Robots in the modern world: fantasy that has become reality. Modern creative professions

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Why is it better to work less?

It seems clear that there are many reasons to work less.

We are used to spending our lives at work, which can feel like there is nowhere to work less. But believe me, it is possible.

Surely someone will send me a letter after reading this book, saying that I am lazy. Believe me, I am far from this. Why spend an extra six hours every day when you can get your job done in two?

Working less is not laziness. I would even say that working MORE is laziness. Why? Yes, simply because if you work 8 hours a day out of habit, you don’t think and make difficult decisions to maximize your profit and actually do something.

Let's list the main advantages of a 2-hour working day

Less stress.
More time to relax and enjoy life.
More time to study, research, read, which will help you increase your profits.
Your friends will be jealous of you as you walk in the park while they sit under the fluorescent lights.
When you work less, you spend less money doing that work.

The biggest benefit is, of course, that you will earn more per hour of work.

If you earn $10 per hour for an 8-hour workday, then reducing your schedule to 2 hours will increase your hourly salary to $40. And this number will increase exponentially as your business grows.

50 ways a person can work less in the modern world

1. Reduce time to complete tasks

If you set aside 8 hours to complete one task, it will take you 8 hours.

But you know it can be done faster. Give yourself 15 minutes to create something and you will do it in 15 minutes. You won't be able to get a 2-hour workday if you devote all of your daytime to your job.

2. Focus on what's important.

If you only have two hours, you will need to do important things during those two hours. And for this you need to know what is important. Using analysis and tests, identify the key components in your activities and focus on them.

For example, the only important element of my business is creating valuable content. If I have 2 hours to work, this is exactly what I will do.

3. Stop checking your email (I don't need to say this again).

I'm already tired of repeating this on my blog, but once again: stop checking your email. Here's how to check your email once a day.

4. Eliminate meetings and meetings.

In the past, the only way to get other people's opinions was to sit them in a room and ask them. Now we have a wonderful thing called the Internet. Just do something and people will judge whether it's good or bad. You don't have to sit in a room full of random people to decide whether it's important or not.

5. Don't read blogs.

There are many blogs on the Internet, most of them are not worth reading. I actually like a couple of blogs that I read. I'm unsubscribing from the rest. Don't waste your working day reading other people's writings, it's empty information. And information will not be useful without action. Stop reading, start taking action. If my blog seems boring, unsubscribe from it. You'd rather work than read useless information.

6. Don't read newspapers.

Newspapers make your mind worry about things in the world that you have no control over. You can't change the fact that another bomb went off in Iraq. You can't change the fact that there's another oil spill in the ocean. So why read newspapers then? Yes, because they allow you to feel involved in the action, even if you are not taking part in it. Keep in mind that newspaper writing is getting worse and worse, due to the fact that writers' fees are decreasing due to the free distribution of the same news on the Internet. Therefore there is no reason to read them.

7. Smash your TV.

Dot. My friend Tyler likes to say that you will save 8.2 years of your life and $133,369 if you stop watching TV. Eliminate it, and you'll have an extra 35 hours a week that you can devote to your business (even if you only need 10 hours).

8. Get information from trusted sources

When you find that you need more information to get a job done, it is absolutely important that you get it from trustworthy sources. And who are these sources? These are people who have already done what you want to do. Don't ask people who haven't done it, they will probably give you bad information. If you want to travel the world, ask someone who is already doing it, not your friends at the supermarket.

9. Test your assumptions about reality.

We take many things for granted to make our lives easier. This is actually a good thing because we don't have to relearn English every time we meet a new person. But some assumptions may later become false. Almost all 30-year-olds believe that they need a publisher to tell the world something, while 20-year-olds don't even know who a publisher is - they are their own publisher. Test your assumptions with experience, as there is a chance that you are wrong. Many cases of success in modern times have come from a rational approach to taken-for-granted considerations. 10. Create scarcity in your services.

If you charge $9.95 an hour, chances are you'll never get many clients. You are now an expert, if you want to make a living you need to demand an expert's salary. How many clients, for example, have you asked for a fee of $500 per hour? Obviously, not everyone can afford it, but if you don't ask, you'll never get it. Create scarcity by providing services only to those customers who can pay - and let the rest either get free information from your website or buy your cheaper products.

11. Fire bad/demanding clients.

If you don't like working with someone or they require more attention than you can afford. Fire them. This also applies to NON-PAYING customers, such as blog commenters or people who ask you stupid questions via email. This will allow you to find new clients who won't cause you a ton of harm. Not all clients are created equal, and sometimes in order to work 2 hours a day, you have to find others who will also do their part, cooperating with you and not causing you unnecessary hassle.

12. Tell me who you are and what exactly you do.

Here's a good way to avoid many problems: be as specific as possible about who you are on the Internet and what exactly you do. Many people are too vague. “I'm a social media consultant, designer, copywriter, nose picker, weed smoker, shoe shiner, etc.” You cannot perform all of these roles at the same time. Pick one and everyone will have a much clearer picture of why they care about what you do. BONUS: Put your photo on everything you do - it really helps.

13. Start a blog

One of the best decisions you can make is to start a blog. Look at blogging this way: when you answer a question about your business, you can do it in two ways: 1) answer in a private forum or email to help one or more OR 2) answer in a public forum or on your blog, to help many people.

When you think like this, it becomes possible to work less than two hours a day.

14. Focus on fewer communication channels.

Communication is useful, but it's not a good way to work. You can spend all day talking to people and not really get anything done, so don't do that. Focus less on communication channels – email, Twitter, phone. Focus on getting the job done. I deleted my Linkedin account because it was not a communication channel that I felt would help my business. If you check fewer communication channels, you will have more time for creative work.

15. Consolidate small, repetitive tasks.

When you find yourself doing a bunch of small subtasks, write them down and do them “in bulk” later. If you stop important work to complete a small task, you will have to spend time getting back on track. It is absolutely important to group small, repeatable tasks. Or…

16. Eliminate unnecessary tasks.

Stop doing unnecessary things. They are not mandatory, you don’t need them. Try the experiment - just don't do what you don't think is necessary. Either the world will collapse (which is unlikely) or nothing will happen (much more likely). If the latter happens, just don't do it anymore.

17. Stop doing what you hate.

Also if you hate it, don't do it. Why force yourself to do unpleasant things just because you have to? Life is short, don't waste it on things you hate.

Social media is an endless black hole of time. Spend 15 minutes a day checking your Facebook and Twitter. Remove yourself from those social networks that do not bring you results. Now you will have much more time to devote your energy to meaningful things.

19. Don't accept phone calls.

Here's another time-eating hole. Business no longer has to be conducted over the phone. Leave the voice channel for selected influencers, and instead allow people to keep in touch with you, for example on Twitter. This way, you won't find yourself constantly on your phone without any real purpose.

20. Organize an inner circle of “stars”.

One of the important methods to stand out from the crowd is to organize an inner circle of “star” personalities. I interact with many prominent individuals to enhance the way my words go out into the world. You can do this too and it will save a ton of time from your schedule. For the full list of celebrities, check out who I follow on Twitter. You don't know who is influential and who is not? Calculate the ratio of the total number of people who followed a person to the number of those whom the person followed. The greater the attitude, the better.

21. Reduce communication with unimportant people.

Let's face it, you know some people aren't as important as others. There are observers, oppositionists, lazy people and simply not influential. Avoid these people, they will drag you into the monotony of endless communication, arguing with obvious things and ultimately leading to inevitable mediocrity. If you are influential but in bad company, find a way to change the situation, because it is difficult to achieve success when people around you do not care.

22. Avoid attending networking events and conferences.

Networking events are useful, but only as long as they are small and you are surrounded by people you know and want to meet in person. Otherwise, avoid them. They are usually visited by people looking for work, and people looking for work don't have the money to spend on your products or services (or hire you, after all). If they give out free drinks, you can ignore my advice and just go and enjoy.

23. Burn all business cards.

I went to a couple of networking events recently and it always ended with a stack of business cards from people who wanted me to visit their half-made website. I sent a letter to several people with the e-book attached, but most of them did not even respond. Is this useful? Twitter is much more useful than all these meetings because you can choose who you meet, rather than just chatting with random strangers who still think the publishing industry is still alive.

24. Switch to paperless document flow.

It's hard to search on paper. Paper costs money. You'll streamline your business, eliminate chaos, and move closer to the future when you go paperless.

25. Automate, automate, automate.

Everything except the creation process should happen automatically. I have already given several automation methods above, but I will repeat once again how important it is not to physically participate in the act of selling. You can earn money even in your sleep, and if your work is good enough, then there is a chance that you can be away from your business and continue to earn money. This is cool.

26. Reduce overhead costs.

When you reduce your overhead, you'll need to make less money. This will allow you to worry less about making money, and will make working less seem less scary. Will your life really stop if you don't make $60,000 a year? If yes, then you have more worries than I do. If you only need $14,000 a year to live on, you'll have to worry less, work less, and probably earn more, too.

