People strive to create coziness and a comfortable atmosphere in their home. But their success largely depends on what colors they use. After all, each color and specific shade has its own characteristics. Color therapy allows you to assess the influence of interior color on a person’s emotional state.
Psychological influence of color in the interior
When creating, designers certainly think about what colors can and should be used in a specific room. Only having knowledge about the effects of individual shades can you confidently paint the walls of an apartment or house in the chosen color. Very often people turn to their favorite flowers, which negatively affects the final result. After all, each of them has its own characteristics and characteristics, they all have a specific and not always a beneficial effect on the psyche.
Pick up separate colors need to be tailored to the target purpose of the premises, character and psychological residents' condition, as well as the degree of illumination. The influence of colors in the interior on a person largely depends on the last point. You need to choose a shade not in the store, but in the room itself. It's best to do this in bright daylight and muted evening Sveta. This is the only way you can evaluate the real color that you will get in the end. Often people, having chosen a specific shade, are surprised by the result. They find that with less or more light intensity, not only the brightness changes, but also the color itself. Such a seemingly insignificant deviation can play a very important role and have the opposite effect on the human psyche.
So what do the designers recommend? be careful when choosing the right shade and carefully check the sample before finishing work begins. However, before this you need to decide what color is needed for a particular interior. So, what special characteristics do colors and shades have? Can all of them be used for residential purposes?
Red
It is traditionally called "color of life" for its resemblance to blood, but not every red house can inhale this very life and energy. An abundance of red can negatively affect the nervous system, lead to overwork, stress and even depression. But in small quantities and with short contact the color is red very useful. It energizes, tones and activates the body. The heart begins to beat faster, feelings become more intense and the need for physical contact with another person increases.
Designers recommend using it as additional, giving the interior richness and brightness. It will look great in the kitchen or in. But for a nursery, bedroom or bathroom, it is best to choose a different, less aggressive color. However, dark shades of red, bordering on brown, give the bedroom interior a bohemian luxury. This type of decoration should not be heavily illuminated; the boudoir should be surrounded by mysterious twilight.
The peculiarity of red is that the rooms in the interior of which it is used seem several degrees warmer. The reason lies in accelerated blood circulation.
Orange
This cheerful color seems appropriate in any room, but this approach can lead to anxiety, irritability and... obesity. All shades of orange charge with positivity, encourage immediate action and help build trust. The desire to communicate and share their feelings arises even among those people who are accustomed to keeping “everything to themselves.” That's why orange is appropriate in the interior and kitchens, where families gather for lunch and dinner.
Another advantage (of all shades except orange) - increase in concentration. Do you want your productivity to increase? Add a little orange to the . You can do the same with . It is important not to overdo it, because with prolonged contact and in large volumes, orange has the exact opposite effect.
Be careful orange increases appetite, so you can gain a few kilograms without noticing. If problems with excess weight do not bother you, then a kitchen in this color will look interesting and unusual.
Yellow
An excellent option for rooms that lack natural light. Warm saturate the room with light, will create a cozy atmosphere. This color is also energizes and encourages action, but to a lesser extent than orange. Therefore, it can often be found in light yellow tones. But it is worth remembering that such combinations are strictly contraindicated for people suffering from insomnia or nervous excitability. Even the lightest shades will have a negative effect on them.
Juicy yellow can be entered as additional color for the kitchen, and in the children's room. It helps improve concentration, increases self-organization abilities than has a beneficial effect on the psyche both teenagers and adults.
Green
Such “natural” colors have a beneficial effect on a variety of people. Green calms you down and allows you to concentrate on the main thing, discarding fuss and minor details. This color often becomes “basic” for bedrooms, offices and living rooms. His undeniable advantage is his ability refresh and soothe simultaneously. It carries the depth of knowledge, the power of nature and complete safety. In interiors done in green, you can completely relax. That is why it is ideal for both office and office use.
In addition, it provides beneficial effect on the nervous system a person with prolonged contact: it relieves increased excitability and even depression. In the living room it can be used both as a main and as an additional color to help people take their mind off problems and have a heart-to-heart talk.
Blue
Another color that associated with nature, is also often found in interiors. Light blue has the ability to “pull back” walls, so it looks good in small rooms. It is worth noting that this color is best used in warm, sunny rooms, as it has the amazing property temperature drop. This effect is explained decreased blood pressure in humans.
The advantage of blue is that it not only increases working capacity, but also very calming. The feeling of spaciousness and limitless space allows you to escape from worries, bustle and stress, and the pleasant coolness allows you to concentrate on the tasks at hand.
Blue is often used in medicine because it has the property of quickly and effectively reducing muscle tone. This color is ideal for people suffering from insomnia, because it allows you to completely relax and immerse yourself in an unconscious state.
Blue
It would seem that blue and cyan are very close, but they have different effects on the human psyche. , are much less common. And the reason is that the slightest mistake in choosing a shade can seriously affect the final result. All light variations Suitable for bedroom and bathroom decoration. They contribute relaxation, calm down and even help faster recover and heal wounds. But the dark blue color, striking in its depth and luxury, is advised by designers to be used with caution. Such shades with prolonged contact can negatively affect the psyche, causing apathy and depression. For a person who spends a lot of time in such interiors, hard to concentrate, despondency overtakes him.
