Life dictates its own rules - the demand for additional education is growing every year, and the interest in such projects from investors looking for niches to create a highly profitable business is also growing. Moreover, the level of investment required to open an educational center is relatively small - approximately 15-20 thousand dollars with 30-40% profitability and payback of the project within one year. The topic of our conversation is how to open an educational center?
The educational center. Marketing research.
What is the appeal of this business?
Firstly, the fact that the “product” has practically unlimited forms - these can be traditional teaching subjects, such as accounting, computer design and modeling (3D applications), accelerated language learning, or they can be proprietary ones - such like psychological trainings, business schools and the like.
Moreover, variations are possible since courses must operate in multiple shifts to maximize income. This allows clients to independently select exactly those disciplines that will interest them the most. To obtain the required monthly turnover, and this is an amount comparable to the one-time costs of opening an educational center (10-15 thousand dollars), you will need to organize one-time training for at least 100 students at a monthly payment of 100 conventional units per student, with 40 hours of lectures classes. Naturally, the main key to success with this approach should be high-quality teaching staff who are actively involved in the development of curriculum.
Choosing an educational program.
The successful functioning of a training center directly depends on its educational offerings. This means that training programs should be developed taking into account the specific specifics of the areas in which you intend to work.
If the region is focused on trade, then it is most appropriate to teach trade disciplines, such as 1C Accounting, Logistics, Feng Shui(Eastern philosophical teachings are traditionally popular).
If manufacturing is developed in the region, then training programs to work in modern computer-aided design software environments will be attractive for engineering personnel. However, today almost any additional education is in demand. Up to the already forgotten cutting and sewing courses.
In any case, educational courses are, first of all, fertile ground for the manifestation of your imagination and bold business projects.
So, for example, today a system of training courses on making money on the Internet is in great demand and developed, but in real life such courses practically do not exist, although the topic itself is quite rich and informative.
Training center - licensing.
This type of activity is related to your obtaining a license from the Ministry of Education, for which you will need to provide drafts of your educational programs and certification documents of your teachers to the relevant authorities. To be frank, this is a long and thorny path; it is much easier to conclude an agreement with one of the municipal educational institutions that for 10-15% of your profits will shelter you under their “roof” - for them, the opening of new courses will only involve drawing up a notification application and including the courses in their curriculum. Most of these projects work exactly like this.
Teaching Staff.
You will need at least 4-5 specialists of the 1st and highest categories; this is the minimum that will allow you to pass 100-150 people through the courses every month. The usual size of a training group is 15-20 people, however, this figure can be directly related to the available technical capabilities (it is unlikely that it will be possible to seat 20 people at ten computers). In addition, you will need an accountant and a secretary.
Premises for an educational center.
According to existing SES standards developed for educational institutions, each student must have at least 5 square meters. meters of area. That is, for 10 students the classroom area should be at least 50 square meters. meters. However, these are all just theoretical calculations; in reality, classes for 20 students can be from 60 to 70 square meters. meters. The issue of renting suitable space is most easily resolved with the same municipal educational institutions - they willingly provide their space for courses, especially if these spaces are used outside of school hours. Average asking price from 200 to 1000 rubles per square meter. Or 40-50 thousand is fixed per month, regardless of the quadrature used.
Advertising.
Attracting clients interested in training will require an advertising campaign, the costs of which rarely exceed 10-15% of the total initial investment budget. Subsequently, all costs will be reduced to a minimum; word of mouth will work. But this, of course, will only happen if your clients are satisfied with the service provided to them.
Equipment for the training center.
The technical minimum with which you can start your activities in the field of education should include:
- 10-15 personal computers or laptops - $4,000
- study desks or tables and chairs - $ 1,500 (if rented from an existing university, this item is eliminated)
- office equipment (projector, copier, fax, scanner, etc.) - $2,000
- educational materials, tutorials - $1,000
In total, the cost of purchasing the necessary equipment will not exceed $9,000 - $10,000.
Summary.
Business in the field of education is a highly profitable enterprise. People strive for knowledge, which means the demand for these services will never wane. The cost of admission does not exceed $15,000, and the profitability of the training center does not fall below 30%. The quick payback of the project and good income make this direction extremely attractive and promising for beginning entrepreneurs. We hope we were able to answer the question “how to open an educational center” and you will be able to draw appropriate conclusions on this topic.
In this material:
Many businessmen who plan to start their own business with minimal investment are thinking about how to open a training center, because education is always in demand among the population.