27. Reduce business expenses.

I don't care about income, I care about net revenue. If you earn $200 and spend $100 of it on something else, you are robbing yourself of a significant amount of money that you could have spent on something else. If you earn $4 and spend $100 a day, this is not a business at all, but a disaster. But if your business has zero production and distribution costs, you will work less. There is a whole section dedicated to this in my book Minimalist Business.

28. Identify your most important job.

Determine what you must do to make money. Hint: It's not Twitter or email. You have to do things that are meaningful. If you only have two hours a day to work, do the work, don’t imitate the activity.

29. Drink more (but not too much) coffee.

Coffee makes the brain work better, reflexes faster, etc. I usually can't work until I've had a cup of coffee. Yes, it's an addiction, but it works. Some people work better with gin and tonic. Some people like latte. Find your tonic and let it help you work less.

30. Don't get lost in communication.

I often see many people keeping all their information channels open. Their Skype is turned on, Twitter is working, Google Chat is open and mail is arriving there. All of these services are distractions that will cause your work to get out of control. Close all your communication channels, turn off your phone and do your work.

31. Delegate your decision-making authority to other people.

If you work with people, it is important that they do their part. How? Give them permission so that they can decide some issues without your participation. This will avoid unnecessary communication and ultimately create better business. For example, I don't micromanage my companions, I just let them say what they think. When people decide for themselves, it works much better.

32. Work more on the key things.

Your business provides a key service or information that people need, and you should place greater emphasis on the value you deliver. You have to make people say, “Wow! It changed my life!” Yes, it's not easy, but it will help reduce your working hours in the end. Example: I could write a 500 word post saying that I should work 2 hours a day. Would it have had a significant resonance? No. But I've written a 5,000-word book that's practically guaranteed to make you listen and work less.

33. Offer a lifetime warranty.

In the digital world, it's important to offer people a refund for any reason if they don't like or get results from your product. We are not scammers, after all, although this cannot be said about many people on the Internet at first glance. And then not every product is designed to help everyone.

34. Pay your fans to support you.

Imagine what your business would be like if you had a team of thousands of marketing professionals bending over backwards to sell your work? It's possible. Just pay your fans to support you.

35. Don't do things you don't know how to do.

If you don't know how to do something, just don't do it. Don't focus on your shortcomings and you can do a better job. If you have no design ideas, find someone who does it professionally. If you don't know how to take photographs, find a photographer. There's no point in wasting time on ugly crafts if you know someone who can do a better job than you.

36. Focus on your strengths.

To counter what you don't know, focus on what you can do. Take the time and see what options are available to you. I'm a good writer and my business revolves around writing. Maybe you look good on video - start a video blog. It all depends on your strengths - focus on them so you can work less.

37. Accept that nothing you do will be completely new.

I know so many people who sit back and scratch their heads, waiting for one exceptional idea to catapult them into the realm of fame and success. I have news for you: nothing is new in this world. We are just idea DJs who remix old ideas with a new sauce. This means that the best ideas are a compilation of old ones, remade in a way that inspires people to change the world. So don’t wait for a big and fresh idea, it’s unlikely to come.

38. So, remix successful people.

As they say, it's important not to remix bad ideas. A good sign that an idea is worthwhile is how much you like it. If someone else's idea makes you jump out of your shoes and run barefoot down the street screaming at the top of your lungs, this is a sign that you need to put this idea in your idea storage and use it in your work. If you like Andy Warhol, copy his work by all means. Over time, you will find a way to make these creations yours. The only thing is do not copy 1 to 1, as this is a violation of copyright. Channel good ideas through the lens of your personality.

39. Inspire your people.

Show people the way and they will follow you. Become a leader by choosing to live the way you want to live and set an example for others to follow. I inspire people by living minimalistly and working from anywhere in the world, and this proves that it is possible. In the words of Seth Godin: We need you to lead us.

40. Don't be afraid of losing clients.

If you work less, you are sure to make some demanding people unhappy. They want to call you in the middle of the night, otherwise you won't be good enough for them. In general, with such clients you will never reduce your working hours. Lose clients who cost you more time than you get from them.

41. Anger a certain group of people.

One of the most powerful methods for working less is to live in a way that irritates some people. This is true. For example, I tell people all the time that having a car is evil because I want people to drive less. I don't have a car, I can say that. Yes, this makes many drivers angry with me. But I'm fine. If you want to make everyone happy, people won't change.

42. Don't sell crap.

When you produce crap, you have to work harder to sell that crap. If you do the opposite and produce valuable work that allows people to succeed, it will promote itself. This way, you won't be forced to spend your workday convincing people to buy something that isn't worth the money.

43. Did I already tell you not to check your email? Well, in general, don’t check, and also respond with shorter emails.

Another time black hole is responding to every message you receive. If you receive a novella, you will most likely have to respond to it with a novella. Do not do that. Limit your answer to a few sentences. Also, no one said that you have to answer every letter.

44. Get more rest.

Funny, yes, but working less can be easier if you work less. Rest to restore yourself to the point where you want to work again. The best way is to plow for two hours and then rest the rest of the day. It sounds paradoxical, but try it and it won’t seem so mysterious.

45. Don't aim for the ideal.

When you try to do everything perfectly, you will spend a lot of time on revisions. The ideal is to overcome the last 1%, and most people cannot do that. I could spend 40 hours writing and polishing this text, adding commas, making ideas clearer, etc. I know I'm not perfect and I'm just posting this as it is. It’s easier this way and you spend less time, getting quite decent results.

46. Stop after 2 hours of work.

Just stop working. Set a timer. Or something else. In this case, you will definitely not overwork.

47. Work hard

When you're working for no more than 2 hours, you have to really hurry. Do important things, sweat at work until you collapse from fatigue. Fire yourself up with ideas. Work hard, tirelessly. Then stop and have a beer. This is approximately how you can work 2 hours a day.

48. Don't be "busy."

Looking busy and working are not the same thing. Stop pretending to be busy - work.

49. Enjoy the silence.

Just sit in silence and enjoy it while it lasts. Powerful ideas arise at this time. If you are surrounded by the empty noise of a thousand voices, you will have a much harder time working less. Tune in, sit in silence, do the work that matters.

50. Practice.

And as they say, practice is everything. At first it will be difficult to complete the work within two hours, but as you continue to practice, it will become easier and easier. The point is to try and one day your efforts will succeed. Believe me.

Oryol Regional College of Arts and Culture

Library profession in the modern world

Course work

Third year students

Library branch

Savinova Yu. Yu.

By subject:

"Library Science"

Teacher: Grishina G.N.

Eagle, 2004

Plan

1. Introduction

2. Status of the library and library profession in society today

3. Current professional requirements for a librarian

4. Professional training of personnel. Advanced training for library workers

5. Conclusion

6. Bibliography

Introduction

"Let your light shine

in front of people

so they can see

your good deeds..."

Gospel of Matthew

"I see that it's not just you

collected books, but also books

gathered you"

V.B. Shklovsky

Currently, there are more than 120 thousand libraries in the Russian Federation. A library is a cultural institution that organizes the collection, storage and public use of printed works and other documents. The activities of libraries are of great importance for the life of society. Existing for many hundreds of years, preserving for humanity books and other documents that record everything that humanity has discovered over many millennia: human knowledge, scientific discoveries, the truth of faith. Therefore, the library is a valuable, self-sufficient institution, fulfilling its special role in society. It is usually called the foundation of human culture, that is, the basis, the basis on which humanity develops. These are the custodians of the documentary memory of all people. Libraries promote the realization of the rights of every person to education, to use cultural achievements, to rest, leisure, and to receive information. They contribute to the development of science, the progress of the entire society and each individual.

Today, working in a library is more difficult than before, but also much more interesting. Librarians are free to choose the content of their activities. Now the library must survive and prove that it is necessary for society.

Librarian is the most wonderful profession on earth. And if you put your soul into your work, you can achieve a lot. The library profession is located at that point in human existence in which stinginess and generosity, the past, present and future, the world of books and the world of people come into contact every day. Where one thing turns into another, requiring great effort to maintain proportion and balance.

A librarian is a profession, one of the main functions of which is to connect times both in the history of mankind and in the history of science itself.

The revival of spirituality, intelligence, morality - these are the main tasks in the work of the library today. The library heals mental wounds, helps to cope with illnesses, and lifts one to the heights of the spirit.

2. The status of the library and the library profession in society today

In the soul of a librarian and in his activities, the past and the present organically coexist. She distributes what she has accumulated over years, or even centuries, but is forced to constantly keep her finger on the pulse of modern life, monitor the rapidly current reality, and respond to its demands. The latter applies to some extent to representatives of all professions serving the sphere of intellectual and moral life, for example, to people who work in schools, universities, and other educational institutions. But in order for them to understand the essence of certain social changes, then revise their programs, write new textbooks, develop new lectures - all this requires time. And citizens consider such a delay to be legitimate, not suspecting that these processes are largely carried out with the help of the library, without which all this would have taken much longer, or it would not have happened.