Violet
Mystical and mysterious are rarely found in interiors, because it needs to be handle very carefully. Exciting and romantic light shades can be seen as accents in the rooms of teenage girls, as well. The thing is that such combinations put you in the right mood, allow you to relax and give free rein to your dreams. In “small doses” violet contributes to the emergence love mood.
Designers do not recommend using darker colors in interiors, as they negatively affect people’s psyche. Calming is not about muscle relaxation, but about distraction. This leads to rapid fatigue, decreased attention and ability to concentrate.
Brown
This color can be safely attributed to "neutral", which can be used in any premises. It is worth remembering that dark and light shades have different effects on the perception of the size of a room, since this is especially noticeable in the example. Great for both bedroom interior, and for finishing the kitchen.
This natural color gives you self-confidence, feeling of security and resilience. It is perfect for those people who want to become more determined and self-sufficient. Besides brown color is very calming, helps cope with nervous shock and stress.
Black
This color can always be found in, photographs of which are published in glossy magazines. But this type of apartment design is not suitable for every person. No matter how attractive, mysterious and alluring the black color is, it still creates a “pressing” and tense atmosphere.
Designers recommend using it in in moderation and only as an additional color. Thanks to its high contrast, black can be the perfect way to create accents and highlight what's important. In small quantities it will give the interior refined elegance, and in large ones it can create tense and uncomfortable atmosphere in room.
White
The advantages of white One can, it seems, list them endlessly. He not only charges with positivity and awakens the desire to live, but also beneficially changes the perception of the room. White color - the best way to increase space, make it lighter and “cleaner”. It is often used as a background color in a variety of rooms from the bedroom to the hallway, often. Numerous combinations can significantly change the overall perception of colors. For example, classic, where the last color is used as a background color, results in the creation of a stylish but light interior.
In addition, it subconsciously convinces of the quality and safety of the dishes and their compliance with sanitary standards. This property is actively used by restaurateurs.
And yet there are certain restrictions. For example, an abundance of white in the nursery and bedroom is not the best option. Cold and not complemented by bright accents, it will look boring and even a little depressing.
Grey
This universal color looks great in combination with other, brighter and more saturated colors. He acts as perfect background, allowing you to refine even the smallest room with modest decoration. Neutral gray suitable for any room: from kitchen to living room. This color promotes calm and the search for harmony.
However, without additional colors it may seem too boring and monotonous, cause despondency and apathy. Therefore, designers recommend “dilute” it with bright shades.
What is color therapy?
The influence of flowers on the human body has long ceased to be a myth. Behind the mysterious concept "color therapy" the whole is hidden medical direction, which studies the effect of different colors on psycho-emotional state of a person. But how do certain dependencies form? Some have developed and taken root over thousands of years and are in no way connected with the history of a particular person. So, for example, to the color red increases blood pressure, increases heart rate and tones the entire body. The reason is that for many millennia, the color red symbolized a challenge (volcanic eruptions, fires, etc.). But there are also individual “conditioned reflexes” that are formed in an individual person due to his positive or negative life experiences. The influence of color on the human psyche in an interior can be very strong, so you need to select shades carefully and carefully.
How can color influence a person’s physical and psycho-emotional state?
The correct selection of colors for certain rooms will create a comfortable atmosphere for relaxation and work. Certain shades should be “introduced” into the interior only after making sure that they really have the desired effect on a particular person.
To create a cozy and stylish interior that will have a beneficial effect on the human body, his psycho-emotional state and life in general, you need to pay attention to the color scheme.
The influence of color on human physiology
Red . The wavelength is the longest, so its influence is maximum. An exciting, warming, active and energetic color that penetrates and activates all body functions. Stimulates nerve centers, energizes muscles and liver. Used to treat chickenpox and some skin diseases. For a short time it increases muscle tension (doping), increases blood pressure and speeds up the breathing rate. You can feed on the energy of red during meditation, colds, pneumonia, asthma, etc. Contraindicated for overweight people, has a bad effect on hypertensive people, nervous people, and red-haired people. Not recommended for inflammatory processes, because it activates them even more.
Is zodiac for Aries, Leo, Libra, Scorpio, Sagittarius.
Orange . Toning color. It acts in the same direction as red, but to a lesser extent, improves digestion, promotes rejuvenation, emancipation, strengthens the will, and relieves feelings of depression. Strengthens lung tissue, has antispasmodic properties, improves blood circulation and skin color, but excess orange can cause overheating of the body (i.e. it is warmer than red).
Is zodiac for Aries, Leo, Gemini, Virgo and Libra.
Yellow . Toning color. Physiologically optimal. Least tiring, stimulates vision and nervous activity, activates motor centers, causes a joyful mood, generates muscle energy, is used to treat diabetes, for indigestion, to correct strabismus, clubbed hands. In healing practice, yellow meditation stimulates intellectual abilities, replenishes mineral deficiencies, and reduces acidity in the body.
Is zodiac for Gemini, Virgo, Libra and Leo.
Green . Physiologically optimal. Reduces blood pressure, dilates capillaries, soothes and relieves migraines, increases muscle performance for a long time. It has the opposite effect of red.
“They say that the one who does not like green (who does not like it) is afraid of life’s difficulties, he is afraid of the vicissitudes of fate, and any changes in life. And the one who prefers it is afraid of being under someone’s influence, constantly asserting himself. People, who like the color green are characterized by a strong will, stubbornness, and perseverance, which allow them to overcome the difficulties of life.If you like light green tones, you are characterized by softness and tenderness, you are energetic, know how to cooperate and always come to the aid of your neighbor, perhaps in you the healer is hiding." Goethe
Green color has a refreshing and at the same time calming effect on the body, exhibits antiseptic properties, and is recommended for the treatment of the nervous cardiovascular system, asthma, and insomnia.
