;
- two types of spray gun: primer and finishing – 2 pcs. x 3 thousand rubles. = 6 thousand rubles;
- infrared drying - 5 thousand rubles;
- dust removal system – 50 thousand rubles;
- table, racks for painting parts - 10 thousand rubles;
- grinding machine - 2 pcs. x 8 thousand rubles = 16 thousand rubles;
- grinder - 2 pcs. x 5 thousand rubles. = 10 thousand rubles;
- workwear - 4 sets x 2.5 thousand rubles = 10 thousand rubles;
- other tools - 10 thousand rubles.
Total 769 thousand rubles. you need for capital investments in business.
Auto business - how to open a car painting service?
Search the site Recently, there has been an increased demand for cars, which results in an increase in demand for car repairs and restoration after minor damage or serious accidents. Therefore, opening a car painting service is a relevant and cost-effective idea. At the same time, the car painting service is popular not only in large cities, but also in small regional settlements.
Info
Organizing a business In order to open a car painting service, you need to register an LLC and coordinate the opening with the central city administration. There are special requirements for space and ventilation for the service premises. License for this type no activity required. Premises requirements To open a car painting business, you need a premises with an area of at least 25 square meters.
m.
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To place individual elements, stands for painting car parts are used. They make it easier and more convenient to carry out preparatory and painting work. When drawing up a business plan for car painting, you need to take into account all possible nuances and circumstances.
Labor resources The business plan for a paint and body shop must include expenses for paying employees, purchasing work clothing and deductions. Let's find out which specialists will be needed for each site. For four preparatory boxes and one painting booth you will need different quantities workers. To replace car parts that cannot be repaired, one specialist is enough. His workplace must be equipped with an electric lift. Pre-painting work requires special skills and care.
To do this, you will need 3 generalist specialists.
In addition to professional skills, service personnel must be able to communicate with clients, show their interest in the quality of work and a friendly attitude. Equipment for paint shop To organize a car painting service, you need to purchase special equipment:
- Painting and drying chamber.
- Infrared emitter for drying parts and small surfaces.
- Paint sprayers.
- Paint hydrant.
- Surface grinding tools.
- Dust removal equipment.
- Stands for securing parts during painting.
- Compressor.
As practice shows, it is impossible to save on the quality of equipment for painting cars, since it is difficult to perform high-quality painting with cheap equipment, or rather, almost impossible. The success of your business depends on the quality of painting.
Powder coating is becoming increasingly popular today. What is it? This modern technology, designed to produce high quality decorative and protective coatings. The work uses polymer powders (hence the name “powder”). They turn into a coating due to the influence high temperatures. Because of this peculiarity of the procedure, powder coating of metal and glass is most common.
Advantages
This process has a number of positive aspects. These include:
Economical. The fact is that such paint can be reused if it does not settle when sprayed 
on the treated surface. Thus, material loss is no more than 5%. By the way, this figure for conventional paints will be 8 times higher - about 40%. Also in this case there is no need for solvents.
Easy to use. Materials for this type of work are produced completely ready-made. This guarantees stable high quality coatings In addition, cleaning the equipment after use is very simple, because the powder is easily removed from the parts.
Speed. Powder coating does not require drying of products before placing them in the oven. If surfaces coated with conventional paint need to dry for quite a long time, then in this case the process is reduced significantly.
Durability. The technology of these works involves the polymerization of a layer of elastic plastic, which has fairly high adhesion, directly on the surface that is being painted. The result is a durable coating that boasts excellent electrical insulation and anti-corrosion properties, as well as resistance to various substances.
Environmental friendliness. As already mentioned, solvents are not used in this case, which has a beneficial effect on the environment. Waste-free production also plays a role.
Decorative. Powder paints make it possible to obtain a surface of any shade. The palette of materials presented today includes more than 5 thousand colors and shades with various textures. If desired, you can get a glossy or matte surface, as well as granite, moire, etc.
Powder painting as a business idea
If we take into account all the advantages of this type of work, it becomes obvious that such a business will be quite profitable. If you do not have the opportunity to immediately invest a large sum in your business, it is advisable to at least simply learn how to do powder coating with your own hands.