The librarian often finds himself in something of a marginal position. This concept comes from the French marginal or from the Latin margo - “edge”, “border”, “that which is at the junction of two environments”. And if we are talking about a person, then - about someone who finds himself outside a certain layer, group. And although the concept of “marginal” is used more in a negative sense - in relation to the lumpen, outcasts and the like, it is also used in a positive sense, in relation to unusual people who creatively overcome established stereotypes, change established principles of activity, including those who are given a very modest role and are treated accordingly, but they constantly do something more significant.

“You cannot see a librarian as a simple assistant to a scientist. The librarian is a scientist himself. But only he works not on one and only his own topic, but on many other people’s topics. This is a scientist who gives himself entirely to others,” said D.S. Likhachev.

Currently, the librarian has freed himself from carrying out ideological tasks and from national spiritual ideals, but problems have also appeared - an abundance of completely new sources of information in content, expensive and often inaccessible to libraries, difficulties with acquisition, and material difficulties.

Over the years of democratic reforms, our culture has found itself in a difficult situation. Libraries are no exception. What happened to them over the years? “Some have become richer, others have become poorer, and others have found themselves completely on the margins of life. those libraries that have managed to integrate into it are being actively modernized - computers, the Internet, e-mail, European-quality renovations, employee internships abroad, freedom of activity. But in recent years, a lot of good things that were formed by the previous society have been lost. Who can afford to work in a library today? People who hold on to this place because there is high unemployment in their city, because even if it’s 400 - 500 rubles, they still pay. Or people who exist at the expense of other family members. This cannot continue. Although the network of public libraries has been preserved, thousands of rural libraries have not received new literature for years. Moreover, this is not a library catastrophe, but a social one. If people do not have access to new knowledge, can they build a new society, understand its patterns, the context of time?

An important library service such as interlibrary loan has been lost. An MBA is an attribute of a rich country, where libraries are allocated funds not only to purchase books, but also to send them. Fortunately, this loss is beginning to be compensated for by a new form of information transmission, which in the library world is called electronic mail. This is now possible not only in elite libraries, but also in regional ones. And this is becoming increasingly widespread.

Large libraries are already working on creating a global electronic library of the future so that all the literature created by humanity will become available to everyone on the Internet.

The trouble is that the authorities and those who manage the distribution of resources, in most cases, do not understand why they should give money to libraries.

Today, library workers are a popular profession, but also practically the most socially vulnerable, because... Of the numerous non-profit cultural organizations, the library is perhaps the most non-profit and is essentially a “hostage” to the imperfections of current “market relations”. Because libraries, unlike some other cultural institutions, cannot be put into self-survival mode, and without the policy of state protectionism they will not be able to exist. Library staff and their social position and status are threatened by 3 things: the lowest salary level in the budgetary environment, the repurposing of libraries or library premises for commercial organizations during “wild” privatization, a sharp deterioration in working conditions due to “aging”, and in some cases destruction of the material and technical base.

Professional librarian: what is he like today?

The situation in the field of library education is very alarming. A society torn by internal contradictions is unable to provide any serious help, so one has to resort to the only correct method of healing in this situation - “help yourself.”

Indeed, which librarian is not concerned about the fate of libraries, the future of the library profession, and education? Over the past 10 years, experts have been talking about the decline in the prestige of the library profession. But words alone will not change anything: saying a million times about the crisis in librarianship will not make it any less profound. So why does the library path attract so few people these days?

Library employees explain the negative attitude towards their work by the abundance of routine operations, low level of automation and mechanization, and low wages (like other cultural workers) compared to other sectors of the national economy.

But there are other reasons. For example, the predominance of negative information about libraries in the press: fires, flooding of funds, emergency conditions of buildings, lack of necessary funds to purchase literature and pay staff, etc. The appearance of the librarian in most works of fiction, films and plays does not evoke sympathy either. Most often, even in the minds of great writers, this is an unfashionably dressed, ugly lady with oddities. It is known that the prestige of a profession is created by the people involved in it, but few people know that such writers and scientists as I.V. were librarians. Goethe, I.A. Krylov, V.V. Stasov, N.V. Lobachevsky and others, no one thinks that since mostly women work in libraries, there is discrimination in the pay of women’s work.

Public opinion polls show that the profession of a librarian is considered socially significant, but not prestigious, which is due to miscalculations in the socio-cultural policy of the state and people’s ignorance of the specifics of the specialty of a librarian-bibliographer. Society does practically nothing to interest its citizens in socially important professions.

Of course, the following circumstance also plays a role: although library activity, like any other, requires special, versatile knowledge and training acquired at a university, there is an opinion that you can work successfully in a library without having it. The optionality of specialized education is a factor that reduces the prestige of the profession. It is necessary to consolidate the provision according to which a specialist with a higher non-library education is obliged to master the basics of librarianship. The conditions for this are 6 and courses at large libraries or correspondence departments of cultural institutes. You can accept specialists from other industries into libraries, but they should receive the same salary as professionals only after appropriate retraining.

Most library staff are few professionals. In Russia as a whole, less than 17% of librarians have higher specialized education. In the country's leading libraries their number ranges from 10% (VGBIL) to 40% (Library of the Russian Academy of Sciences). This is confirmed by other authors, noting that due to additional payments for knowledge of foreign languages, non-professionals have higher salaries.

It is impossible not to mention the negative role of a low culture of library work (the system of its organization, the level of equipment of libraries, the degree of skill of the worker, depending on qualifications, professional skills, conditions created in the institution).

Librarians still hope that with the improvement of the material and technical base of libraries, the prestige of their profession will increase. Of course, poorly equipped librarians and cultural institutions without financial resources look archaic and are unlikely to successfully perform their information functions.

It is not only libraries that are to blame for the information backwardness of our society; they themselves suffer because of it.

Work culture includes professional communication between the librarian and the reader. As a rule, a Russian librarian issues books silently, showing with all his appearance that he is busy and does not have time to deal with the reader. But in Sweden, Germany, and the USA, the culture of communication is immeasurably higher; they try to make the library “their own” for the reader, and do not scare him away.

Professional isolation (nothing to say?), arrogance and snobbery (nothing to talk about?) lead to the fact that the stereotype of the image of a library and a librarian in society is perhaps evolving from a librarian - a keeper of knowledge, an educator, a leader of reading to a librarian - an issuer of books , and he himself is regarded as a representative of a second-class profession.

So how can you improve the prestige of the library profession? Some see a solution in increasing librarians' salaries. Undoubtedly, salary is an expression of public assessment of a librarian’s work, but its increase will not solve all problems and will not remove the contradictions existing in the library environment.

One of the main ones is a change in the professional consciousness of librarians. Recreating the special atmosphere of spirituality that was inherent in libraries at the end of the 19th – beginning of the 20th centuries. Today's librarians are offended by the insufficiently respectful attitude of society and the underestimation of their work. But, on the other hand, they are free from a sense of loyalty to their profession, they do not want their own children to follow in their footsteps, they do not read specialized literature, do not analyze their activities, they are blinkered, and are afraid to deviate from the regulations. Librarians with extensive experience believe that the situation cannot yet be changed, because it is the result of changes in society, the course of which librarians are not able to influence. However, being in equally unfavorable conditions, librarians behave differently: some, without trying to do anything, call for help and humbly wait for better changes, others, relying only on their own strength, strive not to survive, but to live an interesting life.

A significant part of librarians are concerned about the present: late payment of salaries, lack of funds for acquisitions, postage, etc. They are afraid to look into tomorrow. Meanwhile... What will remain for descendants? What are libraries turning into to justify their desire to survive? Their premises are rented out. Within their walls they sell whatever they need, businessmen crowd out librarians and readers, creating additional tension in our already nervous lives. these processes cannot be considered normal. It hurts if they cause librarians a feeling of euphoria, the illusion of favorable changes.

The library should remain a majestic temple of knowledge and culture, and not turn into a bazaar. Tenants and traders will not help her survive; they are more like the fox from a Russian folk tale who drove the good bunny out of his hut. It is unlikely that society, seeing what kind of “marketing” libraries are engaged in, will be imbued with love and care for them; I think, on the contrary, it will try to distance itself as much as possible from solving their problems. This kind of “marketing” is not a straw to be grasped at.

There is a widespread belief that libraries take such steps out of desperation and hopelessness. But are actions that openly undermine the authority of the profession necessary? As a human being, one can understand librarians who, citing the poverty of their institutions, run around the shops during working hours, do bargains, and mind their own business. However, we cannot live like this for long, because all this accelerates the professional degradation of librarians. We need a new philosophy of librarianship that will allow us to quickly find our social niche in society. In a situation that changes every day, hope for “Lady Luck” is naive. Modern society needs a new library, librarian and reader.

