Each color has its own meaning, its own character, which influences our lives and behavior much more than it seems. What is color psychology? How do colors affect our emotions? What does each color mean? What is the symbolism of flowers in different cultures? What is the meaning of colors in psychology? We associate each tone and shade with certain feelings, thoughts... In this article, we will familiarize you with the basic concepts of color psychology and give some tips on how you can use the influence of color in everyday life. You will learn how to apply the knowledge of this science in practice.
Psychology of color
Psychology of color: what it is and what it is used for
What is the meaning of colors in psychology? What does each color mean? There is a whole science of color, which includes knowledge about the nature, components, characteristics of color, color contrasts, harmony, etc., called coloristics. Psychology of color, in turn, explores what how does one color or another affect us?. Colors may change our perception feelings and even make us worry. With the help of color you can improve memory and attention, and even convince a person to make a particular decision. Knowing the meanings of colors is the key to understanding human behavior.
Color can completely change our understanding of a particular object, item or element. Imagine for a moment a toy for kids. Chances are you imagined a bright, cheerful rattle or a shiny, contrasting fun toy. Now imagine the same toy, only... completely black with silver details... shocking, right?
Test your memory, attention and other abilities with
Very likely. Despite the fact that there is no color code for certain things, throughout our lives we associate everything we see with certain colors. We do this every day and don't even think about it. However, when we suddenly notice, for example, a blue banana, orange eye lenses, or a sparkling yellow tree, it surprises us.
Research in the field of color psychology does not stop. Having this knowledge is key for creatives, businesses and companies planning to bring new products to market. However, this science is also useful in everyday life: how not to make a mistake when choosing a gift for a special occasion, how to please your best friend with the right present, how to create comfort in your home - understanding the psychology of color can help us with all this.
Color affects emotions and mental state. Psychology of Color: Brain and Emotions
Every day we carry out a huge number of tasks and are influenced by numerous stimuli. Our brains are constantly challenged. We don’t even always have enough time to process all the information received through our senses during the day.
That's why, the associations we have adopted about shape and color significantly save our time, since they are processed automatically.
Psychology of color: the symbolism of blue
The meaning of green
Green is the most natural color, the color of nature, grass, youth and hope, health, fertility, money. According to color psychology, it is also the color of freshness and harmony, peace, tranquility. People who protect nature are also called “green”.
However, this color also has its “dark” side. It is also associated with poison, with that which poisons us, as in the above example - “green with envy or anger.” Nevertheless, most of the meanings of this color are positive.
Neuropsychological
The meaning of brown
The color brown is associated with laziness, dirt, vulgarity, vagrancy and ugliness. It may seem outdated and boring. This is one of the most underrated flowers.
However, brown is also the color of wood and autumn, warmth and comfort. It is the color of chocolate and tan. This color surrounds us everywhere and evokes a huge number of diverse associations.
Psychology of color: what does the color brown mean?
Gray value
In color psychology, gray mainly symbolizes old age, modesty and simplicity. It can be dark, boring or bland, and even hide secrets and secrets. Hence the expressions - “gray scheme” or “gray salary”. On the other hand, this color reminds us of elegance in fashion or the "gray matter" of the brain.
What does black mean?
As with white, there is still ongoing debate about whether black is actually a color. According to color psychology, black is associated with night, power and death. It represents mystery, mourning, denial, hatred, cruelty, etc. Black cats are associated with bad luck and no one wants to experience a “rainy day.”
However... who doesn't have black things in their wardrobe? This color surrounds us everywhere, it is useful and functional. A beautiful black dress or suit is always an elegant option for evening wear.
Psychology of color: what does black mean?
Eve Geller's book The Psychology of Color talks in detail about the meaning of colors. This book is one of the main sources for this article.
Symbolism of color in different cultures
Research has been done on whether color classification is natural or determined by society. B. Berlin and P. Kay, having studied various cultures, came to the conclusion that among most cultures there are general trends in the categorization of colors. It is generally accepted that there are six primary colors, and everyone else is grouped around them in one way or another. The concepts of primary colors are the same, and then variations are possible.
As for the meanings: in Europe it is not customary to dress brightly for a funeral; black or dark colors are preferable. In Asia, mourning is symbolized by the color white, since this color is associated with ideas about reincarnation. However, earlier in Europe this color was widely used by women in mourning; they covered their heads with large white scarves.
