Infection. Methods of psychological influence in the process of communication (persuasion, suggestion, imitation, emotional contagion)

Page 1

The Encyclopedia of Sociology gives the following definition of mental infection. Mental contagion is a collective name for a number of events and phenomena of an individual mental and socio-psychological order in the behavior of people, the prerequisites for which are the mechanisms of suggestion and imitation. The determining factor for mental infection is the clear dominance of the emotional component of its implementation and manifestation. Mental contamination is closely connected with such a phenomenon as “fashion”, as well as with precedents for such phenomena as collective phobias (fears) of various types. The first attempt at a strictly sociological explanation of the phenomena of mental infection was carried out by G. Le Bon in his project for reconstructing the behavior of human “crowds”.

According to Andreeva, infection has long been studied as a special method of influence that in a certain way integrates large masses of people, especially in connection with the emergence of such phenomena as religious ecstasies, mass psychoses, etc. The phenomenon of infection was known, apparently, at the earliest stages of human history and had diverse manifestations: massive outbreaks of various mental states that arise during ritual dances, sports excitement, situations of panic, etc.

Contagion can be defined as the unconscious, involuntary exposure of an individual to certain mental states. It manifests itself not through more or less conscious acceptance of some information or patterns of behavior, but through the transmission of a certain emotional state, or “mental mood.” Since this emotional state occurs in the mass, a mechanism of multiple mutual reinforcement of the emotional effects of communicating people operates. The individual here does not experience organized deliberate pressure, but simply unconsciously assimilates patterns of someone’s behavior, only by obeying him. Many researchers have noted the presence of a special “contagion reaction” that occurs especially in large open audiences, when the emotional state is intensified through repeated reflection according to the usual chain reaction models. The effect takes place primarily in a disorganized community, most often in a crowd, which acts as a kind of accelerator that “accelerates” a certain emotional state.

I found the following psychological interpretation of mental infection. Contagion is the unconscious involuntary exposure of an individual to certain mental states. In this case, it is not the conscious transmission/reception of some information or pattern of behavior that occurs, but the transmission of a certain emotional state (mental state). Since all this takes place en masse, there is a multiple mutual strengthening of the emotional states of communicating people.

Religious ecstasies;

Mass psychoses;

Panic (a consequence of a lack or excess of information about frightening or incomprehensible news). But if in a situation of panic there is a person who is able to offer a model of behavior that will restore the normal emotional state of the crowd, the panic can be stopped;

Emotional contagion in situations of mass spectacles. It has been established that for infection to occur, it is necessary to establish a commonality of assessments (a popular artist, a fascist leader, etc.), which is greatly facilitated by preliminary applause.

Contagion plays an important role in various socio-psychological phenomena. The role of infection in the emergence of “mental epidemics” among large groups of the population is especially great. These include cliques, dances of St. Vitus, the excesses of a fanatical crowd, a craze for fashion, various trends in art, literature, medicine, etc. The content of these dominant emotions determines the content of mental infection. It plays an important role in social life. Skillful use of mental contagion is an essential component of the work of a teacher, leader, and any educator in general.

Infection is not only an asocial mechanism. A positive example can be infection by personal example in war, during rescue work in disaster zones, etc. The example of a commander raising his unit to attack, the call of a party leader directing the actions of large masses of people, a teacher captivating his students is contagious. .

A special situation, according to Andreeva, where the impact through infection increases, is a situation of panic. Panic occurs among a lot of people as a certain emotional state, resulting either from a lack of information about some frightening or incomprehensible news, or from an excess of this information. The term itself comes from the name of the Greek god Pan, the patron saint of shepherds, pastures and herds, who with his anger caused the madness of the herd, rushing into the fire or abyss for a minor reason. The immediate cause of panic is the appearance of some news that can cause a kind of shock. Subsequently, panic increases in strength when the considered mechanism of mutual multiple reflection comes into play. The contagion that occurs during panic cannot be underestimated, even in modern societies. A widely known example is the emergence of mass panic in the United States on October 30, 1938, after a broadcast organized by the NBC radio company based on the book by H. Wells “The War of the Worlds.” Masses of radio listeners of various age and educational backgrounds (according to official data, about 1,200,000 people) experienced a state close to mass psychosis, believing in the invasion of Martians on Earth. Although many of them knew for sure that a dramatization of a literary work was being broadcast on the radio (this was explained three times by the announcer), approximately 400 thousand people “personally” witnessed the “appearance of the Martians.” This phenomenon was specially analyzed by American psychologists.


Conclusion.
The first two groups of children are characterized by suppression or ignoring of their impulses or needs. The self-organization of their social behavior will be subordinated to group norms, and not to their own needs. Difficulties can be predicted...

Introductory Terminology
A destructive cult (sect) is a type of organization whose practice (religious and/or psychological, i.e. using psycho-methods) is recognized by authoritative institutions of civil society as destructive in relation to: the individual in...

Research on intellectual activity
Intellectual initiative The expression of activity in initiative is intuitively understood by everyone. No one will call a person proactive who performs work only within given limits. Such a person is usually called conscientious. However, completely...


Method of persuasion. This method is used in messages aimed at changing a person’s views, his relationships, and forming new ones. Persuasion is the main method of influence and is extremely widely used in practical activities.

^ Persuasion is understood, on the one hand, as a diverse influence on a person with the aim of developing certain qualities in him and getting rid of others, and on the other hand - motivation for a certain activity. The main components of persuasion are information (story), explanation, evidence and refutation, and conversation.

