The symbolism of color dates back to ancient times. Since time immemorial, people have endowed colors with special semantic meaning, which is reflected in various religious and mystical teachings, myths, folk tales, and legends.
In astrology, for example, the seven main colors of the spectrum correspond to 7 planets: blue is the color of Venus, red is associated with Mars (red planet), green is the color of Saturn, yellow is the color of Mercury, violet is identified with the Moon, and orange is identified with the Sun. In esoteric practice, blue color is often used for concentration, meditation, and in the process of self-knowledge.
The meaning of blue in ancient times
The symbolism of the color blue began to appear in ancient times. In Egypt, this color had a special meaning. Sacrifices and gifts to the gods were depicted in shades of blue. The same color was used to depict the wigs of gods, pharaohs, and queens, in order to emphasize their higher, divine origin. Blue wigs were worn during various ceremonies.
Among the ancient Mayans, blue was the color of sacrifice. Objects made of wood and ceramics, wall frescoes, aromatic resins, everything that was associated with ritual sacrifices were painted and covered with blue paints. Since the Mayans even sacrificed people who were doomed, they painted them blue before death.
In the Christian tradition, blue symbolizes the eternity of divine power and the greatest sacraments. At the same time, among many Slavic peoples, blue was the color of sorrows and sorrows, and was associated with the demonic world. Ancient folk legends mention blue and black demons.
For many peoples of the world, blue symbolizes the sky, eternity, constancy, and fidelity. It is considered the color of stability, tranquility, and deep reflection. In heraldry, the color blue is used to represent chastity, honesty, good fame and fidelity.
Residents of the East believe that the color blue scares away evil spirits and protects against negative influences, the evil eye and damage.
Duality of blue
The meaning of blue color has both positive and negative aspects:
- positive meaning of blue: spirituality, wisdom, patience, truth, calm and peace; this color inspires great achievements, cleanses the soul, blue color is associated with intuition and a desire for higher knowledge;
- negative manifestations of blue shades: weakness, emotional coldness and imbalance, rancor, complacency; Blue color can lead to loss of sense of reality, drug addiction, and depression.
Blue color in psychology
Character
As a rule, at a certain point in time a person prefers one, less often two or three colors that predominate in his environment, decor, clothing, etc. Over time, color preferences may change. But in any case, your favorite color can tell a lot about the characteristics of your character and emotional state.
Psychologists use various color tests for these purposes. The most reliable of them is the Luscher color test, according to which blue symbolizes calm and contentment.
The main characteristics of the color blue from a psychological point of view:
- self-confidence, determination, purposefulness, diplomatic approach to resolve conflicts;
- inflexibility, inner core, qualities most characteristic of businessmen, people with an analytical mind;
- perfectionism, a tendency to idealize everything, is characteristic of philosophers, writers, and creative individuals;
- fortitude, strong-willed leadership qualities - manifested in politicians and speakers;
- organization and responsibility - blue tones subconsciously help a person concentrate on important goals and structure the information received;
- blue color in human psychology speaks of a tendency to intuitive decision-making, calmness and the ability to find reasonable compromises;
- in the psychology of relationships, blue color means loyalty, stability, sense of duty, adherence to traditions. Character
Blue is a shade of the sky, peace, relaxation. If you like the color blue, this may mean that a person is characterized by modesty and melancholy; it is very important for him to feel self-confidence, as well as the favor of those around him. The choice of this color speaks of a desire for peace and stability. The greatest need for this color manifests itself during periods when a person is sick, or offended, or overworked.
If a person does not accept the color blue, this may be a manifestation of a thirst for change and constant movement, a rejection of the routine and monotony of life, an unwillingness to take responsibility and make serious decisions. Such people often dream of easy money and fame.
Color and performance. Blue psychology in action
Despite the fact that color perception is purely individual for each person, scientists are making active attempts to influence the psychological state of a person for commercial and domestic purposes, in advertising, clothing, and interior design.
