Red is the most striking color in the color scheme. It’s not for nothing that all warning signs and signals are highlighted in red – it is always noticed. In nature, red speaks of danger, but what else can red say? We will try to reveal the meaning, symbolism and psychology of red and its shades in this article.
Symbolism of red
What does the color red mean?During the existence of mankind, the color red has been used in various cults, religious and everyday rituals. Gradually it acquired a certain cultural and philosophical significance. The symbolism of the color red is rich and contradictory:
- Wisdom and power;
- Joy and wealth;
- Fire and heat;
- Blood;
- Energy and masculinity;
- Carnal desires;
- Love and beauty;
- Passion and sexuality;
- Aggressiveness;
- Enmity, war, revenge;
- Strength, determination;
- Endurance and immunity;
- Anxiety;
- Self-confidence and self-realization;
- Fear;
- Sinfulness;
- Vital energy.
Significance in world culture and mythology
- Purple is the color of the Caesars' toga in Ancient Rome.
- In Sparta, warriors wore red clothes when going into battle.
- Ancient Roman commanders, having won a victory, painted their faces red in honor of the god of war, Mars.
- In ancient Egypt, red belonged to the god of evil Sutekh.
- In Christianity, the color scarlet represents the blood of Christ and the Holy Spirit.
- The color of the robe of kings in the European tradition is purple.
- In African countries, kings and leaders passed the death sentence only in red, this was the color of the rulers.
- Neanderthals painted the body of the deceased red, which symbolized life after death.
- In China, a frank person is described as having a “red heart.”
- In Eastern cultures, participants in the wedding ceremony dressed in red.
Meaning in heraldry
Among the crusaders, the red color on coats of arms and banners denoted love for God and readiness for battle.
In the European tradition, the color red means power, strength, war, right, bravery, courage.
Red also symbolizes rebellion, the struggle for independence, revolution.
The Victory Banner over the Reichstag was red Psychology of color
Each person has preferences in choosing colors for their clothes and their home. And over time, these preferences change. It is believed that what makes a color attractive is its symbolism: if you want to look at red all the time, it means that there are not enough overwhelming emotions associated with this color in your life. If the color red suddenly begins to irritate, then a period in life has come when you should “recharge” with calm energy.
Who loves?
What can you say about a person if his favorite color is red? Fans of the color red and its shades are strong, energetic, passionate, impulsive people. Just as red crowns the spectrum, so its lovers strive for leadership. "Red" people constantly compete and win.
Red is the most powerful color in the palette The main words that can be used to describe red lovers are “I want” and “I can.” They are very purposeful and optimistic by nature.
By nature, fans of red are mostly extroverted, eager to live and enjoy life. Red color is often chosen by maximalists.
There is also the other side of the coin: often red lovers are aggressive and intolerant, their behavior is characterized by stubbornness and self-confidence. Such people hate advice; their actions often border on recklessness.
Who doesn't love it?
Dislike of the color red may mean a desire for peace. Red is the color of strong emotions; its aggressiveness and pressure repel people with a weak or unstable psyche, suffering from an inferiority complex. Also, the color red causes rejection in people who are tired or in an irritated state.
Scarlet, crimson, cherry...
The perception of color depends on the time of day, lighting, structural features of the eyes and nervous system of each person. There are many shades of red, which also have certain symbolism.
Who wears red?
“Doubt what to wear? Wear red!
Bill Blass, couturier
If a woman chooses red in her clothes, it means that she is not afraid to attract attention and feels relaxed and confident. The red color in a man’s clothing speaks of his determination, authority and belligerence.
Red goes well with almost any color, the main thing is to choose the shades and not depend on other people’s opinions when choosing an outfit. The most popular combinations of red with neutral colors: white, gray and black. Red goes well with related colors: lilac, burgundy, pink. Even the combination of red and green, condemned for its vulgarity, looks very modern today.
When combining red with other colors, the main thing is to choose the right shades and proportions "Bloody" interior
Red color can create an atmosphere of comfort and warmth in the interior. Red color makes the room temperature several degrees higher. However, you should not overdo it with color in your home interior, because prolonged contemplation of red can lead to irritability and aggression.
Too much red in the interior causes fatigue and irritability 
Small red details can add sophistication to the interior It is not recommended to decorate office interiors in shades of red. In the first minutes, red color increases performance, but after 20 minutes of adaptation it increases fatigue and leads to conflicts.
Red color is widely used in catering establishments, as its energy helps increase appetite, but at the same time prevents customers from sitting at the table for a long time.
Invigorating or tiring? Physiology and color therapy
Red color promotes the production of adrenaline and speeds up the functioning of the endocrine glands. Shades of red cause increased heart rate and rapid breathing, and can cause increased blood pressure.
Red color can make muscles more elastic and joints more mobile.
Red is the ideal color for decorating fitness centers With the help of the stimulating effect that red color has on the nervous system, you can fight depression, melancholy and neurasthenia. The main thing here is not to overdo it with color therapy.
Also, with the help of red color, childhood anemia is treated, as it has the property of stimulating appetite.
In alternative medicine, treatment with red color has long been a practice. For example, in ancient China, in order to get rid of traces of smallpox, they wore clothes made of scarlet silk and basked in the sun's rays.
In Kabbalistic beliefs, it is common to wear a red thread on the left wrist to protect against the evil eye.
