Then choose the appropriate one from 200 header templates and adapt them to your business. Headlines are suitable for any business.
Below each example headline is a template, fill in the blanks with a sentence for your clients.
miekejanssens.com
adfactorypro.com
Headings for landing page
1. Your lawyer doesn't want you to read this ad.
2. Are you a millionaire writer?
Are you?
3. You too can look and feel great by spending just 12 minutes a day with Gym-In-a-Can!
You too can have a great time with everything!
4. Would you like to have a photographic memory?
Would you like to have it?
5. World-renowned chef reveals 'top secret' ways to cook lean chicken, fish and turkey with absolutely NO fat, NO margarine and NO butter.
The world-famous reveals “top secret” methods absolutely.
6. A Woman Who Spent 5 Years in a Wheelchair with MS Surprisingly Wins an Aerobics Competition
A woman who, amazingly, wins.
7. The wife of a famous film actor discovers a fragrance that drives men crazy
The wife of a famous one opens, which
8. Why Lazy Boss Children Succeed in Business and Nice Guys Fail
Why lazy people succeed and good guys fail
9. Why are we giving away (product name) for just $2 - that's not a typo
Why we give everything for - this is not a typo
10. Who else wants to make money using their computer?
Who else wants help?
11. Who else wants to bake a cake in half the time?
Who else wants to spend?
12. Who else wants to have a stunning figure?
Who else wants to be the owner?
13. Which of these dermatological problems do you want to get rid of?
Which of these problems do you want to get rid of?
14. Which of the following health problems do you want to overcome?
Which of the following problems do you want to overcome?
15. Where is the money and how to get it
Where and how to get them
16. What would you rather do: watch TV or earn real money?
What would you rather do: or?
17. Your travel agency won’t say this - you can save 50%-70% on your sea voyage!!!
Yours won’t say this - you can save on yours!!!
18. Your lawyers won't tell you this... You can form your own corporation over the phone, in any state, in just 8 minutes and for just $45
Yours won’t say this... You can do it for just $
19. What everyone should know about the stock business
What everyone should know about business
20. We are looking for people who want to make money through their own business
We are looking for people who want to help
21. We are looking for people to write greeting cards
We are looking for people to
22. WARNING: Do not try another weight loss diet or weight loss supplement until you have read this FREE report and audiotape.
WARNING: Do not try another one until you have read this FREE report and audiotape.
23. Ideas and innovations required!
Wanted!
24. Do you want to be a river guide?
25. Do you want to be a private investigator?
26. Do you want to be a paralegal?
You want to be ?
27. Make yourself attractive, lazy person.
in order to become
28. Make your mailbox an inexhaustible CASH Vault
Make it out of yours
29. Too busy making a living to make money?
Too busy to?
30. For people who want to be writers but can't take the first step
For people who want to be but can't take the first step
31. Tired of working for other people?
Are you tired?
32. This New Business in a Box Can Give You Hundreds of Thousands of Dollars Working Completely on Autopilot!
This new one can, working!
33. This lawnmower cuts the grass so quickly and easily, I bought it for my wife!
This one is true, I bought it for my wife!
34. This is the information that the government is hiding from you!
This is the one that is hiding from you!
35. They laughed when I sat down at the piano, but when I started playing...
They laughed when I did, but when I...
36. These are perhaps the most hidden secrets of healing in the world
These are perhaps the best kept secrets in the world
37. You can make a big business out of losses.
You can make it big
38. Another woman wants to steal your man, and she's too smart to let her breath smell bad.
The other one wants it and she's too smart to let it happen
39. A safe and painless way to remove unwanted hair without wax, shaving or cream!
way !
40. The ugly truth about your beautiful new car
The terrible truth about your beautiful
41. The secret to becoming a millionaire is just using the right words!
The secret of how lies only in!
42. The secret of effective investments
The secret to looking good
43. The secret of wealth
Secret
44. A revolutionary new training method used by the world's toughest street cops
Revolutionary new, used by the world
45. The fastest way I know to make a million dollars
The fastest way I know
46. People reading this book will eventually get your money
People will eventually get yours
47. The only two ways to increase your wealth and reach the elite level of wealth
The only two ways to reach the elite
48. The non-surgical facelift that everyone in Australia is talking about
, which everyone is talking about
49. The most expensive magazine in the world, but more than 40,000 businessmen buy it every year - why?
The most in the world, but it is bought more - why?
50. The most comfortable shoes you've ever worn, if it's not - we'll give you your money back
The most you've ever had, if it's not - we'll give you your money back
51. A person who can turn things into gold
A person capable
52. A way for a lazy person to become rich
A way for a lazy person to become
53. The art of telesales
Art
54. The amazing story of a business that requires so little that you could fit it in the trunk of a car
An amazing story about one that requires so much that you could
55. Amazing secrets of winning blackjack from a mysterious man from Las Vegas who was banned from playing in casinos
Amazing secrets from
56. The surprising secret of a marketing genius who is afraid of flying
The amazing secret of a genius who is afraid
57. The amazing secret of how you can buy a profitable (ready-made) business without paying cash!
The amazing secret of how you can do without!
58. An amazing new remedy for eliminating wrinkles, discovered by a chemist from the East
Amazing new, open
59. Amazing opportunity to make money on floppy disks
Amazing opportunity to make money with
60. Amazing fake diamond for $10 that will fool 9 out of 10 jewelers
Amazing who will deceive
61. 10 most eccentric ideas that made millions... and how you can do it! Insider secrets of making a fortune from crazy, incredible and outrageous products and services
10 most eccentric ideas on which... and how to do it for you! Insider secrets on the crazy, incredible and shocking
62. 10 fastest ways to get clients
10 fastest ways
63. Test gold like a jeweler
How
64. Learn computer programming on your own in 24 hours
Study on your own for
65. Eliminate bad foot odor
Eliminate
66. Stop dreaming and start making money
Stop and start
67. Speak Spanish like a diplomat
How
68. Tired of bringing wealth to your boss?
Tired of it?
