To prevent trips to fashion boutiques and beauty corners from turning into an illiteracy test, we have compiled a list of how to pronounce brand names that most often cause difficulties with correct pronunciation.
How to correctly pronounce fashion brand names
Buying clothes and shoes from famous brands seriously complicates our lives. Now we not only cannot live without our favorite Christian Louboutin pumps, but we also don’t know how to correctly pronounce the name of the brand. You shouldn’t try to translate the brand name into Russian on your own; at best, they simply won’t understand you, and at worst, you’ll look funny.
Azzedine Alaïa– French designer with Tunisian roots. Usually, difficulties in pronunciation are caused by his surname with a letter of the Latin alphabet. Azzedine Alaïa- everything is simple and easy.
Balenciaga- correct answer " Balenciaga" Everything is very simple!
Balmain– according to English rules it sounds “Balmain”, but the brand is named after the name of the creator, French designer Pierre Balmain, which means it’s correct to say Balman.
Chloe – Kloe- just like that, with an emphasis on “e”. Don't tell me you were thinking "Chloe."
Christian Lacroix– the brand name sounds right Christian Lacroix with emphasis on the last syllable. Moreover, the sound “r” is practically not pronounced, as if you were burring.
Christian Louboutin– the name of the French shoe designer, recognizable by its signature red sole, sounds like Christian Louboutan. But even professionals make mistakes when they say: “Louboutin”, “Louboutin”, “Lobutan”.
Givenchy- French fashion house created by designer Hubert Givenchy, accordingly it should be said Givenchy.
Guy Laroche– the name of the French designer is spelled correctly Guy Laroche. But many sometimes call him “Guy”.
Hermes– the brand name is often pronounced to Erme. It seems that according to the rules this is correct (the sound “s” in French transcription should be absent), but in this case it is correct to say Ermes. The same applies to the brand Rochas– sounds right Rocha.
Hervé Leger is a French brand that became famous thanks to the invention of the bandage dress. Previously Hervé Peugnet, but Karl Lagerfeld advised the designer to change the unpronounceable surname to Léger. Pronounced Herve Leger.
Lanvin– I immediately want to say Lanvin, but it’s correct Lanwan.
Louis Vuitton– correct version of the pronunciation of the brand name Louis Vuitton, not Louis Vuitton or Louis Vuitton.
Maison Martin Margiela– for a beginner, even with good knowledge of the French language, it is difficult to correctly pronounce the name of the famous French brand. And it actually sounds quite simple - Mason Martin Margiela.
Rochas – Rocha with emphasis on the last syllable.
Sonia Rykiel – Sonia Rykiel– this is the name of the queen of knitwear and the founder of the fashion house of the same name, Sonia Rykiel.
Yves Saint Laurent is a French fashion house founded by Yves Saint Laurent, which is why we say nothing less than Yves Saint Laurent.
Zuhair Murad- sounds literally in Russian Zuhair Murad.
Anna Sui– very often the name of a famous designer can be heard as Anna Sue, but it sounds correct Enna Sui.
Badgley Mischka– you might think that this is the name of one person. In fact, the name consists of the surnames of two designers who founded the brand - Mark Badgley and James Mischka, and sounds nothing more than Badgley Bear.
Burberry Prorsum- an English company, recognizable by its trademark - “cage”. Pronounced Burberry Prorsum, but not “Burberry” or “Barbury”.
Carolina Herrera- Venezuelan-American designer. Usually difficulties arise with pronunciation of the surname. You need to speak in Spanish, that is Carolina Herrera.
Gareth Pubh– in Russian the name of the English designer sounds like Gareth Pugh.
Coach– many people love bags from the famous Coach brand, but not everyone knows how to correctly pronounce the brand name. Coach– this is the name of the brand known in Russian for its fashion accessories.
Levi's– the creator of the famous jeans was named Levi and according to all the rules you need to say Levis, not Levi's. Although both options have long been in common use. By the way, in the states everyone says “Levis”. You can argue on this topic endlessly.
Manolo Blahnik is an English brand specializing in the production of women's shoes. In Russian, the correct brand name sounds like Manolo Blahnik.
Marc Jacobs– the designer and founder of the fashion brand of the same name is Marc Jacobs. Although some people manage to pronounce Marc Jacobs – it sounds funny.
Marchesa– an English brand, but its name is pronounced according to the rules of the Italian language – Marchesa.
Mary Katrantzou– despite the fact that the designer was born in Greece, the brand is English. That's why we pronounce it in the British manner - Mary Katrantzou.
Monique Lhuillier– the name of the famous luxury wedding dress designer is correctly pronounced as Monique Lhuillier.
Naeem Khan– the name of the American designer of Indian origin sounds Naeem Kan, but definitely not “Khan”.
Prabal Gurung– as it is written, so it is read – Prabal Gurung.
Proenza Schouler– no “Sharpie”, it’s correct to say Proenza Schooler. This is how the American brand is correctly pronounced.
Ralph Lauren– despite the fact that the designer’s surname is French and many people mistakenly pronounce “Laurent”, the brand is American. And it's right to say Ralph Lauren with emphasis on "o".
Rodarte – Rodarte.
Roksanda Ilincic– but the brand name Roksanda Ilincic, despite the fact that it is English, is pronounced according to the rules of Serbian transcription, since the designer was born in Belgrade. And it sounds like Roksanda Ilincic.
Vera Wang– the surname Wang can be pronounced as Wang and Wong, but the first option is still preferable. And the designer herself introduces herself as Vera Wang. The same applies to the brand Alexander Wang.
As a bonus, we present another name of a popular brand, which does not get along in the minds of Russian fashionistas.
Nike– everyone knows the brand like Nike. In fact, it is correct to say Nike. But the first option has taken root in Russia so much that even the official representative office of the company in our country sounds differently than Nike.
Bvlgari– the brand name is based on the Latin alphabet, where “V” is equivalent to “U”. There is one more “but” - emphasis, so we say: “ BulgAri”, and not like many “Bulgari”.
DSquared2– an Italian brand founded by Canadian brothers, should be pronounced Discuert, but not Disquared.
Ermenegildo Zegna– a real brain explosion. It’s quite difficult to pronounce the first time, but after practice, Ermenegildo Zegna pronounced as easily as the well-known brands “Chanel” and “Christian Dior”.
Fausto Puglisi is another Italian brand whose pronunciation can often be difficult. To speak correctly Fast Puisy.
Miu Miu– an Italian brand, which is pronounced according to the rules of Italian transcription – Mew Mew.
Moschino– this Italian brand is read according to the same rules. Pronounced Moschino, and not Moschino, as it sounds in English.
Giambattista Valli– nothing complicated – Giambattista Valli.
Other designer brands and brands
Ann Demeulemeester– the Belgian designer would be correctly called Ann Demeulemeester and nothing else.