But it is worth considering that you will still have to spend money. First of all, you will need to take care of the availability of special equipment and a separate room. As a last resort simple will do garage, but provided that there is enough space in it to accommodate all the tools and carry out the actual work. What equipment is needed for powder coating?
Camera
Carrying out the work will be impossible without a special camera. It is in it that it is carried out most of the whole process. The powder coating chamber is needed for air purification (recovery process), in addition, it is due to it that the material can be reused. Here, paint that does not reach the surface being treated is sent to filters and then discarded.
Such equipment can have different sizes. Which one to choose should be decided individually in each case, having previously determined which products you plan to work with.
Stove and gun
You will also need a reflow oven. This is a prefabricated structure consisting of panels (their thickness is 100 mm). Thermal insulation material – basalt fiber. If you are just trying your hand at this type of work, it is not necessary to immediately buy a special oven. For this purpose, it is quite possible to use a conventional oven. However, to build a business, it is still recommended to purchase professional equipment.
Powder coating technology also requires a spray gun that allows the use of compressed air. You can also use a compressor as this. If you choose the latter, please note that it must have a high-pressure filter installed.
Recuperator and transport system
The remaining powder paint is collected using a recuperator. Instead, at first you can use a cyclone-type vacuum cleaner. In this case, you need to first check the power of the electrical network in the room and make sure that there is grounding.
If you plan to work with large items, then you should also consider purchasing a transport system. In it, the workpieces are moved on special trolleys that move on rails. This is how a powder coating line is built. Such equipment improves the productivity of the process, ensuring its continuity.
Powder coating technology
The process of doing the work itself is divided, as you can already understand, into several stages:
- Let's talk about each stage separately. Preparing the product, or rather its surface, for processing.
- Application of paint in powder form.
- Polymerization, i.e. heating the product in an oven.
Preparatory stage: cleaning, degreasing
We can say that this stage is the most labor-intensive. And it depends on it how high-quality and durable the coating will be. In the process of preparing the surface, it is necessary to remove all contaminants from it and degrease it.
Cleaning is carried out by mechanical or chemical method. The first option involves using steel brushes or a grinding disc. You can also grind in with a clean cloth, after moistening it in a solvent.
The second cleaning option involves the use of alkaline, neutral or acidic composition, as well as solvents. Their choice depends on how dirty the surface is, what material the product is made of, what type it is and what dimensions it has.
Phosphating and chromating
Next, a conversion sublayer can be applied to the product, which will prevent moisture and dirt from getting under the coating. Phosphating and chromating procedures provide better adhesion and protect the surface from rust. For this purpose, iron phosphate (for steel), zinc (when working with galvanic cells), chromium (for aluminum) or manganese and chromic anhydride are most often used.
Then you will need to remove the oxides, which is done using abrasive and chemical cleaning. The first is produced using abrasive particles (shot, sand), nut shells. These substances are supplied with compressed air at a fairly high speed. As a result, the particles “crash” into the surface of the product and bounce off it along with the contaminants.
Pickling (chemical cleaning) is the removal of various contaminants using special etching solutions, the main components of which are sulfuric, hydrochloric, nitric, phosphoric acid or sodium hydroxide. This method is considered more productive, however, after such treatment, the product must be rinsed from solutions.
Passivation
This is the final step in the surface preparation stage. It is necessary to treat the part with sodium and chromium nitrate compounds. This is done in order to prevent secondary corrosion.
After everything has been done preparatory work, the product is rinsed and dried in an oven. Now the surface can be directly powder coated.
Applying paint
What is powder coating technology itself? The prepared product must be placed in the chamber. Here the powder (paint) will be applied to it. If you have a dead-end box, then only small parts can be painted in it. Large products can only be processed in long chambers.
The most commonly used method for applying paint is electrostatic spraying. In this case, powder coating guns are used. These tools are also called sprayers or applicators. This device is a pneumatic sprayer that applies an electrostatically charged substance to a previously grounded part.
Formation of coating
Let's move on to next stage work. The paint is applied, now you need to form the coating. First of all, the product is sent to the oven for polymerization. Such chambers can be different: vertical, horizontal, again, dead-end or pass-through, single-pass and multi-pass.