69. Secrets of high-speed striking: how to hit a person 11 times or more in 1 second or less and do it all without him having time to blink an eye!
Secrets: how so that he doesn’t even have time to blink an eye!
70. Scientists have discovered a secret scent that drives 3 out of 4 women crazy
Scientists have discovered a secret that
71. Are you tired of satellite signal coding? We have a solution
Are you exhausted from? We have a solution
72. Sail away on a luxury trip to the Caribbean while learning the secrets of small business success
by learning the secrets
73. Remember when you had the opportunity to buy a good property for next to nothing, but didn’t?
Remember when you had the opportunity but didn't?
74. Pregnant? The sooner you find out, the better
? The sooner you find out, the better
75. Pre-matched small business loans are NOW available!
for ALREADY available!
76. A Polish scientist created a perfect fake diamond that fools 99.7% of diamond dealers
created a perfect fake that misleads 99.7%
77. Pay off your home's mortgage in half the time without increasing your payments!
twice as fast without boost!
78. Become the owner of your own TV shopping show
Become the owner of your own
79. Become the owner of the business you dreamed of without investing a penny
Become the owner you dreamed of without investing a single ruble
80. A man from St. Petersburg knows a formula proven by 21 years of testing for creating companies that bring in millions of dollars, from scratch, without bank loans and attracting investors
A man from knows the formula, proven by a year of testing, for creating from scratch, without
81. Lawyer from Ohio discovered the secret of making money from home with the help of the US Government
discovered the secret with
82. Now you are the owner of phenomenal hearing!
Now you are the owner of a phenomenal!
83. No office, no phones, no staff, no business meetings, no forms to fill out - just cash in the mailbox every day
Without - only every day
84. The new service doubles the period of uninterrupted operation of your computer and prevents problems and breakdowns that result in hundreds of dollars in repairs and downtime...
New twice and prevents that cost hundreds of dollars...
85. New makeup won’t wash off even in pouring rain.
New is not even under
86. A new book about fishing reveals the secret to catching big fish and making other fishermen jealous
A new book reveals the secret of how to make you jealous
87. New “energy pill” that showed excellent results in Navy tests
New, which showed excellent results in tests
88. Never suffer from a cold again!
Never suffer from !
89. Need more money?
Need more?
90. A wonderful ritual with candles allows you to control your life - automatically!
Wonderful allows you - automatically!
91. A man who wore a leg brace for 3 years now runs five miles every day.
The man who, now
92. Your hands will look better in 24 hours, or we'll give you your money back.
in 24 hours, or we will refund your money
93. A local marketing guru will show you how to make money faster, despite the stagnant economy - all for just $37 per seminar!
A local guru will show you how to, despite, - and all this in just !
94. A local businessman swears that he didn’t steal what he’s selling so cheap.
The local swears that he is not
95. Like me... You can make really BIG MONEY at home by watching TV or just reading the newspaper!
Like me... You can!
96. May this unusual and wonderful gift from outer space be guaranteed to bring you incredible luck
Let this unusual and beautiful one be guaranteed to bring you
97. A leading auto repair shop carries out repairs after a collision without any hassle and gives you another car to use for FREE
The presenter does not argue and gives you to use for FREE
98. A lawyer from Moscow discovered the secret of how to settle scores without filing lawsuits.
discovered the secret of how not to
99. Exclusively from the publisher... 19 of the world's leading marketing geniuses reveal the unknown marketing secrets that will make you rich!
Only from the publishing house... the world reveal unknown secrets that!
100. Is this your dream home?
Is this your dream?
101. Is the life of a child worth $1 to you?
Is it worth $ to you?
102. Increase your strength and flexibility. Bruce Lee's secret to success will help you too
Increase your . The secret will help you too
103. Increase your power and strength, reduce training time, maintain fitness and strength during rehabilitation and burn calories with the "Ultimate Trainer"
Increase your , reduce , maintain and with
104. Improve your memory in just two minutes a day
Improve by spending only
105. Imagine working from 7am to 6pm and enjoying every minute of it.
Imagine yourself enjoying every minute of your work.
106. If your bathroom is not ready in 5 days, I will give you $100 cash for each day of delay.
If yours is not ready in 5 days, I will give you $100 cash for each day of delay.
107. If you can lick a stamp, you can lick your problem.
If you can, you can
108. I discovered the secret of winning the race... Now I'm sharing my secret
I discovered the secret... Now I'm sharing my secret
109. How to create selling information about almost any productinstantly... In just 2-4 hours!
How almost instantly... In just 2-4 hours!
110. How to write headlines that will make you rich
Like which
111. How to Use Library Books and Magazines to Increase Sales
How to use for enlargement
112. How to turn your kitchen into a well-oiled profit-generating machine!!!
How to turn yours into a well-oiled machine!!!
113. How to turn your fax machine into the most profitable machine in the world
How to make your most
114. How to turn your business card into a sales agent working for you around the clock
How to make someone who works for you around the clock
115. How to turn obstacles into opportunities
116. How to turn angry customers into promoters of your business
117. How to make hundreds of dollars from a 30-cent coin
How to make from
118. How to turn $45 into $483,000.00 in just 11 years
How to turn into just
119. How to test a successful sales process that will allow you to always achieve success...
How to test, which will allow you to always...
120. How to write without problems
Like no problem
121. How to start from scratch and create a money-making empire
How to start from scratch and create
122. How to rob banks...legally
How...legal
How easy and simple that will make people!!!
124. How to outwit a fox! 263 secrets that legislation and lawyers hide from you!
How to trick a fox! 263 secrets that legislation and lawyers hide from you!
125. How to Master the Art and Science of Writing Killer Ads and Sales Letters
How to Master Art and Science
126. How to get people to stand in a line and beg you to take their money
How to get people to stand in a row and beg you
127. How to develop photographic memory
How to develop
128. How to give a speech that will captivate your listeners
Like which
129. How to organize the wedding of your dreams for free, allowing guests to pay for the best day of your life... Secrets of a self-sustaining wedding in Italian!