Dries Van Noten– it’s hard to make a mistake in the name of this brand. As you may have guessed, it sounds right Dries Van Noten.
Elie Saab- Lebanese designer whose name sounds Elie Saab, but not El Saab.
Issey Miyake– finally, a Japanese designer has made it onto our list of “hard to pronounce brand names”. The name of the Japanese fashion legend is correct to say Issey Miyake. Name of the second famous designer Yohji Yamamoto sounds from the land of the rising sun Yohji Yamamoto.
Loewe– when pronunciated, it should sound something between Lowewe And Loewe.
Peter Pilotto– the name of the international brand is pronounced correctly Peter Pilato, and not “Piloto”, as it seems at first glance.
Philipp Plein– German designer, that’s why the name is pronounced Philipp Plein, not "Plein". The same case as with Calvin Klein- because we are talking Calvin Klein.
To find out, the British magazine i-D decided to conduct a fashionable lesson on illiteracy by releasing an educational video. In a four-minute lesson, along with a demonstration of the collections, models voice the names of brands, from Azzedine Alaïa to Zegna.
How to correctly pronounce beauty brand names
It's the same story with the pronunciation of the names of cosmetic brands. For example, everyone knows the brand l"occitane, many of us even use it. But they call it whatever they call it: Lokitan, Lossitane, and Lochitan. There is even a joke that the brand name has about 40 pronunciation options, but only one is correct - Locsitane.
Kiehl's- an American brand founded by John Keel, which is why it is pronounced the same way as his last name is read - Keels.
Sephora– most of us pronounce the name correctly, the only thing is that the emphasis should be on the last syllable, on “a”, that is Sephora.
Babor– the name of the German brand also confuses many. Reads correctly BAbor with emphasis on "a".
La Roche-Posay– the name of the cosmetics brand is read according to the rules of French transcription – La Roche Posay.
Pierre Fabre– another representative of pharmaceutical high-quality French cosmetics. Reading - Pierre Fabre.
Payot– we bet you didn’t even suspect that the brand has Ukrainian roots – its founder was born in Odessa. Only at the time of the creation of the brand she was already Mademoiselle Payot, which is why the name of the brand is read in the French manner - Payo, without pronouncing the letter "t".
Sothys – Satis.
La Biosthetique – La Biosthetic.
Methode Jeanne Piaubert– it seems that French cosmetics are trying to win the love of Russian beauties. Another popular beauty brand founded in France is Method Jean Pubert.
Guerlain – Guerlain, and nothing else.
Estée Lauder – Estee Lauder– this is how the name of the founder and the name of the brand itself are pronounced.
La Prairie– one of the best beauty brands producing luxury cosmetics reads like La Prairie.
Erborian is another cosmetic brand that combines traditional Korean medicine methods and modern European technologies. The Korean-French brand Erboria sounds Russian Erborian.
Oribe – Orbe Canales– a famous stylist and creator of the eponymous brand of professional hair products. By the way, this is one of any Jennifer Lopez stylists.
Essie– it is correct to name a brand of nail polishes popular throughout the world Essie.
Lalique– the name of the creator of unique fragrances is Rene Lalique, so we pronounce the name of the brand only as Lalique.
NYX– the name of the American brand, consisting of three letters, is pronounced briefly and clearly – Knicks.
If you carefully read everything to the end, you will no longer make stupid mistakes in pronouncing the names of famous brands. Speak clearly and confidently, as if you always knew that the correct word to say was SephorA, not SifOra or Sephora.
Which of us girls doesn’t like to show off to a friend an expensive purchase made in a designer boutique or an elite online store? But here’s the problem: most of us don’t know how to correctly pronounce the names of all the brands or shoes that we buy for exorbitant amounts of money. Wanting to arouse admiration from our interlocutor, we, on the contrary, find ourselves in an awkward situation. Maybe in the case of Chanel, Prada, Escada, Gucci, a minority will make a mistake, but with rare brands with complex names, it’s not easy for the majority.
Let's learn to pronounce brand names correctly today and pass this knowledge on to our less literate shopaholic friends.
Alexander McQueen– there are no problems with the name Alexander, but his last name is often pronounced incorrectly: you need to say McQueen instead of McQueen.
Alexander McQueen fall-winter 2014
Azzedine Alaia– the three vowels in this designer’s surname should not scare you, his name is Azzedine Alaïa.
Badgley Mischka- this is not the name of one person at all, but the surnames of the founders of this designer brand, Mark Badgley and James Mischka.
Balmain– in English, the name of this brand is pronounced “Balmain”, but it has French roots, so the correct name will be “Balmain”.
Bulgari– the jewelry brand sounds like “Bulgari”, not “Balgari”.
Burberry– there are a lot of discrepancies with this English brand, and in order not to confuse you, we will not list them: the correct option is “Burberry”.
Carolina Herrera- the first letter in the designer’s surname turns out to be mute, so “Karolina ErEra”.
Cartier– with the emphasis on the last syllable, the correct one would be “Cartier”.
C é line– despite the imaginary accent mark above the letter E, it would be correct to put the emphasis on the last syllable: “SelIn”.
Chlo é - this is a truly French brand, its name is pronounced in the French manner “KloE”, and not “Chloe”.
Chloe fall-winter 2014
Christian Louboutin– the famous shoemaker’s name is , and his shoes are called “Lubis” for short.
Christian Lacroix– meet Christian Lacroix, and the last letter of his last name is unreadable.
Comme des Gar ç ons– this Japanese brand pronounces its name in the French manner, so the correct name would be “Com de GarsOn” without the final letters C.
Dolce & Gabbana– learn by heart and never make mistakes, this is “Dolce and Gabbana”.
Dsquared– the complex name of this Italian brand is a play on words that reads “DiscuErt”.
Emilio Pucci– Emilio in this case is precisely Pucci with the emphasis on the first syllable, but not PUSI or PUKKI.
Etro– the Italian brand has an emphasis on the first letter, therefore “Etro” and not “EtrO”.
Herm è s– in Russia for a long time this brand was called nothing more than “HermEs”, although the correct version, taking into account French phonetics, would be the shorter name “ErmE” with an emphasis on the last syllable.
Herv é L é ger– bandage dresses are produced by the Herve Ledger brand, but definitely not just any Herve Ledger.
Herve Leger fall-winter 2014-2015
Giambattista Valli – this is his colleague Gianfranco Ferre sounds nothing more than JeanfAnco Ferré.
Giorgio Armani– you shouldn’t offend the great designer, so remember that his name sounds like “Giorgio Armani”.
Givenchy- not Givenchy, not Givenchy, but only Givenchy.
Jean-Paul Gaultier – With Jean-Paul everything is simple, but there are problems with the last name - it sounds like “GotE”.
Jimmy Choo is a brand of shoes and is pronounced JIMMY CHOO.