In order to encourage a person to act, information plays an important role, which is necessary because a person, before doing something, must be convinced that it is worth doing. In order to induce the person of interest to the desired practical activity, the communicator should first of all inform him about the value of the goal and the likelihood of achieving it, that is, convince him of the advisability of the action. Information can be provided in different ways and means. One of them is the story.

Story is a lively and imaginative presentation of information with the aim of communicating to the object the facts and conclusions necessary to motivate him to action. Being in a form free from any canons, the story allows the communicator to convince and convince the interlocutor.

Analyzing clarification As one of the components of persuasion, its most typical types can be distinguished: schematic, narrative, reasoning and problematic.

A schematic explanation is appropriate when instructing, when the interlocutor must assimilate, or rather, remember the information being communicated. Such an explanation is carried out in clear, clear language, in short phrases. Narrative explanation is a presentation of facts in the form of a living story that leads to appropriate conclusions with logical consistency.

Reasoning explanation consists in the fact that we pose questions to the interlocutor, forcing him to think about them, and through a series of logical reasoning we ourselves lead him to the desired conclusion. The problem explanation differs from the previous ones in that the communicator does not provide answers to the questions posed. The interested person himself comes to the answers, but the material for clarification is presented to him in such a way that it leads him to the conclusion that we need.

One should also take into account here the elements of evidence that are built according to the laws of logic and which indicate that the evidence will be very effective if it is based on facts that are either correct in their essence or are perceived by the interlocutor as correct. The logic of evidence is associated with the specifics of the relationship between thesis and argument: thesis- this is a position the truth or logic of which must be revealed; argument- this is a position from which the truth of the thesis being proven follows.

The more carefully we select our arguments, the more convincing the proof will be. These include: reliable facts; definition of the basic concepts of a specific field of knowledge; provisions whose truth has been previously proven. The most important thing for practical communicative activities are facts. People are used to relying on facts. Facts create in them the appropriate mood to perceive reality and form an attitude.

From a logical point of view refutation has the same nature as evidence. By proving one idea to the interlocutor, the communicator thereby refutes another. Refutation deals with criticism of the established views of the person of interest, with the destruction of old ones and the formation of new ones. Hence, in the process of refutation, it is necessary to use psychological methods along with logical ones. The success of a rebuttal has a lot to do with interview tactics. In fact, the entire process of persuasion depends on how the conversation is structured and how it is conducted.

Large role in carrying out conversations questions from the communicator play. Depending on the functions performed, questions can be: leading, probing, direct, situational, clarifying and approving.

The conversation usually begins with a leading question. This question is framed in such a way that it inspires the interlocutor to present his ideas. The question should feel that the communicator is ready to share the point of view of his interlocutor. The question can aggravate, or vice versa, weaken the vigilance of the interlocutor. Therefore, the formulation of the leading question should be treated with particular care.

If you need to obtain any information, apply probing questions, which come in three types:

a) specific (“What do you say about?..”);

b) veiled (“So how?”, “So what?”);

c) suggestive (“Maybe you’ll think about it?”, “How would you rate this?”, etc.)

When you need to confuse your interlocutor, they use direct questions, requiring a “yes” or “no” answer (“Were you there?”). This function also uses alternative questions: “If this is not so, then what do you think?”

The strategy for posing a question is simple: having posed a question, you need to wait for an answer. Silence is the most important stimulator of the interlocutor’s speech activity. On the one hand, silence allows the interlocutor to collect his thoughts, and on the other hand, it forces him to speak out more quickly. The interlocutor here is stimulated subconsciously.

Also important are situational questions. Their main goal is to encourage the interlocutor to be active. These questions model a similar situation: “But suppose you were in his place?” After this, it is always appropriate to begin a phrase with questions: “What?”, “How?”, “To what extent”?” And etc.

^ Clarifying questions should apply to the entire conversation (“So what do you want?”). However, if you ask it in this form, the interlocutor begins to think that his partner decided everything in advance or did not listen to him attentively. Therefore, it is better to say a phrase to which the answer must be “yes”: “So you think that “A” is wrong?” - "Yes". They can go for this affirmative questions: “You and I agree on the main thing, don’t we?”

At the end of the conversation, questions should be asked to summarize the results. The sequence of asking questions should be as follows:


  1. “Well, have we discussed the main thing?”

  2. “What did we find out?”

  3. “What conclusions have we come to?”
In many cases, the behavior of the communicator is very important. Psychological observations lead to the need to recommend the following:

1) do not sit on the edge of your chair, it seems that you want to force the conversation;


  1. do not spin around in your chair, this indicates uncertainty and indecision;

  2. don’t waste time, think through the plan more carefully;

  3. do not rush, haste leads to miscalculations;

  4. ask questions skillfully, a well-posed question is already half the battle;

  5. use the pronoun “I” as little as possible;

  6. do not look down on your interlocutor;

  7. do not ask unnecessary questions, they alarm the interlocutor;

  8. don’t get excited, it’s best if you feel warmth in your speech;

  1. do not pretend to be a soothsayer;

  2. do not draw conclusions for your interlocutor;

  3. Make as few promises as possible.
The use of the method of persuasion can only be effective when it simultaneously affects all spheres of the human psyche: emotional, intellectual, volitional.

The process of persuasion should always help the object of our interest to understand confusing, contradictory circumstances, make the right decision, identify mistakes made, and realize their guilt. In order for the method of persuasion to produce the necessary results, it is necessary to excite the mental activity of the person being persuaded, to direct it so that it leads the person being persuaded to the very conclusions of which they want to convince him. It is also necessary to predict the course of his thoughts, change the arguments, the direction of belief in connection with his identified doubts.