Many people dream of working for themselves and starting their own business, but not everyone takes the plunge. The reason for this is often the lack of funds for initial investments, because everyone knows that without initial capital it will not be possible to bring your business idea to life. At the same time, nowadays there are many ways to obtain funds for business development. Now money is offered not only by private financial institutions, but also by the state. Of course, you shouldn’t expect large sums of help, but what is offered in the form of subsidies can be considered a quite decent amount to start your own business. The key is to spend your money wisely and implement a really good training center business plan.
If a Russian citizen is going to open his own business with a small initial investment, he can try his hand at teaching. Moreover, you don’t even have to be an experienced teacher to open your own training center. Most often, all the work is done by professionals hired by the entrepreneur, and the businessman himself solves only organizational issues, performs simple accounting work and can work as an administrator in order to save on salaries.
Room and furniture
When it comes to a training center, you don’t need to think about purchasing complex equipment, products for sale, and so on. Knowledge will be sold here, so the most important point that a training center business plan should contain is the selection of experienced personnel. But in addition to this, students must be provided with a good environment in which it will be pleasant to study. To do this, you will need to purchase high-quality and modern furniture for classrooms.
Do not forget about the need for a sufficient amount of free space. The premises for the training center should consist of several rooms, so rent will become a significant expense item.
As a rule, a center for training everyone consists of such premises as a reception area, where there will be an administrator’s desk and a waiting room with upholstered furniture, several classrooms, depending on how many groups are planned to be recruited, as well as a rest room for employees, replacing the teachers' room and bathroom.
These are the main premises that will be difficult to do without. Additional classrooms may also be needed, although everything here depends solely on the type of educational institution. For example, if there is enough space, it is advisable to additionally equip a dressing room. This will be extremely important in the cold season.
As for the location of the training center, transport accessibility and developed infrastructure are important. You can open a training center in a residential area, but it is important that it can be easily found. It is unlikely that people will search for a long time for a house where classes are held, especially if it is located in an unfamiliar area. It is best to find a room nearby with a stop, and draw a small map on your website and business cards.
Staff and training program
When opening a training center, no matter what direction, the most important condition will be highly qualified personnel. If a businessman has friends who are teachers, this is great, since he can invite them to work. In fact, finding good teachers is not difficult. After all, they are ready to do part-time work, since the salaries of specialists, unfortunately, are quite low.
A training center will be in demand if it offers its clients a special training program. It can be developed together with experienced specialists. It is important that the training center is different from what other institutions of this type offer. This is the only way to win in the competition.
Documents for starting a business
A training center is a business that does not require significant investments, but in order for the work to be legal, all the paperwork must be completed correctly.
Moreover, when it comes to training people, additional licenses that are issued to educational institutions to be able to provide services of this type can play a big role.
But first, a businessman must register as an individual entrepreneur. This is necessary for officially conducting business in the Russian Federation. In addition, it is necessary to choose a suitable taxation system, which in this case can be PSN. It is important that the number of employees does not exceed 15 people. In addition, the entrepreneur must go through the registration procedure with the Pension Fund and officially become an employer.
To obtain a license to provide training services, you need to prepare a large package of papers. This includes the training center program, information about the personnel and their qualifications, data about the premises, and the equipment used. The training center must have educational literature in the required quantity. What kind of material will be used for training is also indicated in the data for obtaining a license. Without permitting documents, the educational institution will not be allowed to operate and will not be able to issue valid certificates of completion of courses.
But it is worth noting that not all entrepreneurs who open their training centers care about the license. If a person wants to gain knowledge and not a diploma, he will not be very concerned about the license. But the received certificate will not be taken into account at the official level.
Advertising of the establishment
In order for people to know about the training center, you need to talk about it. There are many effective ways to advertise your business, but for a training center it is not the quantity, but the quality of the audience that is important, so not all marketing tactics are suitable here.
One of the most popular types of advertising to attract customers is creating your own page on social networks. Here you can find many people who will be interested in such information. Moreover, this way advertising will be available to precisely those people who have the opportunity to study at the new center, that is, those living nearby.
You can print out advertisements and hang them on poles. This is a good and effective way, but it requires spending money, unlike disseminating information on the Internet. The main thing is to recruit the first class, and after that, when one group of people becomes aware of the high quality of education at the center, popularity will begin to grow quickly.
A training center is a good way to start your own business with a small investment. At the first stage, 10 thousand dollars is enough, which will quickly pay for itself.