Guess- Please, not GuYos, just “GES”.
Lacoste- read as written, but with an emphasis on the letter O.
Loewe– as long as they don’t distort the name of this Spanish brand, although it sounds quite simple: “LoEve”.
Louis Vuitton- not Luis, but LuI, and not ViutOn, but VuitOn. Write it down as a cheat sheet!
Marchesa– according to Italian rules, the name should be read as “MarcEsa”, not “Marcheza”.
Miu Miu – almost like a meowing cat: “MIU MIU.”
Moschino– the name of the brand comes from the surname of its founder, Franco Moskino.
Differences in pronunciation between Russian and foreign languages led to the fact that the foreign word changed, adapted to Russian phonetic norms, and sounds unusual for the Russian language disappeared. Nowadays, a significant part of such words in their pronunciation is no different from native Russian words.
But some of them - words from different fields of technology, science, culture, politics, and especially foreign-language proper names - stand out among other words of the Russian literary language by their pronunciation, breaking the rules. The following describes some features of the pronunciation of words of foreign origin.
Combinations [j], [dz]
Words of foreign origin often contain the combination [j], corresponding to the phoneme [?] of other languages, which is an affricate [z], but pronounced with a voice. In the Russian language, the combination j is pronounced in the same way as the same combination in native Russian words, namely as [? and]:
[? f]eat, [? f]emper, [? g]igit, [? gentleman
In isolated cases, the combination [dz] occurs, corresponding to the sound [z]. This sound is a voiced [ts]. Like j, the combination dz in Russian is pronounced in the same way as the corresponding combination in native Russian words, namely as:
mueyin
In some words of foreign origin, an aspirated sound [h] is pronounced in place of the letter g.
[h]abitus or bra
in which it is possible to pronounce [h] along with [g]. Some foreign proper names can be pronounced with this sound
Heine:
Sound [o] in unstressed syllables
Only a few borrowed words retain [o] in the 1st pre-stressed syllable, and even then somewhat weakened:
b[o]a, d[o]sier, b[o]rdo
[o] is also preserved in some compound words
in the word communist party
In the 2nd pre-stressed syllable, in the absence of vowel reduction, it is possible to pronounce [o] in words
k[o]ns[o]me, m[o]derat[o], b[o]lero
There are a small number of words in which the vowel [o] is pronounced in place of the letter o in stressed syllables after consonants and vowels:
vet[o], avid[o], cre[o], radi[o], kaka[o], ha[o]s
The unstressed vowel is often preserved in foreign proper names:
B[o]dler, Z[o]lya, V[o]lter, D[o]lores, R[o]den
The pronunciation of unstressed [o] has a stylistic meaning. When announcing the performance of a composer’s work, it is more appropriate to say Sh[o]pen, but in everyday speech it is also possible to say Sh[a]pen.
Consonants before e
In foreign language non-Russified words, the consonants before e are not softened, as in native Russian ones. This applies primarily to dental consonants (except l) - t, d, s, z, n, r.
Hard [t] is pronounced in such words
atheism, atelier, stand, aesthetics
The hard [t] is also preserved in the foreign language prefix inter-:
in[te]rview
as well as in a number of geographical names and other proper names:
Ams[te]rdam, Dan[te]
The sound [d] is not softened in the words code, model, modern, etc., as well as in such geographical names and surnames as
Delhi, Rhodesia Descartes, Mendelssohn
The sounds [z] and [s] are pronounced firmly only in a few words:
[s]entence, mor[ze]
Also hard [z] and [s] are found in first and last names, such as
Joseph, Seneca
The sound [n] also remains solid in first and last names
Re[ne], [ne]lson)
Most words are pronounced with a hard [n], but there are cases when the [n] before e is softened:
neolithic, neologism
But in most words of foreign origin, the consonants before e are softened in accordance with the norms of Russian literary pronunciation, therefore pronunciation such as
pro[fe]ssor, ag[re]ssor, [re]t, etc.
§238. Peculiarities of pronunciation of Russian names and patronymics
The combination of first name and patronymic is used in various situations, both in written and oral speech: in official decrees on awards, appointments, orders, lists, for example, on personnel records, the composition of production and educational groups, in business and private correspondence, in circulation to the interlocutor, in introducing and naming third parties.
In an environment of official, business communication between people, especially in the work of a teacher, translator, editor, lawyer, businessman, government or commercial employee, there is a need to address people by name and patronymic. Many Russian names and patronymics have pronunciation options that it is advisable to take into account in a given communication situation. So, when meeting a person, when introducing a person for the first time, a distinct, clear pronunciation that is close to the written form is recommended.
In all other cases, incomplete, contracted forms of pronunciation of names and patronymics, which have historically developed in the practice of literary oral speech, are acceptable.
1. Patronymics formed from male names starting with -i (Vasily, Anatoly, Arkady, Grigory, Yuri, Evgeniy, Valery, Gennady) end in the combinations -evich, -evna with the separating element ь preceding them: Vasilievich, Vasilyevna; Grigorievich, Grigorievna. When pronouncing female patronymics, these combinations are clearly preserved: Vasilievna, Anatolyevna, Grigorievna, etc. In male patronymics, full and contracted variants are allowed: Vasí[l'jьv']ich and Vasi[l'ich], Anató[l'jьv']ich and Anató[l'ich], Grigó[р'jьв']ich and Grigo[r'ich], etc.
2. Patronymics formed from male names with -ey and -ay (Aleksey, Andrey, Korney, Matvey, Sergey, Nikolay) end in the combinations -eevich, -eevna, -aevich, -aevna: Alekseevich, Alekseevna, Nikolaevich, Nikolaevna. In their pronunciation, the literary norm allows for both full and contracted variants: Alekseevich and Aleksé[i]ch, Alekséevna and Alek[s’evna; Sergeevich and Serge[i]ch, Sergeevna and Ser[g’e]vna; Korneevich and Korne[i]ch, Korneevna and Kor[n’e]vna; Nikolaevich and Nikola[i]ch, Nikolaevna and Nikola[in]a, etc.
3. Male patronymics ending in an unstressed combination -ovich can be pronounced both in full and contracted form: Antonovich and Anton[y]ch, Aleksandrovich and Aleksandr[y]ch, Ivanovich and Ivan[y]ch, etc. d. In female patronymics ending in the unstressed combination -ovna, the full pronunciation is recommended: Aleksandrovna, Borisovna, Kirillovna, Viktorovna, Olegovna, etc.
4. If the patronymic begins with and (Ivanovich, Ignatievich, Isaevich), then when pronounced with a name ending in a hard consonant, it turns into [s]: Pavel Ivanovich - Pavel[y]vanovich, Alexander Isaevich - Alexander[y]saevich .