^ Persuasion in all cases is a process that includes the following basic elements:


  1. presentation of certain arguments;

  1. transmission of information confirming the correctness of the arguments presented;

  1. listening to doubts and objections;

  2. presentation of new arguments taking into account objections;

  1. repetition of individual arguments and elements of transmitted information in order to more fully influence the course of the thought processes of the person being persuaded.
When carrying out persuasion, one should take into account all the positive features and properties of the person being convinced, and appropriately focus attention on them, also using contrast to their properties and attitudes of other objects. It is very important to identify points of hesitation and doubts of the person being persuaded. In this regard, in the process of applying the method of persuasion, you should continue to carefully study the person, observe his reactions, changes in behavior, facial expressions, gestures, etc.

Of course, the process of persuasion presupposes the obligatory clarification of arguments and objections on the part of the person being persuaded. He may agree with the arguments, doubt them, or express a negative attitude towards them. If there are doubts or a denial is expressed during the persuasion process, it is necessary to find out the reason and, taking it into account, resume the persuasion process with new arguments, additional information, and repetition of the arguments in a different way, which can help change the attitude of the person being persuaded towards them.

It should be noted that the belief must satisfy the following requirements:


  1. meet the level of development of the person being persuaded; be built taking into account the age, educational, professional and other individual mental characteristics of a given person;

  2. be consistent, logical, evidence-based;

  3. excite the mental activity of the person being persuaded;

  4. contain both a generalization of the situation, conclusions, and specific facts;

  5. contain an analysis of mutually known facts;

  6. the person who persuades must sincerely believe in what he is convincing;
7) take into account the capabilities and characteristics of the person being convinced. As a rule, the effectiveness of persuasive influence depends on a number of conditions: Firstly, on the strength of the impact itself; Secondly, on the character, characteristics of the mental makeup of the person being influenced and their consideration when building a belief; Thirdly, from the intellectual and emotional state of the persuader at the time of their relationship. In each case, in a different, purely individual way, it is necessary to use methods of persuasion when influencing a specific person.

^ Coercion method . It is known that it is not always possible to achieve success by influencing a person with persuasion. Often we have to resort to coercion. It should be noted, however, that naked coercion, isolated from persuasion, is harmful in many cases. It is important that the target to some extent understands the inevitability of coercive measures taken against him. And this is achieved, as a rule, in the case when coercion is preceded by persuasion. This methodological position should become the basis for choosing coercion as a method of influencing a person in practical activities.

By its nature, coercion is divided into physical and psychological. Physical coercion is based on the use of force (we do not consider it). Psychological coercion acts as an inducement of the person of interest to a certain activity contrary to his wishes. The very fact of coercion is present in persuasion. However, here the object of interest, after carrying out explanatory work with him, consciously, without emotional pressure from the communicator, fulfills what is prescribed. In the process of psychological coercion, the object fulfills the order in a state of strong internal protest. And only external circumstances force him to obey.

Therefore, the most important condition for using the coercion method is an external prerequisite. If there is no such prerequisite, coercion becomes meaningless. In conditions of practical activity, such a prerequisite for coercion is a feeling of fear, which in its primitive form is associated with an unconditioned defensive reflex and is most elementally manifested in the mechanisms of the self-preservation instinct. The social nature of fear is very complex and has not yet been studied. However, it has long been known that fear is caused and intensified when a person is aware of, and sometimes acutely experiences, his weakness. The communicator must know this pattern and clearly understand that fear has little effect on a strong person. For a person, unstable fear is the strongest motivating factor. This means that coercion is associated not only with external factors, but also, of course, with internal, psychological ones.

It should be noted here that when assessing the possibility of using coercion against a particular person, you need to mentally take his point of view and draw conclusions about whether this person, say, after presenting him with compromising materials,

rials feelings of fear. If the person of interest, having comprehended the situation, evaluates it for himself as dangerous, he will be to some extent gripped by fear. The use of coercion here is justified and, one might say, even prepared. If the person of interest in this situation does not perceive danger and fear does not arise, then the use of coercion will be meaningless.

The emergence of a feeling of fear indicates that a person is directly involved in experiencing the situation. But since people experience differently, then, of course, they will treat the same materials presented differently. Of course, over-emotional, shy people, as a rule, overestimate the seriousness of the troubles that suddenly arise in them. Purposeful energetic pressure on them can intensify the excitement that has arisen in them and bring it to the level of fear. Less sensitive natures, on the contrary, underestimate this seriousness, and therefore methodical “processing” is required so that a feeling of fear arises in them.

In practical activities, the main methods of psychological coercion are: prohibition, categorical demand, warning and threat.

Prohibition suggests an inhibitory effect on the individual. It comes in two forms:

a) prohibition of impulsive actions;

b) prohibition of illegal behavior that borders on coercion and persuasion. The use of a prohibition in many cases does not affect the relationship between the communicator and the interlocutor.

^ Categorical requirement lies in the power of the order and can only be effective when the communicator has very great authority with the target. In other cases, this technique may be useless and sometimes even harmful. In many respects, a categorical requirement is identical to a prohibition, but among the methods of coercion it is more significant than a prohibition.

Warning, as a rule, it replaces the beginning of a new stage in the relationship with the object of influence. If before the warning these relationships are characterized by mutual trust, then with its use they take on the color of dominance on the part of the communicator. The meaning of the warning is that the communicator causes anxiety in the target, and accordingly, on its basis, a desire to prevent negative consequences for oneself (the interlocutor). In a warning, in addition to content, tone is of great importance. It must be impressive, with an element of threat. All this proves obvious pressure on the object and causes mainly negative feelings in him; a predominant feeling of anxiety and fear for the consequences of his behavior appears. This is what prompts the interlocutor to make certain efforts on himself and obey the communicator’s instructions.