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Today, thousands of people are eager to find, among the many opportunities, that gold mine that will give them a chance to forever forget about the lack of money and move to a fundamentally new financial level. And one of the most promising business opportunities available to the average citizen is making money from training courses. So, in this review we will talk about how to open training courses.
Why training courses are relevant
To begin with, it is worth noting the fact that we live in a time when two completely different generations intersect.
In every city, people live side by side who were born at the beginning of post-Soviet capitalism and are guided by more modern principles of worldview, and those who at one time managed to absorb the vibrant mentality of Soviet society. What does this have to do with training courses?
The fact is that quite often young people show interest in various types of activities and want to develop professionally in them.
For example, questions about how to open a hairdressing course and how to start your own car sales business may be important for them. Moreover, young people can master several areas at once. Entering universities in various specialties is the lot of the few who have enough enthusiasm and money for such a maneuver. Plus, by the time of release, technologies and trends will have changed greatly, and therefore the relevance of training may be low.
But training courses last much less than studying at a university, and the information provided in such courses has the maximum level of relevance.
Salvation for people in the form of courses
If we talk about people who were caught by surprise by the collapse of the Soviet Union, courses that teach a new specialty are a lifeline for them. After all, in a relatively short period of time they will be able to master a new profession that is in demand in the labor market.
Thus, training courses are a more than relevant area of entrepreneurial activity. With their help you can combine, for example, a handicraft business and a sports business.
Local training courses
The first option that you can use to earn money is local courses on teaching popular specialties and simply interesting activities. They can be held in rented or own premises. For example, owners of beauty salons can open courses in manicure or hairdressing on the basis of their company.
If you don’t have your own property suitable for classes with a group, then nothing prevents you from taking advantage of the rental option.
However, in the courses themselves, the room does not play the main role, although it is important. For example, in order to understand the question of how to open a handicraft course, you may not need your own office. You can easily cope at home. Especially if you have the appropriate skills.
Training can become popular thanks to reviews from satisfied customers. If, after a set of classes, newly minted specialists master specific skills well enough to get a job or start providing services independently, then the course rating will be high.
Qualified specialists should be found
In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to pass on knowledge to others at a decent level. This factor must be indicated when drawing up a business plan.
English language courses, for example, require a professional approach. And if the necessary skills are not available, it is necessary to attract outside specialists. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go a very profitable route and make courses that will include training in various specialties. Such a move will provide a significantly larger flow of people, and therefore a different level of income.
Of course, if you open multidisciplinary courses, you will need to pay more for renting premises, but if you set the price for training correctly, all costs will be easily compensated.
Marketing activities
In order for advertising to reach representatives of the target audience, you need to decide which sources of advertising information in a given region are most effective. And only after that invest in an advertising campaign. However, one “but” still remains: the number of people who can pay for training is limited, at best, by a specific region, and at worst, by a city. And this despite the fact that there is competition in this area.
In order to expand the circle of potential clients, it is worth bringing your training system to the Internet, where people not only from all regions of the country, but also from other countries can purchase it. Such a step could increase the sales market for the training course hundreds of times.
Online training
An information product is a very popular way to sell your knowledge and experience, as well as the skills of other people, to thousands of users from all over the world. This type of activity can be easily combined with local training courses. But if you wish, it is possible to turn online training into the main and stable source of high income. How to open training courses on the Internet?
Detailed instructions will help you plan how to open a foreign language school, find out what you need to purchase and what you will have to spend on, how much money your own teaching business in this area can bring in, and what you will have to take care of when launching your own linguistic training center.
Organizational issues of creating such a business
Foreign language teaching can be offered for different purposes and to different categories of clients. You can create a business in this area in the format of advanced training courses, classes with a tutor, a foreign language school, an educational center for children, schoolchildren, students or adults. The organizational and legal form of the organization depends on the choice of specialization and the planned scale of activity.
- Registration as an individual entrepreneur;
- Creation of a non-state educational institution or autonomous non-profit organization.
Permits and tax burden
Individual teaching activities are not subject to licensing, but no state-issued documents on completion of training will be issued to clients, nor will final certification be carried out. This option is more suitable for teaching adults in courses; for them, it is often not so important to have papers confirming their linguistic qualifications, the main thing is real knowledge of the language.
There will be no problems with hiring other teachers; new legislation in the field of education allows the hiring of individual entrepreneurs for other teachers (in total, no more than 15 employees when working under a patent). There is only one clarification: if an entrepreneur works alone and hires freelancers, then he will not need a license, and when hiring other teachers on a permanent basis, he will need to obtain permission to conduct this activity. As a taxation system for educational activities, you can choose “” (6% of income or 15% of the difference between income and expenses) or a patent (for self-employed individual entrepreneurs).