How to free your dreams,...Secrets!
130. HOW TO BECOME RICH in the current state of the economy. The Ultimate Guide to Self-Survival, Physical and Financial Survival in the Difficult Years Ahead
AS in the current state of the economy. The Ultimate Guide to Self-Reliance in the Difficult Years Ahead
131. How to get a free batch of amazing new pills that work phenomenally
How to get a free batch of amazing new ones that work phenomenally
132. How to Get a FREE One Year Online Marketing Subscription and $1,177.00 in FREE Gifts
How to get FREE and FREE gifts worth $
133. How to squeeze 12 hours out of an 8-hour day
How to squeeze out
134. How to eat more and lose weight
How to reset more
135. How to double your business in six months - 100% guarantee!!!
Like in six months - 100% guarantee!!!
136. How to dig up the treasure buried in your head
How to dig up what's buried in you
137. How to make money on life insurance even if you don't die
How even if you don't
138. How to buy the van of your dreams
How to buy your dreams
139. How to burn fat every minute
How to burn every minute
140. How to become a reference health machine with a body carved from granite
How to become with
141. How often have you said: “No, I haven’t read it. But I really wanted to.”?
How often have you said: “No, I . But I really wanted to.”?
142. How my friends and I get rid of joint pain and other types of pain - quickly and without drugs
Like me and my friends - quickly and without
143. How a new discovery turned an ugly woman into a beauty
How a new discovery made
144. Hiring a lawyer can be dangerous to your well-being
Hiring can be dangerous for your
145. Kicks and splits without warming up!
146. Hidden profit in your computer
Hidden in your
147. Here's the secret... how to avoid pain and discomfort in product development
Here's the secret... how to avoid pain and discomfort when
148. Here's the fastest and easiest way to succeed in mail order trading.
Here's the fastest and easiest way to achieve success in
149. Here is a way to make money that has never failed!
Here is a method that has never failed!
150. Here is the secret weapon you can use to increase your profits AND reduce stress at work!!!
Here's the secret weapon you can use to get bigger AND smaller!!!
151. The greatest hitherto gold mine of “things for production and sale,” collected in one big book
The largest bonanza ever collected into one big
152. Get $20,000 for every book you read
Get $ for every you
153. Pay off your debt without borrowing!
Pay without borrowing!
154. Get a closer shave WITHOUT nicks or cuts.
Get WITHOUT and
155. Full-time hairdresser found a golden part-time job
Full-time found part-time
156. Free instructions on how to take better photos
Free that tells you how to make the best
157. Free book that shares 17 secrets about pricing grids
Free, which tells 17 secrets about
158. Free monthly gym membership worth $79 on every pair of Nike training shoes. Only this weekend
Free for $ on . Only this weekend
159. FREE “money-making” information products worth $268 for the first 100 people who take advantage of this offer
FREE $ value for the first 100 people to take advantage of this offer.
160. Find out how thousands of people ended up losing weight after trying everything else.
Find out how thousands of people ended up trying all the other methods
161. The editor of the finance section made a unique discovery
Made a unique discovery
162. Finally, the greatest Internet marketing geniuses on the planet reveal the truth about... how you can make a fortune doing Internet marketing
Finally, the greatest geniuses on the planet reveal the truth about... how you can
163. Filled with facts, this book reveals the secret to keeping your wife from driving you crazy during menopause...
Filled with facts, the book reveals the secret of how...
164. Don't try this with any other glue.
Don't try this with anyone else
165. Do you make such mistakes in English?
Do you make such mistakes in ?
166. Do you really want to be rich?
Do you really want ?
167. Do you have these symptoms of nervous exhaustion?
Do you have these symptoms?
168. Find out what homeowners don't know about their mortgages and what could make you a fortune!
Find out what they don't know about and what!
169. Find out the eastern secret of sleep
170. Find out the magic words that will bring you success and wealth!
Find out the magic that will bring you and!
171. Find out the amazing win-win secret of trading on the Internet
Find out the amazing win-win secret
172. Learn how to turn what you already know about your job, hobby, or personal interests into a million-dollar information products empire!
Find out how to turn what you already know about into !"
The industry expert says he will risk his own money to prove he can!
174. A man from Kyiv reveals the secret of a direct path to writing
The man from reveals the secret of the direct path to
175. Revelations of a disbarred lawyer
Revelations
176. Make money from the growing demand for hard drives without touching your computer!
Make money from the growing demand for, not!
177. Can you pass this money test?
Can you pass this test?
178. A Dnepropetrovsk company decided to reveal an investment secret that your stockbroker is hiding from you.
The company decided to reveal the secret that yours is hiding from you.
179. Banking secrets that banks hide from you
Secrets that are hidden from you
180. Finally... someone has discovered the secrets of how to make people fall in love with you!
Finally... someone has discovered the secrets of how to !
181. “FINALLY! A unique Australian bilge relay that is so reliable it comes with a five year warranty!”
"FINALLY! Unique, which is so reliable that it comes with a five-year guarantee!”
182. Are you ready to force life to give you what you want?
You are ready ?
183. Are you an overeducated loser?
Are you?
184. Announcement... of a new edition of the encyclopedia that makes learning new things fun
Announcement... of a new edition that makes learning fun
185. An open letter to everyone who drives a truck for over $10,000 a year.
An open letter to everyone who, for more than
186. An open letter to all people in Astana who suffer from excess weight
An open letter to all people suffering from excess
187. An open invitation to everyone who lives in Saratov and wants better sex without guilt
An open invitation to everyone who lives in and wants a guilt-free
188. An amazing business that fits in your pocket
Amazing that will fit in yours
189. Flat stomach WITHOUT squats!
WITHOUT !
190. 7 ways to pay your outstanding bills
7 ways
191. 57 reasons why you would make money if you responded to our ad 2 months ago
57 reasons why you would have made money if a few months ago
192. 21 secret, powerful tools that will build your business, free up your time, and put more money in your pocket... NOW!