Red thread talisman bracelet on celebrity wrists In VAyurveda, the color red symbolizes vitality, so patients are placed on red sheets. Traditional healers advise wrapping a red thread around a bruise so that the pain subsides and healing proceeds faster.
To cure stye, you need to tie a red thread in the shape of a figure eight on the ring and middle fingers. If the stye is on the right eye, the hand should be on the left and vice versa.
Fiery color – fiery relationships
The color red is always associated with love, sexuality, feelings and relationships, as well as the origin of life.
Red lingerie makes a woman irresistible Red is the color of eroticism, passion and sex. Red clothing attracts men's gaze to a woman, and fiery red underwear excites and encourages intercourse.
Video - an incredibly beautiful song about a woman in red
Everyday life in red
Any person, regardless of how he feels about the color red, constantly encounters it in his daily life. It is they who are allocated holidays on the calendar, it is under the red traffic light that we stand waiting for a clear path, in each apartment there is a tap with hot water and a red mark on it, and a good half of the vegetables, fruits and berries that we eat are red.
Red is a warm natural color that has acquired a special symbolism for humans. You can love him or not love him, but ignoring him or not noticing him simply won’t work.
Psychological meaning of flowers.
Is it possible to describe music in words? Is it possible to express the meaning of a look in words? How poor are familiar concepts when weWe are trying to describe in words the feelings we experience vividly and strongly!
Colors such as red and brown seem completely different to us. Despite this, we perceive both as warm. The concepts “warm” and “cold” from the point of view of touch do not reflect the true meaning at all.
The fact that different people perceive the subtlest shades of color with great accuracy confirms that the meaning of each color in human perception is objective. Color discrimination in different people causes the same, specific experiences when looking at each color. Therefore, color perception is a generally understood language of sensations that does not require verbal expression - a visual language.
Colors not only have a certain appearance (for example, red or blue), but are also characterized by other types of perception (for example, warm - cold; round - having corners).
The emotional perception of color is its objective meaning. For example, red is activating and exciting for all people. This is true for all cultures of the world. Pure red color carries a meaning of stimulation and energy.
The generally accepted meaning of color is assessed differently by each person. He either agrees with this meaning or rejects it, based on his own feelings (for example, nervousness, rejection). The perception of color is strongly influenced by a personal subjective feeling: attractive, indifferent (indifferent), causing antipathy.
Depending on a person’s state of mind, a certain meaning of color, and, accordingly, the meaning inherent in it, is confirmed, ignored or rejected. If we consider a color beautiful, it means that we agree with its semantic meaning. This color reflects our state of mind. By the chosen or rejected color in the Luscher test, we can clearly determine our emotional or physical state. The choice of color occurs unconsciously, so it allows you to see reality, and not a person’s subjective image of himself (as is usually the case with verbal methods - surveys, questionnaires, psychoanalytic sessions, etc.).
A large number of colors reflect a whole range of emotions. Thus, color is a highly differentiated language of feeling, just like music. This means that colors can be called “visualized feelings.” The meanings of colors and the system of regulatory psychology are described in more detail in M. Luscher’s main work, “The Law of Harmony in Us.”
Blue (1).
The dark blue color evokes a feeling of deepest peace. It has been experimentally proven that when looking at dark blue for a long time, breathing slows down, pulse and blood pressure decrease. The generally accepted psychological meaning of dark blue is peace.
V. Kandinsky considers blue to be “concentrated movement.”
Dark blue evokes relaxation and contentment. It gives a feeling of deep harmony, orderliness, unity and security. That's why the Virgin Mary's veil is blue.
Blue corresponds to feelings of self-awareness as well as satisfaction or dedication.
In a state of inner peace, a person unconsciously opens up to the world around him, picking up more subtle signals from the outside. The state of mind of “blue color” creates conditions for sensitive aesthetic perception. I. Kant calls this “calm contentment.”
Schelling (1775 - 1854) describes in his “Philosophy of Art” the symbol of blue as peace - a unique state caused by beauty - calm at sea.
The blue color symbolizes eternity, the absence of time frames, so it is chosen as a symbol of tradition, unity and cohesion. (“Blue is loyalty”).
Connections and a sense of belonging are expressed through the choice of shades of blue.
Novalis, in his novel Heinrich von Ofterdingen, described the romantic mood through the image of a blue flower. “The sky was black and blue and absolutely clear. He (Henry) was fascinated by a tall, bright blue flower that grew near the source and touched it with its wide, shiny leaves. He didn’t notice anything around except the blue flower and looked at it for a long time, with great tenderness.” Hölderlin has something similar in his novel “Hyperion”: “In the blue of the ether, the young hero sees unity with the universe as eternal peace: “Lost in the distant blue, I often look up into the ether. Unity with all living things, a return to blessed self-denial, to the natural world - a place of eternal peace."
One of the most famous poems by I.V. Goethe fully captures the essence of the color blue:
“Silent peaks sleep in the darkness of the night,
Sleepy valleys are full of fresh darkness.
The road does not gather dust, the leaves do not tremble,
Wait a little - you too will rest...”
Green (2).
Luscher green (2), dark and tinged with blue, like fir needles, expresses stability, firmness, perseverance and constancy. Green does not have expansive energy influencing others (like orange-red), but contains the energy of tension accumulated inside, which is not in a state of rest, but in readiness for action. From the outside it appears static.
