Brown color of clothing psychology. Psychology of color: blue

) the topic of today's article is psychology of color in clothing, no matter how funny it may sound at first glance. Let's find out today what the meaning of clothing color in psychology, what kind of person you are because of the dominant color in your wardrobe, consider how it affects your state of mind, behavior and mood. The color you wear most often can give you away, now find out why and how.

Undoubtedly, there are many secrets and mysteries hidden here, because it is human nature to wear what others want to see him in, and even more often the choice falls on the color of clothing in which a person feels strong, safe and frivolous. But stop deceiving yourself, try to choose clothes to your liking, then you will be able to describe yourself correctly.

As you read the article, take a look at the past, when fashion was not imposed on you, remember what color of clothes you preferred. So you can easily analyze any period of life and find out why they preferred a different color instead of their favorite one today or the reason why they switched from adoring “Princess Aurora” to worshiping the “evil witch.”

Psychology of color in clothing: warmth and cold.

Is there a forbidden color for a woman who doesn't mind wearing it? It is not recommended to buy something for a specific occasion, because the money is spent, and the occasion may not come. There is a technique called “Color Analysis,” as described by psychologist and psychotherapist Gaia Vincenzi, which helps to identify shades and nuances in harmony with the face (skin, eyes, hair, eyebrows) of each of us (men and women). She explains it this way:

“Let's look at the mirror, with a white sheet overlaid, behind which makeup is drawn, shine a light on it and evaluate the variables. Light or dark skin, eyebrows, lips, eyes, teeth, hair, arm veins. Every detail is defined in terms of heat or cold. And therefore, if a woman prefers makeup with cool tones in winter, she will need strong, pure colors in clothes: black, white, silver.”

But what is the meaning of colors in clothes? Psychology can answer this question.

Black clothes: psychology.

Psychology interprets the black color of clothing as follows:

Individualists, egocentrics and deceivers prefer black;
A constant penchant for black clothing without any special occasion is evidence of dominance, ambition and intellectual appearance;
Black demonstrates individuality, coolness, a talent for mystery and mysticism, but also gives the opposite feeling that a person dressed in black is unapproachable, although in reality he does not want this, on the contrary, he wants to achieve the complete opposite.

Black (psychology of color in clothing) is dominance over other colors and represents the boundary that marks the end of a phase of life. It can be worn in the evening, but is best avoided during the day as it blocks the color's electromagnetic radiation from penetrating into the skin and exchanging with the outside world. It enhances red and yellow enhances intellectual strength and raises social strength. Black should be avoided in case of depression. It triumphs in the closets of women and men of all ages. This is one of the most worn flowers, the favorite main “hero” from morning to evening.

What is the secret of his timeless power? Discrete, deep, fashionable, elegant, minimalist, black suits many moods, in each situation separately. Elegant, mysterious and sophisticated, it is most often seen at important holidays. Mysterious, as impenetrable as the depths of our unconscious.

Allowing the surface layer of fabric to cover other colors means you can hide thoughts and emotions you don't want to show. Under black you can disguise another personality or hide a more colorful, sunny or transgressive personality that will only be revealed with your desire. Practical, black can easily be combined with other colors without fear of combining them, it is reassuring, it makes you feel protected from the eyes of others when you don't want to be too strong.

In black you can seek refuge from the excessive intrusiveness of the speeches of others. Cool and discreet, it is considered dividing, but does not go unnoticed. He describes the silhouette, sculpts it or shows it in a game with a cutout that highlights the naked points of the body, paying attention to the color of the skin, to the shapes. Just as black absorbs light, a person who wears it can absorb the appearance of others without necessarily coming into contact with them.

Red clothes: psychology.

Psychology interprets the color red in clothing somewhat differently:

Red clothing symbolizes strength and dominance;
Confidence in yourself, in the present day and creativity;
Red can also be a signal effect of seduction and passion;
Red nails and lips are called “a woman’s weapon.” For others, red may be vulgar and tasteless, indicating the “cheapness” of a woman;
Men who do not wear red do not usually signal high intimate performance, fear of impotence, or fear of not being able to control their instinctuality.