However, within the framework of our culture color symbolism is not immutable. Did you know that in Europe they started dressing girls in pink and boys in blue around 1920? In recent years, this tradition has come under increasing criticism. Over time, we change the meanings of colors and create new traditions, which someday will also be forgotten or fashion will dictate its own new rules.
The company's brand is very important. If they tell us about the color red and a drink... no more hints are needed, we understand what company they are talking about. Different companies use certain colors and other visual elements in their logo in ways that convey their personality. The role of color is key in marketing strategies, and sciences such as neuromarketing study the effects of colors on the brain and human consumer behavior.
Imagine that the same restaurant chain will decorate each of its restaurants in completely opposite colors, without respecting the corporate style. In this case, our understanding of this brand will be blurred, we may not even remember that it is the same network. As a result, such a restaurant will lose many opportunities to retain and expand the customer base. Of course, the image, logo and corporate style are not everything, but they are important. Especially now, with a high level of competition in the market.
We can even see how companies use colors depending on the target audience or current trends in the market. For example, many add green light to their logo, which symbolizes ecology and environmental protection.
Color is not only important to clients and consumers. Employees will also feel better and be more productive if they work in a comfortable office or space. A dark, poorly lit space will have a negative impact on productivity and will force workers to spend as little time as possible at the workplace.
And vice versa, if we paint the walls white, add something green, blue and other warm colors to the interior (taking into account the corporate style), the workplace will become cozy.
How colors affect our daily lives
Colors play a big role in our lives every day. From birth we are asked what color we like, and everyone has their own preferences. Almost all the items that are sold are available in different color options. Therefore, when buying a cup, we will certainly choose our favorite color.
For more serious purchases, options are possible. The main thing here is not to make a mistake. Maybe you love the color orange, but when you buy a car you realize that you don't want to attract too much attention on the road. Therefore, the choice will probably fall on a car of a different color.
On the other hand, black or blue cars are difficult to see on the road at night. White color is very demanding when it comes to cleanliness, and you may want something “more cheerful”. Such doubts are resolved through much reflection and consultation with family and friends.
Neuropsychological
1 Your favorite color is not suitable for all occasions
You may love purple, but the color can be depressing if you over-decorate your room with it. However, it is a wonderful color to wear in clothing. You can create unusual, unusual combinations, for example, combining it with orange. But before you get dressed, always consider whether the outfit is appropriate for the particular occasion.
2 Context plays a key role in color choice
We know the meaning of color in different cultures and circumstances. Showing up to an interview for a lawyer position in a bright green suit with sequins is not entirely logical. In other situations, don't be afraid to experiment.
3 The main thing is to be able to combine colors
Let's imagine that we need to send an important letter or design a poster, and we have taken into account all the elements of color psychology. However, there is another aspect - how will the two colors work together? For example, brown combined with gold, yellow or orange is associated with autumn. However, in combination with black or gray, it becomes too conservative and inexpressive.
4 Colors Should Also Be Functional
When putting on a white shirt, who hasn't thought about how easily it can get dirty by anything during the day? There are colors that are more resistant to dirt, or those that are more appropriate to wear in the heat, or those that will help us go unnoticed if we are not in the mood...
When writing a letter or creating a poster, it is important that the font color stands out from the background color. As much as we would like to write light pink on white, black on orange is much easier to see. Moreover, this is one of the most contrasting combinations.
5 Use colors to
If you're studying for an exam and can't remember, say, a list or list, try associating each item with a specific color. Mnemonic techniques increase our learning ability. The same method works if you need to give a presentation. Use color to highlight what's important and associate each color with a specific meaning.
6 Be consistent
If you have your own business or are just thinking about it, think in detail about what idea you want to convey to your clients. Once you've completed your analysis, determine what your brand needs to do to achieve these goals. It is important that all divisions of the company operate in the same corporate style. Choosing the right designer to develop a brand that can take all these aspects into account can be key to successfully launching or growing a business.
Thank you for reading this article. Are you now thinking about which colors surround you most in your daily life and why? Will you use the tips? As always, we would appreciate your questions and comments on the article.