Threat crowns the hierarchy of coercion, bringing the interlocutor to a state of intense experience, generating a feeling of fear. In order to use a threat, it must create a feeling of fear in the interlocutor.

Psychological research, especially recently, shows that there are people who are very resistant to fear. Therefore, it is quite difficult to apply coercion to them. In order to exert psychological influence on such persons, the method of suggestion is used.

^ Method of suggestion. Let us note that suggestion is one of the means of mutual influence between people in the process of their communication. The peculiarity of suggestion is that it influences the behavior of the object of influence unnoticed by him. Uncontrollably penetrating the psyche, the inspired idea is realized in the form of actions. At the same time, the person himself evaluates his actions as self-evident.

Practical activity, saturated with a variety of elements of communication, represents a vast area for suggestion. From this it is clear that mastering at least some of the techniques of suggestion is very important for any communicator.

The word "suggestion" has a number of meanings. We will consider suggestion as a specific effect on a person in the waking state. Such suggestion, as a rule, is not characterized by uncontrollability, but only by dulled consciousness and a decrease in criticality in the person of interest.

It should be noted that suggestion as a method of influencing a person is a psychological influence perceived by the object without proper control of consciousness. The suggestive effect is based on a specific quality of the human psyche - suggestibility, that is, the ability to perceive suggestion. In order to use the techniques of suggestion, you must be able to identify suggestible people and determine the state of their maximum suggestibility.

The degree of suggestibility depends mainly on the nature of the social role performed by the individual, a sharp change in which, as a rule, creates favorable conditions for increasing suggestibility. And vice versa, an increase in the significance of the social role being performed leads to an increase in the independence of the object, based on a critical attitude towards one’s actions.

A communicator, if he carefully observes the person he is interested in, can always say with confidence whether this person’s level of suggestibility has increased or decreased.

Practice shows that suggestibility is also influenced by the properties of the human nervous system. K.I. Platonov noted that one of the reasons for the weak suggestibility characteristic of some individuals may be the prevalence of the second signaling system over the first (mental type of nervous system) with high balance and mobility of the main cortical processes. Suggestibles, as a rule, belong to a pronounced artistic type of nervous system. Suggestibility also depends on a person’s mental state and anxiety. Suggestibility is closely related to the characteristics of the human psyche.

This indicates the fact that the communicator, using the methods of studying personality available to him, has the opportunity to draw a conclusion about the suggestibility of the interlocutor of interest. However, in doing so, he must certainly take into account the attitude of this person to the suggested influence.

Recently, research has proven that, despite the theoretical possibility of transferring the psyche of the person of interest to a state of reduced criticality, it is almost impossible to quickly instill in him an idea that contradicts his moral principles. This proposal is also supported by the fact that in the waking state and in light phases of hypnosis, it is almost impossible to force the subject, through suggestion, to commit actions that are unlawful to his beliefs and views. It should be noted, however, that all this in no way indicates the low applicability of the method of suggestion in the waking state. Among other methods of suggestion, it is the most effective.

The simplest, but at the same time the most reliable way to introduce the object of influence into the background state is muscle relaxation (relaxation). Its essence lies in the fact that during relaxation, the cerebral cortex of the suggestible person is to a certain extent freed from side effects and is prepared to perceive the words of the suggestor. If a meeting with the person of interest takes place in an intimate setting, then there is every opportunity to ensure muscle relaxation of the latter. This is facilitated by soft and dim light, calm tones of the environment, monotonous sounds (muffled music, distant noise of traffic, sea waves, etc.). In such conditions, when focusing attention on the words of the communicator, the object of influence is brought to a state of increased suggestibility. For many, it can be enhanced by the optimal dose of alcohol. Solitude is not always useful, since in some cases it creates anxiety in the subject.

A high degree of relaxation of the object of influence can be judged by a number of signs: the torso thrown back on the back of a chair or chair, a flushed face, shiny eyes, legs freely apart, arms straightened or slightly bent at the elbows. A figure bent over the table, bent legs, a wandering gaze, wrinkles on the forehead and vertical folds on the bridge of the nose indicate the subject’s tense state. At the same time, both “relaxation” and emotional tension, paralyzing thinking, enhance suggestibility. The introduced idea is presented in both cases, as a rule, by direct suggestion: in conditions of relaxation, the technique of instruction is more often used, and in conditions of tension, commands or orders. If the object of our interest is in a state of strong tense anticipation, then these techniques turn out to be little effective; In order for the suggested idea to achieve its goal, that is, to take root in the psyche of the suggestible, it is necessary to relieve this tension. If the object of influence does not show signs of either relaxation or tension, then the background state necessary for suggestion can be caused by identification, that is, identifying oneself with the object according to aspects that are significant to it. Identification with the object of influence is facilitated if the suggestor:


  1. looks at things, facts, events through the eyes of the object;

  2. treats his thoughts and desires sympathetically;

  3. evokes positive emotions in him.
And this leads to the fact that the object of influence is more likely to accept advice or proposals from the suggestor. This can also be achieved by activating the subject's innermost feelings.

^ Method of setting and varying mental tasks. Influence is carried out not only by transmitting certain positive information. Information impact can take place in the form of posing a question - a mental task. Its main essence comes down to setting tasks for the purpose of developing and directing the thought processes of the persons affected.