If training is planned with the issuance of documents confirming the qualifications of graduates, then you will need to register a legal entity (NOU or ANO) and obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education. But for licensing, it will be necessary to prepare a voluminous package of documents, mainly proving the suitability of the premises for conducting classes and the level of material and technical equipment of the institution, the professional qualifications of teachers and the composition of educational programs. A package of documents and an application for a license are reviewed in Rayono within 2 months, the validity period of the license is 5 years, and subsequently it is necessary to renew it.
Necessary basis for teaching foreign languages
What does it take to open a foreign language school? In addition to direct knowledge of the language, a penchant for teaching or at least organizational activities, a novice businessman will need other resources to create his own educational center.
People will stand apart from the list of foreign language courses required for any course. The staff may include native speakers, or Russian-speaking teachers and linguists with the necessary qualifications in English, German, French or Chinese. Properly selected teaching staff is the key to the success of an educational institution. People will go to a good teacher based on a recommendation, and this means that a businessman will be able to reduce the cost of attracting clients through word of mouth.
Even if you decide to conduct classes yourself and teach all clients, you will need the services of support staff for the company’s accounting services, IT support, security, cleaning, etc. These non-core services can be outsourced and concluded with specialized companies that provide relevant specialists.
Main expenses when starting a foreign language school
There are other business needs that require startup investments. You need to spend money on the following expense items:
- Premises (classroom, auditorium, conference room, office with an area of 20–50 sq. m. at the rate of approximately 2 sq. m. per person) for the required number of students, taking into account the number of groups, their occupancy and schedule. Licensing requires that such premises receive approval from the sanitary and epidemiological station, the fire service and other supervisory authorities (it is better to rent them in a building that already meets all the necessary standards).
- Furniture and equipment for classrooms (desks or tables, chairs, blackboards or projectors, computers for teachers and tablets for students, speakers and headphones, language phones).
- Supporting educational materials (textbooks, additional literature, workbooks, audio recordings and videos, posters and other visual aids), as well as stationery and consumables.
The most important intangible investment is the training program and teaching materials that will help build the language teaching process with maximum effect in relation to the selected audience and client categories.
Financial aspects of language teaching activities
A business plan with recommendations on how to open a foreign language school, includes a list of necessary expenses and possible income from this type of activity. It’s worth starting your financial analysis by determining the amount of starting capital.
How much money will be needed to prepare for the opening of a language training center:
- or a legal entity - 1000-5000 rubles, as well as expenses for - another 1000-2000 rubles at a time.
- The cost of renting and renovating a premises depends on the condition and area of the premises itself and its readiness to accept students, and most importantly on the region, location and appetites of the landlord. You can spend 5-10 thousand rubles for a small class or pay the first month’s rent in the amount of 50-100 thousand rubles for a whole complex of premises, and also spend several tens of thousands of rubles on putting it in order.
- Purchase of furniture and equipment - a computerized classroom for 5-10 students will cost about 100-150 thousand rubles, but you can get by with a minimum of costs, basic furniture and simple equipment in the amount of 5-10 thousand rubles per classroom.
- Purchasing methodological educational materials and manuals - a set of educational literature can cost from 500 rubles to several thousand rubles for each student.
- Consumables – for 1–5 thousand rubles you will have to stock up on stationery, paper, consumables for office equipment and other small items for working with students.
In total, start-up costs can range from 20–40 thousand rubles (for one office and for a total number of 10–50 students) to 300–500 thousand rubles (when opening a full-fledged educational institution with many groups and several separate classes).
Costs of operating a training center
The costs do not end there, because current activities will be accompanied by other fixed and variable costs:
- payment of rent and utility bills - from 5–10 thousand rubles to 100–150 thousand rubles per month;
- salaries and deductions for employees (for a self-employed individual entrepreneur - only deductions to funds) can reach 10–70 thousand rubles per teacher, taking into account his teaching load, class occupancy, average salary in the region and other factors;
- taxes and accounting services – from 3–5 thousand rubles monthly to 10–20 thousand rubles per month;
- purchase of new manuals, stationery, consumables – 1–5 thousand rubles and up to 10–15 thousand rubles;
- payment for support staff services – from 2–3 thousand rubles. up to 10–20 thousand rubles per month;
- advertising and website maintenance – from 1–2 thousand rubles to 5–10 thousand rubles per month.