Green, like any other primary color, changes its meaning depending on the tone. The more dark blue it contains, the more solid, cold, tense, and rigid it is perceived psychologically. Just as molecules form a structure of a solid body of a certain rigidity that is not visible from the outside, so a feeling of internal tension arises in the human soul. This is “penetration into oneself.” This is self-awareness, self-management, self-esteem.
By creating stability and permanence, green (2) represents a value system.
One who gives preference to such green (2) can be characterized as a person who is firm in his convictions, able to withstand internal and external influences, incl. temptations, temptations; a person with a deep sense of self-respect.
The words “noblesse o” blige” (position obliges) or “do the right thing and don’t be afraid of anyone” - just about such people.
Green (2) – stability of beliefs, self-respect, inviolability of moral values.
The psychological meaning of green (2) is also a sense of self-worth, manifested as respect, dignity, competence, authority, property, dominance in a certain space.
If there is no internal stability of green (2), and, accordingly, integrity, inviolability, impeccability, then these qualities are replaced by demonstration, for external effect - mannerism, arrogance, excessive “pride,” sometimes boastfulness, etc. Prestige becomes a pose.
Someone who needs external approval uses status symbols to create the appearance of self-worth. He finds himself in the spotlight, turning the spotlight on himself, playing up stability, greatness, dignity and prestige.
Red (3).
Of all the colors, yellow-red (3) has the strongest activating effect. If you look at this color for a long time, your breathing will become faster, your blood pressure will rise, and your heart rate will increase.
The psychological meaning of this color is excitement, stimulation, activity. It is also a response to demand and challenge. If there is a joyful activation, then red (3) is considered a powerful force. A person choosing red (3) perceives it as stimulation, capture, a strong driving desire. This is “appetite” in all its manifestations: from passionate love to greedy possession. Red activity (3) – focused energy: physical activity (sports, sex); emotional (ardent, passionate inspiration); it is also a halo over the head of a saint; love is like conquest. This is also a manifestation of power. Red is self-confidence and self-confidence.
It is important to remember that the perception of any color, be it red (activation) or blue (calm), can be either positive (preference) or negative (rejection).
If red (3) inspires antipathy or disgust, it is perceived as unpleasant or painful, threatening. There is irritation, anger, disgust (to the point of a physical feeling of nausea).
A German nursery rhyme sums this up very well:
"Red is love"
Red is blood
Red is the devil in a rage..."
The name “red” as a general name for any other color does not reflect the true essence of the color, because the huge number of shades is not taken into account, each of which has its own, unique meaning. Thus, the term “classical music” covers the entire spectrum, from Handel’s “Largo” to Ravel’s “Bolero.”
Pure red, yellowish, bluish or brownish - they all have completely different shades of meaning.
Brownish red has a tranquil connotation; bluish – stability, stability, just as pure green reflects; If you add yellow to red, activation occurs.
Yellow (4).
Pure yellow (4) is the brightest color. Like the sun, bright and shining. When light hits yellow, the strong reflection creates the impression of sliding across the surface. Yellow lacks the depth and mystery of dark colors.
Yellow corresponds to a feeling of free development, therefore yellow (4) is preferred by people who are looking for changing, free relationships for self-development (maybe partings, long journeys, flights). Yellow is decision, liberation, change, development, wide open space. This is a search for something new.
Thus, yellow (4) is the opposite of green (2): expansion - contraction; change - stability; freedom is restriction.
Yellow (4) is also considered the color of “illumination” and deliverance (the halo above the head of Jesus Christ the Savior).
Carefree fun can be called a “yellow mood.”
Purple (5).
Purple is obtained by mixing red and blue. Red is the impulse for conquest and experience. His satisfaction is carried out in blue. Red seeks to achieve agreement and unity through struggle and conquest. Blue strives for the same thing through calm dedication. Both paths, red and blue, are aimed at unity. Both colors cross their boundaries and transform. Therefore, purple can be described as a barrier-breaking metamorphosis. The red path is autonomous, authoritative. The path of blue is receptive, heteronomous, unconditional acceptance. "Male" red and "female" blue become genderless purple. 75% of pre-pubescent children around the world prefer purple. Purple is the color of transcendence, the transition to a world dominated by emotional values. Purple is the unity of opposites. That is why it is so often used by adherents of mystical traditions.
Purple is also an expression of curiosity, passion, identification, impressionability (fluctuating from red to blue, from impulsive desire to cautious sensitivity). The same perception of reality is characteristic of creative individuals.
White (6) and Black (7).
White is the lightest of all colors. It can be perceived as dazzling.
Black is the darkest of all colors, practically the absence of color. White is emission, black is absorption.
Black is the opposite of everything positive, absolute negation, an unconditional “no.” It also manifests itself as the will to destroy the existing, opposition, authoritarian pressure in relation to any other opinion and way of life.
The properties of the colors of the palette are often used in psychology and psychotherapy as one of the effective treatment methods, which allows one to correct a person’s mental state.
Some of them have a calming effect, balancing the mood, while others, on the contrary, have a stimulating effect, activating and filling with energy. In any case, each shade can be both useful in a particular case and cause harm to well-being.
There are many special tests that allow you to determine the characteristics of a person’s psychological color perception. Studies have shown that dosed exposure to a specific shade can cause changes in well-being and correct the psychological state.
That is why attention is paid to the design features of the interior in which a person spends most of his time. The sleeping and working areas are also separated, in which it is necessary to adhere to different color concepts for optimal well-being.