The impact is:


  1. techniques for posing a problem (question);

  2. the direction of thought processes as a result of posing a problem (question);

  3. providing assistance in solving a given mental problem. The formulation of a mental task in the process of communication is carried out using questions. Therefore, to achieve the goals of the method, it is necessary to carefully study the features, types of questions, and possible options for behavior when posing them.
Awareness of conflict in communication enhances reflexive activity, and at the same time the significance of each issue. It always presupposes a certain knowledge of this or that information that is expected by posing the question. This enhances the impact of the question itself and significantly activates the mental activity of the person to whom this question is directly addressed.

You can not only pose a question, but also express your attitude to certain facts in it. For this we use:


  1. various interrogative particles;

  2. types of speech intonation;

  3. combination of question form with facial expressions.
Interrogative particles can express doubt, distrust, or even belief in the opposite of what is contained in the question (particles “really”, “is it”, etc.). The significance of the question is often enhanced by the intonation of the communicator. In addition to intonation, this question can be significantly enhanced by facial expressions (irony, affirmation, refutation, persuasion, etc.).

In practical activities, using this method, the process of remembering by association is also realized. By asking a series of questions about the development of a certain event, one achieves a significant revival of temporary connections and restoration in memory of facts and events that develop in parallel to the event in relation to which questions were posed - mental tasks for recall.

With the help of setting mental tasks, they initiate the process of analyzing their actions, which is an indispensable condition for making certain volitional decisions, changing their attitude towards their behavior and actions. This cannot be achieved by transmitting information alone or by persuasion alone. It is necessary that the active processing of all the facts, all the transmitted arguments, be carried out by the person who is directly affected. This role is played by the method of setting mental tasks.

The above methods of influence refer to intentional, directed influence, in which a person deliberately selects the right words to achieve a certain goal, touches the corresponding aspects of the soul, and looks for suitable forms of argumentation.

TO unintended influence include infection and imitation. It does not have specific goals, but arises for some reason. This may be natural charm that immediately attracts a person, or, on the contrary, something extremely unpleasant in appearance and manners that repels and causes fear.

^ Contagion is an unconscious, involuntary exposure of an individual to certain mental states. It manifests itself through the transmission of a certain emotional state. Since this emotional state occurs in a mass of people, a mechanism of multiple mutual reinforcement of the emotional effects of communicating people operates. The individual here does not experience organized, deliberate pressure, but simply unconsciously assimilates patterns of someone else's behavior, only by obeying him. The extent to which different audiences are susceptible to infection depends, of course, on the general level of development of the individuals composing the audience, and more specifically, on the level of development of their self-awareness.

Imitation- this is a conscious or unconscious repetition, reproduction by a person of the psychological characteristics and behavior of other people, i.e. copying the behavior and speech of another person. There are two types of imitation:

1. simple– in which there is no conflict associated with the execution of the act of imitation.

2. imitation, in which a person initially experiences conflict or a feeling of discomfort about whether he should or should not imitate other people.

However, if a person sees that other people behave in a similar way, then the strength of his internal resistance to imitation decreases. Imitation is one of the main mechanisms of human socialization, the acquisition of useful experience and those psychological properties that characterize him as a developed personality.

Imitation manifests itself from childhood, as copying the behavior patterns of parents, then significant adults, social authorities, and idols.
Questions for self-control:


  1. Describe psychological impact as a category of communication.

  2. What conditions must be taken into account for the success of psychological influence?

  3. List the main methods of psychological influence.

  4. What factors should be taken into account when influencing by the method of transmitting information?

  5. How does the method of persuasion differ from the method of coercion?

  6. How to skillfully use the method of suggestion in teaching practice?

  7. What is the peculiarity and usefulness of the method of setting and varying mental tasks?

Topic 5.. Developing an audience-centered lecture strategy.


  1. Scheme of step-by-step preparation of a lecture.

  2. Selecting a topic and defining a target setting.

  3. Selection and primary processing of material.

Scheme of step-by-step preparation of a lecture:


  1. Analytical stage– problem analysis of the topic; formulation of main questions; searching for answers to basic questions in theory. ^ Summary: theoretical concept of the lecture.

  2. Strategic stage– determination of the “image” of the audience; formulation of the target setting; definition of the task of the super task; formulation of the thesis and advertising headline. Result: working thesis and advertising title of the lecture.

  3. ^ Tactical stage – selection of facts, arguments, illustrations; selection of methods and techniques that activate the mental activity of listeners; selection of means that attract attention and interest at different stages; development of lecture composition. Result: general plan and composition of the lecture.

  4. Editorial stage – proofreading (correction of incorrectly and inaccurately used words and expressions); replacing expressions characteristic of written speech with forms of oral speech; clarification of complex terms and concepts, getting rid of unnecessary words, repetitions, dissonant combinations; search for the most striking, effective words and expressions; cleaning text from speech cliches. Result: edited, spoken text of the lecture.

  5. ^ Working (classroom) stage – orientation to a specific audience and adjustment of lecture tactics in accordance with the real situation; delivering a lecture, establishing contact with listeners; changing tactics in the process of self-control and as a result of “feedback” from listeners. Bottom line: lecture given.

  6. ^ Final stage – self-analysis (understanding the reasons for advantages and disadvantages, successes and failures); study and analysis of listener opinions; improving the lecture text taking into account the results of the final control. Bottom line : edited text and lecture outline.

Every speech should have a topic, a general purpose and a specific purpose.


  1. Choose a topic that suits your knowledge and interests.

  2. Avoid copying from magazine articles or books - think for yourself.

  3. Choose a range of topics on which training can provide more knowledge than your audience possesses.

  4. Choose a relevant topic that matches the current interests and state of mind of those gathered, i.e. must match the audience.