Red (psychology of color in clothing) is a symbol of blood and vital energy, mental and physical. Touching red infuses courage and forces one to overcome situations that intimidate or make a person feel under scrutiny. Anyone who wears red as the dominant shade in clothing is lively and sociable, with a tendency to develop business and love relationships.

Energetic and constantly moving, he wants to quickly overcome his goals. The excess used emphasizes the sometimes aggressive character. Anyone who dresses in red is undoubtedly marked.

Blue clothes: psychology.

Psychology considers the blue color in clothing as follows:

Confidence, security and calm radiate from blue;
Those who prefer blue clothing strive for balance, peace, loyalty, stability;
In light blue clothes, he shows the brightness, tenderness, youth, liveliness and lightness of a person;
People with a penchant for extravagance prefer strong blue or eye-catching blue clothing;
People who have an antipathy towards blue do not have inner peace.

Blue (psychology of color in clothing) is a symbol of harmony and balance, as well as calmness; blue color has the ability to relax, bringing peace in the emotional sphere. People who wear light blue tend to have a certain outward closure. This is the color. It is elegant and sophisticated, conveying emotional silence and composure.

Consistently choosing the color blue can express a desire for a calm and orderly environment, free from troubles and disturbances. Viewed among cool tones, it can convey a sense of distance. Used in excess, the carrier can sink in, so it is better to dilute it with a warm shade.

Indigo, the color of blue and violet in the spectrum, is a symbol of spirituality and inner awakening. Suitable for particularly tense and nervous people. It is worn by reserved and very private people who want to live in their own world.

Green color in clothes: psychology.

The color green symbolizes perseverance and superior knowledge. This is the color of energy balance. The wearer seeks balance and reflection. The psychology of green coloring states relaxing and refreshing effects, although it creates the problem of migraines or insomnia.

Green in its endless shades, from military to fresh apple green, there may be options a little garish, but those who know the circumstances in which such clothing is needed often show their tough character. Wearing green helps to calm a very active mind in times of anxiety, tension in the face of a challenge.

Trustworthiness, humility, compassion and social skills are attributes that people who claim to love the color green;
Apple or pistachio color in green clothing symbolizes the gentleness of a person;
The background combination of a bottle or emerald green and black speaks of power and authority.

Gray clothes in psychology.

Gray is preferred by people who are quite cautious and protected, or rather operate in the background. Psychology defines the gray color in clothing as a symbol of separation, which denotes an attitude towards self-defense. Gray gives a reasonable expectation before making a choice. People wearing a gray tone create a barrier between themselves and the world.

Purple color in clothes: psychology.

The psychology of colors in clothing also turns our attention to the color purple.

Anyone who constantly wears this color is considered an egoist.
You may feel this way because these people are often very serious and discuss everything that happens around them.

In the spectrum of light, violet is located at the antipodes of red and symbolizes the ability to identify oneself against the background of others. Lighter shades express sensuality and dark spirituality. It includes blue and red (sacred and secular). Wearing such clothes is strongly contraindicated in depression.

Some scholars say “Hell is a red and gray purgatory and a purple heaven!” This comes from the intersection of red, the tone of material passions, with blue, which transcends matter and rises to the sky. This is a favorite color of a personality with a noticeable sensitivity that can see the hidden side of things. Particularly helpful in seeking inner balance, peace and emotional mastery. This is the psychology of color in clothing.

White clothes: psychology.

White color:

Shows a rejection of the worldly and physical or an exit into the world of appearance, for example, if one wants to avoid confrontation with oneself;
The tendency to dress in white indicates ambition and productive thinking;
White calms the self-employed and becomes an assistant in creating an ideal in oneself.

White (the psychology of color in clothing) includes all the tones of the color spectrum and as a meaning lies at the antipodes of black: it symbolizes the border that marks the beginning of a life phase. Restores the entire body. It is a fresh and sunny color that brings energy. White suits a thin body and strong self-esteem.

It's not always easy to wear and it's not for everyone. Those who wear this color primarily share distinction, security, and sometimes claim pride. Black tends to flow, white does not. But white is not just purity, it is brightness and sensuality. Like black, it is extreme. Wearing a white T-shirt or shirt is sometimes very different from dressing in all white, a shade of white gives a note of elegance without the commitment.