Is zodiac for Taurus, Cancer, Virgo, Sagittarius.
Blue . Calming color, reduces muscle tension, lowers blood pressure, calms the pulse, slows the breathing rate, lowers body temperature, refreshes, improves patience, reduces appetite, soothes pain, has an antipyretic antiseptic effect, helps with insomnia and nervous disorders.
It is zodiac for Libra, Pisces, Sagittarius, Capricorn, Aquarius.
Blue . The calming effect turns into a depressant, helps inhibit the functions of human physiological systems, has antiseptic and bactericidal properties, promotes growth, treats swelling, burns, baldness, rheumatism, headaches, inflammation of the eyes. Recommended in therapy for emotional and nervous people. Long-term exposure to blue can lead to depression.
It is zodiac for Libra, Pisces, Sagittarius, Capricorn.
Violet . Combines the effect of red and blue. Produces a depressant effect on the nervous system.
Consider Fig. 1
Explanations for the picture:
Tonic effect
Calming.
Green, as can be seen from the figure, occupies the most neutral position.
The purple color, in fact, should be sort of to the side, because... it has a depressant effect, and not a calming effect like Blue or Blue.
Psychological effects of color
Chapter from the book "Color Science" by Mironov, 1984
As can be seen from the historical overview in the first part of the book, the psychological aspect of color perception is inextricably linked with the socio-cultural and aesthetic. Any individual color or combination of colors can be perceived differently by a person depending on the cultural and historical context, on the spatial location of the color spot, its shape and texture, on the mood and cultural level of the audience and many other factors. Therefore, attempts to compile “registers” of rigid correspondences between color and emotional state cannot be considered fruitful. The significance of this problem for artists of applied specialties is quite clear. After all, any work of applied art or design - the walls of buildings, decorative fabrics, furnishings, clothing, machines and tools - creates a color environment that in one way or another shapes a person’s state of mind, influencing the structure of his thoughts and level of performance. Of the whole range of issues that make up the complex problem of the psychological impact of color, the questions of human physiological reactions to color and color associations are especially relevant for designers. Let us briefly outline their essence. All spectral colors influence human functional systems in one way or another. Red- stimulating, warming, active, energetic, penetrating, thermal, activates all body functions; used to treat chickenpox, scarlet fever, measles and some skin diseases; for a short time increases muscle tension, increases blood pressure, and speeds up the breathing rate. Orange- tonic; acts in the same direction as red, but weaker; accelerates blood pulsation, improves digestion. Yellow(the lightest in the spectrum) - tonic, physiologically optimal, least tiring; stimulates vision and nervous activity. Green(the most familiar to the organ of vision) - physiologically optimal; reduces blood pressure and dilates capillaries; soothes and relieves neuralgia and migraines; for a long time increases motor-muscular performance. Blue- calming; reduces muscle tension and blood pressure, calms the pulse and slows the breathing rate. Blue- the calming effect turns into a depressing one; contributes to inhibition of the functions of human physiological systems. Violet- combines the effect of red and blue colors; produces a depressant effect on the nervous system. Studying this list, you can notice an interesting feature in it - periodicity. The exciting effect of color seems to be periodically dependent on the wavelength. The excitatory function can be depicted as a sinusoid. It is more convenient to plot the radiation wavelengths on the horizontal axis in descending order. The first color, red, is the most exciting. But it reaches the maximum degree of this quality not at the very beginning of the visible region of the spectrum, but somewhat retreating from the beginning, i.e., where this color acquires the maximum brightness for its color tone. Orange and yellow are tonic colors, i.e. their stimulating effect is moderate and reduced in quantity. Green is a physiologically neutral color, since it is the color of the biological environment from which a person came. The blue color already clearly has a calming effect, which increases as blue transitions to blue and violet. And finally, the color purple has a depressing effect. However, approaching from the red to the violet end, the spectrum tends to close. Extremes meet. Something from red appears in violet, that is, something exciting. The color purple, which combines the properties of red and violet, completes the circle. This pattern was first noticed by S. Ferri, which was mentioned by M. Deribere in the book “Color in Human Activity”. The activity of the organ of vision can excite other senses: touch, hearing, taste, smell. Color sensations can also evoke memories and associated emotions, images, and mental states. All this is called color associations. Color associations can be divided into several large groups: physical, physiological, ethical, emotional, geographical, etc. Within each group there are smaller divisions. Let's give examples. Physical associations: a) weight (light, heavy, airy, pressing, weightless,...); b) temperature (warm, cold, hot, icy, burning,...); c) textured (soft, hard, smooth, prickly, rough, slippery,...); d) acoustic (quiet, loud, deaf, voiced, musical,...); e) spatial (protruding, receding, deep, superficial,...). Emotional associations: a) positive (cheerful, pleasant, cheerful, lively, lyrical,...); b) negative (sad, lethargic, boring, tragic, sentimental,...); c) neutral (calm, indifferent, balanced,...). The list goes on. It is not difficult to see that almost any adjective in our speech corresponds to some color. This testifies to the extreme breadth and universality of color associations, to the extremely important place that they occupy in a person’s life, whether he is aware of it or not. The path of formation of color associations is similar to the process of formation of conditioned reflexes. The sensations and emotions evoked by any color are similar to the sensations associated with an object or phenomenon that is constantly painted in that color. Any reader, apparently, can give many examples from his personal experience confirming this