  5. The topic should be quite important, interesting and understandable. Whether the topic is important and exciting depends on:

  • the main interests of the audience;

  • group interests;

  • topical interests;

  • specific interests;

  • novelty of the topic;

  • the beginnings of the conflict embedded in the topic (controversial issues).
6. The topic should be beautifully designed, like an advertising headline, attracting attention with its content.

Communication includes certain ways in which individuals influence each other; the main ones are infection, suggestion, imitation.

Contagion is an unconscious, involuntary exposure of an individual to certain mental states. Infection acts as a form of spontaneously manifesting internal mechanism of human behavior. The mechanism of socio-psychological infection comes down to the effect of multiple mutual reinforcement of the emotional effects of people communicating with each other.

A special situation in which exposure through contamination increases is the situation panic. Panic arises among a lot of people as a certain emotional state. The immediate cause of panic is the appearance of any news that can cause a kind of shock.

Suggestion is the purposeful, unreasoned influence of one person on another or on a group. With suggestion, an influence is exerted on another, based on the uncritical perception of a message or information.

Unlike infection, which is usually non-verbal in nature (dancing, games, music, emotions, etc.), the suggestion is against, verbal character, those. carried out through voice communication. Suggestion acts with particular force on impressionable people who, at the same time, do not have a sufficiently developed ability for independent logical thinking, do not have firm life principles and beliefs, and are unsure of themselves.

Imitation as a way of influencing manifests itself in following an example, pattern through its reproduction. Imitation is of particular importance in the process of human mental development.

Psychological self-education

Questions for discussion and reflection

1. Philosopher E.V. Ilyenkov asserts that “personality arises when an individual begins independently, as a subject, to carry out external activities according to the norms and standards given to him from the outside - by the culture in whose bosom he awakens to human life, to human activity."

2. The outstanding teacher V.A. Sukhomlinsky writes: “The root of all difficulties and failures in lessons in the overwhelming majority of cases lies in the teacher’s forgetting that a lesson is a joint work of children and a teacher, that the success of this work is determined primarily by those relationships, that develop between teachers and students.”

Is it possible to believe that the structure of relationships between schoolchildren in the classroom includes connections and relationships between schoolchildren and teachers?

3. If “personality begins, is realized and realizes itself in real actions,” then what are the possibilities of school in the formation of personality?

4. According to UNESCO, in developed countries, about 80% of all information received by children 12-15 years old is obtained not at school, but in the process of extracurricular communication. What pedagogical conclusions can be drawn based on this fact?

5. Why is the first impression of schoolchildren about the teacher such an important factor in their interaction in educational work?

6. Psychologist T.V. Dragunova characterizes adolescence as follows: “A teenager very clearly manifests, on the one hand, the desire to communicate and collaborate with peers, the desire to live a collective life, to have close comrades, a friend... The experience of loneliness is difficult and unbearable for a teenager... The merits of a peer he likes often make a teenager see and realize the lack of those qualities that appeal to him and are valued by his comrades. There will be a desire to be the same and even better. The comrade becomes a role model for the teenager.”

What, in your opinion, is unique about the relationship between activity, community and consciousness of a teenager? Can the given characteristics be used in relation to the initial period of student life?

Literature to read

Andreeva G.M. Social Psychology. M., 1994.

Bozhovich L.I. Personality and its formation in childhood. M., 1968.

Bodalev A.A. Personality and communication . M., 1983.

Bodalev A.A. On the relationship between communication and relationships // Issues. psychology. 1994. No. 1.

Buber M. Me and You. M., 1993.

Vinogradova M.D., Pervin I.B. Collective cognitive activity and education of schoolchildren. M., 1977.

Gippenreiter Yu.B. Introduction to general psychology. M., 1988.

Gordeeva N.D., Zinchenko V.P. Functional structure of action. M., 1982.

Davydov V.V. The concept of activity and psyche in the works of A.N. Leontiev // Problems of developmental education. M., 1986. P.217-224.

Dobrovich A. B. To the teacher about the psychology and psychohygiene of communication. M., 1987.

Kan-Kalik V.A. To the teacher about pedagogical communication. M., 1987.

Levitan K.M. Fundamentals of pedagogical deontology. M., 1994.

Leontyev A.A. Pedagogical communication. M., 1979.

Leontyev A.N. Activity. Consciousness. Personality. M., 1979.

Mudrik A.V. Communication as a factor in the education of schoolchildren. M., 1984.

Communication and optimization of collaboration / Ed. G.M.Andreeva, J.Yanousheka. M., 1987.

Petrovsky A.V. Personality. Activity. Team. M., 1982.

Parygin B.D. Fundamentals of socio-psychological theory. M., 1971.

Rubinshtein S.L. Fundamentals of general psychology: In 2 vols. M., 1989. T.2.

Slobodchikov V.I. Psychological problems of the formation of a person’s inner world // Issues. psychology. 1991. No. 2.

Feigenberg E.I., Asmolov A.G. Cultural-historical concept and possibilities of using non-verbal communication in the restorative education of the individual // Issues. psychology. 1994. No. 6.

Tsukerman G.A. Types of communication in teaching. Tomsk, 1994.

Elkonin D.B. Psychology of the game. M., 1978.

Agreement on the use of site materials

We ask you to use the works published on the site exclusively for personal purposes. Publishing materials on other sites is prohibited.
This work (and all others) is available for download completely free of charge. You can mentally thank its author and the site team.