Although, as it has now turned out, our “most reading people in the world” are very little informed about libraries. However, more than half of readers are convinced that libraries should change their functions. Reflecting to some extent a general negative attitude towards life in general, this indicates the internal dissatisfaction of library subscribers with the activities of the latter.

What is he like, today's librarian? How does he behave in modern conditions: does he adapt himself or “rebuild the world to suit himself”? Of course, in libraries there is an active part of the staff, who understand that it is not money that needs to be earned, but prestige, every day proving to society that it is necessary.

It seems that the main problem of our libraries is the loss of connection with the reader, and, therefore, somewhere with society. Only a library where a mutually enriching dialogue has been established between the library and its users can be recognized as working effectively. Research in recent years conducted by the State Public Library for Science and Technology of the SB RAS within the framework of the topic “The place of the library in the socio-cultural environment” was aimed specifically at clarifying the interaction of the library and society, studying the opinions of readers about it.

What gave rise to the alienation of the library from society? For more than 70 years, the state supported libraries, which led to the loss of active positions in mimes. Now libraries are asked to rely on their own resources, for which they are completely unprepared and do not have the proper conditions. In addition, the librarian, as before, does not strive for an equal dialogue with the reader, but continues to dominate him, while experiencing discomfort, believing that the latter is wrong much more often than he himself.

The third reason is the uncertainty reigning in our society. If libraries lose control of the situation, they will become subject to manipulation by the powers that be. The social passivity of librarians is caused by fear of difficulties and the lack of stable economic guarantees.

Sometimes it seems (or maybe it actually is?) that librarians are sitting and waiting for instructions. Despite seven years of perestroika, the political adaptation of librarians is not complete, and professional consciousness is blurred. Librarians are so accustomed to leadership “from above” that even now they can easily fall under the rule of new cultural ideologists. Many library employees, losing their professional interests, consider freedom only in relation to their personality, without grasping the democratic meaning of change. Librarians care little about global trends in the development of librarianship, and cooperation with foreign partners is regarded as an additional source of livelihood.

It is necessary to use foreign experience in training library personnel. But I would like to add that our country has a lot of developments that are useful to colleagues from other countries. We must strive for an equal partnership. For example, a foreign company opens its representative office or publishing house in a Russian library, and accordingly we organize a similar service abroad. You need to be up to date, know the specifics of the work of foreign libraries, in order to understand whether the American model of library education can take root on Russian soil. Perhaps this requires appropriate social (material and moral) conditions, but a mechanical change of signs and names will not give anything.

The search for ways to improve library education in our country does not stop; librarians hope they will be found soon.

It is possible to draw up a portrait of a librarian - the professional of tomorrow - only on the basis of an analysis of the real socio-cultural situation and determining the place of libraries in society. This is confirmed by many years of experience in studying the library profession at the State Public Library for Science and Technology of the SB RAS. Over 20 years, more than 100 articles have been published, two collections of scientific papers have been published (1989 and 1992), two scientific reports have been registered at the VNTICentre, several preprints have been published, and regional and all-Russian conferences have been held.

In 1975 – 1978 within the framework of the topic “Compliance of human resources with the level and nature of development of library and bibliographic processes in the library”, professiograms of individual specialties were created, and compliance by managers with the principles of scientific organization of work was examined; The work of the management team and library specialists was assessed using the “business portrait” method. The research program “Improving the professional structure of personnel” (1981 – 1985) included the following issues: psychological climate in the library; job satisfaction among highly qualified librarians4 correspondence of the content of library education in cultural universities to the needs of practice; analysis of foreign and domestic experience in training library personnel; formation of an attitude among the population towards acquiring a library profession; adaptation of young specialists.

Social and psychological aspects of personnel management in scientific libraries (the influence of various factors on teamwork,4 organizational and socio-psychological structures of personnel management in our country and abroad, functions and training of managers) became the subject of research in 1986 - 1988. Another topic - “Scientific library: problems and management organizations” (1988 - 1995) involves the development of a methodology for assessing the work and professional and business qualities of specialists and managers; conducting a comparative analysis of job descriptions of several departments; revision of the system of advanced training; training a reserve of managers at courses and drawing up relevant documents; creation of an effective system of continuous library education. A branch of the department of special disciplines of the Kemerovo Institute of Culture was opened at the library. In 1995, the research work, begun in 1992, “The place of the library in the modern social sphere of the region” will be completed (the role and functions of libraries in modern society; the attitude of actual and potential users to the library as one of the factors of its prestige; issues of professional library communication ; quality of work of library departments that “reach out” directly to the reader).

Unfortunately, in our environment there is no established system for informing libraries about the most important research topics and resources.

There is no need to “break apart” the issues of organization and content of training, i.e. First think about how to teach. and then what to teach. In order to eliminate the existing contradictions in the “library – university – science” system, these problems must be solved in close unity. How can we explain that in recent years there has been a discrepancy between the need for specialists and the number of graduates: the number of professionals is growing, but the need for them not only does not decrease, but even increases. There is a “washing out” of the professional layer of librarians. Thus, in the State Public Library for Science and Technology of the SB RAS in 1985 there were 148 employees with higher and secondary library education, in 1990 - 140 people, in 1994 - 113 people. At the same time, the percentage of people with non-library education is increasing. Therefore, it is not without interest to find out how many years on average university graduates work in their specialty (for example, abroad it has been established that for women this period is on average four years), where do they go and why? The answer is simple. Disappointment in the profession begins within the walls of the institute and ends in the library. This means that the new librarian needs a different library.

What are the ways out of the crisis? Each library will have to rethink its own role and functions, taking into account the socio-economic and cultural situation in the region and think through a corresponding concept for the development of its institution as an open system. To do this, it is important to find out the point of view on the position of the library in society not only of library theorists and practitioners, but also of actual and potential users. Of course, changing organizational structures is a thorny and difficult path. N. Machiavelli also noted: “...And you need to know that there is no business whose organization would be more difficult, its management more dangerous, and its success more doubtful than the replacement of old orders with new ones. Whoever comes up with such an undertaking will face the hostility of those who benefit from the old order, and the coldness of those who benefit from the new. This coldness is explained partly by fear of the enemy, partly by the distrust of people who actually do not believe in something new until it is consolidated by long-term experience.” Yet libraries must become flexible, dynamic systems, remaining conservative to the extent dictated by their natural essence.

3. Professional requirements for a librarian at present

The library profession is not what it is usually imagined to be; it is not for the weak at heart.

The lack of prestige, the common perception of librarians as deeply introverted, “not of this world” individuals - professional associations of librarians in different countries have to fight with this. The specifics of library work remain a mystery to the public consciousness as a whole.

A librarian is a specialist with a special library education who organizes library collections and provides library services to users. The librarian is the link between information and users.

The function of a modern librarian working in an information-rich society is to create conditions and organize the information environment of the library so that, with the greatest saving of mental energy and time of the user, the reader, it is internalized (i.e., deeply assimilated) by him. Librarian. First of all, the organizer of access to information, knowledge of library users, and the population. By providing access to information and knowledge, organizing the information comfort of the library environment, the librarian promotes education. Librarians are a profession directly charged with protecting intellectual freedom and freedom of access to information. They have a special responsibility to ensure the free flow of information and ideas in present and future generations.

The library is a necessary element of civil society, because is designed to provide a documented form of intergenerational and ethical connection of individual consciousnesses. And the librarian, to the extent of his intelligence, becomes either a guide or a filter in this most important form of human communication.

Librarians are called upon not only to preserve cultural values, but also to promote and bring professional consciousness closer to everyday ones.

The problem of the library profession is that the level of intellectual culture of Russian librarians is of serious concern to the public. Thus, in the course of the all-Union study “Library profession: current state and prospects”, conducted in 1986 – 1991, it was found that only a relatively small part of library workers is inclined to innovative thinking, is the initiator of new beginnings, and adequately responds to changes in society, capable of mastering the latest information technologies. The process of active entry of young specialists into professional life drags on for many years. It is no coincidence, apparently, that the peak of labor activity occurs mainly in adulthood and pre-retirement age. The intellectual culture of a librarian is understood as a conditional combination of such professionally significant qualities as: broad erudition based on a historical and cultural foundation, professional competence based on the necessary stock of general professional and special knowledge, skills and abilities, methodological equipment, flexibility and adaptability of thinking, which determines innovativeness of professional behavior and the ability to understand the conventions of existing theoretical knowledge and obtain new knowledge, acquire new practical skills.

The librarian must not only recommend interesting new items to the reader in accordance with the genre and thematic preferences of each, but also set himself the task of introducing readers to high examples of fine literature, helping him penetrate the fabric of a complex text.

The library profession is one of the most interesting and exciting in the sense that every day brings acquaintance with new books, fresh issues of newspapers and magazines, new people, and unique specific situations arise.