Thus, the predominance of a certain color, or their combinations, in the design of office or residential premises creates a special emotional atmosphere. Not all businessmen know that the color scheme of the interior can have a noticeable impact not only on the performance of company employees, but also affect the results of business negotiations.
- in meeting rooms it is recommended to use light blue tones, as they contribute to the establishment of friendly relations, mutual understanding, and better assimilation of information;
- the abundance of blue in the room, on the contrary, reduces performance and can cause depression and reluctance to work among employees;
- contemplation of rich blue color slows down the heartbeat, stabilizes blood pressure, calms nervous tension, but in large quantities blue causes a feeling of depression;
- natural stones of rich blue tones (sapphire, topaz, lapis lazuli) - help cope with stress and protect from unnecessary worries, relieve uncertainty;
- stress relief technique: pour a glass of water and place it in front of you on a sheet of blue paper; Sit back and just look at the “blue” water for 10 minutes; After this, you need to slowly drink some water, so “charged blue water” has a beneficial effect on our subconscious.
Blue color in clothes
If your wardrobe is dominated by clothes in shades of blue, you are quite smart and independent, and often feel the need for warmth and attention. You are distinguished by patience, endurance, restraint in emotions.
Those who choose blue and cornflower blue shades for their wardrobe are dreamers and romantics, they believe in true love, and try to prove themselves in everything and be noticed by others. Light blue clothing exudes freshness and coolness and is ideal for hot summers.
If you prefer to wear jeans, know that denim clothing gives an impression of nobility and quality.
Image makers also advise both businesswomen and businessmen to wear a dark blue suit more often. It not only slims your figure, but emphasizes your reliability as a business partner.
Shades of blue in psychology
Psychology studies not only the influence of primary colors on a person’s psychological state, but also their shades. Shades of primary colors also influence human perception and are often used in NLP techniques as an additional stimulus. Basic shades of blue and their meaning:
Blue
Looking at it, it is almost impossible to concentrate your attention on a specific object; the color of dreams and daydreams, serenity, peace and tranquility; the color of serenity, naivety and purity; calms, instills hope in a bright future.
Indigo (deep blue color)
It can lead to a depressed and apathetic state, causing sadness, melancholy, melancholy, and deep immersion in one’s inner space.
Blue - green (turquoise, sea green)
Promotes a sense of self-confidence, purposefulness and self-worth; this color has a particularly strong effect on the psyche, so it is chosen by people who want to manage their emotions; they want recognition and support from others; this color really helps you realize your goals and achieve what you want.
Color is very important in our lives, it expresses our feelings and affects our psychological state. Clothing of a certain color can also help us out in one situation and embarrass us in another.
For example, not everyone feels comfortable in black. Also, this color is not suitable for those who have an easy character, who love fun and entertainment. Black clothes are usually chosen by those who want to emphasize their originality and the depth of their inner world. Black color is liked by people who love privacy.
Psychologically, the color black serves as protection from the outside world, and by dressing in black, we become invulnerable to external influences. Therefore, it is better to choose black clothes in situations where you need to focus on a problem and solve it quickly. But if you are in a bad mood, forget about black. It can only increase negative feelings.
To improve your mood, choose a yellow or orange item. These joyful colors will help you look at the world more optimistically and will brighten up the grayest weekday. A person wearing yellow or orange clothes will always attract the attention of others.
Orange and yellow in psychology are active, but not aggressive colors. They will help you become the life of the party, become a popular person among friends, because these colors are attractive and set you up for positivity. Clothes in these sunny colors help overcome shyness and develop sociability.
In psychology, pink is the most sensual color. This is the color of the human body, tenderness and love. It has been noticed that girls dressed in pink are more often invited to dance, they are more likely to get acquainted with them, flirt and make advances.
But you shouldn't wear pink clothes to an interview, a reception with your boss, or an exam. It will make you seem too carefree and impractical.
The blue color in clothes evokes platonic rather than erotic feelings in others. Choose blue in your clothes if you want to appear feminine and charming, without giving a reason for flirting.
Green color in psychology is the color of nature, life. It is ideal for relaxation and creativity. If you feel tired from work, wear something green. In addition, green puts you in a philosophical mood and prudence.