Among men, this shade is preferred by intellectuals, creators, artists, and creative individuals, but not by corporate figures. The higher a man climbs the career ladder, the darker the clothes become, that is, more symbolic of the role of power, elegance and sobriety.

Other colors.

Orange clothing is a symbol of inner harmony, artistic and unique creativity, confidence in oneself and others. The wearer expresses joy and affirmation of the ego, good humor and altruism. Remember that orange electromagnetic energy is at the same vibrational frequency as the DNA strand.

May express interest in life and youth, but also be intrusive to those watching;
A more subdued orange symbolizes warmth;
People who avoid this color find it difficult to develop creativity.

Yellow (psychology of color in clothing) is a symbol of sunlight, as well as knowledge and energy, both intellectual and nervous. Yellow speakers perceive and evaluate themselves well; the color associated with a sense of identity, with extroversion, always denotes a strong personality.

Its use stimulates rationality. Wearing yellow gives light, fame and liveliness, just like orange energizes you when you are tired.

Optimism, temperament, humor and open-mindedness come from the one who wears the yellow shade;
Looks light and beautiful, the poisonous yellow color is striking;
Anyone who wears sunny or maize yellow shows ease in receptiveness to the environment and demonstrates happiness and a cheerful disposition.

Derived from a combination of red, yellow and black, brown is a symbol of physical satisfaction. Preferring brown helps to be practical rather than dispersive. Communicates a desire not to show too much, but may reflect a gloomy mood.

Brown clothes on a natural and undemanding person;
Dark brown can have something mysterious and deep, but also looks beautiful and friendly, giving the impression of security.

Pink is a symbol of the ability to give and receive love, the color pink gives passion and vitality in loving others and oneself. Striking aggression and mood enhancement, this is a shade of romantic love and affection, communication with tender emotions, complicity, solidarity.

Test: which clothes suit you best?

Preference for certain colors should help to draw conclusions about a person’s character and behavior. One should beware of general classifications. The preferred color can be both an expression of our current emotional state and inner attitude, as well as needs and quality of life that we seek unconsciously or that we want to bring into our lives. The choice of specific clothing ranges can be as important in the social environment as attracting attention, achieving specific goals, or conveying a particular style.

Color psychology is a whole science. The science of the psychological impact our choice of clothing color has on us. Each color has its own meaning.

How and what colors affect a person? How to use color in clothes to make the right impression on others? How to ignite passion in your loved one, what color dress to wear on a date, and what to wear to an interview to impress the employer? You will learn all this by reading this article.

Psychology of color lies in the effect of certain colors on a person. So, choosing clothes of different colors makes us feel different.

Red clothing gives us a surge of strength and vitality.

Yellow clothes create a bright, joyful mood.

Blue clothes, on the contrary, bring calm and peace.

The choice of color affects not only our mood, but also the mood of the people around us, and how others will perceive us. The psychology of color teaches us whether we will encourage conversation or cause aggression, whether we will give the impression of an intelligent, educated girl (woman) or an eccentric fidgety girl.

Thus, bright, flashy colors - red, orange, yellow - have a stimulating effect on the brain, increasing the heart rate and breathing.

Cool colors - green and blue - are easily perceived by us and evoke a feeling of calm.

In addition, the color of clothing can:

"make old"

or, conversely, “rejuvenate”,

refresh,

visually reduce

or increase your figure,

emphasize the silhouette

or identify shortcomings.

Below is a story about Ippolit Georgievich, which clearly demonstrates how important color psychology is and how sometimes the color of clothing is eloquent.

Ippolit Georgievich graduated from the institute with honors; after institute, he worked for a long time in a well-known company, interned abroad, attended various seminars and improved his qualifications and level of knowledge in every possible way. As a result, Ippolit Georgievich became a highly qualified specialist in the field of financial consulting.

But Ippolit Georgievich did not move up the career ladder. The management stubbornly did not notice his successes, and entrusted all important and responsible tasks to less competent and qualified employees. Yes, somehow Ippolit Georgievich did not get along with clients. All clients slipped away from him like sand between his fingers.