By serving others, you grow yourself. Academician D. Likhachev called the librarian a scientist who works not on one “his own” topic, but on many “foreign” topics. This is a scientist who gives himself entirely to others.

The profession of a librarian requires an active position and connection with life. Everything that is done in the country is the work of librarians.

High pedagogical skill is a professional trait of a librarian. As a teacher, he must, first of all, love people, help readers develop a system of knowledge, differentially approach different categories of readers, take into account the peculiarities of their information requests, help navigate the reference and bibliographic apparatus, clearly explain and check the quality of assimilation of the material. And this requires tact and at the same time persistence from the specialist.

People of this profession are characterized by sensitivity, responsiveness, politeness, and attentiveness. The principle “Everything for the reader” is fundamental for a librarian. But if a librarian is an indifferent person, if in the process of communicating with a reader he experiences feelings of irritation, boredom, and apathy, then the profession was chosen incorrectly.

For a real librarian, a reader is not a statistical unit, but a person with individual characteristics and needs.

A specific feature of a library specialist is knowledge of books. He must perceive the book in its interrelations, and most importantly, imagine who it is intended for. Therefore, a librarian must constantly work on himself. Systematic, organized, sequential reading is a professional trait of a librarian. The profession also requires the development of organizational skills. A librarian needs to know the basics of management and forecasting.

Today, working with readers places certain communication requirements on a specialist: contact, sociability, emotionality, the ability to understand and listen, and find the right tone in a conversation. Working on a subscription in the reading room allows you to demonstrate these qualities.

What ethical traits should a lending librarian have, and what should he know? First of all, he must promote the best literature, find an approach to each reader, understand his needs and interests, be able to talk about books, and give a comparative analysis of sources. In addition, the subscription employee must conduct various public events; be well versed in the flow of literature; promptly conduct bibliographic research; know funds and catalogues; organize information work; conduct bibliographic reviews, informant days; organize exhibitions and viewings.

To do all this, a specialist needs to use methods of propaganda, reference, bibliographic and information work; methods of studying readers (individual and mass work with them); methodology of library research; by technical means.

One of the important forms of individual work is conversation: about the rules for using the library, about catalogs, about new arrivals, etc. The librarian should be the first to initiate a conversation or subtly encourage the reader to do so, i.e. act as a psychologist, try to understand the psychology of the reader. You should respond promptly and kindly to the reader’s requests; choose an effective method of influence for each of them.

A person’s personality is culture, general erudition, the ability to express one’s thoughts well, lead a discussion... Often these traits of a librarian have a decisive impact on the interests of readers and contribute to a deeper perception of the meaning of communication.

Contact with the reader should be informal and confidential. It is no coincidence that readers prefer to turn to the same librarian for advice in choosing books. A positive attitude towards a specialist arises not only because he is well versed in the fund, but also because of his friendliness, ability to have casual and engaging conversations, and willingness to help in choosing books. Therefore, a real librarian is characterized by empathy and awareness of the individual uniqueness of another person. Even the choice of literature should correspond to the reader’s mood. Giving the reader the book he needs at the right time is the task of the librarian. Sometimes you need advice and recommendations. Therefore, a certain degree of intimacy and rapport with the reader is required.

How to achieve this? Differently. You can talk about the book, and then about the health of your loved ones. The main thing is for the person to feel that you care about him. And then education with books begins.

The problems of communication culture are especially significant, since contacts with people of different ages, tastes, and professions should occupy most of the librarian’s time. For example, in a conversation with a trained reader, a quick reaction is required. It is better to address older people by their first and patronymic names.

A trusting style and mutual understanding are very important. It’s not news for librarians that during rush hours you get tired and don’t always control your emotions. Therefore, it is necessary to develop the skills of a critical analysis of psychological situations that arise in library everyday life.

Communication with the reader is an exchange of information. Not many people know that 40% of information is conveyed by intonation of speech. How many people remember that in addition to the text, there is subtext? Sometimes the “discovery” of these truths comes in conflict situations.

The tone of the conversation plays a huge role. In the refusal “no”, readers sometimes feel the subtext… “How tired of you all are to me.”

It is important to remember that communication with the reader is not limited to observing certain rules of etiquette. Contacts presuppose mastery of psychological culture. It begins with understanding a person, the world of his feelings and thoughts. This knowledge helps the librarian to accurately determine the role positions of the reader and, in accordance with this, build his communication tactics.

Haven’t you met “erudites” who have already read everything on a topic of interest? But you subtly and with great tact make it clear to him that there is also a new product in the library, the existence of which the reader is not aware of.

An elderly man approaches the counter. He is clearly tense as he selects a book. The situation is difficult for a librarian, but one must patiently talk with the reader, help him find the book he needs, and be extremely attentive to him. Look, in the end the reader calmed down and perked up. Entered into conversation. You must be able to listen to a person, take into account his needs, interests, and moods. Emotional contacts bring satisfaction, thicken the work day and at the same time relieve monotony and boredom. Communication devoid of emotional contacts results in irritation, boredom, and sometimes even disappointment in the chosen profession. We should be happy when the reader “started talking.” During communication with him, such qualities of a librarian as balance, tolerance, and emotional stability are constantly tested.

Every librarian needs to develop a culture of communication. It should be remembered that without a willingness to work for people, communication will be meaningless. Meaningful communication is always creativity, in which moral and pedagogical aspects are intertwined and interpenetrated.

Which of the strings of a person’s complex spiritual world will sound in the process of communication depends on the approach, on respect for the original personality, and therefore, without self-education, without overcoming inertia, a librarian cannot count on success. A culture of communication is developed in the process of independent spiritual work on oneself.

For librarians who are in constant contact with readers, the ability to communicate in a businesslike manner becomes not only important, but also a professionally necessary quality, therefore increased demands are placed on the librarian’s speech. A librarian must constantly work on his diction, imagery and expressiveness of speech. Of particular importance is the frequency and clarity of pronunciation, coherence, logic, richness of vocabulary, clarity in the delivery of questions and answers, and optimal speech speed for perception.

Observation is extremely important for a librarian. Without it, he will not notice whether the reader is comfortable in the library, how he works with catalogs, how he reacts to the manner of communication with him, whether he pays attention to exhibitions, stands, whether he spoils books, etc.

A librarian must be internally collected. The ability to work for a long time without deteriorating its quality and reducing its pace is not only a strong-willed quality, but also a sign of endurance and physical health. A librarian must be able to maintain sustained attention for a long time, despite fatigue.

Sociability, personal charm, pleasant appearance - these traits are also necessary for a librarian. A good psychological climate in the library is created by cheerfulness, a sense of humor, emotionality, and a sense of teamwork.

The high level of work with readers and the creative atmosphere in the library are directly dependent on such qualities of the librarian as discipline, accuracy, efficiency, and a creative approach to business.

So, what qualities should a librarian serving readers have? Firstly, the ability to critically analyze phenomena and facts; be able to select the necessary information from the total volume and grasp the essence of the problem; secondly, be attentive, be able to quickly switch from one type of activity to another; thirdly, have business qualities, force yourself to do any necessary work; fourthly, have communicative qualities: be able to conduct a business conversation, clearly convey your thoughts to the reader, find the right tone, an appropriate form of communication depending on the individual characteristics of the readers, and, finally, fifthly, speak competently, express your thoughts coherently and logically thoughts.

Thus, a librarian is a highly educated person who knows the basics of reader psychology, pedagogical skills, is familiar with the variety of publishing products, knows how to use technical means in his work, knows the basics of computer science, is a propagandist, and an organizer.

A librarian has no right to be indifferent, arrogant, vindictive, overly hot, familiar, grumpy, conservative, sloppy, or too extravagant.

In the library press, the idea of the influence of a librarian’s personal qualities on reader satisfaction and, consequently, on the image of the library in the public consciousness is becoming more and more clear. Thus, one specialist philologist from the USA, working in many libraries and archives in France, came to a rather, perhaps banal, but very important conclusion: the low quality of service and especially poor accessibility of documents available in the collections are most often associated exclusively with the arbitrariness and dishonesty of the library staff. personnel.

Attitude to work is a problem that exists in many fields of activity. The American Library Association has paid systematic attention to the professional ethics of librarians since 1939. The Code of Ethics of 1981 enshrines principles obliging librarians to provide a high level of service, resist attempts to censor library materials, protect the right of users to maintain the secrecy of information received, and not allow profit to be taken at the expense of users, colleagues or library. Russian specialists are also aware of the five library postulates of Sh. Ranganathan, which to a certain extent can be considered a code of professional ethics. The ethical side of librarianship is related to the rights to intellectual freedom and access to information, which is noted in many publications. The ethical and professional level of librarians is often quite low: they are not always helpful, tolerant and attentive to visitors and users, they value readers’ time less than their own, reference and bibliographic services lag behind modern requirements, knowledge of foreign languages is minimal, sometimes there is not enough knowledge in field of library science.

