Psychology of color: How each color characterizes personality. What does the color lilac mean in psychology?

When the conversation turns to the color lilac, the first thing that comes to mind is the image of a lilac bush: delicate and beautiful, with a pleasant subtle smell. We associate any color with something, and this is no coincidence. Each one is assigned to have a certain meaning for a person.

What does color mean in psychology?

Psychologists believe that lilac is a symbol of the future. At the same time, it indicates immaturity of character, which is why teenagers choose it. The younger brother of purple creates the impression of some mystery. Purple is made by mixing blue and red, and to get lilac you also need white paint.

Sensual people

In psychology, this color denotes a person’s attachment not only to people, but also to things or a lifestyle. Therefore, his fans have sophistication, sensuality and have a hard time experiencing separation and parting. These are creative people who are distinguished by patience and willingness to help. But such people are also endowed with a tendency to depression, however, as they enter this state, they themselves come out of it.

Dreamer man

A person who prefers purple, lilac, violet loves to fantasize. This charming dreamer is in a state of meditation and thinks about the sublime, castles in the air. However, this color greatly influences the essence of a person and his spiritual direction: it is thanks to lilac that one can discover creative power in oneself and “pull” it to the surface. For example, psychics respect purple tones and shades. They are loved by people who need to embody their unconventional nature in their profession: healers, actors, politicians.

How can it be used in the interior?

In the interior, lilac color should be used with caution and preferably in places where people do not visit too often, for example, in the bathroom. Shades of lavender or lilac will emphasize the comfort and “warmth” of the room. For the toilet or hallway, you can also use these tones, which go well with white, orange, and yellow.

Purple and its shades in clothes

Every person loves a certain color more than anyone else and feels as comfortable as possible in clothes of that tone. I wonder what kind of people prefer lilac color in clothes? Purple means the desire to please others and feel admiring glances. After all, it combines two absolute opposites: red (symbol of fire) and blue (symbol of freedom, tranquility). Since lilac is a shade of purple, their functions are approximately the same. These colors are worn by mysterious and creative natures, turned inward and often restless. Shades of lilac and lavender create the impression of coolness, which is why feminine, dreamy people with a sense of superiority over others, as well as those with excellent taste, use them in their clothing.

Color combinations

Violet shades and their diluted tones interact perfectly with yellow: this is the most contrasting combination of all. For example, "pansy" flowers have this color. Lilac goes well with pistachio, blue, pink, turquoise, light green, soft beige or black. If you combine purple or lilac with gray in clothes, you get an aristocratic combination of shades. We wish you to choose your color!

Lilac is divided into three main shades: blue, red and white, which, of course, adds complexity to it and, unlike other colors with one or two components, it is perceived quite ambiguously by individuals. Accordingly, the interpretation of the meaning of lilac color in psychology may vary depending on the brightness and degree of predominance of one of its components.

Where are you, good wizard?

For example, pale lilac tones are preferred by creative but weak-willed people, those who lack the determination to bring their ideas to life. And these ideas themselves, by the way, do not always have clearly defined forms; most often they simply appear and dissolve in the air, like translucent and abstract mirages. Such people, as a rule, have an understated attitude, they are full of self-pity and believe that fortune has treated them unfairly. But, despite all the difficulties, fans of pale lilac continue to firmly believe that one day a good wizard will appear in their destiny, who with one wave of his wand will solve all problems at once, and, on their part, they will not have to do absolutely anything for this and remain in languid anticipation of wonderful changes in their lives, they usually do not notice at all how this very life rushes past at great speed. The color lilac in the psychology of such people is a symbol of unrealistic hopes and vague desires, which over time flow into a feeling of nostalgia and regret about missed opportunities.

Is risk a noble cause?

Those who like to paint their lives with bright lilac colors, on the contrary, know exactly what they want and have even drawn up several options for a plan on how to achieve it. The only problem is that they are not often able to bring these plans to life, since they have difficulty setting priorities and, having an increased risk, rarely dare to make large investments of money or, say, move to another country. Usually they hate taking on serious responsibility, preferring to shift it onto the shoulders of others. However, such people are not alien to a certain amount of infantilism and romanticism, and in an hour, carried away by any idea, they are able to throw a significant part of their resources to the front line. But such cases in their lives are extremely rare and in case of failure, they will “sulk” at fate for a long time, like offended children.

Find your paradise

Psychology interprets the predominance of lilac in the interior as the desire of the homeowner to smooth out rough edges in conflict situations, which, unfortunately, abound in his life. And they are most likely caused by his numerous rash steps aimed at obtaining his own benefit, often to the detriment of someone's interests. Cool blue and white shades mute the fury of red, which has a calming effect on the owner of a “lilac home.”