21 secret ones that... are NOW!
193. 1022 simple ways to make money at home
1022 simple ways how
194. $200.00 PER DAY with a $50 investment!
$ when investing $!
195. The marriage agency has already been able to unite couples
196. How much more can you lose $50 every day?
How much more can you do each day?
Top 10 for
198. A new way to save on freight transportation from 10%
A new way to save on
199. 3 secrets of your competitors
200. Yesterday you got a new competitor. What to do?
Yesterday at your place. What to do?
Now select several options and choose the most suitable one, go to it and add it to your landing page.
Selling headlines are text that attracts attention and forces the user to take the next step: read a post, click on an ad, open an email, etc. Selling headlines are used in e-mail newsletters, landing pages, content marketing, SMM, advertisements and other marketing tools.
We have prepared a stunning selection of 100 examples of selling headlines that will help you integrate purchase triggers into your headlines.
100 selling headline templates
For landing pages
Titles with question and benefit:
- “Do you want to lose weight in 20–25 days? Sign up for training from a leading expert at the Cual fitness club!”
- “Do you know how to earn from real estate from 100,000 rubles a month without investing a penny?”
- “Do you want to get even more done in a working day? The Gorty planning app will help you with this.”
- “Do you dream of traveling around the world? With a discount on a trip around the world from Fiat, this is possible!”
- “You still don’t know how to make your hair shiny and bouncy in one application? We’ll tell you for free.”
- “Do you think it's too late to start your own business? We’ll teach you how to make a million with an investment of 10,000 rubles.”
Benefit Heading Model- information about the product that is beneficial for the client:
- “High-quality dental implantation from 20,000 rubles with a 7-year guarantee.”
- “We will build a turnkey house from 800,000 rubles, we will give a guarantee for a period of 10 years”
- “Repair of household appliances: with a free technician, a guarantee, low prices from 500 rubles.”
- “Production equipment with a 15-year manufacturer’s warranty”
- “Professional photo session for free, at a time convenient for you - portfolio required”
- “Car repairs while maintaining the dealer warranty are 43% cheaper than from official dealers”
- “Installation of gas equipment from leading manufacturers: from 20,000 rubles, with documents for the traffic police and a 3-year warranty.”
- “Installation of video surveillance systems from 3,000 rubles, with certified cameras”
- “Laptops for your store directly from manufacturers with discounts of up to 40%”
A model with intrigue that arouses interest:
- “What cosmetics do all the stars of Russian show business use?”
- “How many days should you do these exercises to lose 15–20 kilograms?”
- “Who do the most famous brands order designs from - Coca-Cola, Fanta, Pepsi and others?”
- “Hitinon has been proven to reduce scar formation due to its unique molecular formula.”
- “Why does our equipment increase workshop productivity by 15–20%?”
Model “What is this and what result will I get?”It is also appropriate to use the benefits that the reader will receive:
- “Complete the training and increase the company’s net profit by 2.5 times in six months.”
- “Buy two original iPhone cases and get your choice of three more as a gift.”
- “Order the construction of a house in our company and receive an individual project as a gift.”
- “Download the game, build your empire and conquer disputed lands!”
- “Order cleaning of a private house before 08/04/2018 and receive a 60% discount on the next call.”
Information Headers- suitable for letters with some useful information, cases, tips, selections:
- "The 28 Best Selling Products on Sirius and How to Make Money Reselling Them."
- “They showed how to attract subscribers to a new group in the car repair niche for 15 rubles per person.”
- “We tell you how to do complex things cool and quickly: draw a layout, think through a prototype, do corporate design.”
- “5 good reasons to give up office work in favor of freelancing.”
- “Rating of the most visited countries and which of them are most profitable for tour operators.”
- “How to use seaside holidays for business benefit.”
- “How many goods need to be sold for a turnover of 1 million rubles and a net profit of 214 thousand: the case of our client.”
- “10 cheap building materials for your home that are not inferior in quality to branded products.”
- “How to save on trips to service stations: tips for novice drivers.”
- “The best books of the 21st century: they received more than 100 reviews on Litpres.”
- “We show you how to make a good bench from the fiftieth board in a day, with the tools at hand.”
- “We lift the veil of secrecy: we tell you how we resolve conflict situations with clients.”
- “The main reason to use our service is that it reduces costs by 1.5 times and speeds up work by 3 times.”
The Promise of Benefit Model:
- “Find out how to pay 40-50% less in stores for the same products.”
- “Order a vacuum cleaner and receive a coupon up to 10,000 rubles for your next purchase at Vivat.”
- “We’ll show you how to save up to 500,000 rubles on building a cottage.”
- “A month of amazing promotions: we are offering up to 90% discount on skirts, trousers and vests.”
- “The letter contains coupons with discounts of up to 30,000 rubles on goods in partner stores.”
- “We are holding a competition. The main prize is a Reno car. The condition for participation is a repost from the site.”
Call to action model:
- “Open the letter and get a working passive income scheme.”
- “Make an order in our online store for an amount of 5,000 rubles and more and receive a loyalty card.”
- “Tell your friends about our service and get a discount of up to 50% on an annual subscription.”
- "Buy school supplies at the right time on Fiktin."
- “Open the email - we’ll tell you how to increase your email conversion by 10–15%.”
- “Tell us about your target audience and get a free site analysis.”
For posts
The “personal experience” model. It is well suited for social networks because they are primarily designed for communication:
- “I’ll tell you how I created my own marketing agency and what difficulties I had to face.”
- “I explain from personal experience how to create an individual entrepreneur and not lose a lot of money on taxes.”
- “We give examples of the most unsuccessful clients - something always went wrong with them.”
- “I’ll show you the settings of an advertising campaign that brought the client 100,000 rubles on the first day.”
- “How I bought a used car, repaired it and earned 30,000 rubles from the sale.”