It is interesting that the professional ethics of a librarian is considered in a broad social and moral context. For example, a general decline in the level of work morale has been noticed. Which came from the unambiguous formulation of ideological positions. Ethical values have shifted towards moral indifference. Indifference to the consumer and reader has, unfortunately, become the norm, resulting in a largely social lack of demand for libraries.

The Code of Professional Ethics should consolidate changes in the social status of libraries and librarians. The ethical standards of the library profession today should be formed with the understanding that in the current difficult life situation, people come to the library not only for books, but also for the sake of communication to restore spiritual comfort.

Thus, it is quite obvious that not only readers, collections, and the material and technical base of libraries must change, but also librarians. They will have to soberly and self-critically evaluate their personal capabilities, their personal influence on the formation of an atmosphere that makes the library attractive to readers and, therefore, necessary for society.

4. Professional training of personnel. Advanced training for library workers

The evolution of the librarian's role in modern society and the introduction of new information technology confront libraries with the need for qualitative personnel changes, continuous improvement and retraining of staff. The main mission of the library has remained unchanged - providing sources of information to its users, but the ways of its implementation have become more complex and varied. These changes are driven largely by technological developments: information products are now produced in a variety of forms and on many different media.

It is no secret that the success of a service organization largely depends on the knowledge, skills and attitude of its employees towards customers. Because librarians are the ones who greet users, their service to the library's goals and their user-centeredness (or lack thereof) becomes immediately apparent. This orientation manifests itself in the appropriate climate of the library, regardless of its official concept (information-educational, leisure center or other development model).

In the development of a user-centered library. Personnel policy is of particular importance. The core of good people management is getting employees to want to engage in a user-centric approach.

At the current stage of library development, a model of “new management work” has emerged, in which connections and collaboration with external related organizations play a decisive role. The rank and title of management are less important than knowledge, the ability to mobilize people and motivate them to strive for better work. In order to manage in accordance with modern requirements, it is necessary to receive special training in the field of managing new technologies, constantly improve qualifications, and develop professionally.

Fundamental technological changes in libraries put forward the most important professional requirement for programmers in continuing library education to ensure constant updating and expansion of knowledge in the field of using new technological tools and information technologies.

As practice and discussions on the pages of the professional press show, the issues of personnel retraining are especially pressing today. There is a need to develop fundamentally new educational programs aimed at creating and supporting labor resources of a higher level than before.

Today, in addition to mastering library processes, the general awareness of librarians about publishing, ethics, government information policy, the importance of information technology and other problems of information science is important.

One of the most positive qualities of a modern librarian is the ability to take a broad look at a problem, see those factors that are common to many industries, expand the horizons of the reader and help the cross-fertilization of ideas. This is a strong counterbalance to today's over-specialization.

At present, in Russia, the main links of the system of continuous library education have been established, but the process of their formation was largely spontaneous, and therefore coordination links have not been established, the mechanisms of the established sequence and continuity of content and methods of training and education of specialist librarians are weak. Educational structures continue to pay the main attention to the learning process, not fully coping with the tasks of educating and developing creatively thinking specialists, whose activities make professional knowledge meaningful and practically implementable for the individual, aimed at systematic learning and qualitative transformation. Today it is necessary to study the mechanisms of formation and ways of realizing the intellectual abilities of library workers. It will help ensure the effectiveness of managing the development of the intellectual culture of specialists.

The formation of a system of advanced training and retraining of library personnel in our country dates back to the early 20s. It was during this period that the basic principles of its construction were developed. The first discussion took place on the pages of the Red Librarian magazine (1924).

In the 30s work on improving the qualifications and retraining of library staff has increased significantly. Certain systems developed according to the types and types of libraries: regional, city, district, scientific, etc. Old proven forms of training for personnel were improved, new ones appeared - “Schools of Excellence”, “Open Days”, “Schools for Young Librarians”, and spot seminars were urgently introduced into the practice of libraries.

An example of the historical development of a system of advanced training is the activities of the country's largest library, the RSL (formerly the GBL). A significant milestone in the training of GBL personnel was library apprenticeship, the right to organize which it received in 1948. Students were distributed among departments and, under the guidance of mentors from the most qualified library workers, mastered production processes. Future specialists of the first cohort simultaneously passed exams at the courses and state exams at the library technical school, as a result they received a diploma of secondary library education and a certificate of completion of library apprenticeship courses.

GBL was constantly looking for ways to retain young staff. Creating conditions for them to receive higher and secondary specialized education, combining study with work in departments. One of these ways at first was seen in the creation of a branch of a library technical school for young people with secondary education on the basis of the educational department of the library.

In 1969, a branch of the library technical school with a specialty in “Library Science” was opened in GBL. Although the technical school branch fulfilled its task - to provide a library specialty to employees who, for various reasons, did not have the opportunity to continue their studies at the institute, it was nevertheless unable to resolve the issue of staff retention. A real opportunity to stabilize the workforce was seen in the training of specialists with higher education without interruption from work, within the walls of the library. This was facilitated by activities based on the library of the evening department of the Moscow State Institute of Culture.

In addition, short-term courses were organized at GBL, varying in topic and duration. They provided a differentiated approach to learning.

The most important form of advanced training has become the one-year Higher Library Courses (HLC) at GBL, the main task of which is to ensure the acquisition of library and bibliographic knowledge by employees with higher non-library education.

The experience of GBL has shown that building a system of advanced training in one single library cannot solve general problems characteristic of the country as a whole. But he made it possible to see directions that could be developed in relation to the general principles of its construction.

Activation of the learning process through the transition from passive, mainly lecture, forms to active ones (problem-based learning, role-playing games, finding a way out of conflict situations), which initially arose in educational institutions, extends to the system of advanced training.

For this system to truly work, its main elements - methodological centers, library personnel, forms and methods of providing methodological assistance - must be interconnected and form a single whole. A stepwise nature of the structure is required, in which each subsequent step will contain forms and methods aimed at improving and deepening previously acquired knowledge.

In this article, professional qualifications are considered as a complex characteristic, including features of technological training and personal characteristics of the employee. Their use in the process of acquiring knowledge, skills and abilities allows the librarian to perform professional duties at the level of requirements recorded in the documents that regulate his activities. The category of “knowledge”, “skills”, “abilities” are included in the substructure of personality. Among the personal characteristics, those that are necessary for the implementation of a specific activity are considered. Therefore, by the term “advanced training and retraining of personnel” we mean a comprehensive system that ensures the updating, expansion and deepening of existing knowledge, the acquisition of new modern theoretical and practical skills for the rapid adaptation of personnel to constantly changing social and production conditions.

In recent years, the problem of advanced training has received more attention than before.

After a long break, attempts to develop librarian qualification models have resumed. Among the interesting works that appeared in the late 70s, we should mention the article by L. Efimova “Model of Librarian Qualification” (Soviet Library Science, 1975. No. 4), in which mathematical modeling methods are widely used. To build the model, the necessary statistical material was obtained as a result of a survey of library workers in the network of academic libraries. The qualified card, developed at the National Medical Education Institute of the BAN USSR, consisted of 20 questions, the answers to which together provided a complete description of the employee in relation to his educational training, the content of his work, the forms of advanced training he used, and professional and job growth. The concepts of “qualification” and “qualification level” are clarified.

The researchers chose job position as a comprehensive indicator of skill level. Including a number of characteristics: education, work experience, scientific and methodological activities, as well as socio-psychological characteristics - job satisfaction, social activity, etc.

In addition to questionnaires, the researchers resorted to the method of expert assessments, which is widely used in sociological research. The results obtained allowed us to conclude that the model can be considered a fairly reliable assessment tool, although it is considered by the authors as preliminary, experimental.

Despite the established system of traditional forms of advanced training for library workers, many libraries continue to search for non-traditional forms of training. Regional universities for rural librarians are emerging. Forms appear, borrowed from the education system, TV, radio. So, for example, “politboys”, “brain rings”, idea auctions”, brainstorming sessions, “aquariums”, “fields of miracles”, etc. appeared and disappeared. Therefore, it is no coincidence that practicing librarians are interested in various kinds of business games, problem situations, quizzes and Olympiads. Scenarios of business games and articles describing the experience of using them in advanced training begin to appear on the pages of special periodicals. However, the authors are not sure of the correctness of their organization. It is no coincidence that one of the articles is called 6 “We’re playing, but is it right...?”

But not only a variety of forms and methods ensure the achievement of intended goals in the process of advanced training and retraining of personnel. Of no small importance here are the flexibility and dynamism of the content and means of knowledge transfer.