The mentioned equipment for powder coating ensures heating of the surface to a certain temperature - 150-220 o C. The treatment lasts about half an hour, as a result of which a film is formed. At this stage, it is important that the part is heated evenly, which is only possible if the temperature in the chamber is stable.
Which mode to choose for processing a particular part depends on the part itself, the type of paint and equipment. After polymerization is completed, the product must be cooled in air. That's it, job done.
Areas of application
As you can see, powder coating is a rather labor-intensive job that requires certain investments. What products are exposed to it? The painting method under consideration is ideal for processing aluminum or forged products, as well as galvanized surfaces.
Powder paints are finding more and more “fans” these days. Now they are used in instrument making, construction, automotive industry, as well as in other areas. They are used to paint medical equipment, roofing materials, household appliances, objects made of ceramics, plaster and glass, and furniture. Powder coating of wheels is becoming increasingly popular among car enthusiasts.
Business organization
These works in specialized centers today are quite expensive. If you want to try yourself in this business, then if you have financial resources You’re good to go. Of course, not everyone can afford a powder coating line (automated system), but thanks to our recommendations, you will be able to replace some elements with other tools at first.
Start with small items. These can be plaster figurines, ceramic dishes and much more. Try painting something in your home first (start with something you don't mind ruining). Gradually you will develop the necessary skills and dexterity, then you will be able to accept orders from friends. However, you shouldn’t expect much income if you rely only on one-time orders from individuals.
The best case scenario involves the presence of large start-up capital. In this case, you can immediately purchase the necessary equipment and hire workers. Clients should be sought among enterprises engaged in the production of metal products. Only the presence of such customers will allow your business to exist and develop.
* The calculations use average data for Russia
1. PROJECT SUMMARY
The goal of this project is to open a car painting workshop to provide a range of affordable and high-quality car service services to clients in Rostov-on-Don.
Currently, statistics indicate an increase in the domestic vehicle fleet and an increase in car sales. Due to this, the demand for the services of car service stations is increasing. Thus, opening a car painting workshop is a promising line of business. The advantages include stable demand for services, high income and simple conditions business.
To implement the project, a premises is rented that meets all the requirements, located in close proximity to a busy section of the road. total area premises is 60 sq. m.
The volume of initial investment is 2,100,000 rubles. Investment costs are aimed at purchasing equipment, renovating premises, advertising, purchasing consumables and forming a working capital fund until the project reaches payback. The bulk of the required investment falls on the purchase of equipment, the share of which is 74%. Own funds will be used to implement the project.
Financial calculations take into account all income and expenses of the car service; the planning horizon is 3 years. It is anticipated that business expansion will be required after this period. According to calculations, the initial investment will pay off after 16 months of operation. Reaching the planned sales volume is planned for the 8th month of operation. The net profit will be 158,000 rubles/month, and the annual net profit for the first year of operation will be more than 1,000,000 rubles. Return on sales in the first year of operation is 18.15%.
2. DESCRIPTION OF THE INDUSTRY AND COMPANY
According to the State Traffic Safety Inspectorate, over the past 10 years, the vehicle fleet of Russians has increased by 65%, and the annual increase in the number of cars is 1.5 million units. In this regard, the need for the provision of various auto services is growing. One of these services is car painting. Car painting services are required every day by a large number of car owners: during pre-sale preparation, after mechanical damage, to improve the appearance of the vehicle.
Rice. 1. Dynamics of the Russian passenger car fleet
In addition, the peak of the crisis in the Russian car market has passed. According to forecasts, sales of passenger cars in the country at the end of 2017 will increase by 4-5%. In absolute terms, this means that this year Official dealers in Russia will sell 1.48 million new cars. The probability of a driver whose driving experience is less than 1 year getting into an accident is up to 95%. Almost 50% of drivers with less than 3 years of experience are responsible for all accidents on the country’s roads. According to statistics, we can expect an increase in demand for painting and body painting services in the next few years.
These circumstances make this type of business, such as car painting, promising. Such a service can bring a stable, high income, since the cost of painting one car part is 3,000-8,000 rubles.