Translation by Anna Inozemtseva
Every person has a favorite color; there are also colors that a person prefers to use in clothing, in decorating his home, office and even workplace. They always surround us, giving us various emotions and feelings. Therefore, by looking at a person, at his clothes, accessories, and even at the mobile phone screensaver or desktop picture, we can tell about the person what he is like.
Let's start with the fact that the entire color range is divided into two types:
- Warm color palette - red, yellow, orange, soft pink shades.
- Cool color palette - black, gray, blue and its shades, green.
Each color has its own meaning and can tell a lot about the person who prefers it. Also, colors can help solve a problem, achieve success in a necessary area, relax or, on the contrary, concentrate attention - the most important thing is to know what each color is responsible for and how it affects a person.
Let's start with a basic palette of warm colors
Shades related to the color yellow
Yellow is a bright, cheerful and positive color, it gives warmth, charges with positive and positive energy, symbolizes laughter and joy, and charges with optimism. Yellow color improves mood, increases brain activity, and can set you up for fruitful and progressive work. Excess yellow can lead to overstimulation, so this color must be used in harmony with calmer tones. Yellow color helps develop intellectual abilities.
The reverse side of yellow is a manifestation of sarcasm, causticity, the desire to pin or inject into a sore spot.
Yellow color is preferred by people with a positive attitude and a penchant for creativity. Such people are constantly looking for talents in themselves and if they find them, they develop them in every possible way. Lovers of yellow always have a lot of ideas and thoughts in stock that they are ready to bring to life. We can say about such people that they are purposeful, always positive and in a good mood, and know how to adapt to those around them. Keep in mind that yellow lovers can be overly talkative, so don’t trust them with your secrets, otherwise you risk getting into an awkward position. But it is worth remembering that the color yellow has a downside, which is dementia and madness.
Red and its varieties
Red is the color of victory, determination, manifestation of activity, mobility, which can lead to aggression and cruelty. The color red is often associated with blood or vitality. On the other hand, the red color symbolizes fiery and passionate feelings, fiery elements, boundless love and readiness for self-sacrifice. This color also warns of dangers and advises you to stop. Red color awakens internal energy, adds strength, and can be used to activate the body's reserves to resolve difficult situations. The softer effect of red is warmth and comfort, tenderness and a romantic mood.
People who prefer this color have a strong character, stable willpower, courage and determination. These are passionate, impulsive natures, thirsty for power and stubbornly pursuing their goal.
Burgundy color
Burgundy color is a noble shade, has sophistication and self-confidence.
People who choose burgundy want to be different from everyone else, they want to show their uniqueness and individuality, but not attract attention as much as people with red do. Such people have their own style.
Orange shades
Orange color is rich, radiant and positive, it gives warmth and energizes, in this regard it is very similar to yellow. Orange color is inexhaustible energy in its purest form. Also, this color is characterized by good spirits, passionate feelings, helps to solve complex problems, gives joy, and ensures spontaneity of actions. The positive effect is to neutralize stress and relieve depression, helps to survive losses and cope with disappointments. Orange color is also used for rejuvenation, improving metabolic processes, and normalizing the functioning of internal organs. In order to launch and activate the beneficial properties of the color orange on your body, you need to meditate on the color for 10 to 20 minutes every day.
Exercise: buy colored paper, take an orange sheet, look at it for five minutes, call upon yourself warmth, a positive attitude, energy saturated with warmth. Then close your eyes and imagine how streams of orange color come towards you, fill you with warmth, but do not burn, give you self-confidence and a good mood. Relax and let the warmth spread throughout your body. Maintain this state for ten minutes, then thank the Universe for the warmth. You can open your eyes and go about your business.
Orange lovers are positive, energetic and joyful people who do not know how to get angry for a long time and are quickly able to forgive, they are easy-going. People who prefer the color orange are enthusiastic. But along with bright and warm feelings, such people hide arrogance and inconstancy.
Lilac shades
The lilac color contains warmth of feelings and human affections.
Those who prefer the color lilac are people with a romantic nature, they are sentimental, they are dreamers in free flight. The gentleness and sensuality of such people is covered and protected by good ingenuity, developed mental abilities, as well as the ability to quickly respond to a situation; they can come to the rescue at any moment. Lovers of lilac color always take care of their appearance, look closely at the appearance of those around them, notice the slightest flaws, and are attentive to details. It is difficult to deceive such people.