5. Usually, ov is not pronounced in female patronymics from names ending in n and m: Iva [n:]na, Anto [n:]a, Efi [mn]a, Maxi [mn]a.
6. The unstressed -ov is not pronounced in female patronymics from names ending in v: Vyachesla [vn]a, Stanisla [vn]a.
§239. Pronunciation of borrowed words
Some of the borrowed vocabulary in the Russian language has some orthoepic features that are fixed in the literary norm.
1. In some words of foreign language origin, the sound [o] is pronounced in place of the unstressed o: adagio, boa, beaumond, bonton, cocoa, radio, trio. In addition, stylistic fluctuations in high-style text are possible; preserving the unstressed [o] in words of foreign origin is one of the means of attracting attention to them, a means of highlighting them. Pronunciation of the words nocturne, sonnet, poetic, poet, poetry, dossier, veto, credo, foyer, etc. with unstressed [o] is optional. Foreign-language names Maurice Thorez, Chopin, Voltaire, Rodin, Daudet, Baudelaire, Flaubert, Zola, Honore de Balzac, Sacramento and others also retain the unstressed [o] as a variant of literary pronunciation.
In some borrowed words in literary pronunciation, after vowels and at the beginning of the word, the unstressed [e] sounds quite clearly: duelist, muezzin, poetic, aegis, evolution, exaltation, exotic, equivalent, eclecticism, economy, screen, expansion, expert, experiment, exhibit, ecstasy, excess, element, elite, embargo, emigrant, emission, emir, energy, enthusiasm, encyclopedia, epigraph, episode, epilogue, era, effect, effective, etc.
2. In oral public speech, certain difficulties are caused by pronouncing a hard or soft consonant before the letter e in borrowed words, for example, in the words tempo, pool, museum, etc. In most of these cases, a soft consonant is pronounced: academy, pool, beret, beige, brunette, promissory note, monogram, debut, motto, recitation, declaration, dispatch, incident, compliment, competent, correct, museum, patent, pate, Odessa, tenor, term, plywood, overcoat; the word tempo is pronounced with a hard t.
In other words, a solid consonant is pronounced before e: adept, auto-da-fe, business, western, prodigy, riding breeches, dumbbell, grotesque, décolleté, delta, dandy, derby, de facto, de jure, dispensary, identical, boarding school, international, intern , karate, square, cafe, muffler, codeine, code, computer, motorcade, cottage, bracket, open-hearth, billionaire, model, modern, morse, hotel, parterre, pathetic, polonaise, purse, poetess, resume, rating, reputation, superman and others. Some of these words have been known among us for at least one hundred and fifty years, but do not show a tendency to soften the consonant.
In borrowed words starting with the prefix de-, before the vowels dez-, as well as in the first part of complex words starting with neo-, with a general tendency towards softening, fluctuations in the pronunciation of soft and hard d k n are observed, for example: devaluation, deideologization, demilitarization, depoliticization, destabilization, deformation, disinformation, deodorant, disorganization, neoglobalism, neocolonialism, neorealism, neofascism.
Firm pronunciation of consonants before e is recommended in foreign-language proper names: Bella, Bizet, Voltaire: Descartes, Daudet, Jaurès, Carmen, Mary, Pasteur, Rodin, Flaubert, Chopin, Apollinaire, Fernandel [de], Carter, Ionesco, Minnelli, Vanessa Redgrave , Stallone et al.
In borrowed words with two (or more) e, often one of the consonants is pronounced softly, while the other remains hard before the e strap [rete], genesis [gene], relay [rele], genetics [gene], cafeteria [fete], pince-nez [ pe;ne], reputation [re;me], secreter [se;re;te], ethnogenesis [gene], etc.
In relatively few words of foreign language origin, fluctuations in the pronunciation of the consonant before e are observed, for example: with the standard pronunciation of a hard consonant before e in the words businessman [ne; me], annexation [ne], pronunciation with a soft consonant is acceptable; in the words dean, claim, soft pronunciation is the norm, but hard [de] and [te] are also allowed; In the word session, the hard and soft pronunciation options are equal. It is non-normative to soften the consonants before e in the professional speech of representatives of the technical intelligentsia in the words laser, computer, as well as in the colloquial pronunciation of the words business, sandwich, intensive, interval.
Stylistic fluctuations in the pronunciation of the hard and soft consonant before e are also observed in some foreign-language proper names: Bertha, “Decameron,” Reagan. Major, Kramer, Gregory Peck, et al.
1. Hard [sh] is pronounced in the words parachute, brochure. The word jury is pronounced with a soft hissing [zh’]. The names Julien and Jules are also pronounced.
In the tradition of linguistic communication there is a need to use anthroponyms – personal names, patronymics, surnames.
According to the norms of Russian national etiquette, it is customary to address the interlocutor by name and patronymic. This is a sign of respect and politeness.
Many Russian first names and patronymics have pronunciation variants that have stylistic overtones. Let's consider them sequentially.
A clear pronunciation of the last name, first name, and patronymic, close to the spelling, is necessary during official acquaintance and first introduction.
For example: Allow me to introduce. This is Varvara Tikhomirovna Morozova[vlrvar t’ihlmirvn mlrozv]. And: Vasya[l’yv’i] h, Igna[t’yv’i] h, Nikola[yjv’i] h Yakov[l’yv’i] h; Andes[r’eyey] vna, Alec[s’ֹeyy] Vna, Vasya[l’yvn:] ah, Iva[nav] ah, Fed[ъръв] on the.
In an environment of increased formality, it is not recommended to use variants of prepositional case forms with contracted forms: from Igor Nikola[And] cha, to Catherine Yako[l’n’] e. It is necessary to pronounce names in the indirect case form: from Igor Nikolaevich, to Ekaterina Yakovlevna. In other cases, careful pronunciation of first names and patronymics is not preserved.
The fact is that historically, the norms for the pronunciation of Russian first names and patronymics come from the traditions of stage speech, which, in turn, is based on Old Moscow pronunciation. The Russian scene even today does not accept strictly letter-by-letter pronunciation when addressing by name and patronymic. Patronymic names, male and female, are pronounced with contraction (omission) of the middle syllables (of course, in conjunction with stage diction):
Vasya[l’i] h, Igna[t’i] h, Nikola[And] h, Yakov[l’i] h or I[l’i] h (Vasilievich, Ignatievich, Nikolaevich, Yakovlevich);
Andes[r'e] vna, Alec[s'e] Vna, Vasya[l’nn] ah, Iva[nn] ah, Fed[ънн] a (Andreevna, Alekseevna, Vasilievna, Ivanovna, Fedorovna).
Contraction is also observed when pronouncing a combined first name and patronymic, including during declension. In this case, the pronunciation of the name is characterized by a contracted ending and even an initial contracted syllable:
Ma[R'] Va[nn] oh, Alexa[n] Andes[r'e] vna, to Kateri[n] I co[l’n’] e;
Pa[l] Pa[ly] h, Mikha[ly] va[us] h; from I grief Nikola[And] cha.