pattern. Obviously, different colors have different powers of causing psychic reactions. To evaluate these differences, we introduce the concept quality of associations. The qualities may include: a) unambiguity of sensation (i.e. its certainty, repeatability under different conditions for the same individual); b) intensity of sensation; c) stability within a large group of people. The qualities of color associations, as well as the aesthetic assessment of colors, depend both on the objective properties of the colors themselves and on the properties of the perceiving subject. TO objective properties of color These include its purity, lightness (brightness), the shape of the color spot, its place and meaning in the visual structure, material and texture. Properties perceiving subject can be divided into group And individual. TO first Let's include the national factor (race, ethnic group), cultural traditions, class affiliation. Co. second include age, gender, cultural level, education, occupation, features of the subject’s neuropsychic makeup. Numerous studies (M. St. George, B. Wright, L. Reinwater, A. Couplet, R. Français, etc.), as well as statements by artists and poets, allow us to draw some conclusions regarding the connection between the objective properties of color and the reactions that they cause . 1. The purer and brighter the color, the more definite, intense and stable the reaction. 2. Complex, low-saturated, medium-light colors cause very different (unstable) and relatively weak reactions. 3. The most unambiguous associations include temperature, weight and acoustics (a variety of people evaluate these color qualities in basically the same way). 4. The most ambiguous associations include taste, tactile, olfactory, emotional, i.e. those associated with more intimate experiences and the activity of biological sense organs. Here, even close people can react differently to the same colors. 5. Purple colors, even in their pure and bright form, cause different reactions. (This can be explained by the duality of their nature.) 6. Yellow and green colors evoke the greatest variety of associations. (This happens because in this area of the spectrum the eye distinguishes the largest number of shades. In nature, these colors are the richest represented. Each shade of yellow or green is associated in the mind with a specific object or phenomenon, hence the richness of associations.) Mentioned above that one of the factors influencing the emotional experience of color is the shape of an object or spot bearing a given color. More generally speaking, the impression produced by color is closely related to the structure of the object and, therefore, depends on all its qualities. To study the patterns of this connection means to study the history of art and culture, since it is impossible to formulate any general theoretical principles in this area outside of a specific historical situation. Still, there are interesting attempts to describe the correspondence between human emotions and a complex of plastic, sound and color images (based on observations of our contemporaries). One of these attempts belongs to J. Ormsby Symonds in the book “Landscape and Architecture.” Since Symonds’s conclusions are general in nature and contain valuable thoughts for designers of any profile, we consider it possible to present them here. Voltage. Unstable forms. Fractional composition. Illogical difficulties. Extensive range of meanings. Color conflict. Continuous color intensity. Visual imbalance in relation to a line or point. Lack of a point where the eye can rest. Hard, rough, or jagged surfaces. Unfamiliar elements. Harsh, blinding or vibrating light. Sudden temperature fluctuations. A shrill, nerve-wracking sound. Discharge. Simplicity. The volume can vary in size from intimate to grandiose. Correspondence. Familiar objects and materials. Smooth lines. Curving shapes and spaces. Clear structural stability. Horizontal. Pleasant and comfortable contours. Soft light. Soothing sound. Volume, saturated with calm colors - white, gray, blue, green. Fright. Perceived limitation. An obvious trap. Lack of orientation points. Lack of means to assess position or scale. Hidden areas and spaces. Tilted, distorted or broken planes. Illogical unstable forms. Slippery floor plane. Danger. Unprotected voids. Sharp protruding elements. Distorted spaces. Dullness, darkness, gloominess. Pale and trembling or, on the contrary, blinding light. Cool blues, cool green tones. Abnormal monochromatic color. Fun. Free spaces. Smooth, flowing shapes and patterns. Possibility of whirling, rushing and winding movement. Movement and rhythm expressed in a structure. No restrictions. Shapes, colors and symbols that appeal to the emotions rather than the intellect. Possibility of theatricality. Often light, bright and spontaneous, taken in contrast with heavy and dark. Warm bright colors. Fleeting, sparkling, flickering light. Cheerful, cheerful sounds. Contemplation. The scale does not matter, since the subject will plunge into the depths of his consciousness. The entire space can be soothing and modest, or very spacious and richly decorated, as long as the design forms do not attract attention. No distracting sharp contrasts. Symbols, if used, must relate to the theme of contemplation. The space should provide a feeling of isolation, privacy, detachment and peace. Soft diffused light. Calm neutral colors. Low muffled streams of sounds that are not perceived by consciousness. Dynamic action. Bold shapes. Powerful constructive rhythm. Planes placed at an angle. Diagonals. Solid materials such as stone, concrete, wood or steel. Rough natural surfaces. Steep vertical. A clear compositional center. Concentration of attention on the focal point of the action - on the podium, at the rally point or at the entrance gate, where the general movement is directed. Movement caused by dynamic lines, moving light and decisive changes in form, character and sound. Strong simple colors. Sublime, spiritual. A stunning scale that surpasses the usual human imagination and immerses the person entering into a huge space. Highly floating forms contrast with low horizontal forms. The volume is designed to keep a person, as it were, nailed to the vast plane of the floor, while the gaze and thoughts tend upward vertically. Orientation up. A complete compositional order, often symmetrical. Use of expensive and capital materials. Using discreet white. If color is applied, it is cool colors such as blue-greens and purples. Discontent. Annoying change of