According to 2GIS, there are currently 177 companies operating in Rostov-on-Don that offer painting and body services. The volume of the city's vehicle fleet is more than 300 thousand vehicles, and there are 1.3 million vehicles in the region. Comparing the number of service centers and cars in the city, we can conclude that the market is not yet saturated and has prospects for growth. Rostov-on-Don is among the TOP 10 cities in terms of passenger car fleet volume, and every year the quantitative indicator increases, which opens up new prospects for business development in the city.
To assess competition in the car maintenance market, consider its structure. It includes:
Ready ideas for your business
1) Network car services with their representative offices in various regions. It is quite difficult to compete with this group, since networkers have a client base and a certain business reputation. In addition, large car services can combine a whole range of car maintenance services. In this case, small services are at a disadvantage.
2) Authorized car services, specializing mainly in servicing a specific car brand. The main difficulty here is to enter the niche, because... official dealers and car manufacturers choose their partners very carefully.
3) Single car services are the largest group. Such services do not have accreditation, but are in high demand among car owners, since the price of services is usually 20-30% lower than that of authorized and network car services. Representatives of this group are the main competitors of this project.
4) Individual car maintenance services are difficult to classify as a business, but they should be considered as a competitive force, because such services are currently in demand.
Despite the large number of different car services, competition in the market cannot be called fierce. In the auto repair industry, only 10% of workshops belong to official dealers, and 90% are independent workshops with which you can compete.
Thus, opening a car painting workshop is a promising line of business. Business benefits include:
Stable profit;
Suitable for the “business in a garage” format;
Current and promising direction, in demand;
High level of income;
Possibility of expanding the range of services;
Simple conditions for organizing a business.
However, the disadvantages of this business should also be taken into account. Firstly, organizing a car painting service requires a large amount of initial investment, since the implementation of these services involves the use of high-quality and expensive equipment. Secondly, painting a car is a labor-intensive process that must be performed by experienced professionals. Thirdly, the payback period for car painting services is 1.5-2 years.
3. DESCRIPTION OF CAR PAINTING SERVICES
This car service business plan involves opening a car painting workshop. The success of this type of business directly depends on the quality of the work performed. The client sees the quality of the painting immediately, so it is necessary to hire only experienced craftsmen and use high-quality materials and equipment.
The car painting process includes the following steps:
removal of rust, dirt and dust;
padding;
sanding and preparing the surface for painting;
selection of paint colors;
applying paint;
applying transparent varnish to the dried surface and drying again;
polishing the painted surface.
Thus, painting a car is a long and painstaking process, each stage of which requires high-quality execution.
Ready ideas for your business
There are two types of car painting - partial and complete. In more than 50% of cases, car owners seek partial painting services. An important problem is the correct selection of enamel color. If there is a tinting error, the painted area will stand out noticeably against the background. general color car. Choosing the right paint tone takes into account the age of the car, lighting and the code of the paint originally applied to the car. Also important role plays by the individual perception and experience of the colorist.
That's why Special attention It is necessary to pay attention to the methods of selecting paint. There are several methods that differ in price and complexity of the selection process itself:
Selecting paint using a computer allows you to minimize human factor color perception. To do this, the indicators of a spectrophotometer are used - a device that measures reflection and is responsible for applying light to the sample. Computer program analyzes the received data and, based on it, selects the appropriate color.
Selection of enamel by VIN code. Today VIN codes are international standard car enamels and include 17 characters. In accordance with them, a shade code is selected from the catalog of car paint colors. The VIN code is indicated in each car - on the inside of the hood and is presented in the form of a regular sticker. This method can be used if the car has not been repainted before.
In addition to car painting, it is rational to add body repair to the list of services, since usually before painting a damaged car part, it is necessary to eliminate scratches, chips, deformation, etc. Body repair includes:
Tin work (straightening, removing dents) eliminates minor damage to the body. Recently, the service of vacuum removal of small dents has become popular. More serious damage requires full cycle tin works.
Slipworks (geometry restoration) are one of the most labor-intensive and complex processes. Restoring the geometry of the car is carried out using a high-tech device - a slipway.
Reinforcement work includes the entire range of operations for dismantling and installing various vehicle parts.