In total, maintaining the work of a foreign language school per month can cost from 20–30 thousand rubles to 250–400 thousand rubles or more, depending on the scale of work and the number of teachers.
Educational center income: where does the money come from?
Accordingly, the business must bring in more money than is required monthly for its maintenance. The cost of foreign language teaching services is influenced by the average prices in a particular city, the qualifications of teachers and the level of training. On average, tariffs can be as follows:
- group classes (5–10 people or more) – from 1000 to 5000 rubles per month or more;
- individual lessons (1–2 people) – from 2,000 to 10,000 rubles monthly.
According to the schedule, there may be one or 2-3 classes per week lasting 1-2 academic hours. The workload per teacher is 10–18 ac. hours weekly, on average he can work with 2-3 groups and the same number of individual students. Based on this, you need to calculate the potentially possible number of groups, which means planning your income.
Working independently with 20–30 students (in groups and individually), an entrepreneur can receive about 30–100 thousand rubles per month. Measures such as attracting hired employees, tightening the schedule and increasing the number of classrooms will increase income by the same amount per each new teacher. If you have 5 teachers and if they are fully loaded, you can receive about half a million rubles in income per month. But then the school needs to work with 100–150 students at a time.
The payback period for such a linguistic center ranges from 3 to 12 months, but it all depends on the amount of initial investment, as well as on the monthly ratio of the amount of income and the amount of expenses.
Whether it is profitable to open a foreign language school depends only on whether the aspiring businessman can recruit the required number of students in order to not only break even, but also make a profit from teaching English, Chinese or other languages. But the main thing is whether he can maintain the quality of training at a consistently high level so that the flow of clients does not dry out all year round. To do this, you can provide special offers for summer camps, for those who want to prepare for exams, or for those who want to “pull up” their knowledge before a tourist trip.
Many people, in the course of their lives, retrain for other specialties, as they have the opportunity to earn money in some field. Before opening your training center, you will need to decide on the specialties and courses that will be taught.
For people who cannot find work in their specialty, as well as for those who want to acquire new knowledge, small training centers are a good way out of the situation when work is urgently needed, but it is too late or beyond their means to spend many years on training. Short-term courses allow such people to acquire basic knowledge of a subject or master a specialty adjacent to their main one. These circumstances make the services of such small educational centers very popular, and, consequently, the activities of these educational institutions are capable of generating quite significant income for their owners.
For optimal use of training center space and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect quick and large profits from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its establishment. But, with proper organization of the business and passion for its occupation, a training center can become a source of profit for its owner, bring new, interesting events to life and help make useful contacts.
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The list of documents for licensing the business of a training center includes:
Application indicating educational programs;
- information about the staffing and sufficiency of teaching staff to teach the declared number of students;
- information about the availability of premises suitable for conducting educational activities;
- information about the provision of the institution with educational and methodological literature for each of the declared programs and material and technical equipment;
- information about teaching staff who will supervise the relevant educational programs;
- information about the founders and registration of the training center as a non-state educational institution.
Submitted documents are reviewed by the licensing authority within one month, after which a decision is made to grant a license or refuse to issue a license.
The budget for the opening and operation of the training center will include the following expense items:
Creation and opening of a training center.
- Licensing.
- Development of training programs, production of training manuals, manuals, presentations, etc.
- Creation of a training website.
- Creation of material and technical base.
- Support and development of the training center.
- Rent.
- Payment to teachers and staff.
- Promotion of the training center.
- Adding new professions to the license.
- Improving the material and technical base.
- Support of the training site.
- Creation and adjustment of new training programs.
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The minimum set of equipment for a training center includes:
Projector - $1 thousand.
10 computers - about $3-3.5 thousand.
30 tables - $1 thousand.
20 chairs - $500
Wardrobe - $100
Fax - $100
Xerox - $200
Educational literature - $500
Total: about $6.5 thousand.
Investments in opening a training center with an area of 200 m2, designed to train 100-150 people per month, are about $13-15 thousand, the payback period is 6-10 months. The return on investment is on average 30%.
Income will directly depend on the volume of classes provided, the cost of training and the costs of maintaining the work of the center.
The expenditure part consists of the following items:
Rent or one-time purchase price of the premises and the costs of its maintenance;
- payment for utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and equipment;
-salaries of employees and training personnel;
- advertising costs.
Business plan for a training center.
Your own training center is a modern option for business development. This is a simple solution that will require renting a room suitable for study, as well as organizing the work process itself. But before you start, it is important to monitor the market.