directions and openings. Areas and spaces unsuitable for the intended use. Interference. Extremes. Untimely difficulties. Lack of comfort. Unpleasant texture. Incorrect use of materials. Illogicality. False. Unreliability. Tiredness. Loudness. Boredom. Mess. Disharmonious colors. Dissonant sounds. Unpleasant temperature or humidity. Unpleasant quality of light. Pleasure. Space, shapes, textures, colors, symbols, sounds, qualities of light, clearly suited to the use of space, whatever it may be. Satisfying expectations, demands, or desires. Development of sequences and their implementation. Harmonious relationships. Unity in diversity. The resulting quality of beauty. In artistic composition programmatic(painting, cinema, scenography) the emotional perception of color is complicated by the content of the work. Here it is more legitimate to talk about the ambivalence of the psychological impact of color than in cases where color is taken in isolation or in a non-pictorial structure. But an interesting fact is that the specific situation of the painting changes the emotional sound of a given color not whatever, but only on exactly the opposite generally accepted. For example, rich spectral yellow is certainly a cheerful and cheerful color. But in Van Gogh's painting "Night Cafe" this color emphasizes the mood of despair and melancholy. A clear, cloudless blue sky usually inspires a person with a clear and serene mood, but in the paintings of S. Dali or D. Chirico, the clear sky further deepens the feeling of horror or disgust inspired by the composition as a whole. S. Eisenstein, in connection with his work on color cinema, explored the question of “absolute” correspondence between sound and color. He came to the conclusion that “in art they decide not absolute compliance, and arbitrarily figurative, which are dictated figurative system of a particular work. Here the matter is never and will never be resolved by an immutable catalog of color symbols, but the emotional meaningfulness and effectiveness of color will always arise in the order of the living formation of the color-like side of the work, in the very process of formation of this image, in the living movement of the work as a whole". One cannot but agree with this conclusion. Everything said is true, except for the word “arbitrarily.” The artist “colors” the image not arbitrarily it takes into account the traditional meaning of color and submits to it or gives own, opposite meaning. Following the above paragraph, S. Eisenstein describes an example from his practice confirming precisely this conditioned approach to color scheme: “It is enough to compare the theme of white and black in the films “Old and New” and “Alexander Nevsky.” In the first case, the color black was associated reactionary, criminal and backward, and with white - joy, life, new forms of management. In the second case, the white color with knightly vestments fell on the themes of cruelty, villainy, death (this was very surprising abroad and was noted by the foreign press); black color Together with the Russian troops, he carried a positive theme - heroism and patriotism." Such a rearrangement of black and white does not contradict the usual symbolism of these colors: in Russia, for example, the color of mourning is black, but the funeral shroud is white; in Japan and India the color of mourning is white; The enemies of Soviet power during the civil war were called “whites,” although their deeds were black. It would be more surprising and probably not understood by anyone if Eisenstein replaced, for example, black with yellow-green, and white with gray. When designing the color of any thing intended for a person, and especially for his individual use, it is necessary to take into account color preferences. Foreign scientists (R. Francais, M. St. George, V. Walton, etc.) as a result of numerous studies came to the conclusion that there is biological innateness color preferences. Thus, children under the age of one year, regardless of race and place of residence, show the same preferences: they prefer red, orange and yellow to green, blue and purple. Among teenagers and adults, colors according to their popularity are distributed as follows: blue, green, red, yellow, orange, purple, white. In the book by R. Francais “Psychology of Aesthetics” it is said that “for such a ranking only minor impact has artistic education, differences in gender, belonging to different races and cultures." Color preferences, as well as associations, are determined by many factors. Usually, preferences should be taken into account not only individual colors, but also combinations. In this case, the subject plays an important role - carrier of color. The assessment of color itself can differ in any way from its assessment in a specific situation. Therefore, data from laboratory studies of color preferences cannot serve the only one the basis for developing the color composition of an object, even if we talk about its elementary aesthetic qualities. A more accurate, albeit more complex, way to study color preferences can be artistic research , for example, decorative and applied arts, amateur painting and graphics of a particular social group of people. In these areas, color sympathies are manifested quite directly, and at the same time, every color is included in the composition, associated with material and texture, that is, on these objects one can study not prepared, but living color, in the process of its own life and interaction with person. A complete picture of color preferences can only be obtained by studying the history of art of a given people. But man is not only a social being, his activity is also determined by physiological factors, and his mental reactions are determined by the state of the nervous system. Therefore, color preferences to a certain extent depend on the physiological properties of the body. By studying human psychophysiological reactions to color, it is possible to identify some general patterns of color preferences. This method can be useful as an addition to the historical method. From the point of view of physiological effects, all colors and their combinations can be divided into two main groups: A. Simple, pure, bright colors. Contrasting combinations. B. Complex, low-saturated colors (bleached, broken, blackened), as well as achromatic. Nuanced combinations. Group "A" colors act as strong, active stimuli. They meet the needs of people with a healthy, non-fatigued nervous system. Such subjects include children, adolescents, youth, peasants, people