Local repairs. It includes the elimination of minor damage, such as scratches, chips, dents, abrasions, etc. Technologies in local body repair are becoming more and more popular because they allow you to quickly and efficiently minimal costs repair damage. In this case, repairs are carried out exclusively on the damaged area, maintaining the integrity of the factory paint. At the end of the work, the surface is polished to give it shine and protect it from negative influences.
In accordance with this, it was compiled sample list services that are planned to be provided in the workshop (Table 1). Prices are approximate and can be adjusted depending on the chosen pricing policy of the organization.
Table 1. Price of car painting service
In the future, it is possible to expand the list of services with additional services:
Airbrush;
Body lamination;
Painting a car with liquid rubber;
Glass replacement;
Anti-corrosion treatment of the car;
Dry cleaning.
Registration for the service is carried out by phone or through the online application form on the service website.
4. SALES AND MARKETING OF CAR PAINTING SERVICE
Great competition in the automotive service market determines the important role of the reputation and advertising of the workshop. Therefore, the basis of the marketing plan is a careful study of the level of service and advertising campaign. The main task of marketing in the auto service business is the transition of one-time customers to the status of regular ones. It is possible to gain consumer trust with the help of high-quality service and a convenient location of the workshop.
The target audience consists of car owners, of which 60% are men aged 20 to 50 years.
A car owner who is faced with the need to paint a car or body repair for the first time looks for a workshop personally or follows the advice of friends. Car owners willingly share the coordinates of good auto repair shops, so word of mouth in this case is one of the most effective methods of promotion. In order for the client to return to the workshop and recommend it to friends, it is necessary to create comfortable conditions service – duration of work, convenience of workshop location, quality of service, cost of services, etc. To do this, you can use various marketing techniques:
Setting prices for services slightly lower than competitors;
Concluding agreements with car mechanics and non-competitive related services. The agreement is established on the terms of deduction of a certain% from each client who came on their recommendation;
Posting information about services on thematic websites and forums in your region;
Introduction of a system of discounts when providing several services at once;
Organizing a convenient place to wait for quick work.
Advertising on billboards and signs. The most effective advertising for a car service center is outdoor advertising. Manufacturing and installation of one sign next to road signs costs on average 15,000 rubles. To improve efficiency outdoor advertising It is planned to produce two signs capable of attracting the required number of customers. The billboard should serve not only as a sign, but also information field, where it is recommended to reflect the specific features of the offer, for example, you can indicate the timing of work or current promotions.
Ready ideas for your business
Business cards and flyers. It is best to distribute printed material in crowded places target audience. This could be the territory of a gas station, auto parts stores, car washes, tire shops, etc. The main offer for the client will be a discount upon presentation of the flyer. It is more rational to use this tool at the initial stage of a car service. The cost of this type of advertising is about 10,000 rubles.
Formation of customer loyalty. To form your customer base, it is necessary to provide for bonus programs for regular customers. To achieve this, it is planned to create a cumulative system of discounts. For example, you can accrue 2% bonuses from each purchase, which the client can use to pay next time. To keep records of the bonus program, you will need a computer with the appropriate software.
Advertising in the media. You can place an ad in a newspaper or order an advertisement on the radio. A classic radio advertisement is a 30-second video, the advertising text consists of 60-75 words, excluding prepositions. The cost of radio advertising depends on the selected radio, the broadcast time of the video, its duration and the number of repetitions. On average, the cost of 1 minute of a commercial is about 4,000 thousand during the period 7:00 to 22:00. The approximate budget for advertising promotion through the media is 15,000-20,000 rubles.
Creating your own website. Firstly, this tool allows you to promote services via the Internet, and secondly, it simplifies the process of interaction with potential clients. The car service website should indicate a list of services provided and a price list for them, contacts, a location map, information about promotions and special offers. It is also recommended to create a form on the website to quickly place an order. For a car service website you only need a couple of web pages and simplest interface. The cost of such a site is about 20,000 rubles.
However, the best advertisement for a car service center is its favorable location. If you choose the right site, you can ensure a sufficient flow of customers. Therefore, it is worth paying special attention to choosing a suitable site.