The color lilac characterizes people as constant seekers of balance and harmony.
Pink color
The color pink is associated with tenderness, purity, naivety, hope and childhood dreams; this includes a carefree life, falling in love and the emergence of feelings. Dreams and fantasies help us hide from the cruel realities of the world and isolate ourselves from problems. The reverse side of the color pink is anxiety, frivolity and the desire to put yourself on public display.
People who choose pink tones are very dreamy, they are able to fantasize and, most importantly, believe in their fantasies, often passing them off as reality, thereby misleading others. Lovers of the color pink are kind natured, childishly naive, affectionate, they are easily offended and brought to tears. But, despite the gentleness of their character, such people really love to work and work.
Brown shades.
The color brown symbolizes hard work, security, a comfortable state, perseverance, reliability and devotion, and a stable position. Some shades of brown can symbolize naturalness and organicity. The reverse side of brown is doubt and disappointment.
People who prefer the color brown are purposeful individuals who love their lives, know how to reason, they are characterized by rationality, always try to be optimistic and, with the help of logical reasoning, drive away doubts and try to see the real state of affairs.
Beige natural shades
This is a neutral shade that is not provocative and calm. Beige is used as a primary, that is, base color, or as an additional color in the form of accessories.
People who choose beige tones are calm, they have their own income, but they need a firm hand that will guide and support. People do not strive for outstanding results; their structure of the world does not require fame.
Let's move on to a palette of cool shades
Palette of purple tones
The color violet is very difficult to perceive, as it has a negative attitude and can cause depression, it hides mystery and mystery, and at the same time, the sophistication and spiritual side of the personality can be revealed. The only advantage is high self-esteem, since the purple color helps people who have certain problems with this factor to believe in themselves and increase their self-esteem. Purple color is exotic in its manifestations and shades.
People who pay attention to the color purple are, as a rule, gloomy, often criticize themselves, do not see their strengths, constantly express dissatisfaction with their lives, believe that they have been deprived, and may have inflated self-esteem, but this does not add joy to them. On the other hand, these people can be quite wise and intellectually developed.
Blue palette
Blue is the color of thinking, serenity, reflection and reasoning, wisdom and harmony of the world around us, peace and satisfaction. The blue color attracts with its attractiveness and richness of tones, the depth of possible options. Blue color helps resolve complex conflicts and helps in finding compromise solutions. As a rule, decisions in blue are weighed, thought out and not subject to discussion - this is a cold calculation. Used to restore sanity and balance the state. With the help of blue, you can achieve the truth and bring a lying person to clean water.
Blue color is preferred by people who are purposeful, have their own goals and understand what they want from life. Such people always have their own view of the situation and their own point of view. You can rely on such people; they have a serious position in life.
Turquoise shades
Turquoise is mysticism and everything that can be connected with it. Here are symbols such as purity and healing power, good luck, and attracting material wealth.
This color is for people who are confident in themselves and their abilities; such people easily make contact and establish connections, they are sociable, peaceful and sociable. A person who prefers turquoise fits into any company and feels at ease and at ease there. But on the other hand, such people need balance, they want stability and constancy.
Green color palette
Green is such a multifaceted color - it’s also the colors of spring, when everything wakes up after a long sleep, it’s renewal and rebirth. Green color is natural and vibrant, it gives calmness and tranquility, it brings coolness, and provides peace of mind. But don’t get carried away with the color green, it can be misleading, cause boredom and distract attention. It is also worth considering that some greens can relax and calm, while others can tire and overload the visual system. Therefore, green color should be selected based on your feelings and perceptions.
People who love the color green are balanced individuals, have inner harmony and resilience, love to work, always assess the situation and reason logically.
Blue palette
The blue color conveys protection and reliability, thereby guaranteeing a comfortable state or environment. This is where restraint and depth of feeling lie. Blue color relaxes, drives problems and affairs into the background, helps not to think about business and tomorrow.
Blue color is for people who know how to concentrate their attention, these are self-confident people, they are straightforward and do not like to discuss or judge behind their backs; if a person doesn’t like something, he will say it directly and to his face. Blue lovers achieve their goals; these are people for office work.