Send your good work in the knowledge base is simple. Use the form below

Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

Similar documents

    Classification of mental states. The ways in which an individual is susceptible to the mental states of other people. Research of practical methods of influencing the mental state of an individual in artistic activity. Processing of research results.

    course work, added 09/05/2012

    Mass, crowd. Changes of an individual in a crowd. The role of the leader is in the mass. The problem of personal self-determination in the conditions of the “mass order of existence” of the 20th century. Differences between mass, crowd and individual behavior in them.

    abstract, added 07/13/2004

    Subjects and signs of mass forms of non-collective behavior. The crowd as a non-collective form of mass behavior. Features of crowd formation and behavior. The mechanism of panic as a socio-psychological phenomenon, its occurrence and cessation.

    course work, added 12/01/2014

    Psychological characteristics of panic as spontaneous and disorganized behavior of people. Measures to prevent and eliminate individual and mass panic. Studying the characteristics of the manifestation of panic in students in connection with a rumor about the imaginary end of the world.

    course work, added 07/26/2013

    The concept and patterns of crowd functioning and the mechanism of formation. Determination of the main factors influencing the behavior model in it. Psychological characteristics of an individual in a crowd, his acquired specific characteristics, role and significance.

    test, added 12/22/2014

    Mass and its psychological characteristics. Mechanisms of crowd formation and composition. Psychological properties of the crowd. Suppression by the mass of a sense of responsibility for an individual’s behavior. Increasing the emotionality of perception. The emergence of a feeling of one's strength.

    abstract, added 05/09/2014

    The need to study mass spontaneous behavior. Understanding crowds from political and psychological perspectives. Basic mechanisms of spontaneous behavior. Types of crowds and behavioral characteristics. Conditions for the emergence and essence of deindividuation.

    abstract, added 04/14/2009

    The concept of the individual. Individualization of the individual. The structure of the individual. The process of personality formation. The process of unification, linking the activities of an individual. Stages of personality formation. The concept of personality. Development of the process of goal formation, actions of the subject.


    Contagion as a method of group influence, a crowd phenomenon. Panic. Patterns of individual and group behavior in conditions of panic.

    Infection has long been studied as a special method of influence, in a certain way integrating large masses of people, especially in connection with the emergence of such phenomena as religious ecstasies, mass psychoses, etc. The phenomenon of infection was known at the very early stages of human history and had diverse manifestations: massive outbreaks of various mental states that occurred during ritual dances, sports excitement, situations of panic, etc. Infection can be defined as the unconscious involuntary susceptibility of an individual to certain mental states. It manifests itself through the transmission of a certain emotional state, or “mental mood.” Since this emotional state occurs in the mass, the mechanism of multiple mutual reinforcement of the emotional effects of communicating people operates. The individual here does not experience organized, deliberate pressure; he simply unconsciously assimilates patterns of someone’s behavior, only by obeying him. Many researchers have noted the presence of a special “contagion reaction” that occurs especially in large open audiences, when the emotional state is intensified through repeated reflection according to the usual chain reaction models. The effect takes place primarily in a disorganized community, most often in a crowd, which acts as a kind of accelerator that “accelerates” a certain emotional state. A special situation where the impact through infection is enhanced is a situation of panic.

    Crowd- an unorganized, temporary accumulation of a certain number of people, as a rule, not familiar with each other, but by chance circumstances found themselves in one place at the same time. Crowd types :

    - debating crowd: dialogues and arguments begin.

    - excited: has a commonality and direction of interest, attention, desires.

    Potentially violent crowd. The transformation of a harmless crowd into an aggressive one goes through a number of stages:

    1). The appearance of a gathering caused by an exciting reason and conditions;

    2). Transformation of a gathering into an excited crowd of people, caught up in the processes of whirling and intensifying emotions;

    3). The appearance of false explanations of the reasons for what happened and demands to do something;

    4). Increasing the size of the group by joining passers-by and residents of nearby houses;

    5). The appearance of targeting your claims, identifying the “culprits” of what happened and accumulating your emotional passion for them;

    6). Bringing indignation and demands to the extreme, turning the crowd ready for and threatening aggressive actions;

    7). Turning the crowd into an aggressive one.

    Crowd types :

    Random– formed by curiosity about an unexpected emotional event,

    Conventional T – based on some spontaneously formed events, formed with a previously expected and significant event,

    Expressive T – intensively expressing attitude towards a shocking event, jubilation, fear, protest, etc. Easily develops into an aggressive T and is directed by random instigators.

    Current T - in which they distinguish: aggressive, ecstatic, rebel, panic.

    Panic arises among the masses of people as a certain emotional state resulting from either a lack of information about some frightening or incomprehensible news, or an excess of this information (Andreeva G.M.).

    Panic- a special type of group behavior, characterized by sudden onset of mass, emotionally regulated unidirectional behavior.

    Kind of panic : 1). Affective- a group reaction, regulated only by the strong and all-consuming feelings of horror and fear that instantly gripped people. Lasts from several minutes to hours. Occurs during fires, earthquakes, and major accidents.

    2). Behavioral- emotionally dictated meaningful decisions and actions, in which emotions still prevail, and actions are not always adequate to the threat or reason that prompts them. This type of panic does not arise instantly, it develops progressively, does not stop immediately, but fades gradually. It occurs not in a crowd, but among the population or its individual groups.

