Marketing courses at Berkeley. Study at Berkeley

Going to Berkeley applicants can count on a Bachelor's degree or an academic Associate's degree in a variety of specialties. Studying for a Bachelor's degree can take only 3 years, and an Associate's degree - 18 months. It is possible to study under a special shortened program, but with obtaining the appropriate certificate in 9 months.

To the exclusive advantages of Berkeley refers, as we usually say, industrial practice. During the final 3 months of the Associate degree program and 6 months of the Bachelor's degree, students work in companies in their specialty, and attend classes in the evenings. Students are constantly advised both on the terms of the internship and issues of starting a career, rules for writing a resume, and interviewing potential employers.

As a rule, this gives positive results.

Bachelor of Business Administration (BBA).

Campuses in New York State:

  • Accounting
  • Marketing and Fashion Management
  • Management
  • Marketing
  • Information systems management
  • international Business

Business Bachelor of Business Administration (BBA).

Campuses in New Jersey:

  • Business Administration
  • Accounting
  • Management
  • Marketing
  • international Business
  • HR management marketing and management in the fashion industry

Training for 3 years.

Associate Degree Programs:

Training in this program lasts 18 months.

  • Accounting
  • Information systems management
  • Marketing
  • Management

Marketing and Management in the Fashion Industry - International Business - Paralegal Training - Criminal Justice - Interior Design - Web Design - Network Management

The university has 5 campuses. All are located in the Greater New York area. Students can choose where to study: in the suburbs or in the center of the largest metropolis. All suburban campuses are located within a 40-minute drive from New York, so students are not cut off from the cultural, professional and educational potential of the metropolis.

Applicants to Berkeley typically provide an English-translated high school diploma or diploma, a TOEFL English language proficiency test or other certificate of completion of an accredited course, and a bank document confirming the required funds - a minimum of $27,000.

Many people probably have a question: what is UC Berkeley Extension?

UC Berkeley Extension is a department of extension education at the University of California Berkeley. This is not a fancy MBA, but it also doesn’t fit the formal standards of a bachelor’s-master’s-graduate program. In fact, this is a master's degree, but upon completion you will not be awarded a master's degree. The faculty has two main directions - additional evening education for adults - those who have been working in America for many years and want to gain new knowledge in various fields, but are not ready to quit their job and the IDP itself, where I am studying, for this. IDP is an Interational Diploma Program. Special courses for students from all over the world. The main difference from an MBA is the absence of a GMAT requirement for admission, as well as the flexibility of customization. Well, the price.

What is an MBA? - besides the beautiful slogan, this is actually a master’s program, after which a master’s degree in business administration is awarded. In the Western world, a fairly common form of education, often necessary for employment in certain positions in international and local corporations. An MBA teaches you how to work in them and make money for companies. But there are two factors that make an MBA very difficult to actually study there - the costs (from 50 to 100 thousand dollars a year depending on the school) and the duration - usually two years. I couldn't afford either one. I didn’t have sponsors who would feed me for such a long time, and the amount was huge... some people actually manage to take out an education loan with a payment of 10 years, but somehow I didn’t get around to it... but on Being out of business for 2 years was a bit scary... As it turned out later, you can quite successfully attend some MBA sessions while studying at another faculty. UC Berkeley Haas Business School is one of the leading business schools in the United States. Really very cool with a strong bias towards entrepreneurship, start-ups and new technologies (innovations). So, I can almost always attend these sessions for free and you can really learn a lot there.

The flexibility of the IDP program lies in the fact that upon admission you can choose what you want to study. Base - semester. You can either complete a semester and leave (4 months), or take an unpaid internship at a local company for 4 months - as a result, in just 8 months you will have both American theoretical knowledge and practice. There is also MBT - which stands for Management and Business Track. Actually, as Gene Hendricks says, MBT is a transport system around Boston, but since the name is similar to MBA, this is such a marketing ploy on Berkeley’s part... when asked what MBT is, you can safely answer that it’s like an MBA only with some academic differences :)

As you can see on the faculty website, there are 5 programs in which you can study - Business Administration, Marketing, Finance, Global Management and Project Management. they can be combined, but the basic ones are BA and finance. Those. It’s optimal to take one or the other for the first semester to gain general knowledge, and then one additional one. But everything can be twisted as you want - the programs are independent and can be studied separately.