The color red in clothes will give a person determination and set him up for victory. Not everyone loves it, because some shades of red negatively affect the nervous system of sensitive, vulnerable people.
In psychology, red is the color of struggle, and by dressing in red, you signal to others that you are ready for active, decisive action. For example, at a work meeting, a person dressed in red is expected to make a sharp speech.
Raspberry color in clothes gives a feeling of satisfaction with life. A man in crimson clothes seems to be telling others that everything is fine with him. Raspberry color is loved by bosses, as well as those who are satisfied with their personal lives and do not want to change anything. This color often promotes material growth.
Psychologists advise that if your life is hectic and you dream of stability, try to diversify your wardrobe with raspberry-colored items.
Brown color in clothes will also add stability. But it not only gives stability, but also awakens conservatism. Brown color in clothes is preferred by people who stubbornly resist change. You should not wear brown clothes when applying for a job. The boss may decide that you will not be able to quickly adapt to the new place of work.
Blue color in psychology means confidence and awareness of one's own capabilities. It forces you not to admire yourself, but to move forward, set goals and achieve them. This color is loved by people who consciously walk through life.
By wearing blue, you will establish yourself as a professional you can trust.
Blue color in clothes will help train will and discipline. When you choose blue clothes, you won’t even notice how you’ll stop being late. Blue in clothes is a good color for work, communication with superiors, but not for relaxation and entertainment. However, by coming to a party in blue, you risk going unnoticed.
Gray color in psychology is an ideal color for intellectual work and study. It’s good to wear a gray jacket or sweater to the library; nothing will distract you. But this color is not very suitable for preparing for exams. To focus, it is better to use more energetic and vibrant colors, such as red or green.
Each color affects our psychological state. Some colors attract attention, others, on the contrary, repel. Therefore, the color of the clothes we wear creates certain psychological sensations from our presence in those around us. By understanding the meanings of colors, you can manage the impression and create.
It should be taken into account that there are various factors influencing the perception of color, such as age, social status, territorial factor, as well as individual psychological characteristics
Blue/light blue color 
The blue color inspires trust and creates the impression of seriousness, thoughtfulness and reliability. This is the color of authority; it is no coincidence that the business dress code for men at official business events prescribes wearing a dark blue suit. Blue color calms, but at the same time keeps you in good shape. Represents conservatism. Blue color is conducive to communication. Choose blue clothes when you want to overcome anxiety and excitement. This color is attractive to people of phlegmatic temperament. The combination of blue and white is considered ideal for careerists; this combination develops flexibility and the ability to adapt. This color is necessary if you need to restore balance in life. The most popular corporate color. The color of wisdom. Causes processes in the body that promote relaxation. Blue clothing symbolizes trust and loyalty.
Turquoise
Combines the positive properties of both blue and green colors. It has the ability to strengthen all body systems and gives rise to self-confidence. Wear turquoise to give yourself confidence and strength.
Green color 
This is the most comfortable color for visual perception. Green color relieves fatigue and improves tone. The ideal color for gaining strength. This is the color of stability and prosperity and is often chosen by bankers. A dark green suit for men is a sign of conservative views, but at the same time, a small accent of this color in a tie creates the impression of a stubborn person. Light green, on the contrary, personifies youth, lightness and frivolity. In Islam, green is associated with heaven. A symbol of will and self-affirmation. Represents growth and development. Green helps suppress feelings such as jealousy, envy and greed. If you are a stylist-image maker, then be sure to take the course “Psychology for a Stylist”.
Red color 
This is dynamics and passion. A woman in a red dress is always noticeable. Red should be worn when you want to attract attention and be in the center of events. But at the same time, if you want to establish contact and win over your interlocutors, it is better to choose softer shades of red, because rich red can not only attract attention, but also psychologically suppress, it is a very authoritarian color. Choleric people love red. In most Asian countries it symbolizes marriage, happiness and prosperity. People in red clothes seem more respectable. At work, too much red can make you nervous. A small element of red in clothing will help emphasize courage and energy. Add this color to your life if you lack enthusiasm and interest in life.