In general, psychology explains the dominance of the lilac color by the absence in a person’s life of that outlet that he so lacks. People who like it usually haven’t gotten what they wanted from life and are constantly in search of “their paradise.” By the way, an interesting fact is that as soon as noticeable changes for the better occur in the fate of lilac lovers, they completely cool down to this shade and begin to give preference to other colors that are less complex in structure.

The color lilac is often confused with violet. Although, according to psychologists, there is a fundamental difference between these two shades, which are so similar to each other. Eric Bren, the author of the famous book on psychology “Know Thyself,” very accurately described in it all the main differences between these two related colors.

What do psychologists think about purple?

The predominance of purple in a person’s life characterizes him as a mysterious person, prone to constant analysis of what is happening around him. Often such people seem to others to be focused only on themselves and indifferent. Maybe that’s why, when a person first hears the expression “but I’m purple,” he understands on a subconscious level that his interlocutor is not at all interested in the topic of their conversation.

Lovers of violet, due to their temperament, cannot fully open up to others, so they often experience problems establishing external contacts. Despite this, people who are far from color psychology think that the main meaning of purple is only secrecy and indifference.

But how wrong they are! Without a doubt, purple is the most mysterious and enigmatic of all the colors of the rainbow. Therefore, people who give their preference to this color are assigned such properties as caution, wisdom, and balance in their actions.

The color lilac in psychology has a completely different interpretation than its “brother”.

Lavender color

Lilac color means lightness, airiness, openness and is characteristic of people who have a creative streak. The pursuit of excellence is their main goal in life. They are not like those around them and always have their head in the clouds. Such people are endowed with a flexible and creative mind; improvisation is their strong point.


As people knowledgeable in the art of psychology assure, it is easy to recognize a lilac person in a crowd; they emanate an inner glow that we instinctively attract to ourselves. After communicating with them, your soul becomes comfortable and light.

But like any coin, there are two sides. Despite all their radiance and openness, lavender people are prone to deep depression, which can drag on for a long period of time. It is very difficult for lilacs to get out of this state on their own without outside help.

Such people feel most comfortable in professions such as actor, critic, artist or writer. Routine office work is not for them. They are generators of ideas.

Special signs

If a person gives his preference to the lilac color, this means that he has the following character traits:


  • Careful attitude towards objects with which both pleasant and not so pleasant memories are associated. Such people need both positive and negative emotions. But they cannot always strike the right balance. Therefore, frequent and abrupt transitions from one emotional state to another among lilac individuals are a completely normal phenomenon;
  • Incredibly gullible. Deprived by nature of such qualities as opportunism and resourcefulness, such people naively believe that they live in a world where the main criterion is “do no harm.” Thanks to their gullibility, they often fall into traps “carefully” set by people more adapted to life in this difficult world;
  • Prone to low self-esteem. Lavenders are not accustomed to blaming others for their failures, because they are convinced that it is primarily their fault;
  • 100% altruists and perfectionists. They are convinced that there is no limit to perfection, therefore they cannot afford to perform equally similar types of work;
  • They are very attentive to their appearance. Even if they are not in the best mood, they will look well-groomed;
  • The material side does not interest them, for them the creative part is a priority;
  • They are flighty, therefore they diligently avoid work that is monotonous and requires a lot of time to complete;
  • Demanding not only of themselves, but also of others;
  • Despite their openness, they are often unrestrained in a dispute;
  • Such people are indispensable for family life if you are looking for a companion who will bring not only coffee to your bed, but also happiness. Their wild imagination knows no bounds. But be prepared for the fact that your lilac companion will turn out to be useless as a provider for the family.

Of course, all of the above qualities cannot be applied to all unconditional lovers of the lilac color and its shades. Psychology is a subtle science, but as progress shows, it is very effective in influencing a person when used skillfully. Advertising, design, food and clothing industries - and this is not a complete list, where they are seriously interested in how this or that color can influence the human subconscious.

Lilac in clothes

A very strong, noble and rich shade. This was noticed back in Turkey during the “Golden Age”. It was thanks to this perception that wearing lilac was considered a priority exclusively for representatives of royal blood. In this way, people emphasized their power and peremptory power over others.

Times have changed, clothes no longer carry hidden philosophical implications. But fashion goes in circles and clothing designers again increasingly began to turn to color psychology.


Blue is the color of the sky and calm. The majority of flight attendants are dressed in this color. As experiments have proven, most people experience fear of flying, and looking at blue, our brain receives signals that have a calming effect on our entire nervous system.