- “I'm tired of repeating the same things in dialogues. Today I’ll tell you what colors I use to paint pictures.”
- “I’ll show you step by step how I made a snakeskin belt and tell you what they said at the factory.”
Yellow press type headline. It will attract attention, the main thing is to keep it in the first paragraph. You also need to provide confirmation of your words - a title just for the sake of a title will cause negativity:
- "The shocking truth about poultry: They don't fly."
- “Shock content: 29 films with sex scenes that were not allowed to be shown on the big screens.”
- “We know when the next end of the world will come - experts talked about it.”
- "CAREFULLY! Never buy goods from a Hiot store - it is life-threatening."
- "Sensation! British scientists have proven that we descended from fish."
- "Attention! Last sale of the month - there won't be any more discounts like this."
The Promise of Benefit Model:
- "Get 26 Working Calming Techniques in the Community."
- “Tell us how you learned English and get a 20% discount on your refresher course.”
- “We invite new customers to use promo code FO48GB and get a discount.”
- “We are reducing prices for organizers of joint purchases until the end of August.”
- “Upload your photo to the competition album for a chance to win the latest iPhone.”
- “Listen to music for free for the first three months on the Music.Time app.”
- “We give each registered user 3 books for free.”
Information Headers. Reflect the essence of the post or briefly retell it:
- "26 photos that will make you smile."
- "7 Facts You Didn't Know About Pets."
- “An amazing selection of working techniques for writing selling headlines.”
- “The number of customers is not important: what is the customer life cycle and how does it affect revenue.”
- “The funniest dialogues with our failed clients.”
For advertisements
Model “information + benefit”:
- “Comb for animals starting from 100 rubles.”
- “Cleaning of premises from 30 rubles per m².”
- “Used cars with dealer guarantees, installments or credit.”
- “The best films in HD quality without advertising for 20 rubles.”
Model “question of the target audience”:
- “Do you want to stay young for another 15 years?”
- “Do you want to increase your advertising revenue by 150%?”
- “Do you want to be guaranteed to attract up to 20 buyers per month?”
Emotion based headlines:
- “High-quality and balanced food for your pet.”
- “Beautiful, small and cute iPhone cases for true fashionistas.”
- “Tender care for your beauty: Adelaida cosmetics line.”
- “Quick savings on buying real estate - how to reduce the price at auction with the seller.”
- “Original replica watches at prices starting from 2,000 rubles.”
- “Metropolitan chic - a set of gold jewelry like businesswomen and socialites.”
Product characteristics model:
- "Motors up to 5 kW."
- “Construction of a private house with an area of 80 m² with turnkey finishing in 45 days.”
- “New generation of smartphones: 24 MP camera, 128 GB internal memory, price - 20,000 rubles.”
- “Feeding for day-old ducklings with a survival rate of 99%.”
- “Fire doors with fire resistance up to 90 minutes, opening cycles up to 200,000 thousand.”
- "Car tire repair kit for beginners."
- “3 in 1 transformable baby stroller.”
Call to action model:
- “Buy a silver bracelet with a discount of up to 45% from the supplier.”
- “Call and get a free legal consultation on any issue you are interested in.”
- “Place your order on the website and take part in the prize draw.”
- “Download the application and earn money from simple actions.”
- “Listen to the music on the site and get a chance to win a million.”
Attention! All company names are fictitious; any resemblance to real names is purely coincidental.
Look for a suitable title, adapt it to your business and launch effective texts. What techniques do you use to write headlines? Share your opinion in the comments!
Intrigue + Aim + Benefit = Perfect name
Intrigue
The title should arouse curiosity and a desire to find out: “What is so interesting, useful, unusual that the author will tell you now?”
For example, the title “Initial blog promotion” sounds a bit boring, but the title “The most current methods of blog promotion in 2016” is intriguing, and how!
Aim
The title should have a clear purpose. A good headline addresses a specific target audience and immediately makes it clear who the article is intended for.
For example, flower business owners will not be able to easily pass by the article “Sources of finding clients for a flower shop.”
The more specifically you identify your potential target audience, the deeper you go into the topic, the easier it will be for you to find a response among readers.
Benefit
The headline should show what benefits can be obtained from reading or purchasing the article.
For example, in the headline “12 free ways to get links,” the benefit is clearly expressed by the word “free.”
How to come up with an article title: tricks of cunning copywriters
A headline in the form of an intriguing question
Any question in itself creates intrigue. After reading a question, the reader sometimes even against his will wants to get an answer to it. And the answer can only be obtained by reading the article.
Therefore, we take note of the following questions:
- Why?
- When?
- Which?
However, if you need a really effective headline, then you need to remember all three criteria. The intrigue contained in the question needs to be enhanced by the elements of Target and Benefit.
If the title of the article directly addresses the target audience you need, then the chances of meeting grateful readers increase dramatically.
Thus, the article “How to make money at home for mothers on maternity leave?” will not leave many mothers indifferent. As you can see, two whole terms of our formula already appear here.
Reasons, tips, methods, recommendations, techniques, laws, rules should be combined into a separate heading category because they instantly inform the reader: this is an article in the form of a list with reasons, tips... and so on. Structured, clear, specific articles always go great!
In the title “12 tips for a beginning copywriter” you see not only an indication of the structure of the content, but also a magical text amplifier that attracts attention - a number.
Figures, figures, facts always attract attention and increase the persuasiveness of the text. Accompany your headings with specific numbers - and you will be happy.
how to make a selling headline: marketer maneuvers
Don't be afraid to juggle words in your title. For example, what can you do with the title “How to come up with an article title?”
Be specific
If you do a little magic, you get some interesting options:
— “How to come up with an article title in 30 seconds”
— “How to come up with an article title in 30 seconds - 10 ways”
Reveal secrets
All people love secrets. But people love NEW secrets even more. So, it makes sense to transform the title into “10 new secrets for creating catchy headlines in 30 seconds.”