I took Business Administarion (since it is most similar to an MBA) and Marketing - this is probably closest to me. But for some reason the dean’s office asked me to swap them - apparently there weren’t enough places on the BA stream... and oh well.

As indicated on the website, a semester of training costs $13,500, which is not so much. If you take an MBT like me, the second semester costs $12,600 - a purely American approach. it’s called rebate :) the practice still costs either 2.5 or 3.5 thousand - I don’t remember exactly. Another wonderful aspect of the matter is the need to pay for each semester separately, i.e. You only need to pay $13,500 first. When you finish - more. This is very convenient if your parents pay for you. Although they must provide certificates from their bank for all the money plus accommodation - there is a scheme. I don’t remember it exactly, but I needed to show something like 55 thousand dollars for two people with my wife.

Another feature of the training is its intensity - unlike an MBA, there is no time to read literature or visit the library, because The course is the same in volume, but instead of a year it lasts 4 months - because I have never been particularly diligent in my studies - this is very good.

Attendance is required. In principle, attendance is even 10 to 20 percent of your grade. I didn’t have a single pass during the marketing semester, which is certainly amazing for a person who was so crazy at Moscow State University. They simply deal with non-attendance - after several absences they stupidly report to the Department of Homeland Security (such as the migration service) and cancel the visa - and goodbye to America for a long time...

And here is the schedule

UC Berkeley Business School is located in one of the best locations that could be invented for a business school. Once you get there, you will never want to leave. The first argument: nature. The campus is surrounded by picturesque hills and lakes, and one of the best Olympic resorts is just four hours away. Second: proximity to San Francisco, in my opinion, the most beautiful city in America - it’s only 10 minutes away by car. And third: the campus itself, which is fully adapted for life, and especially for foreign students. Here in Berkeley they are used to foreigners and live with them in perfect harmony. The food you are used to is sold in every grocery store: what self-respecting Californian would go to a supermarket where you can’t find “borscht”?!

Berkeley is a convenient city. Any point can be reached on foot, by bicycle or, in extreme cases, by bus. You can buy a car and not have any problems with parking. Students who have already started a family receive an apartment in the so-called “village”, or village, a complex of cottages with kindergartens, shops and parks nearby. For those who live alone, there are endless alternatives to the hermit lifestyle: bars, restaurants, coffee shops, theaters, clubs and a variety of sports entertainment - from football to Italian bowling alleys.

The University of California at Berkeley is, without a doubt, the most famous public university in the United States of America. There is a special parking lot for professors who have received the Nobel Prize. True, as they joke in Berkeley, it will soon be canceled, since it no longer accommodates everyone. The university is famous for research in many fields - economics, biology, energy, physics, technology and politics. The UC Berkeley Business School, although located in a separate modern building, is still located very close to other faculties. So the opportunities for her students to expand their horizons and study related disciplines at the University of California itself are practically unlimited.

The MBA course at UC Berkeley Business School is one of the most intimate programs offered by leading business schools. There are only 240 full-time students here, so everyone knows each other by sight. Many people choose the school precisely because it creates unique conditions for communication. The curriculum is very flexible, and students are given complete freedom to choose subjects. You can seriously master business disciplines for two years in a row, travel around the world with your classmates in search of adventure, organize an international congress on a topic of interest, or open your own business while studying. Any initiatives will be supported by the administration and professors of the business school and will earn the respect of classmates.

Many of the school's students enroll at the initiative of employers: these are consultants who want to get a job at a bank on Wall Street, and bankers who want to move into consulting. I would especially recommend UC Berkeley Business School to people with unusual interests, from alternative energy sources to philanthropy. UC Berkeley's specialization in real estate and real estate investment also deserves serious attention - it has one of the strongest programs in the United States in this area.