Pink color 
The color of tenderness and love. When a girl puts on pink clothes, men awaken the desire to protect and protect her. Evokes tender feelings. Among men, pink is chosen only by the most confident. The color is absolutely not suitable for the business sphere, because it can be associated with naivety and frivolity.
Purple 
In ancient times, purple dyes were extremely expensive since they are rarely found in nature, so only members of the royal family could afford purple clothes. Since then, the color has been associated with royal grandeur and respectability. The color purple expands the imagination of creative people.
Orange color 
Orange is the color of joy and optimism. Scientists say that prolonged contemplation of the color orange compensates for the daily dose of vitamin C. Orange creates a feeling of well-being and positivity, it gives energy and lifts the mood. This color is not recommended for use in a business environment unless your business is related to creativity. Symbolizes creativity, inspiration, uniqueness and activity. Awakens appetite. Orange rooms are conducive to conversation. This color is clearly visible, which is why it is present in the clothing of road workers. Choose orange clothes when you need to lift your spirits.
Yellow
Just like orange, it lifts your spirits because it is associated with the color of sunshine and joy. Yellow, being a very bright color, always attracts attention. By choosing yellow clothes on a cloudy day, you will ensure a good mood for yourself and those around you. Yellow, like orange, is attractive to sanguine people. Radiant color. Symbolizes intelligence. Yellow in combination with black is considered a sign of danger; most poisonous insects are painted in this color combination. In Japan it is associated with courage. Yellow carries the semantics of change, release and dynamic tendency. It personifies humor; it’s not for nothing that emoticons are colored yellow. Speeds up metabolism. Physiologically, it is the first color recognized by human vision. The visual sensation is brighter and more voluminous than white. An unbalanced person can be driven to extravagant actions by an excess of yellow. Yellow is suitable for those who are insecure and those who need to attract attention. In small quantities it can give vigor and increase concentration. Improves memory. Yellow and purple are considered a mystical combination.
Brown color 
Brown color is attractive; it is associatively warm and soft. This color promotes frank conversations. Well suited for a first business meeting or interview, in brown you will give the impression of a respectable, practical, stable and attractive person. This color helps in trade and financial matters. Brown imparts wisdom and the ability to maintain smooth relationships.
Grey colour 
A neutral color, it does not evoke strong emotions, therefore it is suitable for a business environment, as it does not distract from concentration on important matters. Gray is the color of balance. Also, if you want to show your willingness to obey the rules, this may be relevant in a new workplace, wear gray. Gray symbolizes calm, regularity, security and maturity. But, at the same time, frequently wearing gray clothes may not have the best effect on your image; you risk appearing as a faceless, withdrawn and uninitiative person. This color is indispensable in situations where you need to take the position of an outside observer, remaining on the sidelines. Native Americans associate this color with honor and friendship, while in Asia it is a symbol of compassion. Gray color is especially pleasant for melancholic people.
White color
Symbol of purity and lightness. Psychologically “quenches” irritation. White clothes are solemn and elegant, since white is a very easily soiled color; unlike other colors, it does not appear so often in everyday wardrobe, so white always attracts special attention. Throughout the world, the white flag is a symbol of reconciliation. A very bright white color can cause a feeling of anxiety and discomfort for some. At the same time, this color promotes clarity and freshness of thought.
Black color
Black color is elegant, but it does not catch the eye and does not stand out from the crowd. Positive associations: sophistication, grace, dignity and mystery. In China, oddly enough, this is a color for young children, in Asia it symbolizes career and knowledge. In Japan it is a rebellious color. Black color strengthens the will and helps to concentrate. Black builds distance, helps to distance oneself, it is chosen by people who communicate a lot, which is why in many stores consultants are dressed in black. Color therapy classifies black as a color that stimulates self-confidence.
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London-based stylist and author of The Color of Your Style, David Zyla, says: “Even if your closet is filled with clothes in a variety of colors and shades, there is always one color that you prefer, that makes you feel comfortable and confident. It is this color that reflects your character.”