Encourage action
Actionable headlines also work well: “Create a killer headline in 30 seconds right now.”
Focus on quickly solving the problem
Let’s compare two more options: “How to come up with a selling headline?” and “How to quickly come up with a selling headline?” What interesting things did you notice?
Imagine: a man is sitting at the monitor, he needs to push his information product through the Internet. In front of it there are links to two identical articles, but in the title of one of them there is the word “quickly”. Which link will he click on first?
How to write an SEO title?
From a search engine optimization perspective, the title must meet several requirements:
- The title uses a key phrase for which the text is optimized.
- The key phrase is used as close to the beginning of the title as possible, ideally the title begins with the key.
- Whenever possible, words in a key phrase are not broken up by punctuation marks. However, if commas and dashes cannot be avoided, they must be placed in accordance with the rules of the Russian language.
118 magic words of a copywriter
And now it’s time to reveal the secret that successful world-famous copywriters know. It turns out that using certain words greatly enhances the effectiveness of a headline.
The words below tap into our emotions. And that's why they are so effective.
| Benefit, safety | Novelty | Emotions | Actions, dynamics |
|---|---|---|---|
| For free | New | Suddenly | How to do |
| Advice | New | Amazing | Now |
| Fast | Already here | Significant | Imagine |
| Easily | Just showed up | Awesome | Compare |
| Advantageous purchase | Important improvement | Miracle | Hurry up |
| Improved | Improvement | Magic | Required |
| Discount | Sensational | The truth about... | Last chance |
| Income | Revolutionary | Difficult but solvable task | Urgent |
| Present | Offer | Exciting | Recommend |
| Way | Finally | Exclusive | Here |
| Business | First | Fantastic | Open |
| Is it true | Opening | Breathtaking | Are you doing... |
| Profitable | At the time... | Treasure | Protect |
| Money | Breakthrough | Incredible | Fast |
| Expensive | Know-how | Initial | |
| The only one | Love | ||
| Double | Limited | ||
| Triple | Phenomenal | ||
| Profit | Special | ||
| Focus | Successful | ||
| Reliable | Hypersensitive | ||
| Guaranteed | Unique | ||
| Guarantee | Beautiful | ||
| Accurate | You | ||
| Safe | Advanced | ||
| Introducing | |||
| Secrets about... | |||
| Facts that you... | |||
| The truth about... | |||
| Powerful | |||
| Life | |||
| Agreements | |||
| Yes | |||
| How many | |||
| As if... | |||
| This | |||
| Only | |||
| Hatred | |||
| Effective | |||
| Sex | |||
| First class | |||
| Darling | |||
| Beautiful | |||
| Woman | |||
| Formula | |||
| Ideal | |||
| Brilliant | |||
| Fact | |||
| Temptation | |||
| Radical | |||
| Collection | |||
| Legendary | |||
| Principle | |||
| Modern | |||
| Magic | |||
| Popular | |||
| Famous | |||
| Best | |||
| Cardinal | |||
| Magnetic |
These words live in the texts of famous Western and domestic copywriters. They are heard in the calls of marketers of the largest companies. They pour on us every day along with a stream of television and radio advertising.
Now these words will serve you faithfully. From now on you are armed.
Copywriter Cheat Sheet: Over 200 Effective Headings
And now a nice bonus for site readers! Here is a convenient cheat sheet of hundreds of ready-made article titles. Submit your data and enjoy the result.
Well, to make the process of creating the perfect headline more fun, let your role models be united by one more or less boring topic.
Suppose, on the territory of a semi-closed military camp, a rally of little green men with stars on their shoulder straps is expected, dedicated to the disposal of chemical weapons. This is a trivial topic about burying ammunition at a training ground.
Only the delegation arrived not by helicopter, but by flying saucer, straight from the Sirius star system. And as you already guessed, these little men are not in green uniforms from Yudashkin, but in green skins from Mother Nature...
So, let's go!
Headings in question form
How?
- How will messengers from Sirius help the Russians and Americans disarm?
- How are chemical weapons disposed of using taxpayer money from Sirius?
- How to get rid of an unpleasant odor in a house on the edge of a landfill?
- How to choose the right protective suits in an online store from Sirius?
- How should you communicate with a representative of an extraterrestrial race?
Who?
- Who will bury bombs at a site near Saratov?
- Who and how will destroy chemical weapons in the Saratov region?
- Who should I offer minesweeper services to?
- Who makes the most money from Sirius?
- Who is capable of causing harm in your garden?
What?
- What interested the delegation from Sirius in the mustard gas testing laboratory?
- What is the disposal of poisons using the reptilian method?
- What should you know when choosing a garden trowel?
- What should be used to protect plants from poisonous gases in the atmosphere?
- What should you consider when purchasing fertilizers from sales representatives from Sirius?
Where?
- Where will the delegation from Sirius be stationed?
- Where to look for buried chemical weapons in Russia?
- Where to look for advertising specialists in mirages out of the blue?
- Where is the best place to spend a winter holiday on Sirius?
- Where is the best place to buy spaceships?
Why?
- Why are thousands of people being taken away from a chemical weapons destruction facility?
- Why is detoxification of the country beneficial to the residents of Sirius?
- Why do many Sirian flower seed speculators fail?
- Why do asteroid-coated solar cells have so many advantages?
When?
- When will the destruction of chemical weapons in the Saratov region be completed?
- When is the best time to go on holiday to Sirius?
- When is the best time to send an email to your subscribers from Sirius?
- When should a private deminer require advance payment?
Which?
- What new suit has our scientists developed to protect against sarin?
Where?
- Poison disposal: where do chemical weapons go?
Headline addressed to the target audience
- Secrets of aliens: how to look 30 at 50
- What should a new Sirius translator do first?
- 6 Fatal Mistakes of a Novice Gladiator on Sirius
- 12 reasons to buy phones in online stores of the Kin-dza-dza galaxy
- 10 new Martian cabbage salads.