And the reason for all the troubles was not that Ippolit Georgievich was a bad specialist, but in the way Ippolit Georgievich dressed. Unfortunately, he knew nothing about color psychology and what colors mean. He was very impressed by colorful colorful clothes. He couldn’t even imagine how it was possible to go to work in these boring dark suits.

When clients saw a financial analyst dressed in a green jacket and orange tie, they had a hard time imagining how they could trust this man with multimillion-dollar deposits. And therefore, at the speed of sound, all of Ippolit Georgievich’s clients turned out to be clients of his less extravagant colleagues.

The management also could not overcome the psychological barrier and evaluate Ippolit Georgievich’s knowledge in the field of financial analysis separately from his appearance.

From this story it is absolutely obvious that the color of the suit is an integral part of our image and affects the opinions of others about us. This suggests a conclusion: in order to create a certain impression, choose clothes in appropriate colors, and color psychology will help you achieve what you want.

Let's look at what the colors mean below.

Black color is, as you know, the complete absence of color. Black color does not reflect light, but almost completely absorbs it. Due to this, it gives a slim figure and emphasizes the silhouette. But at the same time, it sharply highlights the face and “makes it look older.”

And yet, black clothing is primarily associated with style and respectability. Let us remember, for example, the well-known “little black dress” invented by Coco Chanel. Wearing expensive jewelry speaks of respectability and high style. If you want to look stylish, wear a black little dress. Combining it with various accessories, you can look decent both at work and at a party.

But the psychology of color is not so clear-cut. After all, the black color also gives a certain drama to the appearance, because the black color symbolizes darkness, death, the gloomy side of life. Therefore, it is better to complement black clothes with accessories. Various colored scarves, bags, and jewelry will enliven your image and relieve it of unnecessary drama.

White- associated with purity and innocence. No wonder it is traditional for bride’s clothing. Therefore, a white flowy dress is an ideal option for a first date or for starting a romantic relationship. White color gives youth, lightness and refreshes the image.

White also expresses privilege. For example, a white suit or a white cashmere coat always looks expensive and respectable. The psychology of color also lies in the fact that everyone understands that a white suit or coat requires constant careful care, they are very easily soiled. This means that not everyone can afford regular dry cleaning; it is very expensive. And therefore, we associate white things with respectability.

Grey the color comes in very different shades. The psychology of color here is twofold in its perception.

You can choose a gray color that will be associated with success, reliability, and wisdom. The man in the gray suit gives the impression of being intelligent and educated.

But you can choose a shade of gray that will speak - this is the color of indifference to everything around you. It seems that a person dressed in gray wants to isolate himself from everything, not take on obligations, and go unnoticed. Such people are called “gray mice”.

Red– expresses vitality, activity, tendency to get results and achieve success. The color red evokes strong emotions, including passion. Here the psychology of color is usually clear - a woman dressed in red is seen as prone to flirtation and passion.

Light shades of red refer to love. Pink is the traditional color of romantic love.

Yellow– the happiest color, it is associated with warmth, sun, joy. In many countries, yellow signifies success, prosperity and power. For example, in China this is the color of the emperor's clothes. Yellow color also attracts attention and attracts the attention of others.

Blue– means calm, tranquility, harmony. Blue color is conducive to relaxation. It is most suitable for meditation.

Blue is a traditional color for workwear (modern jeans and shirts). A blue suit paired with a white shirt in both men's and women's clothing is formal business attire.

Blue is considered the color of fidelity. It also correlates with high social status. We all know the expression “blue blood”. The psychology of color is very interesting here. Spanish aristocrats truly believed that blue blood flowed in their veins.

Green– associated with ideas about nature, the plant world, and is considered relaxing and calming. For many years, fashion designers tried to avoid green. But today it is back in fashion.

The psychology of color is also such that green is associated with witchcraft and supernatural forces. It’s not for nothing that they say “green witch eyes.”

Brown– a “cozy” color, it is associated with earth, home, comfort. Brown is a popular color in clothing. People who wear brown give the impression of being reliable, sincere, and open.

Brown color is also a sign of high social status. The psychology of the color of clothes in brown tones is reminiscent of hunting, summer holidays, and travel.