Those who prefer the color blue feel a lot, but cannot reveal or convey much.
Black color
Black color is the personification of self-confidence, authority, power and strength, meekness of mind, conciseness in everything, restraint, a symbol of prosperity, mystery and intrigue, mystery. A rich black shade that absorbs all other colors and prevents them from developing. Only with the right combination can you achieve equality between black shades and other colors.
Also, the color black is associated with sexuality and attractiveness. Black color emphasizes the figure and makes you pay attention to yourself. You want to get to know such a person better and unravel him.
The color black can symbolize destruction and suppression. It evokes depression and emptiness within oneself.
Those who prefer black are rather vague personalities, self-contained people, serious and determined. Such people have a well-developed intellect, they are refined natures. They prefer to remain unnoticed in most cases. The other side of black in personality characteristics is the desire to experiment.
White color
White is the purest, righteous, kind, safe, honest, transparent, weightless color. It is innocent and bright, promoting unification and discovery. With white light, the surrounding space is best felt. In most cases, white is a neutral color. Color opens the way to new beginnings, freedom, inspiration. White is the color of faith, hope and universal peace.
The reverse side of white is ethereality, boredom, disappointment in something, and detachment.
Silver color
Silver color is a type of gray mixed with white, with the addition of a metallic sheen. This color strives for freedom and tries to overcome all restrictions.
This is a symbol of lighting that shines and sparkles constantly, regardless of the surrounding environment. The silver color is able to penetrate anywhere, thanks to its smooth flow, and can also symbolize strong desire.
The reverse side of color is the first and main property of duplicity, the creation of illusions and lies, the birth of madness. But, despite its versatility, silver color calms, removes anxiety and gives stamina. He is always slow and fluid, which allows you to free yourself from emotional swings and constraint.
People who have chosen this color love to fantasize and come up with all sorts of fables, which many are able to believe. Also, these people can be two-faced, constantly change their point of view, adapt to what is more profitable.
Pearl color
Pearls are a symbol of luxury and prosperity; they give strength and bring purification of the mind and enlightenment of the mind.
People who prefer this color are hidden natures, they open up only when they need it, they open up to those people who have been able to earn their trust. This is where excessive isolation, mystery and mystery come from. It is worth remembering that such people keep warmth inside themselves and do not show their feelings.
Gray palette of shades
Gray is a neutral, practical color that seems to be stuck between white and black and can’t decide where it belongs more. Gray color evokes melancholy and depression. On the other hand, gray color is a symbol of friendship, courtesy and patience, stability and tranquility. The gray color has no time, it is not afraid of the future.
Few people choose this color, considering it inconspicuous and everyday, capable of making one sad and plunging them into the routine of their days. But people who choose gray are characterized by stable behavior, try to be realistic and do not lose common sense. On the other hand, if a person is too keen on gray tones, then one can judge his deplorable emotional state, he is exhausted and stingy in expressing feelings, irritability, imbalance and nervousness can also be noticed.
The gray color communicates that a person is deprived of the colors of life, but either wants to fill his life with bright and colorful moments, if there are combinations with brighter colors or warm shades, or has lost the meaning of life and is not trying to fight for his happiness, dark accompanying dark ones can tell about this tone, or the presence of only gray color.
A person who uses and prefers gray tones in his clothes most likely does not feel needed, he does not feel emotions.
In order to get to know a person better, take a closer look at his clothes, which colors predominate there, which are used to a lesser extent. This will tell you about the character and nature of a person, about his tastes and moods.
If you want to get to know a person more deeply, pay attention to what colors he chose for the interior of his home. Moreover, the furnishings of all rooms in the apartment play an important role. By looking at the color scheme of home furnishings, you can understand what a person wants, what he needs and what he lacks.
Color is something that surrounds every person every day and evokes special emotions and sensations. The choice of clothing, interior items, improvised means and much more according to shades and palettes directly speaks about a person’s preferences, his state of mind and inner feelings. Preferences in colors also characterize temperament and mood regarding the upcoming event.
The meaning of colors in psychology
Choosing the right tone contributes to various effects and can even guarantee success in various endeavors (at work, dating, meeting important people, etc.).