Headings based on catchphrases
- Everything you wanted to know about mortgages on Sirius, but were afraid to ask
- Outsiders are not allowed to enter
200 successful headlines with magic words
- 10 reasons to take advantage flying saucer
- Why synchrophosotrons Are they popular with tens of thousands of customers?
- 25 answers to the question: “How will the Martian like it?”
- NEW! Tear-resistant nano-tights
- SENSATION! Live dinosaur at the Moscow Zoo
- THE INCREDIBLE HAPPENED! Chalk turned to gold
- FOR FREE! Flytrap flower from Saturn for every third buyer
- ATTENTION! The Venus flu has reached Novosibirsk
- CAREFULLY! Elevators with teleportation effect
- THIS IS INCREDIBLE! Levitation from diapers
- THIS HAVE NOT HAPPENED BEFORE! Gymnasts performing on the moon
- And you took a ticket to orbit ?
- Like me took Martians to cafes
- Secrets found eternal youth
- Who else wants will go on a motorbike ride along Verener ?
- Find out how I am grew the seeds of giant plants
- Let me fulcrum , and I congratulations to the young people
- How to do laser sword with your own hands?
- How to increase height several times?
- I used to think too the speed of light is the fastest
- Special offer for collectors of ancient artifacts
- Special offer for loans to earthlings
- Get access to Koshchei's egg
- Save ___% on ___
- It's hard to believe, but ___
- Captured by the 7 Dwarves
- Get the most out of ___
- What's behind seven castles?
Ageeva Veronica.
What is the key to effective publishing?
Most will answer this question: “in quality content.” And that's true. But there is something no less significant, and sometimes even more important - this title.
The title of the article is the first thing the reader pays attention to. It conveys the theme, and often the very essence, of the author's message. But in addition to the content, the wording of the title of the publication also plays an important role. A headline that is based on the psychological aspects of the reader’s personality, his past experiences, desires and subconscious can be considered effective. Special words that increase audience engagement are very helpful here. The word “safe” may seem unremarkable, but for the audience it acts as a signal, attracting attention and reassuring. But headlines include words that have more than just a positive connotation. Negative words, such as “conspiracy,” can be much more effective. This will make the reader wary, but curiosity will take over and he will not be able to turn the page.
Today you will get to know:
- principles for creating names
- words that increase engagement
- ready-made examples of win-win headlines
The best headlines for your publications
Quality headlines are essential to optimize traffic and conversion.
500 words + 100 headlines = 438% more traffic.
Examples of effective post titles:
- How to choose a publication time
- 9 Types of Blogs with the Highest Traffic
- 20 ways to get your inspiration back
- How to attract an audience to a photo blog
- 43 daily headline ideas
Examples of ineffective post titles:
- How to discover new ways of writing
- How Performance Testing Will Improve Your Blog
- 5 Scientific Theories That Will Improve Your Educational Content
- Tips for working with designers
- How to meet deadlines when you're tired and running out of time
By following our tips, you can get 438% more traffic!
INCLUDE NUMBERS IN THE TITLE
Step 1: Describe the publication
Step 2: Add hashtags
Step 3: Adjust your paragraphs
Include keywords in the title, then write the article itself, also using a large number of keywords.
| Average number of views | Number of hashtags |
| 2,416 | 1 |
| 2,494 | 2 |
| 2,492 | 3 |
| 2,341 | 4 |
| 2,327 | 5 |
| 2,223 | 6 |
| 2,127 | 7 |
| 2,138 | 8 |
| 2,087 | 9 |
| 2,032 | 10 |
INCLUDE YOUR BRAND NAME IN THE HEADLINE
Step 1: Research Your Audience
Step 2: Identify Preferences
Step 3: Use it in the title
500 words that increase audience engagement:
| absolutely accident auto immoral anonymous Armageddon Attack tasteless ruthless unconditional safe meek madness undoubtedly endless free unmatched anxiety helpless unprecedented win-win nonsensical fearless shameless grateful brilliant wealth divine painful sick and tired majority armored in a fury variation interaction excited take off explode take revenge visualization masterly viral influential outlaw suddenly attention to detail attentively excite excitation compensation possibilities reward exciting magic imagination inspire insurrection praise amazing Delight delighted impression temporary give hope invasion you see you must you must know outstanding survival payable execute arrogant exposed guaranteed giant dominant global mainstream grandiose sinful pressure give a head start disinformation declare valor agreement proven additional acceptable worthy friendly unanimously single-handedly greed cruel conquer strangle backstage tempting Amazing wonderful forbid prohibited intimidate running capture breathtaking protected declare topical significant ideal famous cure volatile disastrous incognita innovative interesting informative exceptional evaporate | to correct study true catastrophe quality classic insidious hesitation colossal compromise competitive smuggled confidentiality confidential deadline colorful creative liberal jubilation jubilant dexterity magnetism large-scale instantaneous billion fleeting miniature manifold modernized monumental courage at the crime scene obsession reliable sell punish cash real saturated cheeky incredible unbearable unscrupulous inexpensive inadequate unforgettable illegal illegal immediately hatred unusually unusual unusual unlimited unexpected direct unsurpassed irresistibly casual unpleasant unauthorized unskillful unethical Promise stun limited huge lonely approved final bloodied payback fear danger opposition original refresh your memory insult blinded basic principles special caution reciprocal disgusting revelation open eyes cancel marked selected negative result rated memorable first class paramount crowded revised personal perspective perspective victorious promotion dive support support authentic clue confirmed useful encouragement try before you buy popular defeat defeat amazing startling vicious briefcase insider dedicated Latest updates hurry up Lost amazing shock instructive practical excellent | designed warning overcome arrive greetings privilege attraction confessions problem verified check provocative see the light penetration insightful professional worker corrupt striking destructive destroy ranging disclosure location implementation luxurious management complacent biggest highest lowest top secret free timely sensational sensation signal strength of will skeleton in the closet modest courage fatal vague outline stunning hypnotic perfect modern agreement treasure state specialist price strange scary structure acquisitiveness trial crazy happy creation have a badluck technology subtlety tragedy murder confident amusing enthusiasm marvelous amazing astonishment terrifying improved relevant universal unique authorize simplified conditional improved successful vulnerable actually fantastic fantastic phenomenal bravery whole life center of attention black market black list monstrous six-digit exclusive extravagant elegant aesthetics this is what happens it will be it will do it will make you effective |
100 HEADLINES
From Copy Hackers, Copyblogger, Michael Hyatt, Crazy Egg, CoSchedule.
