A very large segment of the market today has moved to the Internet. This includes communication, sales, and advertising. Therefore, many in-demand Internet professions have appeared. The most popular of them are, of course, programmers, designers and Internet marketers. These people create websites and promote products. Since it is thanks to them that sales are made and the company receives income, such people are highly valued. They receive large salaries, work in good conditions, in a convenient office or remotely. And most importantly, they are not afraid of tomorrow, because... They know for sure that their profession will be in demand for a long time.
Today we would like to talk about such an Internet profession as email marketer. What he does, how much he earns and where you can study for it, read our article to the end.
What is an email marketer?
Email Marketer(or email marketing manager, and sometimes just an internet marketer, online advertising manager) is a person involved in mass mailings. Usually these are mailings of letters to your client base, but there are also mailings of messages in various instant messengers and via SMS. A professional email marketer is responsible for all email communications: commercial mailings, responses to feedback letters, organizing trigger (or automatic) emails, including registration letters, payment letters, etc.
Such mailings are made through special email newsletter services. In them you can create colorful letters in a block constructor or in html code, do A/B testing, launch a series of auto-letters, segment contact databases and much more.
When we searched on HeadHunter, the largest job search site, we got “email marketer” 521 vacancies per month throughout Russia (although this also includes vacancies for Internet marketers in general, whose responsibilities also include email marketing). Of these, 187 vacancies are in Moscow, the rest in the regions. In addition, 40 vacancies are available on a remote schedule.
Email marketer salary most often not indicated, but generally starts from 40 tr. in the regions and from 100 tr. in the capital. At the same time, very good working conditions are provided: an office within walking distance from the metro, payment of voluntary health insurance, tea, coffee, cookies (as well as fruit or discounts on lunch), friendly staff, career growth, professional literature, payment for additional courses on development in the field and etc.
We especially liked this vacancy from PROFI.RU:
Help with moving to Moscow, rice or oatmeal for breakfast, payment of half the cost of voluntary health insurance, fitness, expenses for a car and rent for an apartment near the office, and even a weekly manicure with partial payment! (this is probably if the director really doesn’t like the nails on your fingers with which you will type his letters)))
Responsibilities of an email marketing manager for a business
What are the responsibilities of an email marketing specialist? Let's list the main ones:
- Collecting a subscriber base and segmenting it. Most often, you have to work with an existing database of many thousands, but in various startups you will have to create a database of email addresses from scratch, think about what groups it can be divided into and what strategy to pursue with each specific group.
- Creating trigger email chains. Trigger emails are automatic emails that are sent depending on certain customer actions. For example, congratulations on registering on your site, reminders about a forgotten cart, transactional emails, etc.
- Creating an email marketing strategy. How many letters to send per week so as not to be intrusive and not to be forgotten, what to write about in letters, what style to choose, how to organize the layout, etc.
- Creating different types of letters and sending them out on time. And there are a lot of types of email letters: transactional, registration, congratulatory, advertising, content, letters with promotions, etc. They will require not only text, but also pictures, and correct html layout. True, you don’t have to do all this yourself; you need to be able to give the correct technical specifications (technical specifications) to the programmers, designers, and layout designers who are on staff.
- Analysis of results and optimization of strategy. Ability to use Yandex Metrica and various post offices, conducting A/B testing to identify the best sending time, letter content, etc.
Of course, most companies require specific knowledge and skills and some experience in the field of email marketing. Where can I get it? And how do you become a great email marketer? Especially if you live in the regions and there is no opportunity to study at large commercial universities in the capital. Yes, to be honest, they don’t teach this in our universities, unfortunately. What to do then?
“Email marketing: increasing sales and expanding our customer base”: Netology online course, reviews
You can learn the profession of email marketer on your own. To do this, you need to scour Google and Yandex, familiarize yourself with the basic concepts, and try different mailing services. It would be a good idea to read professional literature on this topic and listen to some video tutorials on writing letters. In addition, any novice email marketer massively subscribes to the mailing lists of the most famous companies in order to study how professionals do it and what is trending now.
It will take several weeks and a lot of persistence to get to the entry level, and it will take several months to qualify for a more or less decent salary.