Having studied the opinions of various experts, website I found out how our favorite color characterizes us in the eyes of others and reflects our character.
1. Black
"Black is a color that's taken seriously," says fashion and style expert Karen Haller.
Indeed, according to psychological research, black is perceived by others as an indicator of prestige, power, seriousness, and also intelligence. Therefore, in many European universities the graduation gown is black.
Those who prefer black in clothes are ambitious, purposeful, but also sensitive people. Which, as a rule, are emotional and easily excitable, although they often try to hide it. The color black helps them switch the attention of others from appearance to personality, because it is the internal qualities of a person that are most important to them.
2. Brown
Brown is the color of earth. The color of something reliable, strong and stable. This is exactly what people who often wear brown and its shades appear to be.
These are slightly conservative people who respect their elders and always seek peace, stability and strength in everything. A girl in a brown dress or a man in a brown jacket will give the impression of a reliable, intelligent and rational person. In fact, this is true.
3. Blue
Journalist and psychologist Lisa Johnson Mandell writes: “Blue is the best color to wear to a job interview because it exudes confidence and reliability. That’s why many work uniforms or business suits are blue.”
Scientists from the University of British Columbia conducted a study and found that dark shades of blue tend to calm. Others associate blue with intelligence, trust, efficiency and calm.
Often, shades of blue in clothes are chosen by a person who is kind, empathetic, courteous, and even a little shy. As psychologists say, a person in blue will become an ideal parent or an exemplary employee. Calmness and poise are the main qualities of such people.
4. Green
Scientists from the University of Amsterdam say that green and its shades keep you and those around you in a good mood. “The pleasantness of green comes from its affinity with nature, which evokes feelings of peace and contentment,” says Leatrice Eiseman, executive director of the Pantone Color Institute and author of Living With Color.
Those who prefer green are active in social activities, live in a good area, and have a stable financial situation. They are often caring and kind people with a soft heart.
5. Purple
In the past, the color purple spoke of belonging to high society. It meant sophistication, wealth and luxury. It is known that Cleopatra was simply crazy about this color. Only the rich could afford to wear such shades in those days.
Today, the color purple in clothing indicates creativity, insight and a love of art.
According to experts, people in purple are emotional and sensitive people. They are dreamy, passionate and love mysticism. We can say that the person in purple is an unpredictable person, with whom it is easy and difficult at the same time.
6. Red
Red is the color of passion and strength. It's the color to choose if you're trying to persuade or impress someone, says Kenny Frimpong, manager of Italian menswear brand Eredi Pisano.
Any bright shades of red attract all the attention. Others associate it with energy, movement and excitement. Psychologists from the University of Rochester have found that men are more attracted to women wearing ruby shades. "Red is a stimulant for men," says Abby Calisch, professor of psychology at Eastern Virginia Medical School in Norfolk, Virginia.
Someone who often wears red is a bright, excitable, slightly self-centered and enthusiastic person.
7. Yellow
8. White
White is a symbol of freedom, purity, innocence and simplicity. That is why, having decided to start life from scratch, we often buy ourselves something white.
White color attracts reliable people, they love freedom and have an optimistic outlook on life. These are individuals who are careful in everything, who love fresh beginnings and strive for excellence. In general, people with any character can wear white. It is a neutral color that is rarely off-putting.
We all have our own unique preferences when it comes to clothing colors, however, not all of us know about the psychology of colors in clothing and the amazing nuances of their use.
Every morning when you open your closet doors to choose the outfit you will wear that day, you may not think about the fact that this is how you express your feelings! Colors indicate the characteristics of your personality and the emotions that currently dominate you, says the science of color therapy, which has existed for hundreds of years...
Psychology of color in clothing and its influence
Psychologists believe that the colors we choose not only speak about our character, but can also influence our mood and energy.
Buy clothes made from natural fabrics: cotton, linen, silk and wool. Such fabrics not only allow our bodies to breathe, but also allow light to penetrate our clothes and touch our skin. Thus, natural fabric plays the role of a color filter, which allows the body to perceive the different colors that surround us.