There are a lot of tests that are based on choosing a person’s favorite color. Depending on preferences, one can interpret the actions of an individual and describe his character, fears and desires.
Characteristics of colors in psychology
To understand the features of color therapy, you should know what colors mean in psychology. Let's look at each of them in more detail and give them a brief description.
Purple
This mysterious and mysterious shade contains two almost opposite colors - blue and red. This mixture includes a mild calming effect and an activating component, which when combined have a unique effect.
It is generally accepted that purple promotes the development of artistry and intuition. Under its influence, creative ideas and other activities that require maximum concentration and sensitivity are easier to come by. It will be useful for creative people to surround themselves with this shade for a surge of inspiration and better results in their work.
If a person has symptoms of vegetative-vascular dystonia or neurosis, the color purple in the interior and even in small household details will have an excellent effect on them.
Red color
This shade is considered to be the color of fire, love and even danger. In any case, it represents a powerful force that is used in any direction of human activity. Eastern teachings associate the color red with yang energy, which represents the masculine principle, thus recognizing red as the most powerful and active color available in the palette.
There are many shades that, when combined with others, can diminish the effect of red and have a slightly different effect on a person. In psychology, it is believed that this color represents aggression, so it is often advised to avoid it if a person needs to calm down and find inner balance.
Red is useful in a specific dosage to activate and awaken strength. In the interior and even in clothing, this color represents a highlight and is used more as an element of elegance or festive style. A large amount of red in places where a person spends a lot of time is irritating and negatively affects well-being.
Blue color
In psychology, this shade symbolizes calmness and contentment. It balances mood swings and other aspects of the human psyche, and evens out well-being throughout the day. It is recommended for decorating work areas and offices when it is necessary to develop discipline, diligence, organization, and leadership qualities in employees.
Blue color develops the ability to find profitable compromises and make cool, informed decisions. Contributes to the stable functioning of all systems of the human body, including mental processes.
Used as a balancing lever that restores sanity and promotes rapid rehabilitation of people with neuroses and other mental conditions. The entire psychology of the color of the sea is based on this.
Green color
It is a completely natural and most adapted color, which evokes only positive feelings in a person’s life.
Naturally, many shades of green can cause some unpleasant sensations, for example, neon. Over time, they irritate the visual analyzer, contributing to fatigue, and worsening well-being. But, besides this, neon shades improve appetite, causing a feeling of hunger. It is often used in rooms intended for eating.
Other shades of green are calmer and more peaceful. They have a beneficial effect on human vision and well-being. A return to the primitive beginning of man associates green with something natural and native, so it is perceived very easily in any interior, clothing and household details.
Yellow
Quite a cheerful, light and positive color that combines all the warm shades and is wonderfully suitable for home interiors and those occasions when you need to create an atmosphere of coziness and comfort.
It is well perceived by children and is therefore often used in educational and preschool institutions. Yellow color promotes the development of intellectual abilities, so its inclusion in the work process will be very useful.
Shades of yellow are well perceived by different people and rarely cause discomfort. In addition, the effect of this color on the digestive system is known. Yellow helps activate the pancreas, secrete bile, and cleanses the gastrointestinal tract. These properties are used in those rooms where a person needs to stimulate appetite. For example, in cafes, restaurants and even supermarkets.
Black color
A very laconic and monochrome color, which is quite often used today. It is a rich and strong shade that absorbs other colors. It is quite a bold solution for interior design, so it is often combined with other shades to dilute the monochrome palette.
In some cases, psychology is recognized as the color of depression and even more serious mental imbalance. The predominance of black in children’s drawings should definitely alert, since this color is completely uncharacteristic for the child’s psyche.
For adults, most often the color black means closedness, which hides a person behind a mask of reluctance to stand out or open up.
Black in clothing is used by those who do not want to focus attention on their own person and do not even want to attract it to their appearance. In some cases, it emphasizes other characteristic features without diverting attention to itself.
Orange color
The warmest shade of the entire palette, as it is created using red and yellow. It is a cheerful and optimistic color that is used to maintain a person's mood. In psychology it is used to correct depressive disorders.
It also has a rejuvenating effect, improving the body’s metabolic processes and the functioning of internal organs. Orange color almost always reveals only positive aspects of life, showing every event from the good side. Therefore, such a source of joy is used to overcome neuroses and asthenia.
Orange helps improve appetite and enhance the functioning of the gastrointestinal tract. In the event of a traumatic situation in a person’s life, it provides the necessary support and improves psychological well-being.
Pink color
The most sensitive and delicate shade of the entire range. It is a fairly positive shade that symbolizes youth, femininity and romance.
It is very often used in psychology to calm and restore balance in children, mainly girls. For them, this color is much closer and more pleasant.
In a sense, pink means purity if its shade is closer to white. It is useful in psychological terms for mothers and pregnant women, as it can induce calm and sensitivity. Pink color is often used as a symbol of conciseness, which reveals itself more softly than white.
Grey colour
Quite often it is associated with depression, a lack of color in life and the desire to fill it. If psychological tests carried out on a particular person show gray, it can be assumed that there is an emptiness that is gnawing at him from the inside. This does not necessarily mean depression, but most often symbolizes depression or apathy.
In the modern world, gray color is rarely used independently. Its laconicism and neutrality make it go well with any other shades. Gray in the interior will increase a person’s ability to concentrate on specific tasks and neutralize other distracting details.