All this can be done faster and easier. For example, take a training program in Netology “Email marketing: increasing sales and expanding our customer base” .
Like all Netology courses, which is about, this is not a simple manual on how to make mailings, but complex training, with several teachers (about 8 experts, leading Internet marketing managers of large companies), online video lessons, chatting, homework and final thesis. Upon completion of the course, you will have the right to consider yourself qualified email marketer and you will be able to apply for vacant positions in this area. In addition, you will receive a diploma and this nice resume:
The email marketing course from Netology will start on September 28 and will last 2 months, until December 14. Training takes place in the format of online webinars 2 times a week, from 17.00 to 19.00 Moscow time. If you are unable to attend the class, you can watch it recorded. After each lesson you receive homework that you must complete within 5 days. At the end, you take a final test and defend your diploma. Everything is like in a real university!
1. Implementation of email marketing:
- Ways to collect the mailing list;
- Choosing an email marketing strategy;
- Database segmentation, working with the database;
- Rapid implementation of email marketing;
- ROI and KPI: email marketing in business metrics;
2. Email marketer tools:
- Review: services for email marketers;
- Master class on the ExpertSender service;
- Master class on setting up the Unisender service;
3. Types of email newsletters:
- Content email newsletters;
- Cases: mailings of glossy magazines;
- Automatic (trigger) mailing;
4. Working with content in email marketing:
- Master class on design and layout;
- Working with content to increase engagement;
5. Analytics in email marketing:
- Spam/anti-spam policy when developing an email strategy;
- Email newsletter analytics.
Thus, you will get a complete understanding of the work of an email manager, master basic skills, develop an email strategy and write a few letters.
Netology promises to help graduates of its courses in employment or internship in large companies. They help with resume writing, give recommendations on how to pass interviews, and even refer you to their partners, who select newly minted email marketers to join their team.
Since the course has not started yet, we cannot write honest review whether we liked it or not. But some of our employees had previously completed training programs at Netology and were satisfied. In particular, the course on email marketing, which was previously available and, perhaps, largely repeats the new training program, became a real breakthrough for me. I entered this profession from scratch, and I still use the knowledge I gained. In particular, the discovery for me at that time was that there are many types of email letters, that different mailing lists are sent to different segments of clients, and most importantly, that all letters are sent not from mail.ru, but through special mailing services (such as getresponse, mailchimp, unisender, etc.).
Should I study email marketing at Netology or not?
Let's summarize.
Pros:
- Comprehensive training. Online webinars, homework assignments, group discussions and personal discussions with the teacher.
- Basic and complete knowledge and skills in the profession. You will receive all the skills that are listed in the “email marketer” vacancies for large companies, and you will acquire a full-fledged profession.
- Several high level teachers. All of them have been personally involved in email marketing for several years and, in addition to theory, share their personal experience.
- Confirmation of training. You will receive a diploma in Netology, which is highly valued on the Internet.
- Help with employment. Writing a resume, preparing for interviews, searching for vacancies among partners.
Minuses:
- Price. Yes, the cost of the course is quite high, but in our opinion, the price is commensurate with the quality.
- Duration. 2 months is, of course, not 2 hours to study some instructions on information business. But this is quite an adequate time to master an entire profession from scratch.
- Labor costs. You will have to work hard. If you are not ready to spend time and effort on this, then it is better not to even start. This is not a “money” button or setting up some kind of program for making money on a machine. It's just a rewarding job that some can only dream of.
Well “Email marketing: increasing sales and expanding our customer base”
Your free email newsletter service, like everything else, has many advantages. Mainly in monetary terms. After all, only you decide how many newsletters to send and to which database, which database to use, not to depend on the support service of third-party services, when to send the newsletter, and much more.
Your own service for sending emails
Most likely, you know of a case where your newsletter was “frozen.” But you paid for the service! What's the result? And in the end, at least 3-7 days “went down the drain” along with wasted time, money and nerves. Sound familiar?
This is not a panacea. But perhaps, by addressing this issue, you will once and for all solve the problem of mass email campaigns.