Every word in your headline should evoke a certain emotion in the reader. It is then that the main goal will be achieved - attracting attention and involvement. The audience must empathize, be indignant, expect and anticipate. Use effective words and their combinations, and then you will understand that half the success of the article lies in its very title.
What is the key to effective publishing?
Most will answer this question: “in quality content.” And that's true. But there is something no less significant, and sometimes even more important - this title.
The title of the article is the first thing the reader pays attention to. It conveys the theme, and often the very essence, of the author's message. But in addition to the content, the wording of the title of the publication also plays an important role. A headline that is based on the psychological aspects of the reader’s personality, his past experiences, desires and subconscious can be considered effective. Special words that increase audience engagement are very helpful here. The word “safe” may seem unremarkable, but for the audience it acts as a signal, attracting attention and reassuring. But headlines include words that have more than just a positive connotation. Negative words, for example, “conspiracy,” can be much more effective. This will make the reader wary, but curiosity will take over and he will not be able to turn the page.
Today you will get to know:
- principles for creating names
- words that increase engagement
- ready-made examples of win-win headlines
The best headlines for your publications
Quality headlines are essential to optimize traffic and conversion.
500 words + 100 headlines = 438% more traffic.
Examples of effective post titles:
- How to choose a publication time
- 9 Types of Blogs with the Highest Traffic
- 20 ways to get your inspiration back
- How to attract an audience to a photo blog
- 43 daily headline ideas
Examples of ineffective post titles:
- How to discover new ways of writing
- How Performance Testing Will Improve Your Blog
- 5 Scientific Theories That Will Improve Your Educational Content
- Tips for working with designers
- How to meet deadlines when you're tired and running out of time
By following our tips, you can get 438% more traffic!
Include numbers in the title
Step 1: Describe the publication
Step 2: Add hashtags
Step 3: Adjust your paragraphs
Include keywords in the title, then write the article itself, also using a large number of keywords.
| Average number of views | Number of hashtags |
| 2,416 | 1 |
| 2,494 | 2 |
| 2,492 | 3 |
| 2,341 | 4 |
| 2,327 | 5 |
| 2,223 | 6 |
| 2,127 | 7 |
| 2,138 | 8 |
| 2,087 | 9 |
| 2,032 | 10 |
Include your brand name in the title
Step 1: Research Your Audience
Step 2: Identify Preferences
Step 3: Use it in the title
500 words that increase audience engagement:
| absolutely auto immoral anonymous Armageddon Attack tasteless ruthless unconditional safe meek madness undoubtedly endless free unmatched anxiety helpless unprecedented win-win nonsensical fearless shameless grateful brilliant wealth divine painful sick and tired majority armored in a fury variation interaction excited take off explode take revenge visualization masterly viral influential outlaw suddenly attention to detail attentively excite excitation compensation possibilities reward exciting magic imagination inspire insurrection praise amazing Delight delighted impression temporary give hope invasion you see you must you must know outstanding survival payable execute arrogant exposed guaranteed giant dominant global mainstream grandiose sinful pressure give a head start disinformation declare valor agreement proven additional acceptable worthy friendly unanimously single-handedly greed cruel conquer strangle backstage tempting Amazing wonderful forbid prohibited intimidate running capture breathtaking protected declare topical significant ideal famous cure volatile disastrous incognita innovative interesting informative exceptional evaporate | to correct study true catastrophe quality classic insidious hesitation colossal compromise competitive smuggled confidentiality confidential deadline colorful creative liberal jubilation jubilant dexterity magnetism large-scale instantaneous billion fleeting miniature manifold modernized monumental courage at the crime scene obsession reliable sell punish cash real saturated cheeky incredible unbearable unscrupulous inexpensive inadequate unforgettable illegal illegal immediately hatred unusually unusual unusual unlimited unexpected direct unsurpassed irresistibly casual unpleasant unauthorized unskillful unethical Promise stun limited huge lonely approved final bloodied payback fear danger opposition original refresh your memory insult blinded basic principles special caution reciprocal disgusting revelation open eyes cancel marked selected negative result rated memorable first class paramount crowded revised personal perspective perspective victorious promotion dive support support authentic clue confirmed useful encouragement try before you buy popular defeat defeat amazing startling vicious briefcase insider dedicated Latest updates hurry up Lost amazing shock instructive practical excellent | designed warning overcome arrive greetings privilege attraction confessions problem verified check provocative see the light penetration insightful professional worker corrupt striking destructive destroy ranging disclosure location implementation luxurious management complacent biggest highest lowest top secret free timely sensational sensation signal strength of will skeleton in the closet modest courage fatal vague outline stunning hypnotic perfect modern agreement treasure state specialist price strange scary structure acquisitiveness trial crazy happy creation have a badluck technology subtlety tragedy murder confident amusing enthusiasm marvelous amazing astonishment terrifying improved relevant universal unique authorize simplified conditional improved successful vulnerable actually fantastic fantastic phenomenal bravery whole life center of attention black market black list monstrous six-digit exclusive extravagant elegant aesthetics this is what happens it will be it will do it will make you effective |
100 titles
From Copy Hackers, Copyblogger, Michael Hyatt, Crazy Egg, CoSchedule.
Every word in your headline should evoke a certain emotion in the reader. It is then that the main goal will be achieved - attracting attention and involvement. The audience must empathize, be indignant, expect and anticipate. Use effective words and their combinations, and then you will understand that half the success of the article lies in its very title.