Understanding what certain shades and combinations carry, it will be easier for each person to navigate and even direct the course of events in the right direction. You can understand your condition, see changes in your friends and acquaintances, help improve your mood, and much more by correctly selecting and combining certain colors in your style and environment (items on your desktop, home interior, etc.).
Experts have proven that certain events or memories are directly related to one color or another. Almost everyone associates various holidays and events with bright colors such as red, orange, green, pink, yellow, etc. Sad events always have a black or gray tone.
Subconsciously, people perceive and react to colors in a similar way. Since childhood, a person gets used to perceiving red as a warning sign, prohibition and anxiety. Green, on the contrary, allows you to perform desired actions, confidently move forward, without feeling danger. Each of them has its own characteristics, affecting the perception and psychological state of a person in different ways.
THE MEANING OF RED IN PSYCHOLOGY
Since ancient times, people have shown a special interest in the color red. In many languages, the same word means the color red and, in general, everything beautiful and wonderful. Among the Polynesians, the word "red" is synonymous with the word "beloved." In China, a sincere, frank person is said to have a “red heart,” while the heart of a bad, treacherous person is black.
Red - exciting, hot, activating, associated with danger and aggression. Reds can easily attract attention to any advertisement. Your pulse and blood pressure may increase if you look at red for too long. Red tires quickly.
People who prefer red love to be leaders. Almost all their senses are at their maximum. They are persistent and do not like to put things off. It often happens that those who prefer red are demonstrative and selfish, intolerant, stubborn and cruel. A woman in red is most often inclined to flirt with guys.
The color red also denotes power and greatness. In Byzantium, only the empress had the right to wear red boots. The emperor signed in purple ink and sat on a purple throne. For many peoples, the color red symbolizes the south, flame and heat.
Orange color in psychology
Orange is pretty close to yellow. It has similar features and properties. Cheerfulness, positive attitude, passion, readiness to solve complex problems, joy and spontaneity - all this is conveyed by this version of the palette. Orange has a positive effect on a person and lifts him out of a depressed state after heavy losses and disappointments. Included in the list of the best flowers for psychotherapy.
Lovers of this color have forgiving, easy-going, bright character traits. It is worth considering that their characteristic is inconstancy and arrogance.
Purple color in psychology
By combining red and blue, you get purple. Deciphering this shade has certain difficulties and several nuances. Most artists in ancient times painted pregnant girls using this shade of the palette. This phenomenon is explained by its consonance with sensuality.
In the modern world, experts claim that it has a negative and even depressive effect on humans. Most self-critical, gloomy, dissatisfied individuals with life prefer to surround themselves with purple objects and clothes. By using it in small quantities you can get benefits, because purple increases self-esteem. It is worth noting that this color is not used when working with elderly people and small children.
MEANING OF PINK
Pink is a soft color that dulls the emotions of anger and aggression. In places where children with antisocial behavior are corrected, pink walls or furniture are often used. If after a hard day you come home angry and aggressive, look at something pink and your aggression will disappear.
Pink can mean goodness, passion, romance, love. Those who prefer pink want to live life to the fullest, desire new experiences, are hardworking and do not like to rest. But sometimes people who prefer pink can be frivolous, childish, and love to show off in front of everyone.
Pink is the color of life, of all living things. He talks about the need to love and be kinder. Those who like him can become agitated over the most insignificant things. For people who are overly pragmatic, this color causes irritation.
Blue color
In psychology, this shade symbolizes calmness and contentment. It balances mood swings and other aspects of the human psyche, and evens out well-being throughout the day. It is recommended for decorating work areas and offices when it is necessary to develop discipline, diligence, organization, and leadership qualities in employees.
Blue color develops the ability to find profitable compromises and make cool, informed decisions. Contributes to the stable functioning of all systems of the human body, including mental processes.
Used as a balancing lever that restores sanity and promotes rapid rehabilitation of people with neuroses and other mental conditions. The entire psychology of the color of the sea is based on this.
Green color
It is a completely natural and most adapted color, which evokes only positive feelings in a person’s life.
Naturally, many shades of green can cause some unpleasant sensations, for example, neon. Over time, they irritate the visual analyzer, contributing to fatigue, and worsening well-being. But, besides this, neon shades improve appetite, causing a feeling of hunger. It is often used in rooms intended for eating.