What you will learn from the course:
- Get all the necessary software and installation instructions
- Setting up vds for email campaigns
- How to bypass spam filters and reasons for getting hit
- How to easily and quickly uniqueize emails in your newsletter
- How to collect working and live email addresses of the target audience
- How to properly configure and work with servers
- How to choose the right money affiliates
- How to create, clean, upload any database to your service
ATTENTION!!! The course can be deleted at any time at the request of the copyright holder.
Friends, today we have great news! We have created a free online educational course on email marketing: 10 lessons in the now popular video format. We have collected all the most useful and relevant things for you. We invite you! Learn right now using the link.
Course “Email Marketing for Beginners”
Today, Email marketing is experiencing a rebirth. And no wonder, because this is the most profitable channel of digital communications. According to DMA 2015, if you invest $1 in email marketing, you can get back $38.
That's why we created our free Email Marketing course to help you as short a time as possible master key things in email marketing from scratch and grow your business together with the comprehensive online marketing platform GetResponse.
The video course consists of 10 lessons that can be taken in any order. In the free online marketing course, in addition to YouTube videos, we offer screencasts on working with GetResponse and recordings of our Academy webinars. So all the knowledge you receive will be you can immediately put it into practice.
Oleg Basha - CEO of GetResponse Russia,
Yulia Rakova is the Marketing Director of GetResponse Russia.
Video course “Email Marketing for Beginners” on how to:
- attract new customers using email marketing;
- correctly collect a subscriber base;
- effectively segment your contact base;
- quickly and easily automate email campaigns;
- do not fall into spam and increase the deliverability of email campaigns;
- create successful welcome series of letters;
- reactivate inactive subscribers;
- avoid key mistakes in email marketing;
- effectively use social networks together with email newsletters.
These are free online marketing courses based on our best practices and our clients' business cases.
We are waiting for you in the free video course “Email Marketing for Beginners” » !
Register via the link https://www.getresponse.ru/email-marketing/ru-promo/getresponse-academy.html and receive newsletters with our video lessons!
Reading time: 6 minutes
The profession of email marketer is gaining momentum: on hh.ru, 78 companies in Russia are looking for a specialist to join their staff. When you start to understand a new direction or look for advanced training courses, it is important to find sources that have a minimum of water and maximum benefits. But it is very difficult to “filter” sources on your own. We have collected the best email marketing courses in Russia and compiled a TOP-6 list.
Email Marketing Knowledge Base
Online
Svetlana Demina (producer of EmailShow, CEO of ZigmundSmile) gathered leading email marketers in Russia and recorded 87 video lessons with them in all areas. Program:
- email marketing strategy;
- forming a subscriber base;
- platform selection;
- technical aspects and antispam;
- content;
- design;
- car funnels;
- sale of news feeds;
- hiring an email marketer;
- features of newsletters in news media;
- a/b tests, analytics and segmentation;
- mailing opportunities in VK for business;
- trigger mailings. E-commerce.
Format: after subscribing for a year, you will have access to all lessons 24/7. Learn whenever and however you want. The main thing is that if you have a question while working, you can always use the database and review a short lesson on the desired topic.
Presented by: Smirnov Kapiton (CEO Popmechanic), Alexander Mashkov (head of traffic direction EMAILMATRIX), Yulia Savitskaya (general director of the website), Leonid Nikolaev (CEO of GET-N-POST), Mikhail Terentyev (founder of Mailfit studio), Oleg Basha (CEO of Getresponse), Svetlana Demina (producer of EmailShow, CEO of ZigmundSmile), Nikolai Khlebinsky (CEO of RetailRocket), Vitaly Alexandrov (founder of Out of Cloud), Ivan Borovikov (founder of Mindbox) and 8 other cool specialists.
Price: 18,000 9,000 rubles.
Find out more
Netology. Email marketing: increasing sales and expanding our customer base
Online
During the training, you will gain work experience, master email marketing tools and learn how to create letters for your newsletter. What’s nice is that graduates’ resumes are passed on to potential employers. 28.5 hours of theory and 27 hours of practice.
Program:
- implementation of email marketing;
- email marketer tools;
- types of email newsletters;
- working with content in email marketing;
- email marketing analytics.
Presented by: Alexander Rys (head of the SendPulse Academy), Yuri Tsygankov (creative director of DMS Agancy), Anton Chirkov (leading HTML specialist at Email Matrix), Yulia Savitskaya (general director of the website) and others.