It is interesting that in the textbook by R.I. Avanesov on orthoepy, published in 1984 and given an academic character, it is said: “The pronunciation of these and similar patronymics without contraction cannot be recommended even in public speech, in which correspondence is generally allowed to a greater extent pronunciation and writing." Indeed, calling by patronymic in itself means an additional sign of attention, an expression of respect for the interlocutor. Incomplete pronunciation cannot deprive speech of the properties of politeness.
According to the observations of another well-known specialist in the Russian language - F. P. Filin - the incomplete pronunciation of Russian names and patronymics by the majority of Russian speakers is regarded as a stylistically reduced version: “The intelligentsia, not experienced in philological subtleties, perceives it as familiarly reduced and even offensive (after all Aleksevna, Nikolavna refers to individuals), which I have repeatedly seen from my own experience in different cities of the country, including Moscow.”
As a result, in Russian literary pronunciation, along with the stage norm of contracted pronunciation, there is a tradition of the Russian-speaking intelligentsia of the twentieth century using the full pronunciation of first names and patronymics. Uncontracted variants of first names and patronymics are associated with the meaning of greater politeness. The use of incomplete options, according to most speakers, weakens the impact of speech on the interlocutor. In addition, distinct pronunciation is used in situations of increased formality and to persons of higher social status.
Incomplete options are active in a relaxed atmosphere. In official speech they should be used more carefully, guided by the principle of expediency.
Question 3. Features of Russian accent
Accent is called highlighting one of the syllables using certain sound techniques. Such techniques may be: 1) greater tension in the pronunciation apparatus at the moment of voicing the syllable; such an articulatory action is called dynamic or force stress; 2) change in pitch (musical stress); 3) longer pronunciation of the syllabic sound (quantitative stress). The nature, features and functions of stress are studied in the section of phonetics called accentology.
The role of verbal stress in different languages is different depending on its nature, grammatical use, and also on whether its place is fixed on a certain order of the syllable of the word or not. In many European languages, stress is “attached” to a specific syllable. For example, in Italian, Polish, Georgian the stress is placed on the penultimate syllable, in Armenian, French - on the last, in Latvian, Finnish, Czech - on the first. In other languages, stress tends to a certain part of the word - the stem, the ending.
The stress may also vary in different languages. According to experts, the stress force in Russian is noticeably less than, for example, in English.
The function of Russian word stress is to combine sounds into a single phonetic word .
A phonetic word is a significant word with adjacent functional words (conjunctions, prepositions, particles). Prepositions, conjunctions and particles in the Russian language usually do not have independent stress and are adjacent to independent words, for example, over the mountain, wasn't, ote If only he would come, sit down. In some cases, the emphasis shifts to the preposition: downhill, on the floor, overnight.
Compound words and words with prefixes anti-, inter-, near-, counter- may have, in addition to the main one, a side (or secondary) stress. The secondary stress is usually the first in order, closer to the beginning of the word, and the main stress is the second, closer to the end of the word. For example: trade union organization, propaganda team, oil pipeline, garbage chute, waterproof, interlibrary, dust jacket.
An important role in understanding the peculiarities of Russian stress is played by the distinction between stressed and unstressed syllables in a word. The articulatory effort is largely concentrated on the stressed syllable, which is expressed in the emphasis of the stressed vowel.
The qualitative difference between stressed and unstressed vowels in the language is strong. Therefore, Russian word stress is called forceful.
The impact effect is created by a number of features. Firstly, this is the longer duration (longitude) of a stressed vowel compared to an unstressed one. It has been established that the duration of a stressed vowel is longer than the average duration of a sound in a word, and that of an unstressed vowel is shorter than this average value. Secondly, the sign of a stressed syllable is the contrast between the consonant and the vowel. Here, the coarticulation of the consonant with the vowel is weaker, so the intrinsic characteristics of the sounds in the word appear more clearly. In an unstressed syllable, the boundary between vowel and consonant sounds is blurred. It can be difficult to identify an unstressed vowel in a syllable, since such a vowel does not have a stationary part; it represents, as it were, a transition from one consonant to another. In such a syllable the contrast between its components is weakened. The coarticulation of sounds is stronger, and the intrinsic features of the components are correspondingly blurred. Compare the pronunciation of sounds in stressed and unstressed syllables: [p'р'i e stroik] (restructuring); [pr’ts with tlvl’ֹаֹт’] (to represent); [sharlv’idny] (spherical).
Native speakers of Russian accurately determine the quality of stress even in phrases where there are no unstressed vowels. For example: It rained all day.
Correct placement of stress is a necessary sign of literate speech, an indicator of the speaker’s high educational level. There are many words in the Russian language, the pronunciation of which serves as an indicator of speech culture. Often it is enough to hear the incorrect stress in words deepen, begin, rings, newborn, invention, beets, funds, interest, leisure, convocation, in order to form a not too flattering opinion about the education, degree of general culture, level of intelligence of this person.
The complexity and whimsical nature of Russian accents is widely known. Perhaps only spelling can compete with emphasis in the number of questions and usage errors that arise.
In Russian, word stress different places, or free, that is, individual word forms have a clearly designated place, but the verbal stress can be on any syllable in order and any part of the word. Compare: With And la, dor O ha, heads A .
Different places of stress in the Russian language in some categories of word forms can be motionless, that is, when grammatical forms are formed, it remains in the same place: smart, smart, smart, smart; shore, take care; joy, joys; and in others - mobile, that is, when forming grammatical forms, it moves from one syllable to another, from the stem to the ending and vice versa: goals A, goals s, G O catch, g O catches, goal O V; could at, m O chew; dare, dare A, cm e lo, dare s.
According to experts, in the modern Russian language there are more than 5,000 commonly used words that have a fixed fluctuation in stress.
The mobility and diversity in Russian accentology is explained by a number of reasons. The first reason is multifunctional accent, that is, his ability to distinguish the sound of individual words, word forms, to differentiate the scope of use and purpose of a word.
Universal (general linguistic and characteristic of stress in any national language) is excretory function. Stress highlights a word in the flow of speech and promotes its recognition.
In addition, stress in the Russian language performs several more specific functions.
1) C mental discrimination function plays the role of a meaning-distinguishing means for overcoming lexical homonymy. Compare: P O lks(from regiment) - regiment And (from regiment), hl O pok(plant) – clap O To(sound), yy O linen(from corner) - at naked(from coal), n A rip(steam; evaporate) - steam And t(fly).