Other shades of green are calmer and more peaceful. They have a beneficial effect on human vision and well-being. A return to the primitive beginning of man associates green with something natural and native, so it is perceived very easily in any interior, clothing and household details.
Black color - meaning in psychology
Many are sure that everything associated with black has a negative meaning, but in fact this is not the case.
It personifies authoritarianism, it has been proven that people in black clothes gain weight, so it is not surprising that rich people prefer it.
In some cases, the meaning of color indicates a serious psychological imbalance. If black predominates in children’s drawings, then it is necessary to urgently consult a specialist.
A person who prefers this color is a mystery and, by choosing such clothes, he unconsciously tries to attract the attention of others. If dark colors predominate in the wardrobe, then this indicates that such and such important things are missing in life.
In psychology, the color black has a connection with sexual attractiveness. People who love him agree to experiment in bed.
The meaning of white color in psychology
The lightest representative of the color spectrum is the personification of purity, innocence, joy and fidelity.
It means freedom of opportunity and the removal of all existing barriers. White color in psychology is a symbol of equality because it combines other shades.
A person who prefers white devotes himself completely to any task, wanting to bring it to perfection. He is open to the world and easily senses deception.
When understanding what colors mean, it is worth noting that this light shade also has an opposite meaning, which is due to the fact that it is able to neutralize other colors, personifying emptiness.
The meaning of gray in psychology
The middle neutral value between black and white is gray, so it does not distract from important matters. According to surveys, there are very few people who prefer it in their wardrobe and life in general.
Gray color in psychology means that the person who likes it puts reason first, not emotions. Clothes of this color give strength to insecure people.
A mixture of black and white is considered a shade of calm, balance, realism and order.
Doctors and psychologists are sure that people who love the color gray are on the verge of nervous and emotional exhaustion.
Yellow
The color of gold, which since ancient times has been perceived as a frozen solar color. This is the color of autumn, the color of ripe ears and fading leaves, but also the color of illness, death, the other world.
Among many nations, women preferred yellow clothes. Often the color yellow served as a distinctive feature of noble persons and upper classes. For example, Mongolian lamas wear yellow clothes with a red belt.
On the other hand, among some Asian peoples, yellow is the color of mourning, grief, and sadness. In Europe, a yellow or yellow-black flag meant quarantine, and a yellow cross meant plague. Among the Slavic peoples, yellow is considered the color of jealousy and betrayal, and in Tibet jealousy is literally called “yellow eye.” Let us also remember the “yellow press” and the “yellow house”
Blue color - meaning in psychology
If you want to calm down and inspire trust in another person, it is recommended to use blue. With its help you can evoke respect and emphasize your social status.
Blue color in psychology is a symbol of stability. It stimulates and motivates well, so it is recommended to paint the walls in the office with it.
Blue is a symbol of straightforwardness and stability.
This shade is used in hospital decoration because it has been proven that it gives strength to seriously ill people, helping them fight illnesses. Athletes training in a gym with blue walls achieve better results in competitions.
The meaning of brown in psychology
If a person prefers things with this shade in his life, then this indicates his self-confidence. Psychologists recommend using brown in moments of life when many problems arise. It gives a person hope that everything will turn out well.
The color brown in psychology means that people who choose it love to work and always tell the truth. When going to an interview, it is recommended to wear brown clothes.
It is associated with common sense, reliability and stability, but it is also associated with disappointment and depression.
The color brown combines red, which embodies aggression and activity, and yellow, which extinguishes these qualities.
When figuring out the meaning of colors, it is worth pointing out that fans of brown love life in all its manifestations, but at the same time they are reasonable. In critical situations, they can show composure and rationalism.
When it comes to sexual life, a “brown” person prefers conservatism and traditionalism. For him, the emotional state comes first, and then physiology.
Burgundy color - meaning in psychology
To form this shade, red and brown colors are used, so the characteristics inherent in them are transferred to burgundy. In life, it is preferred by strong business people who are conservative, confident and respectable.
In psychology, burgundy color represents power and strength. If you often use it in clothing, you can develop assertiveness, perseverance and determination.
It is important to consider that in large quantities, burgundy begins to negatively affect the psyche and can cause depression, so psychologists recommend using the color in doses.