of manual labor, people with an ebullient temperament and an open, direct nature. Indeed, we find colors and combinations of this type in the following cases: in children's artistic creativity; in youth clothing fashion; in the decorative and applied arts of peoples around the globe; in amateur “urban folklore”, the creators of which are people of unintelligent labor; in the art of revolutionary artists of the 20th century, breaking the canons (Matisse, Corbusier, Léger, Mayakovsky). Group B colors are more calming than exciting; they evoke complex, ambiguous emotions, require longer contemplation to perceive them, satisfy the need for subtle and refined sensations, and such a need arises in subjects of a fairly high cultural level. For all these reasons, the colors of group "B" are preferred by people of middle and old age, intelligent workers, people with a tired and finely organized nervous system. Colors and combinations of this type are found in the following cases: in European costume for middle and old age; in the interior of the homes of the urban intelligentsia; in painting and applied art of classes leaving the historical arena (XVIII century - Rococo, XIX and XX centuries - Art Nouveau); in modern design graphics and coloring of the vast majority of architectural objects, etc. The natural pattern of color preferences can be temporarily disrupted by fluctuations in fashion. Often, in the same culture, opposing types of color coexist, satisfying the same consumer. Thus, the problem of color preferences is complex and requires a thoughtful and differentiated approach. An interesting phenomenon for the artist is color synesthesia. The word "synesthesia" means "co-sensation." This is a phenomenon when the senses are stimulated by inappropriate stimuli. For example, when listening to music, sensations of colors arise, or when observing colors, some sounds, tactile, taste sensations, etc. are imagined. “Synesthetic feeling” was familiar to people of a subtle mental organization, apparently at all times. This is how Japanese poets felt the world: Dusk over the sea. Only the cries of wild ducks in the distance dimly turn white. Matsuo Basho The May rains are pouring. And the wind in the plum leaves became freshly green. Saimaro Johann Wolfgang Goethe felt the “texture” of color and its “taste”: “I have nothing against the assumption that color can even be touched; this would only reveal its own uniqueness even more. The color is also discernible in taste. Blue will have an alkaline, yellow "red - sour taste. All manifestations of reality are related." Color synesthesia was cultivated in the art of the romantic movement in the second half of the 19th century. and somewhat later in the music and poetry of the Symbolists. The French poet Arthur Rimbaud (1854-1891) became famous for his sonnet “Vowels”: A - black, white - E; I - red; U - green; O - blue; I will tell their secret in my turn." The German romantic A. W. Schlegel (1767-1845) also felt the “coloring” of sounds: “A - corresponds to light, clear, red and means youth, friendship and radiance. And - answers sky blue, symbolizing love and sincerity. O - purple, Yu - violet, U - ultramarine." The poetry of A. Blok, A. Bely, S. Yesenin, K. Balmont, V. Khlebnikov is extremely rich in color and sound images. Many musicians and composers have a "color ear." Wonderful Russian composer A. N. Scriabin in his musical poem "Prometheus" wrote the "part of light" (i.e., light accompaniment of music). N. A. Rimsky-Korsakov said that "sharp scales in it evoke ideas of colors, and flat ones. .. they paint moods or a greater or lesser degree of warmth..." Among the painters who keenly felt color-musical correspondences, one can name D. Whistler, M. Ciurlionis, A. Lentulov, V. Kandinsky. In the book “On the Spiritual in Art” Kandinsky describes in detail his color-musical synesthesias. Here are some of them: “Light-warm-red... resembles the sound of a fanfare, and a trumpet seems to sound - a stubborn, intrusive, strong tone... Cinnabar sounds like a trumpet and can be placed in parallel with strong drum beats... The sound (of orange)... is like a monotonous middle bell, a strong viola, both human and string... Violet... sounds somewhat painful, like something extinguished and sad... It is similar the sound of the English horn, the flute and, in the depths, the generally deep tones of wooden instruments, like the bassoon.” The nature of synesthesia has been studied by many scientists. Some suggested that it could be based on the mutual induction of excitations between auditory, visual or olfactory fibers in the brain, in places where they are close together. Others saw it as an ordinary “association of ideas” (A. Binet). Still others consider synesthesia a sign of atavism, a manifestation of primitive syncretism of sensations (M. Nordau).
The influence of flowers on the human psyche was noticed in ancient times by various shamans, healers and sorcerers. They can cause joy and sadness, bring peace or irritation, having amazing capabilities.
Colorful life
Every person has noticed the impact of color when they put on a red jumper, attracting the eyes of others. For Western society, people dressed in black will look gloomy, but the bride’s snow-white dress speaks of a solemn moment and the purity of the event. If you are interested in the psychological effects of color, then you will find answers to many questions in this article.
Why is this happening?
Everything that is incomprehensible attracts a person, igniting cognitive interest. The influence of colors on the human psyche is due to the emission of electromagnetic waves by each color. These waves, due to their length, have different effects. They have healing properties because we not only see color with our eyes, but also feel electromagnetic radiation with our skin. By choosing the “right” colors specifically for yourself, a person can feel healthier and cheerful.
The psychological impact of color is that it is a kind of “emotional food”, and, accordingly, in order to function normally, our body needs different shades in different proportions. They can help restore the mental balance of the individual and even some aspects of physical health. Food, clothing items, make-up, and surrounding furniture affect the human condition. Thanks to many studies, we now know a sufficient amount of information about the effect of color on the human psyche. In this regard, you can combine tones and improve your mood and overall well-being.
What will red and yellow tell us?