The psychology of a favorite color defines this shade as too neutral. A person probably does not feel the need, strength or those vital colors that are needed in his life.
White color
It is the absolute equivalent of purity and purity in any area of human activity. It is used as a laconic component, which is often diluted with more emotionally rich colors. Depending on the application, it most often has a cold effect, which causes a feeling of neutrality and detachment.
White interiors or clothing styles, unlike gray ones, do not make a person want to hide or not attract attention. On the contrary, this shade indicates a specific person, connecting him with everything that is bright and good in this world, which is represented in this color.
For example, a wedding dress functions as this signpost, drawing attention and showing the positivity of the moment and the happiness it implies.
Blue
A fairly neutral color, which is a symbol of restraint, purity and depth of feeling. Depending on the specific application, blue can be quite gentle and sensitive, and can also evoke a feeling of balance, calm, and tranquility.
If a person likes the color blue, they will most often gravitate towards these two aspects of its influence. Usually these are people who love purity, conciseness, and are rather restrained in expressing their emotions. Blue also encourages philosophical reflection, promotes organization and increased productivity.
Purple colour
This shade represents people who are constantly in search of their ideal balance. Most often these are individuals with ambitions who are trying to achieve more in their lives, business individuals.
People for whom lilac is a favorite color are quite sensitive, artistic and gifted. They have a delicate taste and the ability to be psychologically sensitive, that is, they know how to sympathize and often come to the aid of those who need it.
Lilac helps you stand out, define your own uniqueness and even eccentricity. Often people who like this color feel nostalgic. It is extremely difficult for them to part with unnecessary things from the past; memories of good times often bring not a smile, but tears of sadness that this will not happen again.
Brown color
This is one of the conservative colors, which, unlike white or black, has a fairly rich range of warm shades. Most often it is chosen by conservative people who do not want to stand out among the crowd. In everyday life they prefer functionality and comfort rather than energy and originality.
These are far from demonstrative people who do not like to show off their own thoughts and secrets. They are characterized by living without the attention of others, being isolated in their own world with their own rules.
People who like brown do not like change and have a hard time with any moves or changes in their daily routine. In psychology, it is used to balance one’s own desires, as well as to find meaning in one’s life.
Burgundy color
This is a bold color that defines a person as strong enough, but not willing to show his capabilities. A certain muted red calms the raging energy, but at the same time creates a sugary aftertaste of its own style.
People who prefer this color want to stand out, but not as much as red lovers. Their desires are more related to sophistication, uniqueness of sensations and their own style.
Burgundy embodies nobility and sophistication, which people want to show through color. In psychology, such individuals are considered self-confident, with high self-esteem and self-esteem.
Turquoise
Since ancient times, this color was considered a symbol of the mystical principle, purity, healing, perfection, and was used to create amulets. In some cultures, the wedding color is traditionally turquoise, not white. In psychology, it is a talisman of good luck, attracting wealth and even career growth.
This color is chosen by people who are self-confident, quite sociable and sociable. They easily find a common language with others and fit into any team. Most often they are open and rarely keep secrets.
People who prefer turquoise need peace and tranquility. They want to balance their own desires and find peace.
Beige color
It is more of a background neutral shade that does not attract much attention to itself, but at the same time has a sufficient set of qualities that are appreciated.
People who prefer beige color are quite self-sufficient and do not need to be highlighted and updated. They do not need to emphasize their individuality, since their rich inner world does not require this.
The beige color is very warm and gentle, soothing and gives a feeling of peace and balance.
What colors mean in psychology - watch the video:
Each color is unique in its own way, and also contains many shades, the effect of which may vary slightly. Therefore, to choose the right color scheme for your wardrobe or interior, you should focus more on your own feelings than on designers’ recommendations about the meaning of color in psychology.
Every person, to a greater or lesser extent, feels the influence that the color of things and objects has on his mood and even well-being. When choosing a color or shade, we show our special associations in relation to it. If we like a color, then we are pleased to wear clothes in its tones, to be in a room where our favorite palette predominates in the interior. It is not surprising that many sciences study the meaning. In psychology, for example, the choice of shade will tell in detail about the character of an individual, his temperament, habits and behavior.
History of the method
Humanity has always been aware of the influence that the world around us has on it. He also argued that all dark colors excite the mind, and dark colors calm the mind. The meaning of white and other colors must be interpreted depending on the area in which the shade is applied. So, a person may have one preference in clothing, but another in interior design.
Despite this, the meaning of white will allow us to draw conclusions about the character of the individual. This theory was put forward many years ago by abstract artists: Wassily Kandinsky, Kazimir Malevich, Piet Mondrian, Johannes Itten. Thanks to their research, they determined that in psychology, white color influences the well-being and physical state of the body systems through subconscious processes. In Ancient Egypt, China and India, healers and shamans, who then acted as psychologists, knew about the influence of white color on the state of the psyche. The well-known Avicenna made his conclusions about a similar phenomenon in his time.
Today's color treatment system has its roots in the developments of the 19th century. A group of American and English scientists led by Edwin Babbitt studied in detail the degree and nature of the influence and meaning of the color white in practical psychology. Today, all specialists in this field use the advanced developments of these specialists.
general characteristics
White color is the fusion of all the colors of the rainbow. Surprisingly, this is true. The fact is perceived by a person rather symbolically. It seems as if the entire material world merges into one point, so we are able to see the color white, which in psychology has many meanings.