Red The color is chosen, as a rule, by energetic people who are not afraid to be noticed and love to be in the spotlight. This is the color of a strong personality, passionate, emotional and sometimes aggressive. To slightly dilute the powerful energy of the fiery color of passion, wear it with black, white or gray shades.
- Wear red , if you feel accumulated fatigue and want stability.
- Avoid this color if you have high blood pressure.
Orange They love bright, cheerful and creative people who are often overly reckless. As a rule, this color is chosen on days when one feels happy: it symbolizes nobility and cheerfulness, a sense of humor and cheerfulness.
- Wear orange if you want to ward off depression and become more active.
- Avoid this color if you are upset, unwell or claustrophobic.
Among warm tones to choose from yellow indicates strong people who are in harmony with themselves, optimistic and sociable. As a rule, they are loved by others and loved ones.
- Wear yellow if you want to express your inner self, lift your spirits, or draw attention to yourself.
- Avoid this color if you feel there is a lack of stability in your life.
Blue Color, as a rule, is chosen by people who are elegant and reserved, reserved and somewhat phlegmatic. At the same time, choosing this color can mean a certain tension and nervousness that corresponds to your current state.
- Wear blue if you feel mentally tired or need to calm down. This color brings clarity and focus.
- Avoid this color if you are depressed or feel nervous.
Green is a reflection of freshness, harmony and contemplation. It is chosen by trusting and open people who have a high ability to adapt and look around with optimism. They are confident in their decisions and strengths.
- Wear green if you want to relieve excess nervous tension, find balance and slow down the pace of your life.
- Avoid this color if you are feeling bored, apathetic or frustrated.
People who choose violet color successfully combine the spiritual and worldly, in addition, this color shows originality and creativity. People who choose it have subtle intuition; they are surrounded by an aura of mystery and mystery.
- Wear purple if you dream of peace and tranquility. This color adds wisdom to those who choose it.
- Avoid this color if you feel nervous.
Light shades such as lilac, indicate high sensuality and femininity. The same color gently calms anxiety and improves vision.
- Wear lilac if you want to calm down.
- Avoid this color if you don't have anyone around to support you.
Pink color, as a rule, speaks of selfishness and capriciousness. It is chosen by dreamy and romantic people. If you don't want to look like a frivolous Barbie doll, combine it with gray, black or blue colors.
- Wear pink if you want love and support from people around you.
- Avoid pink if you're feeling down.
Brown and its many shades, according to psychologists, are loved by calm, conservative and reliable people, or those who seek to find stability in their lives and surroundings. Sometimes they are so committed to traditions and rules that they harass those around them with moral teachings about how to act in a given situation.
- Wear brown if you want peace and stability.
- Avoid this color if you dream of changes and bright events.
Classic combinations of white and black in clothing are a symbol of opposites.
White revitalizes, gives a sunny mood, gives energy and clarity of thoughts. This color is a symbol of openness to the world, integrity and purity. By choosing white, we strive to make our life brighter and better. Black and white combinations make us fickle and changeable.
- Wear white if you dream of new opportunities and changes.
The opposite of white black color is the color of introverts, which symbolizes mystery, intuition, subtle intelligence and a sense of style. It should be interpreted depending on the combination. It is good to use during the day, as this color prevents electromagnetic radiation and protects against the negative influence of the outside world. If you love the combination of black and red, it indicates power, sexuality and high intelligence. The combination with pink and yellow is preferred by sociable and open people.
- Wear black if you want to be in control and feel confident.
- Avoid this color when you feel depressed or blame yourself for something.
And finally, those who prefer grey color, they strive to put some kind of barrier between themselves and the world, to free themselves from any obligations, although the “gray mice” can unexpectedly open up from a completely different side, destroying the existing strict and reasonable image. This neutral color suits delicate natures who are afraid to express themselves. Combinations of gray with red, pink, purple and blue will help highlight your subtle, multifaceted nature.
- Wear gray if you want to remain inconspicuous or if you want to focus on something.
- Avoid this color if you feel lonely.