By wearing lilac clothes or an accessory of a similar color, you let others know that you are in a state of confidence and peace of mind. For business meetings, it is better to stick only to lavender-colored accessories; this will signal to others that this is a person who has a creative approach to business and is accustomed to achieving a goal in a short time.

Despite the apparent coldness, lilac can encourage the interlocutor to have a pleasant and open conversation. Therefore, HR managers, when conducting interviews, often use this technique in their work. But it's not just HR managers who use the meaning of lilac and purple as a tool for their profession. Interior designers clearly know that to create a calm, relaxing and solid interior, they cannot do without the color lilac and its shades.

Lilac in the interior

This universal color goes harmoniously with any shade from the rainbow palette. Warm, sparkling, noble, capable of giving the interior both a feeling of business and complete relaxation and carefree. It is appropriate everywhere, from the hallway to the design of guest rooms.

You can advantageously emphasize and visually expand small living spaces using light lilac color. But this does not mean that all the walls should turn lavender in an instant!

The color lilac symbolizes creativity, a bright future, nostalgia, vigilance, sensitivity, perseverance, patience, endurance, and mystery. This color also has negative aspects. These include inability to take advantage of opportunities, immaturity, vanity, dependence, infantility, secrecy, distrust, and spiritual suffering. Purple colour may cause concern.

Since ancient times, using color therapy to treat various diseases, purple colour was very actively used, since it is this color that influences the spiritual principle. Man contemplating purple colour, can get rid of all your internal fears, anxieties and worries.

Purple colour It is found very rarely in nature; mystical, mysterious properties are attributed to it. From ancient times purple colour used to communicate with the world of spirits and conduct various rituals. People believed that with the help of this color they could evoke charm, sympathy and reciprocal feelings.

People who prefer purple colour, are characterized by excessive attachment to home, work, family, and lifestyle. They endure any kind of separation very hard; for them, separation is equated to a “little death.”

Clothes lilac color they choose creative, talented people who will come to the aid of others free of charge at any time. They are characterized by such feelings as sophistication, patience, optimism, and uniqueness. But these people can often be susceptible to a state of depression, from which they almost always recover on their own, without outside help. Most often, clothes of these tones are chosen during adolescence.

Purple colour- very stylish and fashionable. It is preferred by everyone without exception, but especially by active people who are in constant search. They are impressionable, inquisitive, passionate about something.

Because purple colour- the color of anxiety, then clothes of this color should not be worn to important negotiations, business meetings, interviews and exams. The feeling of anxiety may increase, and the person may not achieve the desired result.

If a person deliberately avoids purple colour, does not use it in clothing, then he is a business person, straightforward. He lives only in the present, he is not characterized by nostalgia. He does not regret that he has to part with something or someone, and he does it easily.

Lilac color in the interior

Because the purple colour causes melancholy, sadness, despondency, sadness and even depression; psychologists recommend using this color in the design of rooms in which a person spends little time. This could be a corridor, hallway, toilet, vestibule or balcony, loggia. In the interior of other rooms purple colour either not used at all, or its presence is minimized, used as a background for other colors.

This color goes well with old, orange, yellow, and gold. You can decorate a workshop or office in lilac tones, as this color encourages creativity, constructive and long-lasting work.

If a person decides to use this color in living rooms - a living room or a bedroom, this characterizes the owner as a stylish, businesslike, at the same time romantic and creative person.

If the design of the living room is conceived in lilac tones, then the room should be divided into zones and a specific segment should be selected where this color will be used in a more saturated tone. On this segment you can place photographs, drawings, paintings, but not a TV. A segment saturated with lilac color will have a distracting maneuver from the rest of the lilac part of the living room. This design will not be tedious.

Do you see this Circle?Look at its center. Hold your gaze. Stop your gaze in the center of the circle. Look at the crosshairs. You will see that the Lilac Dots have disappeared. What remains is a green marker running around the circle. Look away. Everything fell into place. This is the Psychology of Visual Thinking.

Lilac color in psychology– the color of a bright future, nostalgia and creativity. (In general, any shade of purple creates a feeling of mystery and mystery). It is usually chosen during adolescence. This is due to the fact that the lilac color is a mixture of blue and red (this mixture of two principles - the principles of masculine and feminine). Lilac color (like violet) is the basis of color therapy. It also denotes immaturity or vanity.

Lilac is the color of new beginnings and growth. It is like a long-awaited spring after a cold and long winter. Lilac is also the color of vigilance, regarding untapped opportunities.