How is color psychology applied in everyday life, in any specific case? For example, if you are going to an interview or a business meeting, wear a gray suit, it will not make you doubt your mental abilities, and if you are in the mood for flirting and want to awaken passion in your partner, wear a red dress. For a romantic date, it is better to choose a light white dress or a dress in various pastel shades.

This is the psychology of color. We hope that you have learned a lot of useful and interesting things.

Psychologists have long paid attention to the amazing properties of color. A predilection for a particular shade not only reveals a lot about a person, but can also influence him! It is believed that a person intuitively selects for himself colors that harmonize him. At the moment, the psychology of color in clothing is no longer considered something of a mysticism - all connections have long been established and proven.

The psychology of colors in clothing defines not only a passion for colors, but also a dislike for them. If a person’s clothing is constantly dominated by one color, then this shade characterizes his general condition. If we are talking about the preferences of a particular day, then this choice will speak about the current state of the person.

White color in clothes

White is a synthesis of all colors, for which it is called the “ideal” color. People who choose this color are drawn to physical and spiritual purity. In general, this color is universal and usually does not turn anyone off.

Black color in clothes: psychology

Previously, it was believed that black characterized primarily insecure people who tended to perceive life only in the darkest colors. Recent research suggests that the color black often indicates isolation and self-focus. However, if a person wears black all the time, this indicates aggression towards the world or towards himself.

Gray color in clothes

This color is chosen primarily by sensible and distrustful people who tend to think about decisions. In addition, gray color is used as a barrier that closes the inner world from others. This color is also loved by those who want to blend in with the crowd, afraid to stand out. Usually people who sharply reject the color gray are the owners of an impulsive, hot-tempered character.

Red color in clothes: psychology

This color is chosen by passionate, hot-tempered people who love to communicate. People who are irritated by red tend to suffer from complexes and are prone to solitude and stability. This color symbolizes eroticism. Dislike for the color red indicates weakness, mental or physical exhaustion.

Brown color in clothes: psychology

This shade is loved by those who stand firmly on their own two feet and value family and tradition. A person who often appears in brown clothes strives for simple joys and is himself quite simple. However, brown can also indicate depletion of physical or emotional strength.

Yellow color in clothes

This color speaks of calmness, ease of communication and intelligence. People who love him are very outgoing, brave, and generally people-pleasing. If this color is completely rejected, then this indicates pessimism, difficulties in communication, and lack of energy.

Blue color in clothes

This color symbolizes peace and relaxation. It appeals to modest, melancholy people who get tired easily and need a sense of reassurance. People who completely reject this color are usually too eager to come across as a bossy person, when in fact they are very introverted and lacking in self-confidence. People who choose blue express their need for peace, and those who avoid - let themselves relax.

Green color in clothes

This is a natural, balancing color, and people who choose it are afraid of other people's influence and are looking for a way to assert themselves and are confident. People who reject the color green are afraid of difficulties. At the same time, green color is not liked by those who are on the verge of exhaustion.

There is less research on rarer flowers. Orange color characterizes passionate dreamers, pink – the need for kindness, and purple shows immaturity and suggestibility. If your preferences change, this also indicates a change in your condition.

01/19/2013 0 comments 19,960

The importance of color in human psychology is difficult to overestimate. Every day, the colors of the world around us affect our energy potential, mood and overall well-being. And if so, is there any doubt that the color of the clothes that we choose for ourselves reflects our essence, psychological mood and motives of behavior?

In addition, society influences the choice of clothing color, imposing certain stereotypes. Sometimes they are quite logical (like gray and dark blue tones for business meetings), and sometimes they are absolutely conventional (pink shades for girls and blue for boys).

So let's figure out what it is psychology of color perception, and how to use this knowledge for your benefit.

The psychophysiological influence of color can be briefly described as follows:

warm light colors clothes evoke a feeling of friendliness, openness, and ease of communication;
dark cool tones increase significance and authority, force you to keep your distance;
the classic black and white combination is a symbol of opposition and status;
hot colors - yellow, orange and red have a stimulating effect on the brain, increase heart rate;
cold green and blue tones - easily perceived, calm, slowing down metabolism;

Dark color is known to be calming. According to psychologists, those who prefer to wear dark clothes in the morning are in a bad mood, so they subconsciously seek peace and tranquility in this.