Therefore, the most important area of activity of advanced training faculties is equipping students with knowledge about the latest information technologies. The lack of acceptable educational and methodological materials devoted to this problem, the insufficient provision of the educational process with modern equipment forced the faculty of advanced training of teachers of the Moscow State University of Culture to discuss issues of management, implementation of information technology and best practices in classes at the interuniversity school of the head. The Interuniversity Methodological Association carries out inspections of the activities of libraries. The departments recognized as the best, for example in reader service, acquisition and use of funds, educational, reference and bibliographic, information work, become the basis for conducting schools of excellence. A characteristic omission is the poor understanding of the promotion of librarians, heads of sectors, who have been working in one place for many years, are competent and have high professional qualifications. By the way, this shortcoming concerns not only university libraries. Training of personnel reserves in libraries, in our opinion, is the weakest link in the system of advanced training and retraining of personnel.

Efforts are being made to improve the system of advanced training of personnel in accordance with modern requirements for the qualifications of workers and the level of their intellectual and cultural development. The directions of these efforts are focused on creating a training system that can quickly take into account changes in the operating environment of libraries, identify and evaluate innovations from the point of view of the feasibility of their inclusion in programs, and establish the dependence of the content of training on the needs of students.

Thus, the main task of the council for advanced training of personnel of the State Public Library for Science and Technology of the Russian Federation is to ensure the organic unity of the economic and social development of the team in terms of advanced training and retraining of personnel. The Council provides organizational and methodological guidance and information support, coordinates the activities of all parts of the personnel development system of one of the country's largest libraries, and creates conditions for the transition from periodic and continuous industrial and professional training. Its decisions are binding on all departments of the library.

The Council reviews draft curricula and advanced training programs for employees and issues conclusions on them.

The consolidated plan is prepared taking into account the problem-based orientation of training, general theoretical training and the continuous updating of practical knowledge of specialists and is carried out at three levels. The first is industrial and vocational training directly in departments in the areas of library and scientific work. The second is the training of managers and chief specialists in general library courses for targeted purposes. The third is the training of specialists at the Institute for Advanced Studies, information workers, the People's University for Scientific and Technical Information VINITI, the International Center for Scientific and Technical Information at the Faculty of Advanced Training and postgraduate studies at the Moscow State University of Culture, etc.

The State Public Library for Science and Technology proposes to build a system for training personnel in order to improve their qualifications based on the following principles: planning should be based on the long-term need of library departments for specialists in the context of further improvement of library technology; determining the need and improving the qualifications of specialists should be based on knowledge of the general and additional needs for personnel at different levels.

And yet, this is again only good intentions and a declaration of success in ongoing endeavors.

Thus, the organization of work to improve the qualifications of library staff at the present stage is one of the leading functions of managing library teams. The two-level professional development system operating in our country (regional and local levels) is focused on solving three interrelated tasks: deepening and updating theoretical knowledge, expanding general cultural horizons, constantly improving the professional training of library specialists, bringing it to the level of professional excellence. Differentiation as a leading principle is observed when forming groups of students and when organizing classes. To provide methodological support for the educational process, teaching aids and recommendations are published. Various forms of activating the cognitive activity of listeners are being introduced.

In general, in the modern library system the following areas of advanced training have developed: increasing the general theoretical level, expanding and deepening theoretical and applied knowledge in the field of library science. Department of Bibliography and Book Science; functional specialization in the field of librarianship, specific areas of library and bibliographic work; studying the fundamentals of scientific organization of labor and management; mastering the means of mechanization and automation of library and bibliographic processes: acquiring and updating knowledge in the field of certain branches of science (in connection with the maintenance of collections and specialized services for various categories of readers, etc.). There is a need to organize a comprehensive system of training and retraining of personnel.

Thus, it can be stated that the existing structure presents forms of advanced training and retraining of personnel of varying complexity, which are not interconnected and do not provide the opportunity for gradual professional development.

There are corresponding structures functioning in the regions and there is no interdepartmental center coordinating their work; There is no relationship between advanced training institutions and libraries – carriers of best practices, and cultural universities in the regions. No attempts are made to create alternative forms of advanced training that provide students with a choice of programs and forms of training.

It is not practiced to compile and update programs and educational and thematic training plans based on forecast data. If feedback analysis is carried out, it is done sporadically.

When recruiting groups, they do not take into account the psychological and pedagogical features of adult education, although they take into account the features of their activities (staff of the institution, distribution of functional responsibilities, qualification requirements, etc.).

The results of the analysis show that the problem of advanced training and retraining of personnel is being actively discussed, and there is a need to move from the formulation of the problem to specific proposals, recommendations and proven projects for the formation of the system.

Among the problems that need to be solved in the near future, the following should be mentioned: planning advanced training and retraining of personnel, taking into account changes in the professional needs of specialists, developing a school of assessments and determining the degree of mastery of knowledge, skills and abilities, scientific and methodological support for the training process of students, creating methodological manuals taking into account the main goals of self-education, the formation of a problem-oriented database containing bibliographic, factual information on the results of monitoring the state and development trends of library and bibliographic activities, the development in the postgraduate education system of the function of obtaining new knowledge, knowledge of the scientific sector through the widespread use of seminars -discussions and brainstorming sessions, business, innovative games, etc., development and testing of teaching methods that are actively used in other industries (incident resolution, case analysis, case study.

Conclusion

Now a critical moment has come when it is necessary to take a fresh look at libraries, determine functions, tasks, priorities, including priority in serving readers, and most importantly, constantly prove to society and taxpayers the importance of libraries for them, the potential of which has been far from used to this day not completely. We need a new philosophy, new thinking in the field of librarianship. We need an information society in which both readers and librarians will be guaranteed the right to receive any information anywhere in Russia and in other countries. The library must continuously improve the image of the profession, raise the issue of improving the entire system of continuous education: career guidance, secondary and higher specialized education, and advanced training of library workers.

The question of the role of the librarian in the society of the future, in the conditions of total informatization, is very acute for the library profession. It should be recognized that, as history shows, certain institutions of the spiritual sphere and corresponding professions were preserved during historical turns and changes of civilizations not only when society at least somehow cared about them, but also when it had absolutely no time for them . The condition for the survival of such institutions was their own stability, the ability to resurrect and function again, to grow into society. It can be assumed that it will become more difficult for domestic librarians, and not even because the whole society will feel bad, but for many other reasons. For example, due to the emergence of powerful competitors of libraries in the sphere in which they have grown roots - spiritual, the penetration into the very work of librarianship of those elements that initially seemed alien and were not particularly perceived by librarians: electronics, computers, etc. Now they are accepted, but are able to establish their own rules more broadly.

Speaking about the librarian of the 21st century, it is necessary, first of all, to clarify one of the main prerequisites: not the library itself will be preserved in a form close to its classical appearance. As many predict, this one is social. the institution may in the future turn into something completely different from what it is now; all the information available in it will be stored in data banks, in computer memory, and instead of bookshelves, there will be a kind of microworld that will finally destroy the memory of both the “reader” and the “library”.

In a word, today there is an accelerated pace of technical and material improvement of libraries, a desire to achieve unprecedented comfort, beauty and provide the reader with everything, even opportunities for nervous relaxation. And at the same time, there are many libraries created without any complaints. They are almost the same as in past centuries, only the books preserved in it were published not so long ago and are not systematized in the same way as, for example, papyri in Egypt during the Middle Kingdom or handwritten tomes in Italy at the dawn of the Renaissance in the 14th century. It is clear that, along with the line of development of libraries and, accordingly, the library profession, when modern technology transforms the very foundations of these institutions, the stereotypical library familiar to us will still exist for a long time, albeit with a considerable number of technical devices. It will be based on books.

The library profession is often fueled by the belief that society will not allow the most valuable heritage it possesses to be neglected and destroyed. And society, feeling that the guardians of the heritage have such hope, gains confidence that those entrusted with this task themselves justify it. There is still a lot to be done for the librarian profession to take its rightful place in the hierarchy of the most important professions. Until now, all efforts were directed towards survival.

Society has been brought up on the idea that a book is a source of knowledge, the best gift, but we must admit that there is no library idea in our society and our culture yet. There is a reverent feeling for libraries, but there is no rational understanding of the fact that the library is the main source of intelligence, without which Russia cannot be raised.