Even without scientific research, ancient people elevated him to the rank of a divine principle. To this day, this perception remains relevant. The meaning of white flowers often indicated purity and light. And light is a symbol of divine power, the mind of the individual. In psychology, perhaps, there is no color as symbolic as white. He is everything and nothing. A white surface inherently reflects all rays of light falling on it. Therefore, we see exactly this color of the object. The meaning of white flowers in this plane is very important, since it is interconnected with the characteristics of human perception.
In addition, white is the antipode of black paints. Psychologists take this fact into account. After all, the struggle between light and shadow, good and evil is eternal. It should also be noted that the color white is perceived differently by women and men, adults and children. When analyzing a person’s mental state, it is necessary to take into account every nuance in the study.
Features of physical perception
The meaning of white color in psychology is largely determined by its physical qualities. When a surface reflects light rays, the human eye can detect a white color. But at the same time, radiation increases the volume of the body. This can easily be checked by comparing two identical objects of different colors. The white thing definitely looks larger and bigger than the black one. Even if these are completely identical products in volume.
Therefore, when they want to increase space and volume, they use white color. But in clothes, such a color scheme will visually add several centimeters to your figure. Therefore, you should also be careful here. Bright colors look good on a white background - the base only emphasizes them. Therefore, drawing paper most often resembles clean, freshly fallen snow. On it the palette “plays” even more colorfully and cheerfully.
The color white has many interpretations in psychology. They all boil down to a few simple facts. This should be taken into account when choosing a similar color for a specific purpose. After all, any color has its own positive and negative characteristics.
Associations
The color white is often associated with many concepts. This causes both positive and negative emotions. Positive associations include purity, innocence, completeness and perfection. It symbolizes freedom and a final decision. This is lightness and unity, openness to new impressions and horizons. The fundamental quality is equality, since all colors merge in it in equal proportions. White color in psychology is associated with the sky and the highest radiance of the pure human mind. However, this color also has negative associations. These include isolation, boredom, sterility and stiffness. This is detachment and disappointment. After fruitless attempts, the person was disappointed in obtaining the required result of his work. He has gained nothing, so he starts his life from scratch.
However, most often people perceive such colors in positive aspects. It all depends on the proportions and scope of application. If there are a lot of snow-white tones, the likelihood that their negative aspects will appear increases significantly. Only by controlling the use of this associative means can reconciliation be achieved, because it is not without reason that a white flag in battle means surrender.
Religion
Many religions of the world consider white color to be a symbol of divine energy, the basis of life. In ancient Greece, there was a mythical legend. It said that the souls of the dead, flying past it, forgot their past. It is a symbol of cleansing, renewal and liberation.
Christianity has also long ago paid attention to the strong qualities that white color has in psychology. What do psychologists say about this? They take into account the religious basis of the color, saying that it is overly associative. Just think: all the most significant events in the life of an Orthodox person are accompanied by dressing in snow-white robes. They are worn during baptism, communion, confession, and weddings.
Buddhism perceives such symbolism as purification and liberation, gaining control over oneself and one’s desires. This is the enlightenment of the mind and spirit. Even the concept of “white magic”, widely known today, means good, magic that serves to benefit people, improves the situation, and cleanses karma. It is because of such interpretations that white color in psychology means purity and innocence, a new beginning and liberation.
Other color interpretations
Depending on nationality, the color white can also have a rather negative character. Therefore, representatives of one nation will see positive features in it, and people of another nationality will be able to associate color with the negative aspects of its manifestation.
The color white in human psychology requires an individual approach to interpretation. For some peoples, this color means grief and mourning, and sometimes it is even associated with betrayal, cowardice and blindness. In Asia, Africa and China, white has always meant sorrow and crying. Representatives of eastern states impeccably believe that in black clothes the soul of the deceased will be lost in the darkness and will not find a way out of the darkness. Therefore, the dead were always dressed in white outfits.
Negative or positive, associations with the snow-white color have always been very strong. This is why you shouldn’t paint everything white. It must be used wisely and thoughtfully. Dilute light shades with details - it will never be superfluous.
Psychology of people of different categories
Not only do different nationalities have their own characteristics, but representatives of different age and social groups also have their own vision of the color palette. For example, the color white is too complex in the psychology of children. First of all, it inhibits healthy development. It is important for a child to be surrounded by bright, rainbow colors. This gives the baby energy, encouraging him to action, forcing him not to stand still. It has been proven that in such conditions children develop faster. White clothes for toddlers are chosen for the baptism process. This symbolizes purity and protects the baby in the future.
But white color in the psychology of women has always been considered a symbol of innocence, purity and virginity. That's why the bride wears a white dress. This is how she shows her husband and everyone present that she is chaste and has never known love passion before. Also, in a woman’s understanding, white has never been a solemn color. Rather, it is associated with good taste. White clothes rarely look vulgar. It is often chosen for business meetings, interviews, and official receptions. Workwear is also quite often made from white fabrics. This emphasizes its conciseness, cleanliness, and the employee’s conscientious attitude towards his work.
Art
To understand the psychology of the color white, you should familiarize yourself with its influence on some areas of human life and creativity. The interpretation of this paint in fine art is quite interesting. Portraying pure white has always been problematic. And the artists did not want this: against the background of a blank canvas, such a palette would be inappropriate. Therefore, they mixed warm or cool shades and obtained different variations of whitish color. However, in the visual arts this color has always been equated with a divine, majestic influence.