First, you need to note which areas are the most popular, which are not enough on the market, and decide on the direction. Thus, now there is a tendency towards the development of language and various software courses. And these are the areas that are worth pursuing.
It is important to add that parents often invest more in children. Therefore, when organizing courses, it is necessary to choose a direction that will be useful to the younger generation. But, again, it is important to calculate the fullness of the industry.
We choose teachers.
Choosing good teachers will be a key decision in setting up a business. So, it is advisable to take on teaching lessons yourself. And also select a team of specialists. They can be difficult to find, because not every direction is 100% developed. Especially when it comes to computer courses. It is worth making sure that the staff is relatively young; middle age is suitable. He also had sufficient experience in both theoretical and practical skills.
You can find good teachers via the Internet or try to select among already established teachers at another center. Sometimes people who are highly qualified in a particular industry seek to diversify their chosen field of work or reach the peak of their career. And they come to the decision to share their knowledge. These are the categories that are best suited for teaching. And these are the ones that need to be found. In total, to start, it is better to select 2-3 teaching staff. Most often they are paid hourly.
It is worth preparing at least $5 thousand per month for salary payments.
Room.
To work and organize the educational process, you need to rent several premises. These could be offices in a business center. For this purpose, several rooms are taken on the 1st floor. One of them will be used for administrative purposes, and the others will serve as a place of teaching. The rooms themselves should have a fresh renovation, modern and comfortable furniture. It is worth creating the best working atmosphere possible. To do this, paint the walls in shades of brown, yellow or green. It is also worth paying minimal attention to accessories and decorative items. After all, nothing in the room should distract from the working mood. The premises must meet safety and sanitation standards and have fire safety equipment.
Requirements for the training center premises.
The monthly turnover of the training center is $10-15 thousand.
The main channel for attracting new students is advertising in print media. Advertising costs are approximately 10% of turnover, i.e. about 1000 dollars a month.
The training center itself should be located in a busy part of the city. It is important that it is convenient to get to it both by your car and by existing means of transportation. It is advisable to make the office noticeable from the road side.
Depending on the rented space, which must be at least 30 square meters, the rental cost will be about $1.2 thousand.
Equipment and equipment of the training center.
As equipment you need to buy the following devices:
- Computers (preferably stationary ones with high power) - from $600;
- Printer - from $400;
- Xerox - from $350;
- Laminator - from $200;
- Phones - from $300.
Computers will need to be purchased in quantities of at least 12 units, especially if training will be carried out according to programs. That is why investments in business can be called quite high. When choosing all modern and powerful devices, you need to invest at least $6 thousand.
In terms of equipment, it is important to prepare tables and chairs, as well as a board and projector for teaching. In the administrative room itself, it is worth taking care of other office furniture. Such as cabinets, shelves and more.
On average, to organize the work of a training center it is necessary to invest about $10 thousand.
It is important to create good advertising on the Internet, because this is where potential clients are looking for chickens for themselves. And the first impression is formed with a well-designed website. It is important to regularly engage with the resource and create all the conditions for its profitable promotion. It is also worth preparing printed materials. This can include brochures, catalogues, business cards and other formatted information that may be of interest to both potential and existing clients. The office itself needs to be decorated from the street with business cards and signs. It is worth renting a banner to promote your services, you can organize the distribution of leaflets directly on the street, make a temporary promotion for the first payment to new clients, and also find favorable conditions for extending courses.
Basic costs.
The main costs will include the following:
- Teachers' salary - $5 thousand;
- Rental premises - from $1.2 thousand;
- Equipment and equipment - from $10 thousand;
- Advertising - from $1 thousand.
To create your own training center, you need to collect start-up capital in the amount of $20 thousand.
Profit and payback period.
The monthly income of the training center depends on the number of groups and the duration of the courses. For example, if you gather 2 groups for morning and evening classes. Their duration will be about 1.5 academic hours. The cost of the course will be about $100, and the course will last 2 months. If the group is full of 8-10 people, the monthly income will be $4 thousand. Half of them will immediately go to teachers. And the company's share will remain only $800. This option will extend the payback period by 1-2 years. But, if you immediately offer several course options and recruit at least 6 groups per month, then the payback period will pass in 5-6 months.
Clients and development options.
Depending on the chosen direction, clients will become adults who want to pull themselves up in the chosen direction. And also teenagers or children themselves of different ages. It is worth adding that for development it is important to offer different courses and programs. And also conduct regular market monitoring, which will allow you to select options for new offers. You should also not forget about ideas from foreign partners in this area.
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