    The term itself comes from the name of the Greek god Pan, the patron saint of shepherds, pastures and herds, who with his anger caused the madness of the herd, rushing into the fire or abyss for a minor reason. The immediate cause of panic is the appearance of some news that can cause a kind of shock. In the future, panic increases in strength when the mechanism of mutual multiple reflection is activated. Panic is one of those phenomena that is extremely difficult to study. It cannot be directly observed, 1) because the timing of its occurrence is never known in advance, 2) because in a situation of panic it is very difficult to remain an observer: that is its strength and lies in the fact that any person, finding himself “inside” the panic system , to one degree or another, lends itself to it. Research on panic remains at the level of descriptions made after its peak. These descriptions made it possible to identify the main cycles that are characteristic of the entire process as a whole. Knowing these cycles is very important to stop panicking. This is possible provided that there are forces capable of introducing an element of rationality into a situation of panic, and in a certain way seizing leadership in this situation. In addition to knowledge of cycles, an understanding of psychology is also necessary. fur-ma panic, in particular such a feature of infection as the unconscious adoption of certain patterns of behavior. If in a situation of panic there is a person who can offer a model of behavior that helps restore the normal emotional state of the crowd, it is possible to stop the panic (Sherkovin).

    An important issue in the study of contagion is the question of the role played by the level of generality of assessments and attitudes characteristic of the mass of people susceptible to mental contagion. In practice, forms of using these characteristics in a situation of infection have been found. In conditions of mass spectacles, a stimulus that includes the community of assessments preceding infection, for example, a popular actor, is applause. They can play the role of an impulse, after which the situation will develop according to the laws of infection. Knowledge of such a mechanism was used in fascist propaganda, where a special concept was developed to increase the effectiveness of influencing an open audience by bringing it to open excitement: to a state of ecstasy. Other political leaders often resort to these techniques. The extent to which various audiences are susceptible to infection depends both on the general level of development of the individuals who make up the audience, and on the level of development of their self-awareness. In modern societies, infection plays a much smaller role than in the initial stages of human history. The higher the level of development of society, the more critical the attitude of individuals towards the forces that automatically drag them down the path of certain actions or experiences, the weaker the effect of the mechanism of infection. M. To take place both in conscious actions and organized actions - infection by personal example.

    The manifestations of infection are infinitely diverse: these are infectious ritual dances, dances of members of a primitive community, and mass psychoses that capture large social networks in various historical periods of time. groups of people.

    Definition of mental infection. Infection acts as a form of spontaneously manifested internal mechanism of human behavior.

    Infection characterizes the largely unconscious, involuntary susceptibility of an individual to certain mental states.

    It is carried out through the transmission of a mental mood that has a large emotional charge, through the intensity of feelings and passions.

    N.K. Mikhailovsky rightly noted that the contagious effect of external influence is determined not only by the strength of its emotional charge, but also by the very fact of direct mental contact between communicating people.

    The secret of emotional impact in conditions of direct contact lies in the very mechanism of social psychology. infection. The latter basically comes down to the effect of multiple mutual reinforcement of the emotional impacts of people communicating with each other.

    At the same time, the power of increasing intensity of passions, creating a mental background of infection, is in direct proportion to the size of the audience and the degree of emotional intensity of the inducer.

    Infection functions. As a means of psychol. affecting a group, infection can be used in several different cases:

    1) the purpose of further strengthening group cohesion, when such cohesion already exists; 2) as a means of compensating for the lack of organizational cohesion of the group. The latter is carried out under the condition of a lack of funds and information regarding ways to achieve the necessary cohesion on some rational basis.

    In a crowd, a person is most easily susceptible to infection and suggestion.

    Andreeva G.M. Social psyche.

    Parygin Social psyche.

    Social Psychology. Ed. Stolyarenko

      Public opinion as a subject of social research. psycho-i. Functions of public opinion and forms of its manifestation.

    OM is an expression in the form of certain judgments, ideas and concepts of the attitude of a social group to phenomena or problems of social life that affect common interests. OM arises as a product of social problems that have consciously matured and require solutions; it manifests itself in the comparison and clash of different views and positions on the issue under discussion, in support or denial, condemnation of people’s actions or behavior. The subject of OM are large social groups - classes, nations, peoples. The highest form of OM is a popular opinion, i.e. the generally concurring judgment of the people on matters of general interest. OM is formed under the influence of all media, although it can arise spontaneously, under the influence of specific life circumstances or situations. OM is a component of public consciousness, caused by the attitude of various layers of society to certain events. The content of OM is determined by the increased interest in topical, controversial issues. The structure of OM can be monistic (one) and pluralistic (many). Arising at different levels of social consciousness (in science, ideology, everyday consciousness), it can be adequate and inadequate to reality, containing real and illusory ideas. The adequacy of OM depends on the level of development of democratic freedoms in society and its political idols. In democratic societies, OM is a constantly operating factor in social management and ensuring its social development. Specialized bodies regularly identify OM, promoting free expression in every possible way (aerobatic flights, referendums, sample surveys, etc.).

    OM is a state of mass consciousness, an intense exchange of views. OM functions:

      expressive (reproduction of a positive assessment of various events).

      advisory and directive (makes judgments and decisions).

      regulatory - educational (influence on the consciousness and behavior of individuals).

    OM expresses the attitude of social communities to the phenomena and processes of the surrounding reality.

    Form: assessment of judgments: analytical (constructive) judgments (analysis, ideas about the ways and means of its transformation).

    Public opinion is united according to the content of judgments about social facts. life, collective activity, activity of individuals. It acquires a function assessments and formed either spontaneously or consciously. Spontaneous opinion is based on information transmitted “from mouth to mouth” (rumors).

    Public opinion sometimes has a wide scope: a country, a continent, the whole world. It can also cover a small circle of people - the staff of an enterprise, the population of a region, city, village. In this case, the content of public opinion can become the affairs of a group or individuals.

    Public opinion affects the life of a team, group, individual, communication and interpersonal relationships.