Medieval masters used it when painting pictures and icons with gold and diamonds. The immaculate purity of the Virgin Mary was emphasized by the materials. The robes of the clergy were also white. Emperors and rulers of different countries had outfits of a similar light palette. White color looks surprisingly harmonious both in a solid and elaborate Empire style, and in a gentle, romantic Rococo. It serves as a basis for highlighting other shades. After all, against its background, other colors look brighter.
Interior decoration
The psychological meaning of white color varies. Much, as has already been said, depends on its application in different spheres of human life. If in clothing or art there are some associations with it, then when decorating the interior a slightly different picture emerges. Designers use such paints to create the effect of lightness, completeness and volume of the room. This allows you to visually increase the space. This influence is similar to the principle of operation of mirrors.
In the interior, the walls or ceiling can be snow-white. But darker shades are selected for the floor. Most often, the designer uses bleaching of walls and ceilings to create a base on which various stylistic effects will be applied. There are no restrictions here. Almost any style of room decoration can be created on a similar foundation. If we turn to the principles of Feng Shui, we can find out that northwestern rooms, decorated in white, will purify the energy of the people in the house. It will restore activity and give strength for new achievements.
Human character and physiology
In the psychology of perception, white color has a powerful effect on a person’s physical condition, even changing his character traits. The effect is on the endocrine and visual systems. At first it is calming, but after a certain time it begins to tire. The pupils narrow, all senses become more acute. Including pain.
White clothes make your skin softer over time. It increases the energy of the body. If a person strives to choose this particular color for his everyday clothes, this may indicate an insufficient level of vitality. The use of white fabrics can also symbolize a person’s inner need to free himself from the sad events of the past that burden his soul. The true reasons for choosing white can only be determined through a more detailed analysis.
Common symbols
The meaning of white color in the modern world is great. The shade has long become a symbol of many events, things, objects, signs that are known all over the world. For example, the dove of peace and the house of government must be white; a verse without rhyme, a flag during surrender, etc. are also associated with it.
It is a universal language understood by many. Therefore, this particular paint is considered a universally reconciling, global force. Having become familiar with such a concept in psychology as the meaning of the color white, we can conclude that this is a powerful flow of energy that can influence people and entire nations. In the hands of intelligent people, its impact will always be creative.
Each color has its own meaning, its own character, which influences our lives and behavior much more than it seems. What is color psychology? How do colors affect our emotions? What does each color mean? What is the symbolism of flowers in different cultures? What is the meaning of colors in psychology? We associate each tone and shade with certain feelings, thoughts... In this article, we will familiarize you with the basic concepts of color psychology and give some tips on how you can use the influence of color in everyday life. You will learn how to apply the knowledge of this science in practice.
Psychology of color
Psychology of color: what it is and what it is used for
What is the meaning of colors in psychology? What does each color mean? There is a whole science of color, which includes knowledge about the nature, components, characteristics of color, color contrasts, harmony, etc., called coloristics. Psychology of color, in turn, explores what how does one color or another affect us?. Colors may change our perception feelings and even make us worry. With the help of color you can improve memory and attention, and even convince a person to make a particular decision. Knowing the meanings of colors is the key to understanding human behavior.
Color can completely change our understanding of a particular object, item or element. Imagine for a moment a toy for kids. Chances are you imagined a bright, cheerful rattle or a shiny, contrasting fun toy. Now imagine the same toy, only... completely black with silver details... shocking, right?
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Very likely. Despite the fact that there is no color code for certain things, throughout our lives we associate everything we see with certain colors. We do this every day and don't even think about it. However, when we suddenly notice, for example, a blue banana, orange eye lenses, or a sparkling yellow tree, it surprises us.
Research in the field of color psychology does not stop. Having this knowledge is key for creatives, businesses and companies planning to bring new products to market. However, this science is also useful in everyday life: how not to make a mistake when choosing a gift for a special occasion, how to please your best friend with the right present, how to create comfort in your home - understanding the psychology of color can help us with all this.
Color affects emotions and mental state. Psychology of Color: Brain and Emotions
Every day we carry out a huge number of tasks and are influenced by numerous stimuli. Our brains are constantly challenged. We don’t even always have enough time to process all the information received through our senses during the day.
That's why, the associations we have adopted about shape and color significantly save our time, since they are processed automatically.
Psychology of color: the symbolism of blue
The meaning of green
Green is the most natural color, the color of nature, grass, youth and hope, health, fertility, money. According to color psychology, it is also the color of freshness and harmony, peace, tranquility. People who protect nature are also called “green”.
However, this color also has its “dark” side. It is also associated with poison, with that which poisons us, as in the above example - “green with envy or anger.” Nevertheless, most of the meanings of this color are positive.
Neuropsychological
The meaning of brown
The color brown is associated with laziness, dirt, vulgarity, vagrancy and ugliness. It may seem outdated and boring. This is one of the most underrated flowers.
However, brown is also the color of wood and autumn, warmth and comfort. It is the color of chocolate and tan. This color surrounds us everywhere and evokes a huge number of diverse associations.
Psychology of color: what does the color brown mean?
Gray value
In color psychology, gray mainly symbolizes old age, modesty and simplicity. It can be dark, boring or bland, and even hide secrets and secrets. Hence the expressions – “gray scheme” or “gray salary”. On the other hand, this color reminds us of elegance in fashion or the “gray matter” of the brain.