Elements of the surrounding world in red color cause excitement in the psyche and are a kind of compulsion to activity. Thanks to it, muscles tense and movements accelerate, and this leads to increased performance.
When in a room with red lighting, people perform at their best. But over time, as the body adapts to this shade, the level of productivity drops and problem solving becomes more difficult. This is due to color fatigue.
If you need to overcome difficulties, be more determined and resilient, then we advise you to use the color red in your life.
To stimulate brain activity, awaken intellectual capabilities, and increase the level of visual perception, use yellow. Contraindications: neuralgia and overexcitation of the cortex. Well, if you are accompanied by disappointments and disappointments, then yellow will suit you just right.
What are green and blue for?
The color of spring greenery ensures the normalization of blood and eye pressure, breathing, pulse, increasing the acuity of perception, concentration and intellectual potential. If you want peace, relaxation and relaxation, feel free to use green, because it will give you what you need. The impact of color plays a huge role in our daily lives.
Deep blue color, constantly affecting the psyche, can lead to high levels of fatigue or even depression in some cases. But if you have experienced a strong shock, then this color can restore strength. It will reduce tension in muscle tissue, dull pain, weaken the pulse and have a calming effect on spontaneous impulses in an ardent personality.
The influence of purple, blue and brown colors
The color violet has a contradictory effect on the human condition, as it can increase stamina, reduce performance, suppress intellectual abilities, or even lead to depression.
To reduce anxiety, lower blood pressure and relieve pain, wear blue items. But do not overdo it, because long-term influence of this color leads to fatigue and depression of some functional capabilities of the human body.
The color brown tells us the need for relaxation and bodily comfort. Therefore, if you feel such needs, then think about how to bring this color into your life and take a little break from work moments.
Contrast of black and white
Lovers of white color are characterized by a need for freedom, a break in burdensome ties and a desire to start over from scratch. If you want to forget something and free yourself from the shackles of memories, surround yourself with white.
The black tone characterizes a person who rebels against his own fate. This color has important healing properties, as it absorbs other shades and has a fairly positive effect on the body.
By determining your color preferences, their persistence or variability, you will be able to recognize your own emotional and physical reactions, general well-being and mood.
The influence of color on the psyche of children
Children are constantly surrounded by different colors, they learn about the world, and you should approach the color scheme of children's rooms, furniture, toys and clothes wisely. There is no doubt that the influence of color on a child’s psyche is one of the most pressing issues for young parents. According to Norwegian scientists, young children registered with the internal affairs bodies or juvenile criminals chose the color black. People who are suicidal also choose this tone.
The influence of flowers on the psyche of a person, especially a small one, is based on several principles. Firstly, the baby’s daily life should be filled with a large number of different shades; one thing is important - their proper combination.
Secondly, the walls and ceiling in the children's room should be either white or light, but not dark, since this will affect both the baby's emotional state and his cognitive abilities.
Thirdly, use blue color, and it will help save you and your baby from stress and relieve pain.
Fourthly, green shades and white-blue colors will provide you with a stable state of the nervous system. Green color, taken separately, can regulate blood pressure and relieve fatigue.
Fifthly, psychologists argue that the influence of color on the psyche is also expressed in its impact on the development of speech. Therefore, association games will become relevant in the period from one to three years (for example, strawberry-red, sun-yellow).
Sixthly, if your baby has lethargy, poor appetite, apathy and sudden mood swings, then using red, yellow and orange colors will help you.
Knowing the subtleties of color effects, parents and educators will be able to stabilize the mood and, if necessary, calm or cheer.
Some tricks with color
To feel the influence of colors on the human psyche, you don’t need to wear things of only one tone, because a stylish red scarf or bag will already make changes and increase your life potential. The main thing is to make an emphasis. You can “scatter” bright elements in the room, such as pillows or toys, and then the energy of color will fill the room.
In the living room or bedroom, you can use light bulbs or lamps of different colors. Colorful stickers for window glass have a similar effect, because not every person can afford multi-colored stained glass windows.
Scientists advise changing the color of the bedroom, if you have poor sleep, to calm shades (pale purple, pink, light blue).
Yellow sunflowers and an orange dress will perfectly improve your mood and productivity. A wonderful option for filling everyday life with bright colors is decorative crystals and jewelry made from precious (or not so precious) stones.
Having this information at your disposal and knowing your needs, you can create bouquets that will emit exactly the colors that you need. To feel light after eating, add more colored foods, as they are easier to digest.
Also, with the help of color, you can send signals to the people around you, so use cosmetics (varnishes, eye shadow, lipsticks) wisely. At home, you can use lavender or geranium aroma oils, because they emit blue and red colors, respectively.
Conclusion
The above information is quite useful, because the influence of color on the psyche is enormous. And if you are in a bad mood or feel unwell, you can easily adjust it by exposure to colors, bright and saturated or pale and calm.
We all know that orange color is obtained by mixing red and yellow colors; we examined their psychological characteristics in previous articles. But few people know what effect does the color orange have on a person? It is worth noting that this color is symbolized with vivid impressions, joy, and celebration. It conceals within itself a strong energy that generates excitement, thereby it is able to motivate a person to action, remove constraint and complexes from him, and develop a desire for an active and rich life. Fatigue and tension go away when you use the color orange in meditation; it can also relieve depression and apathy.