2) G prammatic function differentiates homonymous grammatical forms. Compare: thief O on(named p., unit h., zh. r.) - V O rona(genus, singular, m.r.); R at ki(name, plural) – hands And (genus, unit); size e shut up(Soviet century) - incision A t(nonsov. v.); gr at zite(withdrawal inscription, present time, 2 l., plural) – cargo And those(led. incl., plural).
3) Stylistic function demonstrates the functional and stylistic consolidation of accent variants of the word. Compare: To O MPA(liter.) – computer A With(for sailors); thief O that(liter.) – gate A (spacious); To O complex(liter.) – set e xnye(mathematicians); hairdryer e n(obsolete) – hair dryer O men(liter.).
4) Aesthetic function participates in the rhythmic organization of speech, especially poetic. It should be noted that the deviation from accentological norms in this case is based on variants that actually exist in the language (dialectal or obsolete usage). Yes, emphasis cemetery And more was generally accepted in the literature of the 19th century (Pushkin, Lermontov, Baratynsky, Fet). Today we all hit cl A cemetery, but in the poetry of the twentieth century, and even now, the old version is used for versification purposes, mainly in rhyme with words ashes, axe, hand, will seek, will find. The same can be said about accentological options lark O nok, muses s ka, tang O, hvo I, bagryan e c. For example, from Pushkin: Moose s what a regimental it will be!.. Muz s ki roar, sparkle sparkle... This emphasis was the norm in the literary language of that time. Modern poets can use this option for historical stylization. One cannot think that poets, due to the demands of rhythm, allow themselves free use of stress. In fact, not a single real poet allows himself fluctuations greater than those that actually exist in the national language.
If the variety of places and mobility of Russian stress create certain difficulties when studying it (foreigners usually complain about this), these inconveniences are completely compensated by the ability to distinguish the meaning of words using the place of stress (burst at married to a platform - immersed in water) and functional and stylistic consolidation of accent options (laurel O vy leaf, but in botany: l family A vrovyh).
Thus, the multifunctionality of Russian stress eliminates the monotony of speech, is used as an important means of distinguishing meaning, and is also a source of additional expressiveness, indicating the richness of the lexical and stylistic resources of the language.
For a person who has known Russian since childhood, the complex nature of stress does not create any special problems. Knowledge of accentological features and literary norms allows a native speaker of the Russian language to freely operate with stress variants.
Reasons for the mobility of Russian accent:
Competition between the original Russian folk element and the Old Church Slavonic language (extraction, drought, beets);
Influence of territorial dialects ( case, born, took, fun);
Interlingual contacts (alcohol, compass);.
Active changes currently.
The main drivers of accentological development in modern language are internal reasons. First of all, this is the law of formal analogy, under which the development of any national language system falls. Formal analogy contributes to the similarity of words according to the place of stress and, in general, to the simplification of the language system.
Question 4. Features of Russian intonation
Intonation is an extralinguistic phenomenon. It serves as an important expressive means of oral speech, giving it an emotional coloring, but is not directly related to the language system.
Depending on the mood of the speaker, on the purpose, content and main idea of the statement, the same thing can be said with different intonation. It is easy to guess from the intonation whether the speaker is confident in himself, whether he is convinced of what he is talking about, whether he believes in himself. Intonation is a complex means of expressiveness and at the same time the main means for expressing a person’s feelings and intentions. Compare the four dialogues. Read them with the right intonation. This task will help you check whether you have good intonation.
| - Is it time? | - Is it time? | - It's time. | - It's time! |
| - It's time. | - It's time! | - Is it time?! | - It's time... |
Term intonation has two meanings - narrow and wide. In a broad sense, intonation is a complex phenomenon that includes a complex of phenomena, the totality of all the jointly acting components of sounding speech. In a narrow sense, intonation consists of such properties of an utterance as tone, timbre, tempo, and loudness of pronunciation.
Tone- the main characteristic of intonation. Tone serves to express both semantic and emotionally additional shades of speech. Physiologically, tone is explained by the vibration of the vocal cords. The pitch of the tone depends on the frequency of vibrations of the vocal cords per unit time: increasing the frequency of vibrations gives a higher tone; a decrease in oscillation frequency leads to a decrease in tone.
Women speak mainly in the range from 160 to 340 hertz, men - from 90 to 200 hertz. In general, the interval from 90 to 340 hertz indicates a person’s general natural ability to significantly modulate the voice.
Monotonous speech in all communication situations is considered a major disadvantage of spoken speech. It has been established that up to 40% of the information of the speaker or interlocutor is not perceived if the text is not formatted with the appropriate intonation.
Tone is created not only by the melody of the sound, but also by the entire complex of phonetic means - the timbre of the voice, the pitch of the tone and its movement in the word, the duration of the stressed vowel, the lengthening of the consonant of the stressed syllable, syllable-by-syllable pronunciation, tempo, and volume.
A statement may contain several thoughts, several types of intonations that emphasize them, but fundamental tone one, and it seems to overlap with the sound of all other intonation components.
Raising and lowering tone is the main indicator of the communicative orientation of an utterance. In this regard, a distinction is made between flat, descending, ascending, descending-rising, ascending-descending tone. The movement of tone is decisive for the realization of the main goals of the utterance (narration, question, motivation) and for the expression of emotional attitude towards the subject of speech.
The intonation of a sentence has a national peculiarity. In a Russian utterance, a downward movement of tone towards the end of it is characteristic of a narrative sentence; an upward tone, as a rule, accompanies a question or motivation. Compare:
- - - - \ - - - - /
The students have returned. - Are the students back?
- - - - - - \ - - - - - - /
I didn't go for a walk today. – I didn’t go for a walk today!
Over the past few decades, along with the massive penetration of English vocabulary into the Russian language, there has been an influence of the English language on Russian in the field of intonation. In English, the movement of tone in a statement is the opposite of Russian: the tone rises towards the end in a narrative sentence and decreases in an incentive sentence. At first, this intonation was observed in the speech of journalists and diplomats working in English-speaking countries. With the beginning of perestroika, many Russian speakers adopted English-speaking intonation, especially young people. The concern of specialists in the field of Russian speech culture is caused by the fact that today even Russian radio and television announcers, who should be examples of Russian literary speech, have become English-speaking.
Timbre- a characteristic of intonation that is related to the personality of the speaker. Timbre is determined by the individual indicators of the fundamental tone of each speaker. The sound coloring of the tone is the same unique, inimitable characteristic as human fingerprints. When we say that we “recognize a person by their voice,” we are actually recognizing the timbre of the voice. Timbre is also called voice color. There are main timbre varieties: bass, baritone, tenor, alto,
soprano. In real life, people have different combinations of borderline timbre types.
The next component of intonation is volume or sound intensity. Loudness is determined by the amplitude of vibration of the vocal cords. The greater this amplitude, the more intense and louder the given sound or complex of sounds.