Price: 24,900 21,900 rubles.
Certificate: state-issued certificate of advanced training and corporate diploma of Netology.
Find out more .
Course from GeekBrains and Mail.ru
Online
A joint course from the portal GeekBrains and mail.ru, consisting of 3 months of theory and 2 months of practice.
Program:
- email marketing strategy (tools for attracting and retaining customers);
- email marketing (creation and optimization of “killer” mailings);
- web analytics in internet marketing (tracking key indicators and KPIs).
Conducted by: specialists with extensive experience in project implementation.
Price: 6,600 per month.
Certificate: standard certificate and guaranteed internship.
Find out more .
"Summer School" of email marketing from UniSender
Online
Email marketing school from one of the leading mailing platforms UniSender. Consists of 11 online lessons and homework.
Program:
- collecting the database;
- working with the database;
- automatic series of letters;
- trigger letters;
- resuscitation and reactivation;
- headers and preheaders;
- text of letters;
- shipping and deliverability;
- how to work with UniSender;
- layout and design of letters;
- analytics and delivery report.
Presented by: Ivan Ilyin (Managing Partner of Email Soldiers), Marina Ryzhko (email marketer at UniSender), Kirill Kolpakovich (Head of Antispam Department at UniSender), Ekaterina Eroshina (editor-in-chief of Mad Cats MadCats), Daniil Silantyev (founder of Inbox Marketing agency), Rinat Sibgatullin (head of email marketing at i-Media).
Price: 12,800. After training, the entire amount is credited to your UniSender account.
Certificate: electronic certificate from UniSender.
Find out more .
Email marketing from A to Z: what to write, who to send it to, what results to expect
Offline
One-day seminar from Moscow Business School. Find out what to write to subscribers, to whom and when to send letters, what results to expect from email campaigns, what conclusions to draw to improve them.
Program:
- email marketing. What is it for?
- email marketing analytics;
- collecting a subscriber base and segmenting it;
- course on INBOX;
- email marketing automation. 10 types of triggers;
- what to write about and where to get inspiration;
- from audit to strategy.
Presenter: Natalya Semagina (EmailMatrix agency).
Price: 14,900 13,400 rubles
Certificate: yes.
Find out more .
Email marketing: increasing sales and loyalty
Offline/online
5 days for 3 hours in a format convenient for you (online or offline) you will be taught all the intricacies of email marketing. Analysis of real cases with indicators and statistics.
Program:
- what is email marketing for?
- about the types of content and frequency of mailings;
- email marketing analytics;
- how to avoid getting into spam;
- lead generation: collecting a subscriber base;
- trigger mailings;
- email marketing services. Criterias of choice;
- email marketing automation;
- Agile technologies in email marketing;
- alternative ways to monetize your email list.
Presented by: Natalya Semagina (EmailMatrix agency) and Evgeny Romanov (TechnoNIKOL).
Price: 18,500 offline / 11,000 online
Certificate: yes.
Start: as groups are recruited.
Find out more .
Fundamentals of Email Marketing
The “Email Marketing Fundamentals” course will help you get a “quick start” in email marketing and learn in practice how to create email campaigns “from scratch.”
During the course, we will look at many examples of effective mailings in various industries - e-commerce, education, services, business-to-business, media projects and startups. Let's look at ways to collect a subscription base, as well as techniques for segmenting and sending out mailings to an existing customer base. A separate module will be devoted to writing convincing and interesting newsletter texts.
During the course, you will complete a training project that includes setting up, creating, sending and analyzing mailings using the MailChimp service as an example. In addition, you will learn the features of other popular services - UniSender, GetResponse and understand which one is right for your company. Once you master MailChimp, you can easily understand any of the listed services.
You will receive a step-by-step plan for implementing email marketing and recommendations for its use, taking into account the specifics of your business.
After completing the training, you will receive a certificate of advanced training or a certificate from the “Specialist” center. You will also have a ready-made portfolio with examples of letters that you will write and layout during your classes.
Course audience:
- Internet marketers;
- marketing and advertising managers;
- sales and customer service specialists;
- consultants, entrepreneurs and freelancers.