Another strong point of the school is its strong emphasis on entrepreneurship courses. UC Berkeley Business School is located near Silicon Valley, a hub for venture capital investment. Here, an MBA student can still get a million dollars to start a new company. At a business school, you can take a good course on writing a business plan, marketing technological inventions, and even study a special discipline “How to recognize promising ideas.” Students themselves organize several entrepreneurship competitions, which are attended by large investors every year, often investing significant sums in the development of the most attractive ideas.

Two years of business school fly by in a flash. Start doing what you plan from the first day, but don’t miss a single event that promises to be interesting, even if it’s not part of your immediate plans!

As for my experience before entering business school, I grew up in Moscow, graduated from school No. 57 and moved to America, where I entered the Massachusetts Institute of Technology, where I received a bachelor's degree in physics. After that, he completed his master's degree at Stanford University with a degree in Signal Processing. Before entering UC Berkeley, he worked for several years, first in technology companies, and then, having developed an interest in business, at McKinsey&Co. as a business analyst.

When I started business school, my goal was to choose between pursuing a serious business major in analytics and finance or technology marketing. I couldn’t choose right away, so I began to study two directions at the same time.

On the one hand, I attended an investment club, where students actively multiplied the money invested by previous graduates and argued furiously in the evenings about which assets to sell. On the other hand, I participated in the activities of the university's Center for Entrepreneurship and Innovation, which provided me with the opportunity to talk one-on-one with local entrepreneurs and business people, receiving advice and feedback from them about my ideas and career. For example, as part of the U.C. Berkeley Business Plan Competition, I was able to meet with 25 venture capitalists (the competition's judges and sponsors). I was a co-chair of this competition and often had the opportunity to make useful contacts.

It is very interesting that, working in two such different fields (finance and marketing of new products), I constantly met other students whom I saw both here and there. Diverse interests, not particularly supported by employers who expect 100% concentration on one thing, are nevertheless very popular among students. Berkeley is, first of all, an opportunity to try yourself, learn something new and take risks. Somewhere at the beginning of my second year, I made a choice: information technology and marketing attracted me more than finance. My love for marketing led me to a large company - so I began working as a product manager at the online auction eBay (Internet payments department). There wasn't a day in this job that I didn't remember some case study or business school course. Already working, you begin to understand that the MBA program is the broadest and most versatile education that can be obtained in two years. Now, two years later, I moved to a younger company, and took the post of Vice President of Product Management for the Internet company Click-and-Buy (a division of the German company FirstGate).