The color orange not only has a certain effect on a person, but can also tell about his psychological characteristics. So if you are a person who prefers this color, then we can say that you are a passionate and dreamy person, whose fantasies are easily realized. This is because you have good intuition and can sense events that will happen to you in the future. Your remarkable quality is determination, this is what helps you move towards your goal and achieve excellent results. However, risk and excitement are in your blood. Your passion for various competitions can fill your mind so much that you won’t notice how, in a fit of passion for adrenaline, you can offend people close to you. Such a strong risk appetite is good for achieving a goal, but it is important to find internal balance and control your own behavior in such situations. In your personal life, deep recognition and respect awaits you, since you are noble, agile and impressionable, capable of being carried away by love relationships.
In addition to the impact on the human psyche, orange color also has a certain effect on the body. The strongest positive influence of this color is felt by the digestive organs, kidneys and bladder. Orange color treats diseases of the spleen, small intestine, and pancreas. If you want to get rid of harmful substances from the body, then using orange in meditation will come in handy. However, it should be remembered that this color is contraindicated in case of an unstable nervous system.
It should be noted that the color orange recharges the body with psychic energy, and in a room of this color the temperature seems several degrees warmer than in blue-green rooms. If you want to improve your appetite, then use orange to decorate your kitchen.
Hi all! Nadezhda Vasilyeva is in touch with you. And in this article we will examine the topic - The influence of color on a person. I will tell you simply and in detail about this very interesting topic for life and marketing. We’ll also look at a few basic colors.
Everyone knows that in order to achieve a certain goal in life, it is necessary to make every effort. But the goal is clear, the effort is exerted, and the work is worthwhile. Why do we rarely achieve the final result? Why do we lose interest in the matter in the middle of work? Probably because we don't activate our visual centers.
If you influence them in a special way (using color signals), you can achieve incredible performance. The main thing is to know what color needs to be used for a particular task. This science is called color therapy. It appeared relatively recently, but has already proven its viability.
In modern society, a huge number of theories have been put forward about the influence of color on humans. And they are all true in their own way. Color can evoke both positive and negative emotions, inhibit and enhance human activity, cause aggression and tranquility.
Different colors have different effects on the human psyche. It's raining outside, the whole world is gray and that's it, the mood is at zero, performance is reduced. And when it’s a sunny day, the abundance of colors makes us smile and move towards our goals.
Some skeptics will say that the influence of color on humans has not been proven and is not used in practice. But color therapy is widely used both in medicine and in psychology.
The main point in the application of this technique is the use of color to influence a person’s mental state. This article provides examples of the influence of color on a person. Let's consider each of them separately.
Red color- bright rich shade. It is he who activates all human centers, increasing his tone and productivity. It evokes positive emotions. Helps a person facing a choice to determine the situation. The red color seems to “turn on” a dormant organism. Even if the situation is hopeless, this color will make the human brain work to its fullest.
Adrenaline is released in the body, this increases blood circulation and delivers a flow of fresh blood to the brain, providing it with oxygen.
Orange color- Helps in business. This is the color of career growth.
A soft, warm, yet rich shade will help you achieve the desired heights in the workplace. If red triggers self-preservation instincts, forcing a person to act immediately, then orange sharpens a person's basic instincts, helping him find the ideal way to solve a problem.
By surrounding yourself with orange, a person is capable of many things, as it helps to increase a person’s self-esteem.
Yellow– has a calming effect, relaxes a person.
It enhances mental activity, helps train memory, attention, and gives vitality to the body. Promotes intellectual growth of the individual.
If orange color has the ability to influence the digestive system, then yellow is responsible for the process of absorption of nutrients by the body. Thanks to it, the body absorbs calcium in sufficient quantities. After all, it’s no secret that sun exposure is directly related to the production of vitamin D in the body.
Green color– refreshes, gives calmness, tranquility.
Helps people achieve long-term goals. For example, learning languages or to perform regular sports. It promotes the development of organization in a person. That is, it affects the achievement of the final result, and not the preservation of existing skills.
Green color has a positive effect on the human cardiovascular system, helping a person get rid of negative thoughts and strengthening the nervous system; it has a balm effect on the heart. Improves mood without causing excessive activity.
Blue color– has a calming effect, dulls emotions and relieves irritability.
It has a very positive effect on people prone to impulsive decisions. Such people find it difficult to control their emotions, so blue color is a solution to problems for them. It helps to concentrate attention. Gives peace and serenity.
The darker the shade of blue, the more it depresses the nervous system; it is not recommended for people prone to depression. The psychological influence of color on a person is capable of causing illusions in a person, plunging him into a world of fantasy, taking him far from the real world.
Purple– can hardly be called a solid color; it is associated with luxury and mystery.
It consists of red and blue, while perfectly combining the opposite influences of these colors. It copes well with panic, gives confidence and knowledge. The positive influence of color on the human psyche has been noted.
White color- associated with purity, limitlessness.
This is the color of people who are confident and accustomed to getting their way. This is the beginning of all beginnings, the cradle of other flowers. Can be the basis for any color.
Black color– a companion of depression, depression, negative emotions, can develop a feeling of inferiority and personal uncertainty.
But at the same time, it makes it possible for humanity to get to the truth and bring to the surface everything that was hidden. If a person is immersed in the world of his own thoughts, he surrounds himself with black, which gives not only depression, but also a break from excessive emotions.
Thus, we see that the influence of color on a person is enormous. And the course of our lives depends on how competently we use colors.
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