The approximate plan for promoting a car service in the city of Rostov-on-Don is presented in Table 2. In accordance with calculations, it is planned to spend 91,000 rubles on promoting a car service. The bulk of promotional events are planned for the first months of the car service opening.
|
Event |
Description |
Costs, rub. |
|
To attract the attention of potential customers, it is necessary to place banner signs near the car service center. Costs include creating signs as well as installing them. |
||
|
This involves creating advertising material (flyers/booklets) and distributing it in places where the target audience gathers. Costs include the costs of creating and printing flyers, as well as salaries for promoters. The promotional material contains a 10% discount coupon for your first visit |
||
|
Creating your own website |
Creation and promotion of your own business card website on the Internet. The website should contain contact information, directions, price list for services, and an online application form. |
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The plan is to select a radio station that the target audience listens to. The cost of creating a 15-second video is 3,000 rubles. 1 min./day * 4000 rub./min. * 7 days = 28,000 rub. |
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Experience shows that the most effective advertising for a car painting service is a job done perfectly. Qualified employees, thoughtful pricing policy and warranty service will help attract and retain customers.
An active marketing strategy allows you to speed up the process of recoupment of funds invested in opening a car repair shop. For a car service to pay off, it is necessary to serve at least one client per day. Profit will appear if you serve two or more clients daily. It is important to consider that even the most modern infrared drying will not allow painting more than five cars per day.
How much can you earn painting cars? To answer the question, let's determine the amount of revenue. To do this, we calculate the average bill and the number of orders per month. We take the average bill for a car paint shop to be 10,000 rubles (based on the fact that the cost of a full car paint job is about 30,000 rubles, and the cost of other services, which are provided much more often, is 3,000 rubles). The number of orders completed per day of work is 2. Therefore, the volume of work per month is 60 orders. Then the monthly revenue from the main activity will be: 10,000*60=600,000 rubles. It is planned to reach the planned sales volume in the 8th month of operation thanks to an active advertising campaign.
The payback of a car paint shop depends on competition and customer flow. If circumstances are favorable, a business can pay for itself within six months. If competition in the city is tough, then the payback of the business will be 12-18 months.
5. PRODUCTION PLAN FOR CAR PAINTING SERVICE
How to open a car service center from scratch? The algorithm for opening a project involves the following stages:
Register your business as an LLC or individual entrepreneur.
Decide on a site and premises for a car service.
Purchase specialized equipment.
Hire qualified workers.
Select suppliers and purchase consumables for the car service.
Let's look at each point in more detail.
1) Selecting a site and premises. When opening a car service center, two key parameters should be considered - geographical location and equipment that provides a range of services. The profitability of a business depends on these two parameters.
The most significant issue when organizing a car repair shop is finding a suitable site. When choosing a location, you should pay attention to the presence of competitors nearby. This will allow you to assess the level of consumer demand and make a decision on the choice of site.
The car service building should be clearly visible from the road and have convenient access. According to the requirements of the SES, a car service center cannot be located in close proximity to residential buildings and bodies of water. The distance between the service station and these objects must be at least 50 meters.
In addition to the characteristics of the site, it is necessary to take into account the room in which the workshop with all the equipment will be located, since the layout of any automobile workshop requires compliance with certain rules. The layout of the paint shop should ensure quick and consistent movement of the vehicle being repaired from the repair shop to the paint booth.
A car painting service needs a room with an area of at least 30 sq.m. In order to accommodate two cars at the same time, you will need at least 60 sq.m. Any non-residential buildings are suitable for a car service: garages, hangars, etc. Mandatory requirements The requirements for a car paint shop are the installation of a hood or good ventilation, good lighting (it is recommended to use fluorescent lamps), and a powerful power supply. In addition, an air duct and a thermal cushion with heating elements must be installed in the upper part of the room. The floor of the room where the drying chamber will be installed must be raised by 10-15 cm in order to install a fan that sucks air from the chamber. To speed up the drying process, it is recommended to equip the room with infrared lamps.
Summarizing all of the above, we can determine the following requirements for the premises of a car service center:
Availability of ventilation, plumbing, heating and at least one window;
Separate premises (i.e. outside residential buildings and public buildings);
Finishing floors and walls with moisture-resistant and explosion-proof materials;
Explosion-proof lamps and devices;
Availability of a bathroom and shower for staff.