Psychology of color in clothing

WHITE color in clothing symbolizes purity, peace, goodness and truth. It inspires trust because it is associated with purity of thoughts and a high position in society (you don’t have to do dirty work). The color of harmony and creativity. White clothing “reflects” the skin, making it look softer and more delicate. It’s not for nothing that the famous Coco Chanel said: “When a woman is in white, only she herself is visible.”

BLACK color in clothing gives a feeling of authoritarian power, severity and mystery. As a rule, a person looks for the illusion of security in black, tries to isolate himself from reality, and perceives life gloomily. Despite this, little black dress- symbol . In combination with other colors, black brings rigor and elegance to the image.

GREY the color, as intermediate between white and black, is considered neutral, free from psychological stress. It expresses detachment, conservatism, poise and professionalism. However, from the point of view of psychologists, people who prefer gray shades lack emotions. They belittle their importance, try to be discreet, and hence they always play second roles. Despite this, gray is one of the most popular colors because it allows you to concentrate on work without distracting the attention of colleagues.

BROWN and its shades. According to psychologists, they are chosen by calm, conservative, reliable, in a word, “earthly” people. Or those who strive for peace and stability in life. This is the color of honesty, reliability and devotion, therefore it is recommended for employment.

RED color in clothing brings passion, energy, optimism. It completely captures attention and personifies strength, courage and the will to win. Accordingly, people who prefer red are emotional maximalists. Brave and energetic, they are not shy about everyone’s attention, as they are confident in themselves and their abilities. In addition, the psychology of color in clothing is such that it stimulates a surge of energy, courage and determination in a timid person.

PINK associated with infantile femininity, tenderness, romance and optimism. It reduces aggression and puts you in a state of comfort. It is impossible to create a serious and decisive image of a business lady by wearing pink. This color brings lightness, femininity and playfulness to every look, and also visually improves the complexion.

ORANGE- an active, rich color of freedom, happiness, creative energy and enthusiasm. It always pleases the eye, promotes a good mood and puts you in a positive mood. Orange color in clothing is preferred by open, friendly, enthusiastic people who, however, are overly superficial and irresponsible. This is one of the best colors in color therapy. Wear orange if you need to perk up your spirit, stimulate creativity or lift your tone.

YELLOW- the color of optimism, intelligence, creativity and spontaneity. It is associated with the sun and joy, and at the same time, stimulates brain activity and performance. Yellow is the happiest color of the spectrum. However, psychologists say that shades of yellow are not equivalent. Bright yellow is chosen by strong, self-confident, successful people, or people striving for freedom, inner harmony, and getting rid of boundaries. Pale yellow - on the contrary, insecure, vulnerable people who avoid responsibility.

GREEN- the color of life, growth and tranquility. It symbolizes prosperity, new beginnings, harmony and security. As a rule, people with a rich imagination and a creative approach to solving problems prefer green. These are open, optimistic, self-confident people who are able to quickly adapt to any life turns. If you want to radiate reliability, generosity and calm energy, feel free to wear green.

BLUE color in clothing is considered the most pleasant; it gives a feeling of trust, order and stability. Prefer blue - mainly conservative, reasonable people, loyal friends, idealists and logicians. Just like gray is a color. Unlike blue, BLUE- the color of carelessness, dreams and hope. It is chosen by emotional, dreamy people who do not tolerate fuss and squabbles. Blue evokes trust and sympathy; it is not accepted by workaholics and is loved by people who value relaxation and entertainment.

VIOLET- the color of spiritual development, idealism, creativity and sensuality. Psychologists note that people who choose this color are distinguished by their creative impulse, sentimentality, vulnerability and superstition. They tend to trust their intuition and have a heightened sense of self-worth. Interestingly, purple is loved by 75% of small children, 85% of the mentally retarded, pregnant women and homosexuals. Such people give themselves more to feelings than to reason.

These are the main nuances of a very interesting topic - the psychology of color perception, or rather, the main, “pure” colors in clothes. Next up - combinations of shades.