In verbal communication, volume is an important communicative tool. Increasing the volume increases the expressiveness of the statement and ensures that its most important elements are highlighted. Loud speech is allowed only in a few cases: in public speaking, as well as in a situation where the interlocutors are at a great distance from each other. In ordinary dialogue, the ethics of communication provide for a medium level of sound intensity. A person can speak loudly to attract the attention of many, for example, to make an announcement. The opposite phenomenon is a quiet sound that makes the interlocutor strain his ears. This leads to weakening of attention, rapid fatigue and loss of interest in the content of the speech.
Unfortunately, many speakers use this important characteristic of speech unconsciously and unwisely. There are often cases when communication is conducted in a raised voice out of habit, without any particular need. Shouting is unpleasant to interlocutors and prevents them from effectively perceiving the speaker’s speech. In this case, a person will not be able to use increased volume as a means of expressiveness and highlighting what is more important in the phenomenon being explained. Loud speech leaves the impression of bad manners on the part of the speaker.
Pace speech is characterized by the speed of its flow over time. The average rate of Russian speech is 70-80 words per minute, slow - 50-60, accelerated - 90-120. The pace of speech is directly related to pronunciation styles: neutral style - medium tempo, full - slow, incomplete - accelerated. The fast pace (patter) forces the use of words in reduced forms, for example [zdra't'] (hello), [San Sanych] (Alexander Alexandrovich). At a slow pace, words appear in full forms.
Rate of speech is a characteristic that has national characteristics. Thus, the maximum permissible rate of Russian speech is 120 words per minute. The average rate of Italian speech is higher. American Indians speak on average slower than those in Europe.
From the listener's point of view, tempo is not perceived directly. A person hears not the tempo itself, but its variability.
The main purpose of tempo is to separate the important from the unimportant. Everything important in speech is pronounced at a slow pace, everything unimportant is pronounced at a fast pace. With the help of tempo a person also expresses his feelings. The pace accelerates in a state of joy, vigor, anger and slows down when depressed, inert, or in thought.
The rate of speech is directly related to the tone: an accelerated rate causes a decrease in tone, a slow rate causes an increase. An accelerated tempo is also associated with a decrease in volume, and a slower tempo is associated with an increase in volume.
Tempo is also related to logical stress. If the text is overloaded with logical stresses, then its pace slows down.
Logical stress - highlighting the most important word in content or emotional terms. In the sentences below, it is necessary to place logical emphasis on the words in italics. Otherwise, the meaning of the statement may change.
You Did someone else do this?
You This did you do something or something else?
You are did or didn't?
Pause- a boundary signal that separates phrases and sentences from each other. The function of such a signal can be performed by two phenomena: a real break in the sound and a change in tone at the interphrase boundary.
The main task of a pause is to separate a phrase that has the ability to distinguish meaning. Wed: Execute / cannot / be pardoned. She sings / well / dances. In this case we use logical pause. Inappropriate stopping will lead to incorrect reading and understanding of the text.
In other cases, a pause is used to highlight words that carry additional load. This psychological pause. It is done deliberately, enhances the meaning of individual elements of speech, is not necessarily related to meaning and depends on the intentions of the speaker. K. S. Stanislavsky wrote: If without a logical pause speech is illiterate, then without a psychological pause it is lifeless... A logical pause serves the mind, a psychological pause serves the feeling.” Essentially this is an emotional interpretation of the text.
An unintentional pause used to think about a phrase or search for the right word leads to such phenomena as spontaneity, stylistic reduction of speech, and colloquialism. Signs spontaneous pauses are unpreparedness, ill-conceived statements, uncertainty or excitement of the speaker.
An important component of intonation is rhythmic organization of utterance. Rhythm (rhythm) of speech is a given alternation of stressed and unstressed syllables, forming a certain rhythmic pattern through the periodic inclusion of pauses. Poetic speech can give a visual idea of rhythm.
The coals of the fire turned to timid ashes,
It's all over, it's time to part. (Yu. Vizbor)
The text is rhythmic and has a special melodiousness, because there are few interruptions from the proximity of stress or from the accumulation of unstressed syllables.
A sign of rhythm is a calm and smooth sound: phrases of the same volume follow each other. One should not think that rhythm belongs only to a poetic text. Any utterance can have a rhythmic organization. For example: The focus of the past scientific and practical conference was on the issues of rational use of natural resources.
Unjustified pauses, repetitions, and unsuccessful logical stress can distort rhythm.
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Have you ever found yourself looking at the tag on a new dress and having no idea how to combine this sequence of letters into a single word? This happens even to professionals! Especially for such situations, we have prepared a cheat sheet with rules for pronunciation of designer names and brand names.
Philipp Plein - Philipp Plein- the designer was born in Germany, so his name should be pronounced exactly like that, in the German manner, and not in English - Plain, as is usually done. We call Calvin Klein by Calvin Klein, their names are phonetically similar.
designer Nicolas Ghesquière at the urgent request of the company's press service, it should be called Nicolas Ghesquière, not Nicolas Ghesquière, but a brand under his control Louis Vuitton in Russian it is pronounced as “ Louis Vuitton”, but not “Louis Vuitton” or “Louis Vuitton”.
Belgian designer Ann Demeulemeester worth calling Ann Demeulemeester- There are a great many variations on the theme of her name.
Fashion house Lanvin pronounced like " Lanwan", these are features of French pronunciation. So forget about " Lanvin" or " Lanvin" And the brand manager's name is Alber Elbaz.
Brand name Marchesa worth reading according to Italian rules - “ Marchesa”, rather than “Marchesa” in English, because the company received its name in honor of the Italian aristocrat Marchesa Luisa Casati.
The brand name is read using the same rules Moschino - « Moschino».
Hermes - Ermes- and nothing else. And Hermes is the name of the ancient Greek god of trade and profit. Additionally, the brand name is often pronounced as " Erme"and, it would seem, according to the rules of French transcription this is correct. But do not forget that every rule has exceptions. This is exactly the case.
Name of French designer of Tunisian origin Azzedine Alaia pronounced like " Azzedine Alaïa", usually three vowels in a row in his last name are thrown into a stupor.
Badgley Mischka- this is not at all the name of one person, as it might seem, but the surnames of the founders of the design duo - Mark Badgley and James Mischka. Accordingly, the brand name sounds like this: “ Badgley Bear».
There are often different pronunciations of the name Vionnet- "Vionet" or "Vionnet". In fact, it's simple: Vionnet with emphasis on "e". This is exactly what the surname of the founder of the French House, the legendary Madeleine Vionnet, sounded like.
Bandage dresses Hervé Leger Everyone knows, but many people have no idea how to pronounce the brand name. Correct answer - " Herve Leger", not "Herve Ledger" or "Herve Lege".
Name Elie Saab sounds like " Elie Saab" And, by the way, the Lebanese designer is a man, not a woman, as many people think.