You can choose a premises for rent that meets all the requirements, or build a building. The market offers many options for the construction of turnkey car service centers. The car service building is a prefabricated frame building made of element-by-element assembly sandwich panels. The full cost of a turnkey car service starts from 1.5 million rubles. (for boxing with 2 posts).
To implement the project, it is planned to rent a plot of 60 square meters. m. The rent is 50,000 rubles per month. The cost of repairing and finishing the premises is 80,000 rubles.
2) Purchase of equipment. To ensure production, it is necessary to purchase equipment. Modern multifunctional equipment is the key quality work. The standard list of equipment required to equip a paint and body shop includes:
Straightening stocks (platform, frame, rolling and floor);
Set of straightening tools;
Detectors for determining types of steel;
Hydraulic kits for body straightening;
Two post car lift;
Measuring rulers, two- and three-dimensional measuring systems;
Kit for straightening dents on the body without painting;
Welding machine;
Polishing machine;
Set of spray guns;
Painting and drying chamber;
Special colorist lamp;
Mini-chamber for sputtering tests;
Rotary painting tables for painting body parts;
Infrared emitter for drying parts and small surfaces;
Surface grinding tools.
Dust removal equipment.
Compressor.
This list is not exhaustive, so total amount equipment costs include additional costs. The purchase of equipment for a paint shop will cost an average of 1.5 million rubles, of which about 700 thousand are for the drying chamber.
In a paint shop, this equipment is the most important, so you should pay special attention to its selection. In this case, it is necessary to take into account the following parameters: the internal size of the chamber, the pumping and pulling characteristics, the thermal insulation of the chamber and the lighting of the chamber. The most popular camera manufacturers are: Termomeccanica, ColorTech, Saico. Manufacturers often offer equipment under a leasing agreement, which is a profitable way for a beginning entrepreneur to purchase expensive equipment.
In addition to the equipment to equip the auto paint shop, it is necessary to purchase:
Consumables (sanding papers, drill attachments, etc.);
Chemicals (varnishes, paints, etc.);
Uniforms for employees.
3) Recruitment. To operate the car service, it is planned to hire three craftsmen: 2 tinsmiths and body workers and 1 car painter. It is planned that after the first year of work, it will be necessary to hire another team of craftsmen.
It is worth paying special attention to the qualifications and practical skills of potential employees, since the reputation of the car service depends on the quality of their work.
There are no special requirements for personnel: secondary technical or higher education in the field, experience in repairing and painting cars, knowledge of the structure of cars.
4) Purchase of consumables. A car service center uses a lot of consumables. It is important that the workshop is always provided with the necessary amount of materials. In this regard, it is necessary to draw up a list of bona fide suppliers in advance and establish cooperation with them.
6. ORGANIZATIONAL PLAN FOR CAR PAINTING SERVICE
The initial stage of opening a car painting workshop is to register the business in government agencies. To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Types of activities according to OKVED-2:
45.20 “Services for maintenance and repair of motor vehicles.”
SES requirements require registration following documents to open a car service:
Production control program;
Conclusion of Rospotrebnadzor on compliance of the premises with standards;
Permission from Rospotrebnadzor to carry out activities;
Waste removal agreements, hazardous substances, disinfection, washing of work clothes.
You can prepare the documents yourself, but to reduce the processing time, you can contact a specialized law firm, whose services will cost approximately 30,000 rubles. This project provides that the entrepreneur independently prepares all the necessary documentation.
The workshop's opening hours are from 10:00 to 20:00, weekends are Sunday and Monday. Based on this, the staffing table is formed. The staff consists of 4 people, including an entrepreneur who performs managerial functions, maintains accounting and works with suppliers.
Tinsmith-bodyworker carries out car body repairs. A car painter performs all work related to painting cars. Employees' wages can be calculated either as a fixed monthly amount or according to the formula “salary + % of sales.” The latter system is preferable, since this method of remuneration will serve as motivation for employees. To simplify financial calculations, this business plan takes into account a fixed salary amount. General fund remuneration is 163,800 rubles.
Table 3. Staffing and wage fund
7. FINANCIAL PLAN FOR CAR PAINT SERVICE
The financial plan takes into account all income and expenses of the car service; the planning horizon is 3 years. It is anticipated that business expansion will be required after this period. It is possible to open a full-fledged automobile workshop.