Psychologists say that the color lilac signifies a strong attachment to things, people and lifestyles. It is for this reason that people who love this color have a very difficult time with separation. For them, this is a “little death.”

If you love this color, then you are a sensitive, creative, sophisticated, and sometimes infantile person. However, you are also distinguished by distrust, secrecy, patience and reticence. It is commendable that you can steadfastly endure all the troubles presented by fate. You are always ready to help everyone, without demanding anything in return. You are responsive and optimistic, but still prone to depression, which, by the way, you recover from without outside help. Your “plus” is that, under no circumstances, do you blame fate for anything.

You strive to be non-standard, completely different from other people. Your goal is to be perfect. You adhere to the point of view that absolutely all the dark sides of life, if desired, can be ignored. The first impression of a person and his appearance are extremely important parameters for you. You are savvy, although you are not distinguished by a subtle mind. You strive to gain complete independence. You have a talent for creating a cozy atmosphere and harmony. You are very susceptible to colds.

Since lilac is a “close relative” of violet, people who give it their preference are very talented and unique. They are drawn to what is limitless and free. Lilac is their favorite color.

Lilac is a vibrant color, but a joyless one: it often causes a feeling of anxiety. If you absolutely do not like this color, you are a business person. You hate it when a person “walks away” from a direct, important conversation, because you yourself prefer to be straightforward. Nostalgia is not for you: you prefer to live only in the present. You do not favor superficiality, both in appearance and in behavior. If you don't like something, you definitely talk about it.

Lilac color in human psychology is the color of style. Piercing, mystical and strong. However, it is quite easy to overdo it. This is all because, in nature and in everyday life, this color is extremely rare (you can remember plums and grapes, but they are purple, not exactly lilac). The color lilac has a significant impact on the spiritual human state: thanks to it, you can learn to “take” power (creative) from your consciousness and free yourself from deep-seated fears.

Lilac is a unique expression of identification, impressionability, passion and curiosity. (From the fact that it constantly fluctuates from blue to red, from “calm” sensitivity to impulsive desire).

Whitened lilac is the color of meditation. Here it means calm and balance, but at the same time, this color is distant, unearthly and alienated.

“Hiding” red and blue colors in its depths, it has a depressing effect on the human nervous system.

Lilac, like violet, is like a cooled red. In this regard, he “sounds” a little sad, extinguished and painful. Those who love him

who has a rather unstable character. Lilac affects blood vessels, the psyche and the heart.

Lilac color in the interior. A color scheme. How can this color be used correctly in an apartment or in the rooms in which you are located? Below you will find some interesting information regarding this.

So, let's start with your personal account. The color of eggplant (the one that is closer to purple) is perfect here. The lilac color will suit your bathroom very well: it will remind you of bouquets of lavender and lilac. This color brings warmth, creates comfort and real coziness.

In a nursery (for girls), it is best to use lavender, since this is Barbie doll's favorite color. In the dining room and living room, purple is much more suitable than lilac.


By the way, it’s useful to know that lilac goes very well with white (in large quantities), with yellow, orange and gold (but here, the main thing is not to overdo it, otherwise the room, quite simply, can easily turn into a clownery).

There was a time when lilac (and violet) was a completely unpopular color in America and was worn only by elderly ladies.

Anyone who rejects the color purple is prone to eroticism, afraid of losing his own self. These people are rational and know how to control their sensitivity.

“Lilac” is unique and cannot be influenced. He is an attractive and charming psychic. She surprises with her ability to quickly make all dreams come true. He is patient, playful, and accepts people as they are. His “goal” is to charm others. He often has his head in the clouds and loves to build “castles in the air.” In people, first of all, a lover of lilac appreciates kindness, tenderness and sincerity. If a person prefers dark lilac, then this indicates the need to manage his life.

Dark lilac color unites thinking and body. It is the color of inspiration, which is characteristic of creative people and healers.

The best professions for “purple” people are artists, actors, politicians, critics.

Who is the color lilac suitable for?

Spring shades, as expected, are most suitable for the color type "spring". It can be considered complementary to the yellowish tint of “spring” skin. Therefore, every representative of this color type is simply obliged to have lilac in her wardrobe. On the other hand, this shade can be considered an indicator for determining the color type: if you are in doubt, are you a "fly" or “spring”, apply a bright lilac cloth to your face; if your face seems unusually attractive to you, then you are “spring”.
Although the lilac shade is considered cold, these shades do not suit representatives of the “summer” color type, with the exception of complex and weakly expressed ones such as pale lilac, gray-lilac, blue-lilac.
"Autumn" She is more loyal to lilac shades, but colors of average saturation and lightness are relevant for her.