List of used literature

1. Altukhova, G. Conversations about ethics and image // Library. – 1998. - No. 2. – P. 39 – 41

2. Drescher, Yu.M. Modern concept of training a bibliotherapist. – M., 2003. – 247 p.

3. Drescher, Yu.M. Conceptual model in the training of specialists // Library. – 1998. - No. 4. – P. 40 – 42

4. Dvorkina, M.A. Professional values of librarians // The World of Libraries Today: Scientific Information. Sat. – Vol. 4. – M., 1996. – P. 50 – 53

5. Zhdanova, T.A. A librarian is a professional: what is he like today? // Library science. – 1994. - No. 4. – P. 90 – 97

6. Kuzmin, E.I. We are ready to answer the call of time // Library. – 1994. - No. 9. – P. 8 – 11

7. Kuzmin, E.I. Library philosopher //Persona. – 2000. - No. 6. – P. 60 – 64

8. Kabachek, O.L. Reflections on ethics. (Profession of a librarian). // Library. – 1995. - No. 12. – P. 32 – 35

9. Ligun, T. Universities are changing and libraries are changing along with them // Library Science. – 2003. - No. 10. – P. 8 – 10

10. Leusenko, G. Talent - to be interlocutors // Library. – 1997. - No. 12. – P. 24 – 25

11. Malykhina, T. Seeing yourself through someone else’s eyes // Library. – 1993. - No. 4

12. Osipova, I.P. Library personnel: social aspects of renewal // The World of Libraries Today. – Vol. 2. – M., 1994. – P. 90 – 104

13. Professional image of a librarian: (Consultation). – Kurgan, 1993. – 8 p. (Manuscript)

14. Professional consciousness of librarians: materials of the seminar (June 3 – 4, 1993). – M., 1994. – 118 p.

15. Stelmakh, V.D. What do Russians think about the library? //scientific and technical libraries. – 1993. - No. 9. – P. 32 – 44

16. Status, reputation and image of the library and information profession. – 5 s. – (Collection of abstracts, translated from English by I.Yu. Bagrova)

17. Librarian's Handbook / Scientific. ed. A.N. Vaneev, V.A. Minkina. – St. Petersburg: Profession, 2002. – 448 p. - (Library)

18. Trapeznikova, L. New concept for training library personnel //BIS.: Library service. – 1995. - No. 3. – P. 9 – 18

19. Fonotov, G.P. This is him, the librarian: Popul. Conversation in the form of dialogue for librarians and not only... / G.P. Fonotov. – M.: Liberea, 1997. – 176 p.

20. Khaitseva, L.B. Human resources management //The World of Libraries Today. – Vol. 4. – M.1996. – P. 50 – 53

Who are robots? Today even a child can answer this question, although not so long ago they were only heroes of science fiction novels telling about distant space travel or encounters with extraterrestrial civilizations. And these creatures were presented exclusively as mechanical people.

Expanding the “living space” of robots

A robot in the modern world is not a fairy-tale creature at all. He increasingly intervenes in a person’s life, capturing new areas of activity and helping in life. Currently, robotics is put at the service of humans in a number of industries, including:

space and aircraft construction;
precision instrumentation;
military-industrial complex;
medicine;
provision of security systems;
Automotive industry
and other areas of industrial production.

The entertainment industry actively uses robots. Children have long been familiar with robotic toys and transformers that change their configuration and turn the game into an exciting activity. In children's play areas today, robots are often used as hospitable hosts, arousing the interest and delight of children. As a rule, these are radio-controlled flying, running, moving, talking or singing toys.

The use of robots in modern world facilitates human work and expands the horizons of their further use. Although plans for their creation are not new. Researchers found a drawing of a nova in Leonardo da Vinci's documents. Researchers found in Leonardo da Vinci's documents a drawing of a mechanism that, according to the author's descriptions, was supposed to replace a person in heavy work.

Modern civilization has given impetus to the development of new technologies, among which robotics is not the least important.

What do robots do?

Engineering thought aimed at improving technological processes is increasingly introducing robotics into areas of life where precision, accuracy are required or, conversely, in conditions of survival or production organization that are difficult for humans to reach. The functions of robots in the modern world have expanded significantly.

In medicine, they are used to study the condition of the body and perform operations in eye clinics, in cases where extreme care and caution are required so as not to harm internal organs. The use of robotics elements in the manufacture of prosthetic limbs has expanded.
Since the creation of the space industry, robots have become reliable assistants and allies of people. The exploration of outer space also could not have happened without their participation. Self-propelled modules sent to the Moon and Mars delivered valuable information that expands our understanding of our space neighbors.
Robots equipped with security and tracking functions have proven themselves to be effective. They are indispensable in surveillance systems; they are the first to detect fires, preventing emergencies; they are taught to distinguish the smell of smoke and transmit the received information to the fire department control panel.
Observer robots are actively used to explore the depths of the sea and monitor marine life. Robotics helps study the life and habits of wild animals and track their migration routes.
Equipping enterprises with industrial robots allows you to free up labor and improve the quality of products, while increasing labor productivity.
The world's most powerful armies have also deployed robots. These newest devices allow you to adjust the trajectory of missiles and are used to detect enemy equipment and destroy it.

The possibilities for using robots in everyday life are expanding. There are already known robotic nannies invented in Japan that can not only monitor a child and protect from injury, but also entertain by reading fairy tales, singing children's songs, and becoming a participant in a children's game.

The use of robot maids is no less actively promoted. They are endowed with many functions:

clean with a vacuum cleaner;
without human intervention they can mow the grass on the lawn;
wash and iron clothes;
will ensure the inviolability of the home.

At the same time, constant work is underway to expand the functions of housewife robots. They are taught to cook, serve and clear the table. At the same time, they can answer questions from people in the house.

What the new generation of robotics can do

The areas of application of robots are expanding every day. New areas of their use are emerging, and their appearance is changing. Today, the most advanced robots in the world are produced in Japan, where robotics has been widely developed. It is this country that owes its appearance to robots that facilitate work in various areas of everyday life and industrial production, social and cultural spheres.

Japanese engineers have created a robotic fish whose functions include monitoring the number and movement of schools of commercial fish. Its silicone surface and color completely replicate the “appearance” of the abodes of the deep sea and make it invisible among the inhabitants of the seas.
There, in Japan, robots called “nurses” are being introduced to work in medical institutions. They are devices that move silently and instantly respond to voice, and can also recognize the patient's face. Their use makes the work of medical workers easier and helps improve medical care. In the future, they will be able to transfer patients from place to place. Outwardly, these are pleasant, cute mechanical creatures, very similar to humans, tireless, calm, neat. They say that adults are the same as children, only bigger. That is why they create robots that look like toys, the functions of which often cause a smile and, at the same time, admiration.
There, in Japan, specialists developed a robotic photo model. This is a mechanical pretty girl, gracefully moving along the catwalk. She takes various poses and knows how to express emotions. Model HRP-4C is 158 cm tall and weighs 43 kg.
The American D. Hanson continues to work on the development of mechanical people who can express emotions like people. He is responsible for creating a head with a face similar in appearance to Albert Einstein. He “taught” the head to smile, frown, wink and laugh exactly as the scientist himself did. Camera eyes react to the emotional state of others and “respond” with an appropriate reaction.
An entire orchestra of robotic musicians has already been developed. They know how to play musical instruments: flute, electric organ, drum, and at the same time they are able to “listen” to the melody and adjust their actions, adapting to the sounding melody.
Residents and guests of Switzerland are familiar with the unusual street artist Salvador Dabu with a mustache and a beret on his head. This is a robot that takes a photo and then, using a special algorithm, paints a portrait. At the same time, he is quite talkative.
Demonstrative chess battles taking place between grandmasters and the electronic brain have long been known. But today, Russian scientists have developed a mechanical man who can play this wise game, sitting with the master at the same table and moving the pieces with a three-fingered hand.
For future parents, Japanese robot builders have prepared a robot simulator that looks like a small child and creates the same problems for mom and dad as a real baby. He requires careful care and gentle treatment, and if his parents do not pay him enough attention, he begins to cry inconsolably, and it is not so easy to calm him down.
The smallest human-like robot is also assembled there. The height of this baby is only 15 cm, and the mechanism thanks to which he walks, dances, does push-ups and even demonstrates some tai chi wrestling techniques does not exceed one centimeter. They control it by voice or remote control.

In certain situations, robots can also be used as salespeople. The remote presence robot from the Russian company Ucan copes well with this function. In this case, the person does not have to be nearby: he can watch the picture of what is happening on the monitor and control the actions of the mechanical seller. These devices were among the first to appear on the robotics market and are constantly being improved and expanded their functions.

And its latest developments in this direction make it possible to take customer service to a new level and give this activity dynamism and higher quality.

It’s hard to say what’s more: rationalism or cheerful hooliganism in the invention of a robot, which, according to its creators, should destroy hordes of cockroaches in kitchens. Scientists from France, Belgium and Switzerland worked on this robotic cockroach. Their creation looks and smells like a cockroach, and moves on small wheels. The “fathers-inventors” equipped their brainchild with cameras and infrared sensors. They attract insects to the light, with the help of which they are “led away” from the house.

Guide robots and shepherds are being developed and tested.

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It all starts with your resume

A resume is a decisive factor that determines the likelihood of you getting the job you like in Alchevsk. If your resume turns out to be boring, banal or insufficiently complete, then you simply won’t make it to the next stage - the interview. For a photographer, a successful search for a job in Alchevsk on the Rabota.ua website is directly related to the quality of the developed portfolio. This is the main component of a photographer’s resume. It would also be a good idea to provide information about your work experience, in which companies and in what positions you have already worked, and why you want to get a job in this particular field.

The portfolio should be diverse, but not comprehensive

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