Quick Facts UC Berkeley Business School

  • The content of Haas Business School's programs is largely determined by close interaction with the business community of San Francisco and the nearby Silicon Valley. The school has an excellent reputation among employers in the consulting and high technology sectors.
  • Business school research centers: Institute for Management, Innovation, and Organization (research on management issues); Institute for Business and Economics Research; Institute of Industrial Relations (interdisciplinary research in the field of industrial relations).
  • The main emphasis in the learning process is on completing consulting projects in small groups. For example, as part of a mandatory course in organizational behavior, small groups of students spend five days auditing companies, collecting internal data and assessing business performance. They then present a report to management, accompanying the presentation with practical recommendations.
  • Students can participate in a variety of student exchange programs. In particular, Haas has partnerships with educational institutions such as IESE, Barcelona and Columbia.
  • Over the past few years, the school has launched a number of new courses, including The Post-Dilbert Workplace, Computer-Based Communications Systems, Privacy Security and Cryptography, Tech Strategies – Market Dominance, The Business of Software, Taxes and Firm Strategy, Financial Decisions, Mergers and Acquisitions, Global Financial Services, Information and Technology Based Marketing. In total, the school offers 109 elective courses.
  • Haas graduates are most likely to find jobs in finance (36%), marketing and sales (25%), consulting (18%), general management (16%), process management and logistics (3%), and information systems management (2%). ).
  • Annual career travel: Wall Street (December), Europe (January), Miami (March), Los Angeles (November), Seattle (March).
  • One of the most popular business school programs is International Business Development. As part of this program, every summer 60-70 students in small groups carry out consulting projects for private and corporate clients from around the world. One of the teams recently worked in the Indonesian jungle of Borneo, helping local farmers collect and sell their products to processing companies.
  • In addition to completing an internship, students complete many practical projects, take part in conferences, competitions for the best cases and business plans. Berkeley hosts many special events where everyone can use their talents and knowledge gained during their studies.
  • Recently, the Management of Technology Program partnered with the United Nations to launch a special program in which Berkeley students helped build solar panel systems in rural China and worked on credit programs in Uganda. After spending three weeks abroad, they wrote a report on their work, which was then published in journals. A presentation of the results of this program takes place during the annual UN conference at the Haas School.
  • The Real Estate program has been at the top of national rankings of the best real estate programs for several years. It prepares students for work in a wide range of specialties in the relevant field. Many Haas graduates choose to work in areas such as real estate banking and investment trusts, real estate consulting, project development and real estate process management. Students in the Real Estate program focus on four major areas of study: financial analysis, real estate project financing and security, project development, and commercial strategies. Training is conducted in the form of lectures and case studies. Listeners meet with real estate market experts and propose their own projects. In the future, they can continue their education during internships, CEO training programs and thematic competitions.
  • The global Haas MBA community includes 12,167 alumni and 20 MBA clubs in 10 countries.

The department of continuing education at the prestigious University of Berkeley annually offers more than 2,000 courses in a variety of areas, including distance learning, as well as about 75 certificate programs. In addition to being certified by a well-known and respected institution, another benefit of UC Berkeley Extension's online courses is that many of them count toward university credit.

University: University of California Berkeley

Year of creation: Berkeley's graduate education department has existed since 1891, and online distance courses have been offered since the early 2000s and have become especially popular in recent years.

Course topics

UC Berkeley Extension offers a large selection of programs in a variety of areas: art and design, health and medicine, business, construction, ecology, education, languages ​​and humanities, mathematics, applied sciences, biotechnology, information technology, communications.

Most programs are aimed at specialists with higher education and work experience and are designed to provide the knowledge necessary for a career, but there are programs (especially in the humanities) that can be taken solely for interest and self-development.

Language of instruction: English

Programs

In addition to individual courses, there are certificate programs that include several courses (usually at least 6). Possible specializations include:

  • Accounting
  • Biotechnology
  • Business analytics
  • Financial planning
  • Editorial
  • Marketing
  • Legal assistant (paralegal)
  • Information Systems
  • Project management

Form of study

Video lectures, reading materials, practical assignments, tests, communication on the forum with other students. In addition, it is possible to combine distance learning with in-person classes on the Berkeley campus in California.

In order to receive university credit, you must successfully pass an exam at the end of the course (each course has its own requirements).

Duration

Individual courses range from 18 hours to 60 hours. The certificate program, consisting of several courses, consists of a minimum of 180 teaching hours.

UC Berkeley Extension offers two types of courses - those with a fixed start and end date and courses that are enrolled throughout the year.

Availability of certificate: Yes. Upon completion of all required courses in the program, a certificate is issued. For example, to obtain a certificate in marketing, you must take four required courses (“Introduction to Marketing,” “Marketing Research,” “Social Media Marketing Strategies,” “Marketing Strategy”) and at least two electives (for example, “ Development of an advertising campaign” and “Planning and organization of events”).

Admission conditions

Enrolling in UC Berkeley Extension online courses is easy: just sign up and pay the tuition. There is no need to take entrance exams. All courses are conducted in English, but proof of language proficiency is not required. However, the university advises course participants to have an idea of ​​what level (eg TOEFL score) they are proficient in the language.

For some courses, it is desirable to have a higher education (at least a bachelor's degree). Also, certain courses, especially those in a certificate program, must be completed before taking the next ones.

Price: from $565 to $800 for an individual course. The certificate program will cost, on average, $5,000.