What does black mean?
As with white, there is still ongoing debate about whether black is actually a color. According to color psychology, black is associated with night, power and death. It represents mystery, mourning, denial, hatred, cruelty, etc. Black cats are associated with bad luck and no one wants to experience a “rainy day.”
However... who doesn't have black things in their wardrobe? This color surrounds us everywhere, it is useful and functional. A beautiful black dress or suit is always an elegant option for evening wear.
Psychology of color: what does black mean?
Eva Geller's book “The Psychology of Color” talks in detail about the meaning of colors. This book is one of the main sources for this article.
Symbolism of color in different cultures
Research has been done on whether color classification is natural or determined by society. B. Berlin and P. Kay, having studied various cultures, came to the conclusion that among most cultures there are general trends in the categorization of colors. It is generally accepted that there are six primary colors, and everyone else is grouped around them in one way or another. The concepts of primary colors are the same, and then variations are possible.
As for the meanings: in Europe it is not customary to dress brightly for a funeral; black or dark colors are preferable. In Asia, mourning is symbolized by the color white, since this color is associated with ideas about reincarnation. However, earlier in Europe this color was widely used by women in mourning; they covered their heads with large white scarves.
However, within the framework of our culture color symbolism is not immutable. Did you know that in Europe they started dressing girls in pink and boys in blue around 1920? In recent years, this tradition has come under increasing criticism. Over time, we change the meanings of colors and create new traditions, which someday will also be forgotten or fashion will dictate its own new rules.
The company's brand is very important. If they tell us about the color red and a drink... no more hints are needed, we understand what company they are talking about. Different companies use certain colors and other visual elements in their logo in ways that convey their personality. The role of color is key in marketing strategies, and sciences such as neuromarketing study the effects of colors on the brain and human consumer behavior.
Imagine that the same restaurant chain will decorate each of its restaurants in completely opposite colors, without respecting the corporate style. In this case, our understanding of this brand will be blurred, we may not even remember that it is the same network. As a result, such a restaurant will lose many opportunities to retain and expand the customer base. Of course, the image, logo and corporate style are not everything, but they are important. Especially now, with a high level of competition in the market.
We can even see how companies use colors depending on the target audience or current trends in the market. For example, many add green light to their logo, which symbolizes ecology and environmental protection.
Color is not only important to clients and consumers. Employees will also feel better and be more productive if they work in a comfortable office or space. A dark, poorly lit space will have a negative impact on productivity and will force workers to spend as little time as possible at the workplace.
And vice versa, if we paint the walls white, add something green, blue and other warm colors to the interior (taking into account the corporate style), the workplace will become cozy.
How colors affect our daily lives
Colors play a big role in our lives every day. From birth we are asked what color we like, and everyone has their own preferences. Almost all the items that are sold are available in different color options. Therefore, when buying a cup, we will certainly choose our favorite color.
For more serious purchases, options are possible. The main thing here is not to make a mistake. Maybe you love the color orange, but when you buy a car you realize that you don't want to attract too much attention on the road. Therefore, the choice will probably fall on a car of a different color.
On the other hand, black or blue cars are difficult to see on the road at night. White color is very demanding when it comes to cleanliness, and you may want something “more cheerful”. Such doubts are resolved through much reflection and consultation with family and friends.
Neuropsychological
1 Your favorite color is not suitable for all occasions
You may love purple, but the color can be depressing if you over-decorate your room with it. However, it is a wonderful color to wear in clothing. You can create unusual, unusual combinations, for example, combining it with orange. But before you get dressed, always consider whether the outfit is appropriate for the particular occasion.
2 Context plays a key role in color choice
We know the meaning of color in different cultures and circumstances. Showing up to an interview for a lawyer position in a bright green suit with sequins is not entirely logical. In other situations, don't be afraid to experiment.
3 The main thing is to be able to combine colors
Let's imagine that we need to send an important letter or design a poster, and we have taken into account all the elements of color psychology. However, there is another aspect - how will the two colors work together? For example, brown combined with gold, yellow or orange is associated with autumn. However, in combination with black or gray, it becomes too conservative and inexpressive.
4 Colors Should Also Be Functional
When putting on a white shirt, who hasn't thought about how easily it can get dirty by anything during the day? There are colors that are more resistant to dirt, or those that are more appropriate to wear in the heat, or those that will help us go unnoticed if we are not in the mood...
When writing a letter or creating a poster, it is important that the font color stands out from the background color. As much as we would like to write light pink on white, black on orange is much easier to see. Moreover, this is one of the most contrasting combinations.
5 Use colors to
If you're studying for an exam and can't remember, say, a list or list, try associating each item with a specific color. Mnemonic techniques increase our learning ability. The same method works if you need to give a presentation. Use color to highlight what's important and associate each color with a specific meaning.
6 Be consistent
If you have your own business or are just thinking about it, think in detail about what idea you want to convey to your clients. Once you've completed your analysis, determine what your brand needs to do to achieve these goals. It is important that all divisions of the company operate in the same corporate style. Choosing the right designer to develop a brand that can take all these aspects into account can be key to successfully launching or growing a business.
Thank you for reading this article. Are you now thinking about which colors surround you most in your daily life and why? Will you use the tips? As always, we would appreciate your questions and comments on the article.
Translation by Anna Inozemtseva