The project requires raising funds in the amount of RUB 2,100,000. The bulk of the required investments falls on the purchase of equipment - 71%, the share of expenses for repairs of the premises and the first month of rent - 6%, for working capital - 12%, for advertising - 4%, and for the purchase of consumables - 7%. The project is financed from equity capital. The main items of investment costs are shown in Table 4.
Table 4. Starting investments
Variable costs include the cost of purchasing consumables for repairs and consumed utility capacity. To simplify financial calculations, the amount of variable expenses is calculated based on average cost workshop services and a fixed trade margin of 300%.
Fixed costs of a paint service include rent, advertising, depreciation, wages and other expenses (Table 5). The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, but they are not taken into account in the table, since their size is not fixed and depends on the amount of revenue.
Table 5. Fixed costs
Thus, fixed monthly expenses were determined in the amount of 263,800 rubles. A detailed financial plan is given below.
8. EVALUATION OF EFFECTIVENESS
The investment attractiveness of a real car service can be judged on the basis of simple and integral performance indicators. Changes in the value of money over time are taken into account using the discounted cash flow method.
The payback period of the project with an initial investment of 2,100,000 rubles is 16-17 months. The net monthly profit of the project upon reaching planned sales volumes will be 158,000 rubles. It is planned to reach the planned sales volume in the eighth month of operation.
The annual net profit for the first year of operation will be more than 1,000,000 rubles. The return on sales in the first year of operation will be 18.15%. The return on investment ratio is 10.7%, and the internal rate of return exceeds the discount rate and is equal to 8%. The net present value is positive and amounts to 1,693,232 rubles, which indicates the investment attractiveness of the project.
The financial plan takes into account the optimistic sales forecast that can be expected due to the favorable location of the workshop and high efficiency advertising campaign.
9. RISKS AND GUARANTEES
To assess the risk in the work of a car service, it is necessary to analyze external and internal factors. TO external factors include threats associated with economic situation in the country, sales markets. Internal – the effectiveness of organization management.
External risks include:
Poor choice of workshop location. It is possible to eliminate the wrong decision with the help of a high-quality geomarketing analysis of the area, infrastructure, traffic flows, which will allow a more accurate assessment of the level of sales taking into account the density of potential consumers.
High competition in the market, opening of new points in relative proximity, dumping of direct competitors. The emergence of new auto repair shops will lead to redistribution client base and profits. Often, large auto repair shops provide painting and repair services, which negatively affects the customer base of small workshops. Reducing this risk is possible by creating your own customer base, developing a unique selling proposition, smart pricing policy and stimulating consumer loyalty.
An increase in rental costs, which will increase fixed costs and may affect your financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a conscientious lessor.
Internal risks include:
Technological risks, which include incorrectly selected equipment, breakdowns, misuse technological capacities, which can lead to a halt in business processes. This risk can be reduced with regular monitoring of equipment serviceability, high-quality after-sales service, and proper selection of equipment.
Low level of employee competence. Irresponsible attitude towards property and poor quality of service can lead to serious financial losses and reduction business reputation. To avoid this, systematic control, financial motivation, and standardization of personnel work are necessary. The easiest way to reduce this risk is at the recruitment stage. It is necessary to carefully select employees and offer them favorable working conditions that can attract experienced employees.
Failure to achieve the planned sales volume. This risk can be reduced with an effective advertising campaign and a competent marketing policy, which includes various promotions and bonuses;
A decrease in the reputation of the institution among the target audience due to errors in management or a decrease in the quality of services. It is possible to mitigate the risk by constantly monitoring the quality of services, receiving feedback from car service clients and taking corrective measures.
Summarized data on the analysis of the risk component of the project are given in Table 6. Thanks to quantification risks, it is possible to establish what managers should focus on and what measures to take to minimize losses.
Table 6. Quantitative Analysis risks
According to the above calculations, the most serious risks are technological risks and the risk of competitors' reaction. In the first direction, it is necessary to carefully approach the choice of equipment, study various offers on the market and the experience of other entrepreneurs. In the second direction, special attention should be paid to the formation competitive advantages, especially pricing policy, marketing strategy, as well as the creation of a flexible system of working with clients.
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