When analyzing the meaning of colors, it is worth pointing out that people who wear burgundy are energetic and they have excellent organizational skills, but at the same time they are stingy with emotions.
Painting is paint, color, it is embedded inside our body. Her outbursts are large and demanding.
Kazimir Severinovich Malevich
Rainbow psychology
As children, we all rejoiced at the appearance of a rainbow in the sky after the rain. Everyone tried to memorize the number and sequence of colors of the rainbow. Who among us does not remember such funny phrases as:- TO every ABOUT hunter AND wants Z nah, G de WITH goes F azan
- TO ak ABOUT once AND ak- Z lantern G tin WITH broke F onar.
- And other options.
- TO each is red;
- ABOUT hunter - orange;
- AND elaet - yellow;
- Z nat - green;
- G de - blue;
- WITH goes - blue;
- F azan - purple.
But we didn’t even think at that time that each color influences us, our character and our life to one degree or another.
And now, having already become adults, we can trace the psychological connection of a certain color we prefer with one or another trait of our character.
People who are irritated by this color have an inferiority complex, fear of quarrels, a tendency towards solitude, stability in relationships. The red color symbolizes excitement and energy. This color is also a symbol of eroticism.
Disgust and ignoring red reflects organic weakness, physical or mental exhaustion.
Prisoners of war, forced to live for years in life-threatening conditions, were especially likely to reject him.
Red is the color most preferred by teenagers.
Being loved means being sociable, curious, courageous, adaptable, and enjoying the opportunity to please and attract people.
When he is unpleasant, then we are talking about a concentrated, pessimistic person with whom it is difficult to establish an acquaintance. Yellow comes from mixing green and red and is the color of energy.
The greatest preference for yellow is given to pregnant women expecting a successful outcome of childbirth, as well as people who are prone to changing places.
Yellow is also interpreted as the color of illumination (halo/aura of Christ or Buddha).
The one who prefers it is afraid of other people's influence, looking for a way to assert himself, since this is vitally important for him. Anyone who does not love him is afraid of everyday problems, the vicissitudes of fate, in general, all difficulties.
The color green contains hidden potential energy and reflects the degree of volitional tension, therefore people who prefer green strive for self-confidence and confidence in general.
Eccentric people, who achieve their goals not through targeted volitional activity, but through emotions, reject green as an unattractive color.
Along with them, green color is rejected by people who are on the verge of mental and physical exhaustion.
If you like him, then this speaks of modesty and melancholy; such a person often needs to rest, he gets tired quickly, a sense of confidence and the goodwill of others is extremely important to him.
The rejection of this color reveals a person who wants to give the impression that he can do anything in the world. But, in essence, he is a model of uncertainty and isolation. Indifference to this color speaks of a certain frivolity in the field of feelings, although hidden under the guise of courtesy.
In short, choosing blue as the most preferred color reflects a person's physiological and psychological need for peace, and denying it means that a person avoids relaxation.
When you are sick or overworked, the need for blue increases.
Anyone who prefers to dress in black often perceives life in dark colors, is unconfident, unhappy, and prone to depression, because he has no doubt that his ideals in life are unattainable.
Frequently changing a black suit or dress to another, brighter, catchier one, indicates that pessimistic moods often dissipate. The constant choice of black indicates the presence of a certain crisis state and characterizes aggressive rejection of the world or oneself (remember the black banners of anarchists).
Children who are acutely experiencing a lack of care and love often use black shading in their drawings. Normally, black is generally rejected.
It is also a neutral color favored by those who are afraid to make a statement too loudly. If you don’t like this color, then this is an indicator of an impulsive, frivolous character.
Often, gray color is also preferable in case of severe overwork as a barrier, fencing off the irritants of the outside world. In situations of psychological testing, this color is used as a means of protection against the penetration of another into the inner world of the subject.
A study of about two thousand young men in a situation of competitive examinations for vacant positions showed that the color gray was put in first place by 27% of the examinees instead of the usual 5% in a normal situation.
Video: Festival of Colors in India
Conclusion
Which color do you like the most? What color is your favorite?In the survey below, select 2-3 options for the colors you like most in life, and then read more carefully in the article what the colors you choose mean in personality psychology.
If your life has lost color, color it yourself! She's worth it.
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