His fellow countryman, close to him in spirit and style, - Zuhair Murad. In Russian it sounds like this - Zuhair Murad. “E” is not pronounced clearly, but close to “A”.
Frenchman Thierry Mugler - Thierry Mugler. Nothing complicated!
American brand Proenza Schouler pronounced like " Proenza Schooler”, even if sometimes you want to call him “Sharpie”.
Brand name Balenciaga sounds like " Balenciaga».
House Givenchy should be called Givenchy, and not in the American style - “Givenshi”.
In English-speaking countries the name Balmain often pronounced as "Balmain", but it should be correctly pronounced " Balman”, while the letter “n” at the end is practically not pronounced.
But much more problems arise with the name of the creative director of the French brand - Olivier Rousteing. So, meet - Olivier Roustan, without the “g” sound at the end and with emphasis on the first syllable.
Another Olivier's last name, this time Olivier Theyskens, sounds like Theyskens.
Brand Comme Des GarçonsJapanese, but its name is French, so it should be said “Comme de Garçon" Without the "s" in both cases.
As soon as they don’t pronounce the name of the Spanish brand Loewe! Indeed, the rules for the pronunciation of this word are difficult to explain. The result should be something between " Loewe" And " Lowewe", but always with a vowel sound at the end.
Name Rei Kawakubo may look complicated, but it’s quite easy to pronounce - “ Rei Kawakubo».
The name of the world famous shoe designer Christian Louboutin according to the rules it sounds closest to “ Christian Louboutan" Although it is easy to make a mistake, even in professional circles you can hear "Louboutin", "Lobutan" or "Louboutin". In order not to complicate their lives, many fans of the brand affectionately call their new shoes “ Lubis».
One of the main hoaxes of the fashion world is the correct pronunciation of the brand name. Nike. Only in Russia has the incorrect version of “Nike” become so popular that it can even be heard on TV screens. In fact, all over the world the brand is called " Nike».
Complicated-looking names Giambattista Valli And Gianfranco Ferre turn out to be not that difficult when it comes to pronunciation - Giambattista Valli And Gianfranco Ferré respectively.
Grandmother of knitwear and lover of cheerful colors Sonia Rykiel need to be called Sonia Rykiel.
Hedi Slimane is also often called incorrectly, but everything is simpler than it seems: Hedi Slimane, not Hedy Slymane.
Burberry Prorsum sounds like " Burberry Prorsum", not "Barberry Prorsum" or "Burberry Prorsum".
Belgian designer Dries Van Noten should be called Dries Van Noten.
At the beginning of the 20th century Elsa Schiaparelli was no less famous than Coco Chanel. Then the Italian fashion house fell into decline and the rules of pronunciation of the founder’s name were forgotten. Now the company is experiencing a rebirth, so it’s time to brush up on your knowledge - Elsa Schiaparelli.
Mary Katrantzou born in Greece but works in Britain. They call her there Mary Katrantzou.
The surname Wang can be pronounced either as Wang or Wong, with the first option being preferred. Surprisingly, in our country, in the case of Alexander Wang the pronunciation " Alexander Wang", and when it comes to the incomparable Vera Wang, then she is called "Vera Wang". Although the designer herself introduces herself as Vera Wang.
Marc Jacobs- it would seem that there is nothing complicated in this name, but some manage to call the designer Marc Jacobs. To close this topic once and for all, we assure you that his name is pronounced like Mark Jacobs.
Conceptual French fashion house Maison Martin Margiela everyone is so accustomed to calling Mason Martin Margiela in the American manner that few people remember that in French the brand name sounds like “ Mason Martin Margiela».
Name of a native of Venezuela Carolina Herrera According to the rules of the Spanish language, it is pronounced like this: Carolina Herrera, without the “x” sound at the beginning of the surname. Although in America, where the designer now lives, you can often hear a version of “Herrer” with the sound “x” pronounced as you exhale.
Designer duo Dsquared should be pronounced as " Discuert”, and not “Diswired” or “Disquared”, as you sometimes hear.
In Russia they love brand bags Longchamp, but are not very clear on what to call them correctly, most often interpreting the brand name as “Longchamp”. But the brand should be called " Longchamps».
And all men need to learn to pronounce this name correctly: the author of perfectly fitting suits and men's perfumes Ermenegildo Zegna name is Ermenegildo Zegna. We won’t even list the options for how to interpret the pronunciation of this name.
Exact name pronunciation Christian Lacroix quite difficult to describe. The closest option is Christian Lacroix, only the sound “r” in the designer’s last name is practically unpronounceable, as if you were burring.
Another eternal mystery of the fashion world is what the brand name actually sounds like.Miu Miu? We answer - Mew Mew
Name L'Wren Scott It seems complicated only at first glance. In fact, it is pronounced very simply - Lauren Scott.
French designer Guy Laroche no “Guy”, as ordinary people sometimes call him. His name sounds like Guy Laroche, the emphasis in the surname is on the last syllable.
British designer with a not-so-British surname Gareth Pugh in Russian it is called Gareth Pugh.
As long as they don’t distort the surname of a Turkish Cypriot Hussein Chalayan. Remember the correct option - Hussein Chalayan.
Belgrade born nameRoksanda Ilinciccauses her fans a lot of inconvenience. How to combine this set of letters in her last name into one word? That's how -Roksanda Ilincic.
"Rodart" or "Rodarte"? - fans of the brand ask themselvesRodarte. It’s still correct to say “Rodarte».
In the name Thakoon Panichgul there is nothing particularly complicated, but with a surname it is more difficult, which is why the designer did not choose it as the name of his brand. However, if the opportunity arises to show off your erudition in this area, know that the full name of the fashion designer is: - Thakun Panichgul.
Russians' love for complex oriental motifs in fashion is invincible, so another name worth taking note of is Naeem Khan - Naeem Kan, and he is no “Khan”.
French brand name Rochas in Russian it is pronounced like Rochas, despite the rule that there should be no “s” sound at the end of a word. As with Hermes, this is an exception.
Anna Suinot at all “Anna Sue”, as she is sometimes called. The designer's name sounds likeEnna Sui
Next on our list are two legends of Japanese design - Issey Miyake And Yohji Yamamoto. The first name sounds like Issey Miyake, and the second - Yohji Yamamoto.
If you carefully read the designer's name without skipping letters Dirk Bikkembergs, then there will be no problems - it is pronounced exactly the same as it is written. For convenience, we write in Russian - “ Dirk Bickembergs».
Name Prabal Gurung pronounced the same way as it is written - Prabal Gurung. Nothing complicated!
Fausto Puglisi- a favorite of Hollywood stars and fashion editors, but he is less known to the general public. Maybe because of the complex-looking surname? In fact, it is pronounced simply - Fast Puisy.
Last but not least on our listRoland Mouret. His French name sounds likeRoland Muray.